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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The brand additionally served as presenting sponsor of the Variety Interview Studio.

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A Unique Meetings Consolidation Model Grows

Smart Meetings

The acquisition of IME Connect follows the merger of Miami-based A-Plus Meetings & Events and Utah-based Columbus Travel into M-Plus Global Events earlier in 2022. The way companies join forces at this point in the recovery may not follow traditional models of hostile takeovers and mass mergers. Newest Acquisition.

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Smart Moves in Hawaii, Las Vegas and More

Smart Meetings

Gardner has more than 13 years working in hospitality sales and marketing—specifically with independent hotels—most recently as regional vice president of sales for Oxford Collection Hotels. Chris White Fairmont Scottsdale Princess has named White director of sales and marketing. based in Bellevue, Washington.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. More Ideas for Outdoor Activations: Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco. Go Under the Dome.

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Smart Moves in Atlanta, Dallas and More

Smart Meetings

Before this, Heffron held leadership roles with Hilton Hotels, including general manager for Waldorf Astoria Park City in Utah and hotel manager for Conrad New York Downtown. Tipota previously worked across Oahu and Maui as director of sales and marketing for event rental company Accel Events & Tents.

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Smart Moves in Lake Tahoe, Michigan and More

Smart Meetings

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands. George, Utah.

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Smart Moves in D.C., Richmond and More

Smart Meetings

He has also worked in management for Krisam Group & Global Event Partners and Saddlebrook Resort in Tampa, Florida, and has held the position of regional director of sales at Associated Luxury Hotels International. Sandpiper Hospitality , headquartered in Richmond, Virginia, has promoted Grisko to vice president of sales and marketing.