Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

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Conferences that Work

FEBRUARY 19, 2024

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

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Velvet Chainsaw

FEBRUARY 22, 2024

Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will make or break their overall satisfaction and future decisions to attend.

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EventMB

FEBRUARY 8, 2024

Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Expo Pass

FEBRUARY 6, 2024

Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event planners! In this article, we’re going to cover 5 essential things to think about when it’s time to calculate those ticket prices.

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Event Marketer

FEBRUARY 27, 2024

There was a whole lot of good clean fun to be found among fan activations at the 73 rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.

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Conferences that Work

FEBRUARY 5, 2024

Many meetings still focus on creating audiences rather than community. Yes, there’s a big difference. And not just at meetings. Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Kiesow says: Community does not scale.

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PCMA Convene

FEBRUARY 7, 2024

A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. (Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology?

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EventMB

FEBRUARY 9, 2024

Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

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Event Planning Events Meetings 228

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Industry News

FEBRUARY 27, 2024

Key headlines: In summer 2023, Julie’s Bicycle surveyed disabled people about access and environmental sustainability at live events and festivals. The key findings are: A Greener Future took an in depth look at three festivals and their experience of providing accessibility for disabled people compatible with the festival’s environmental sustainability goals.

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MeetingsNet

FEBRUARY 16, 2024

The Federal Trade Commission has finalized a rule allowing it to take scammers to court—including those who fraudulently use conference names, logos, and mailing lists—and seek financial penalties. “Advocacy works!” said Tommy Goodwin, FASAE, CAE, PMP, CMP, vice president of the Exhibitions and Conferences Alliance, applauding both the Federal Trade Commission for finalizing an anti-impersonation fraud rule and the many business event industry organizations that advocated for it.

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Event Marketer

FEBRUARY 22, 2024

Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions.

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Conferences that Work

FEBRUARY 12, 2024

Don’t keep me a secret! For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break. How? I make conferences better by dramatically increasing attendee satisfaction. Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners.

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Events

SmartMeetings

FEBRUARY 27, 2024

Remote work is changing event expectations; this is what you can do about it “Creativity and productivity happen when each person is engaged and the whole team feels valued.” Remote work taught meeting professionals to focus on what needs to get done, not necessarily when. In the new world of hybrid work, we’re choosing when to go into the office and when to work from home or when to do a video call versus a collaborative online update on Slack or Teams.

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2024 Sustainability Meetings Management 105

EventMB

FEBRUARY 9, 2024

Skift Take: As costs continue to rise, meeting professionals are shifting their gatherings to less-expensive secondary cities, according to meetings industry data company Knowland.

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Meetings 207

Event Industry News

FEBRUARY 15, 2024

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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Apparel Global Events 2023 Events 115

EventSource

FEBRUARY 15, 2024

In the gentle morning light, Emilia’s excitement filled the room as she prepared to step into her exquisite wedding dress from The Modern Bride , a vision of bridal elegance. Surrounding her were her beloved bridesmaids, their laughter and shared moments infusing the air with joy. Together, they created a beautiful tapestry of support and friendship, preparing for a day filled with love and cherished memories, all beautifully captured by Jessilynn Wong Photography.

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Venues Events 101

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Event Marketer

FEBRUARY 13, 2024

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby.

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Food and Beverage Sports Hotels Apparel 122

Smart Meetings

FEBRUARY 16, 2024

A 2024 meetings outlook from Marriott International’s Julius Robinson Julius Robinson Editor’s Note : Julius Robinson, Marriott International’s chief sales and marketing officer for the United States and Canada, provides the top meetings and events trends and priorities that will shape the hospitality industry in 2024 as seen as several Marriott properties across the United States and Canada.

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2024 Meetings Travel Hotels 105

PCMA Convene

FEBRUARY 9, 2024

Gen Z is enjoying its digital downtime, including popularizing analog products such as Polaroid cameras. ( Ellie Adams photo via Unsplash ) I consider myself a “zillennial” — the micro demographic born toward the end of the millennial generation and the beginning of Gen Z, specifically designated to people born between 1992 and 2002 who share experiences and mindsets with both generations.

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EventMB

FEBRUARY 26, 2024

Skift Take: Michelle Allgauer deeply values personal and professional relationships. As an event leader, she is doubling down on the irreplaceable value of face-to-face interactions and looking to leverage the power of AI to enhance operational efficiency.

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Event Industry News

FEBRUARY 5, 2024

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

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2004 Sustainability Events Event Design 113

EventSource

FEBRUARY 6, 2024

The great thing about wedding inspiration is that there’s never any shortage of it! And we have over 20 of Toronto’s most inspiring weddings from 2023 here. Between, TikTok, IG, Pinterest, you name it – there’s plenty of ideas to go around. The flipside is that oftentimes, the inspiration that you find online is not remotely realistic for the majority of couples (y’all remember the viral wedding in France that was rumoured to cost $59 million?!

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2023 Hotels Fashion Venues 98

Event Marketer

FEBRUARY 15, 2024

If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or using social media to send a dish viral.

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Smart Meetings

FEBRUARY 16, 2024

Cara Banasch Cara Banasch, ConferenceDirect Banash is appointed senior vice president of enterprise solutions at ConferenceDirect. She will oversee sales, strategy and implementation of the company’s Strategic Meetings Management Program. Wenks holds over 20 years of experience in executive hospitality leadership, most recently serving as vice president of the sales organization for Omni Hotels.

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Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

2021

Eventscase Blog

FEBRUARY 29, 2024

At Eventscase, we understand the importance of ensuring a safe and satisfying experience for attendees. Ticket resale is a constant challenge, plagued by scams that not only affect the reputation of organisers but also the financial security of buyers. In this post, we will explore strategies and technological solutions on how to avoid ticket resale scams , thus ensuring the integrity and reputation of your events.

Trade Shows 101

Trade Shows Technology Financial Events 101

EventMB

FEBRUARY 15, 2024

Skift Take: Another glance into the crystal ball for events in 2024 this time by Marriott International predicts a few grand trends including the return of large meetings, appealing to Gen Z, an ongoing bleisure love story among others.

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Event Industry News

FEBRUARY 28, 2024

By Diccon Towns, CEO of ALSO Festival It will come as no surprise to read that UK festivals are having a hard time at the moment. This recent article in the Guardian lists yet more organisers who have been forced to heave their gates shut, adding to the ever growing list started in the pandemic.

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