May, 2024

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Embracing Micro-Moments: The Future of Consumer Engagement

Verve

Skip to the content About Team Company Our Work Careers Sustainability The Opus Group What We Do Event Management Sponsorship Marketing Digital & Creative Technology Experiential Marketing Creative Studio Sustainability News & Insights BITEMARK Contact Us About Team Meet our team of creators, planners and doers. Company Find out what makes us tick. Our Work Read in-dept client case-studies.

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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

Eventmobi

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. That’s why asking the right questions upfront is essential to finding a provider that aligns with the goals and objectives of your events program.

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How to Create a Kid-friendly ‘Hollywood’-style Premiere, Disney’s ‘Bluey’ Way

Event Marketer

“We thought about the guest experience from a family perspective, so what are some things that, as a parent, you would need or like to have that would make the experience go really smoothly?” –Emma Quan, Director-Events, Disney Branded Television Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for s

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Wedding Open House at Fermanagh Farms

EventSource

It was an absolutely gorgeous afternoon for the much anticipated Open House at Fermanagh Farms. The sun was out, a slight breeze was blowing, and all the splendour of spring surrounded us – the perfect day to show off everything this rustic barn venue has to offer for couples in search of the idyllic wedding venue. Located a mere 30 minutes from Vaughan, Fermanagh Farms is the perfect setting for any couple looking to host up to 120 guests (or 200 guests in the tented area).

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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New and Renovated Special: A Milestone for The Venetian Resort Las Vegas

Smart Meetings

The most expensive hotel renovation ever seen marks the venue’s 25th anniversary The Venetian Resort Las Vegas is celebrating a $1.5 billion reinvestment project, said to be the most expensive redo in hospitality history, including a grand slew of property-wide renovations, new programming and fresh culinary additions. Alongside it all, the resort will celebrate its milestone 25th anniversary with special programming throughout the weekend of May 3-5.

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Solve Problems Together: Liz Lathan’s Spin on The Three Questions

Conferences that Work

The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions. She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The classic version of The Three Questions , described in detail in all my books , invites open responses.

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Conference Management: What Event Organizers Need to Know

Eventmobi

A well-planned and executed conference will do wonders for your organization. Want to establish authority in your field? Generate quality leads for your sales team? Drive legitimate revenue? A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Doing so will lead to greater attendance, better experiences, and happier sponsors.

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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer

“The event is just the thing that happened, but the experience that we create is how we make people feel, and how we make people feel is what builds loyalty.” –Felicia Kaban, Director-Executive Events, Kenvue Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.

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Negar and Sepehr’s Opulent Wedding at The Globe and Mail Centre

EventSource

In the heart of Toronto’s vibrant cityscape, amidst the towering skyscrapers and breathtaking views, Negar and Sepehr’s wedding at The Globe and Mail Centre was a spectacular ode to modern elegance and enduring love. Months of meticulous planning led to this opulent extravaganza. Mango Studio’s lens captured the essence of their love as they posed hand in hand, eyes locked in a shared promise of forever.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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New and Renovated: Innovative Spaces for Small Meetings

Smart Meetings

Bring your meetings to destinations that go above and beyond Looking for a meeting space that is versatile, unique and nails top-notch hospitality? You may find it in an innovative, high-tech NYC venue; or, perhaps a characteristic boutique hotel in beautiful Boise. Maybe Cleveland is the place for you, where history and modernity go hand-in-hand. Whatever you’re looking for, these new and renovated hotels and venues are waiting to host you.

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Church House, Westminster expands events offering with raft of new facilities

Prestige Events Magazine

Heart of London events venue, Church House, Westminster has expanded its meetings and events offering with the launch of a dynamic new events space. Temple Room is just one of a series of recent upgrades that enhance the unique venue’s world-class facilities. A modern, purpose-built space ideal for boardroom meetings, training sessions and workshops, Temple Room is a vibrant hub of connectivity which adds an innovative dynamic to Church House’s versatile range of 19 inspiring and adaptable event

2024 264
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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

I got my first paid consulting job in 1983, solving IT problems for a lumber yard. I’ve been a consultant ever since. I’m so grateful to the hundreds of clients I’ve served over the last 40+ years. Here are five reasons why I’m grateful for my clients. 1—It’s always a people problem I was a technology nerd when I got that first gig.

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Cvent Announces Top Meeting Destinations for 2024

EventMB

Skift Take: Cvent’s top meeting destinations and top meetings hotel lists offer a valuable image of where corporate America’s is looking to hold its meetings and events.

2024 225
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on.

2024 317
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A Romantic Industrial Pop-Up Chapel Wedding at Steam Whistle Brewery

EventSource

The The Pop-Up Chapel Co. transformed Steam Whistle Brewery in downtown Toronto into a vibrant and romantic haven for lovebirds. This unique event saw five distinct couples tying the knot amidst an atmosphere of joy, creativity, and heartfelt moments, all while supporting a noble cause. In partnership with The Alzheimer Society , the event was not just a celebration of love but also a fundraiser.

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Industry Leader Steve O’Malley Predicts the Future of ‘Noble’ Hospitality Work

Smart Meetings

For Maritz Chief Operating Officer Steve O’Malley, winning the MPI Foundation Industry Leader Award in front of his friends and family in the flower-draped Mellwood Art Center during World Education Congress’ President’s Dinner in Louisville, Kentucky, was a time to reflect on how he accidently found the meetings industry—and whether those same accidents of chance are available for the next generation of meeting professionals.

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Concept caterer Penni Black launches ‘Bounty Boards’ with umami drinks pairings

Prestige Events Magazine

London caterer Penni Black has created a series of showstopping ‘Bounty Boards’ for the summer season complete with a range of umami cocktails to accompany them. Each board can be styled around an event’s theme and colours, or clients can choose from the variety of concepts created. Culinary concept creator and CEO of Penni Black Charlotte Penniceard said, “the Bounty Boards are an interactive feast of joy and celebrate everything that is fun in life.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Never Run Out of Ideas: Lessons Learned from Writing 1000+ Blog Posts

Conferences that Work

If you’d told me back in 2009 that by 2024 I’d have written over a thousand blog posts for this website, I’d have told you you were crazy. (I’ve published 827; the rest are drafts, but still.) I’d have thought I would have run out of ideas years ago. Then the other day, I was flipping through Jerry Weinberg ‘s book “ Weinberg on Writing – The Fieldstone Method “ I remembered what Gabriele Rico , author of the best-selling “ Writing the Natura

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Does Remote Work Make Less of an Impact on the Environment?

EventMB

Skift Take: Many meeting and event professionals work from home. Climate benefits are associated with not commuting to an office, but home setups aren’t the most environmentally friendly.

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The Brief: Screaming Booths and Underwater Vending Machines

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. NEW YORKERS ARE SCREAMING THEIR YASSOS OFF Tell us this stat isn’t relatable: According to a recent Yasso survey, 71 percent of Americans say sometimes they just want to let out a scream. In response, as tensions are predicted to run high this summer, the “Ridiculously Better” frozen snack brand teamed up with “ridiculously positive” produ

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Siqi and Mikai’s Opulent Wedding at Casa Loma

EventSource

Love found its grand stage amidst the towering spires and historic refinement of Casa Loma as Siqi and Mikai began their journey to everlasting happiness and love. Every moment of their opulent celebration, seamlessly planned by Designed Dream Events , felt like a scene from a modern fairy tale with all the elements of romance and luxury. The morning started with the couple getting ready surrounded by their loved ones.

2025 296
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Smart Moves in Orlando, Anaheim and More

Smart Meetings

Davis Meyer and Sean Smith Davis Meyer (left) and Sean Smith (right), Visit Greater Palm Springs Visit Greater Palm Springs makes two new appointments to support its government relations and economic development initiatives. Meyer is promoted to the role of vice president of government and industry relations. She has been with Visit Greater Palm Springs in 2017, most recently holding the position of senior director of community engagement.

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Events Agency emc3 Has Achieved A King’s Award For Enterprise

Prestige Events Magazine

emc3 has been honoured with a King’s Award for Enterprise: International Trade. Announced yesterday [Monday 6th of May 2024], emc3 has officially been recognised for its excellence in International Trade and is one of 252 organisations nationally recognised with a prestigious King’s Award for Enterprise. The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen

2024 264
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Cultivating Respect in Facilitation

Conferences that Work

Through attending decades of Vermont Town Meetings, I learned that effective facilitation requires respect. For over two hundred years, my little hometown of Marlboro, Vermont, met at least once a year for “town meeting” : a form of local government where every eligible resident can directly participate in town governance. At our main annual town meeting, we discussed and voted on published agendas that included the town and school budgets and many other articles.

2012 240
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New Events Venture Group Launched

EventMB

Skift Take: A Shark Tank for the events industry has been unveiled to connect event entrepreneurs with investors. When a deal is struck, capital and mentorship will help their idea become a reality.

Events 214
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024

Event Marketer

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D proje

2024 312
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Emma and Michael’s Luxurious Garden Wedding at The Royal Ontario Museum

EventSource

As the soft morning light painted Toronto in hues of gold and pink, love was in the air at The Royal Ontario Museum (The ROM). It was the day Emma and Michael had been dreaming of, a day where their love story would be etched in time amidst the magnificence of one of Toronto’s iconic venues. Guided by the expert hands of Weddings by Design , their vision of a timeless celebration came to life in the most enchanting of ways.

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What One Thing? The Importance of Demanding Tools for International Conferences with Geoff Freeman

Smart Meetings

In this episode of the “What One Thing” podcast, JT Long, vice president and content director at Smart Meetings, sits down with Geoff Freeman, president and CEO of U.S. Travel, to discuss the crucial need for adequate tools to organize international conferences. They delve into why these conferences are vital for advancing economies, science, medicine and fostering global connections.