February, 2024

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Engaging Your Event Team: 5 Tips for Boosting Morale

Attendease

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

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Lessons from Anguilla on returning after four years away

Conferences that Work

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

Tourism 336
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5 Practices for Improving Concurrent Sessions

Velvet Chainsaw

Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will make or break their overall satisfaction and future decisions to attend.

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Exhibition Industry Expects Further Growth in 2024

EventMB

Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?

2024 213
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Calculating event value: Key factors to think about when pricing your events.

Expo Pass

Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event planners! In this article, we’re going to cover 5 essential things to think about when it’s time to calculate those ticket prices.

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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

There was a whole lot of good clean fun to be found among fan activations at the 73 rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.

2024 116
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Community versus audience in journalism and meetings

Conferences that Work

Many meetings still focus on creating audiences rather than community. Yes, there’s a big difference. And not just at meetings. Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Kiesow says: Community does not scale.

Meetings 208
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20 Bright Ideas for Personalizing Attendee Experiences

PCMA Convene

A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. (Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology?

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What do Taylor Swift and Event Planning Have in Common?

EventMB

Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Attitude is Everything, Julie’s Bicycle and A Greener Future publish new toolkit on how to make disabled people’s access to live events environmentally sustainable

Event Industry News

Key headlines: In summer 2023, Julie’s Bicycle surveyed disabled people about access and environmental sustainability at live events and festivals. The key findings are: A Greener Future took an in depth look at three festivals and their experience of providing accessibility for disabled people compatible with the festival’s environmental sustainability goals.

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A Win in the Fight Against Conference Scammers

MeetingsNet

The Federal Trade Commission has finalized a rule allowing it to take scammers to court—including those who fraudulently use conference names, logos, and mailing lists—and seek financial penalties. “Advocacy works!” said Tommy Goodwin, FASAE, CAE, PMP, CMP, vice president of the Exhibitions and Conferences Alliance, applauding both the Federal Trade Commission for finalizing an anti-impersonation fraud rule and the many business event industry organizations that advocated for it.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions.

2024 116
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Don’t keep me a secret!

Conferences that Work

Don’t keep me a secret! For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break. How? I make conferences better by dramatically increasing attendee satisfaction. Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners.

2024 202
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Steven Bartlett lecture series to begin at Central Hall Westminster’s upgraded Great Hall

Prestige Events Magazine

Steven Bartlett, the entrepreneur, investor, best-selling author and host of hit podcast The Diary of A CEO, is to kick off his new international lecture series at Central Hall Westminster next month. Bartlett, who toured The Diary of A CEO to sold-out audiences in 2022, will grace the stage of the enhanced Great Hall on March 11, 12 and 18 to deliver tailor-made talks on entrepreneurship.

2022 111
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Escalating Costs Drive Meetings to Secondary Cities 

EventMB

Skift Take: As costs continue to rise, meeting professionals are shifting their gatherings to less-expensive secondary cities, according to meetings industry data company Knowland.

Meetings 202
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TeamTogs: Service driven branding & merchandise with strong origins in global events

Event Industry News

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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Engaging Attendees in a Remote Work Era

SmartMeetings

Remote work is changing event expectations; this is what you can do about it “Creativity and productivity happen when each person is engaged and the whole team feels valued.” Remote work taught meeting professionals to focus on what needs to get done, not necessarily when. In the new world of hybrid work, we’re choosing when to go into the office and when to work from home or when to do a video call versus a collaborative online update on Slack or Teams.

2024 105
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby.

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Emilia and Eric’s Stunning Wedding at The Great Hall

EventSource

In the gentle morning light, Emilia’s excitement filled the room as she prepared to step into her exquisite wedding dress from The Modern Bride , a vision of bridal elegance. Surrounding her were her beloved bridesmaids, their laughter and shared moments infusing the air with joy. Together, they created a beautiful tapestry of support and friendship, preparing for a day filled with love and cherished memories, all beautifully captured by Jessilynn Wong Photography.

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XSEM makes first significant hires of 2024

Prestige Events Magazine

Brand engagement agency, XSEM has strengthened its team for 2024 with the appointment of a newly-created role of director of events. Caroline Medcalf, who arrives at XSEM with a wealth of hospitality and events experience says the lure of working with an internationally-recognised organisation with their base in the North of England was a huge draw for her.

2024 105
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Michelle Allgauer: Building a Resilient Career in Events

EventMB

Skift Take: Michelle Allgauer deeply values personal and professional relationships. As an event leader, she is doubling down on the irreplaceable value of face-to-face interactions and looking to leverage the power of AI to enhance operational efficiency.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Provision Events & AirClad [X] – Transforming the Event Landscape

Event Industry News

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

2004 111
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Finding Connection by Disconnecting from Tech

PCMA Convene

Gen Z is enjoying its digital downtime, including popularizing analog products such as Polaroid cameras. ( Ellie Adams photo via Unsplash ) I consider myself a “zillennial” — the micro demographic born toward the end of the millennial generation and the beginning of Gen Z, specifically designated to people born between 1992 and 2002 who share experiences and mindsets with both generations.

2002 105
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2024 Food & Beverage Trends to Inspire Your Event Menus

Event Marketer

If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or using social media to send a dish viral.

2024 112
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Lessons for Meeting Profs from MGM Resorts’ Sabbatical Policy

Smart Meetings

How “Intermissions” could launch brilliant second halves of event careers When you have reached the heights of the hospitality ladder like MGM Resorts International Senior Vice President and Chief Sales Officer Stephanie Glanzer, where do you go? Thanks to MGM Resorts’ sabbatical program called The Intermission, this longtime leader in Las Vegas was able to recapture the excitement of going to work by taking some time to reconnect with family—and herself.

Meetings 103
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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DRUMSHEDS SS24: COUNTDOWN TO DRUMSHEDS SECOND SEASON 

Prestige Events Magazine

LESS THAN A MONTH TO GO UNTIL TOTTENHAM’S NEW CULTURAL INSTITUTION HOSTS A DIVERSE RANGE OF HOSTS INCLUDING CHASE AND STATUS, RADIO 1, CRAIG DAVID, RECESS, FALSE IDOLS, DRUMCODE, WORRIED ABOUT HENRY AND MORE IN THE SECOND RUN OF SHOWS Building on a massive debut season last year, DRUMSHEDS is back. Broadwick Live (the team behind DRUMSHEDS , Printworks , Field Day etc) have been successful in their mission to bring a new, audience-first live experience to North London, hosting a trailblazi

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Marriott Shares Event Trend Predictions for 2024

EventMB

Skift Take: Another glance into the crystal ball for events in 2024 this time by Marriott International predicts a few grand trends including the return of large meetings, appealing to Gen Z, an ongoing bleisure love story among others.

2024 200
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Guest blog: Volunteers keep ALSO Festival Alive

Event Industry News

By Diccon Towns, CEO of ALSO Festival It will come as no surprise to read that UK festivals are having a hard time at the moment. This recent article in the Guardian lists yet more organisers who have been forced to heave their gates shut, adding to the ever growing list started in the pandemic.

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