May, 2024

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Conference Management: What Event Organizers Need to Know

Eventmobi

A well-planned and executed conference will do wonders for your organization. Want to establish authority in your field? Generate quality leads for your sales team? Drive legitimate revenue? A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Doing so will lead to greater attendance, better experiences, and happier sponsors.

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Solve Problems Together: Liz Lathan’s Spin on The Three Questions

Conferences that Work

The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions. She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The classic version of The Three Questions , described in detail in all my books , invites open responses.

B2B 202
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New Events Venture Group Launched

EventMB

Skift Take: A Shark Tank for the events industry has been unveiled to connect event entrepreneurs with investors. When a deal is struck, capital and mentorship will help their idea become a reality.

Events 204
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We are hiring: Marketing Manager

Event Industry News

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. The successful candidate will create and execute comprehensive marketing strategies aimed at maximising event visibility, visitor acquisition, sponsorship, and partnership engagement.

Marketing 128
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Brief: Screaming Booths and Underwater Vending Machines

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. NEW YORKERS ARE SCREAMING THEIR YASSOS OFF Tell us this stat isn’t relatable: According to a recent Yasso survey, 71 percent of Americans say sometimes they just want to let out a scream. In response, as tensions are predicted to run high this summer, the “Ridiculously Better” frozen snack brand teamed up with “ridiculously positive” produ

Apparel 120

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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

Eventmobi

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. That’s why asking the right questions upfront is essential to finding a provider that aligns with the goals and objectives of your events program.

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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

I got my first paid consulting job in 1983, solving IT problems for a lumber yard. I’ve been a consultant ever since. I’m so grateful to the hundreds of clients I’ve served over the last 40+ years. Here are five reasons why I’m grateful for my clients. 1—It’s always a people problem I was a technology nerd when I got that first gig.

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Does Remote Work Make Less of an Impact on the Environment?

EventMB

Skift Take: Many meeting and event professionals work from home. Climate benefits are associated with not commuting to an office, but home setups aren’t the most environmentally friendly.

Meetings 205
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The Power of Events first research app pilot project commissioned by University of Northampton and Claire Drakeley

Event Industry News

The Power of Events, in collaboration with Claire Drakeley of the University of Northampton, is proud to announce the deployment of a pioneering pilot research project through the recently launched Events Industry Insight App.

Events 120
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024

Event Marketer

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D proje

2024 119
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“Meeting Room of the Future” Report: 4 Takeaways for Planners

MeetingsNet

The latest look at how operators of residential and non-residential conference venues are adapting to groups’ changing needs. According to the 2024 "Meeting Room of the Future" report from the International Association of Conference Centers, enhancing the attendee experience is top of mind for conference-center operators, especially in ways that cater to the younger generations who are becoming more of the audience.

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Waste Not, Want Not: Making Leftover Event Materials Serve the Community

PCMA Convene

The Philadelphia Convention and Visitors Bureau conducted an online auction for fans to get signage, like the one shown here near Philadelphia City Hall, from WrestleManiaXL, which took place in April in the city. (Photos courtesy PHLCVB) In early April, when WrestleMania returned to Philadelphia for the first time in 25 years to make its debut at Lincoln Financial Field, more than 145,000 World Wrestling Entertainment (WWE) fans attended over two nights — making it the highest-grossing event in

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Cultivating Respect in Facilitation

Conferences that Work

Through attending decades of Vermont Town Meetings, I learned that effective facilitation requires respect. For over two hundred years, my little hometown of Marlboro, Vermont, met at least once a year for “town meeting” : a form of local government where every eligible resident can directly participate in town governance. At our main annual town meeting, we discussed and voted on published agendas that included the town and school budgets and many other articles.

2012 202
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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7 Ways Tech Can Drive Better Event Data and High-Quality Leads

EventMB

Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.

Tech 185
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Industry Trailblazer Julius Solaris Honoured with Outstanding Contribution Award at Event Technology Awards U.S. and Canada

Event Industry News

The Event Technology Awards U.S. and Canada proudly announces the winners of its latest edition. Among the esteemed recipients is industry luminary Julius Solaris, who has been lauded with the esteemed Outstanding Contribution Award for his profound impact and innovative contributions to the field of event technology.

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Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest

Event Marketer

“A key thing that we’ve learned works really lovely is this idea of collaborating with local talent to help them tell the story and elevate their own place to invite the world to come and experience the festival.” –Liseli Sitali, Director-Football and Music Partnerships, Expedia Group Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion.

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Want Meetings with Year-Round Impact? Use These Strategies

MeetingsNet

To extend engagement and reinforce messaging, build a plan to connect with attendees before and after in-person events. Part one of our feature on pre- and post-event strategies for year-round impact Organizations set lofty goals for their in-person meetings: educating participants, building business relationships, enhancing brand visibility, recognizing excellence, boosting business momentum, and so on.

Meetings 111
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Industry Leader Steve O’Malley Predicts the Future of ‘Noble’ Hospitality Work

Smart Meetings

For Maritz Chief Operating Officer Steve O’Malley, winning the MPI Foundation Industry Leader Award in front of his friends and family in the flower-draped Mellwood Art Center during World Education Congress’ President’s Dinner in Louisville, Kentucky, was a time to reflect on how he accidently found the meetings industry—and whether those same accidents of chance are available for the next generation of meeting professionals.

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Patch Marketing appoints Alicia Earls for new communications director role

Prestige Events Magazine

Specialist full-service marketing agency for the events industry, Patch Marketing, has seen recent team growth, welcoming Alicia Earls into the newly created position of communications director. Alicia joins with over 20 year’s sector experience, having worked in marketing communications, business development and client relationship management roles for the Science Museum Group and White Light.

Marketing 104
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Cvent Announces Top Meeting Destinations for 2024

EventMB

Skift Take: Cvent’s top meeting destinations and top meetings hotel lists offer a valuable image of where corporate America’s is looking to hold its meetings and events.

2024 194
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Music Venue Trust announces ‘The Artist Pledge’

Event Industry News

If we can’t change the music industry now, then we’ll change it in 10 years’ time Music Venue Trust (MVT) has announced ‘The Artist Pledge’, a campaign that calls on artists to commit to support grassroots music venues at the point in their careers when they are headlining arenas.

Venues 108
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on.

2024 121
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NEW! Social Media Giveaway | Linkedin, Facebook, Instagram and TikTok [OPEN]

Planning Pod

Eligibility This giveaway is open to participants who: Reside in the United States or Canada (except Quebec). Are 18 years of age or older. Are a paid user of Planning Pod before claiming prize. Are not employees of Planning Pod or their affiliates, nor members of their immediate families or households. Entry To enter, participants must follow the instructions outlined in the contest posts on each social media platform.

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New and Renovated: Innovative Spaces for Small Meetings

Smart Meetings

Bring your meetings to destinations that go above and beyond Looking for a meeting space that is versatile, unique and nails top-notch hospitality? You may find it in an innovative, high-tech NYC venue; or, perhaps a characteristic boutique hotel in beautiful Boise. Maybe Cleveland is the place for you, where history and modernity go hand-in-hand. Whatever you’re looking for, these new and renovated hotels and venues are waiting to host you.

Meetings 110
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A Romantic Industrial Pop-Up Chapel Wedding at Steam Whistle Brewery

EventSource

The The Pop-Up Chapel Co. transformed Steam Whistle Brewery in downtown Toronto into a vibrant and romantic haven for lovebirds. This unique event saw five distinct couples tying the knot amidst an atmosphere of joy, creativity, and heartfelt moments, all while supporting a noble cause. In partnership with The Alzheimer Society , the event was not just a celebration of love but also a fundraiser.

2024 98
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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New Orleans Convention Center Headquarters Hotel in the Works

EventMB

Skift Take: New Orleans is one step closer to getting a new headquarters hotel across the street from the Ernest N. Morial Convention Center. Construction is slated to start on a new 1,000-room Omni next year.

Hotels 177
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No safety in numbers. Martyn’s Law is needed to secure public venues

Event Industry News

Written by Charlie McCloskey, Director of Events and Customer Experience at BWUH Ltd The 2017 Terrorist Attack at the Manchester Arena changed the lives of individuals, families, and communities forever, not least the live events community.

2017 104
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First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration

Event Marketer

“We listen to our customers and are very intentional with the concept of our activations so that it’s something they want to participate in and, hopefully, learn a lot about the brand.” —Brittany Shaw, Senior Brand Director, Liquid I.V. In the wheel-to-wheel racing of Formula 1, every second counts, with the cars designed to be incredibly aerodynamic to keep up with the cars ahead.