Picatic by Eventbrite

MARCH 15, 2022

Logo placements aren’t enough to increase sponsorship revenue this year. To win more valuable brands, you’ll need to offer sponsorship benefits like these.

Sponsorships 370

Sponsorships Events 370

Picatic by Eventbrite

DECEMBER 23, 2022

Before you start contacting your sponsors, you'll want to consider parting ways with a longstanding tradition: tiered sponsorship levels.

Sponsorships 370

Sponsorships Events 370

Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

Picatic by Eventbrite

NOVEMBER 18, 2022

Attracting corporate sponsorship for your event can significantly increase your fundraising ability. One common way to do that is by providing sponsorships for charity events. One common way to do that is by providing sponsorships for charity events. So, how […].

Sponsorships 368

Sponsorships Events 368

Smart Meetings

MAY 16, 2025

JL And from your perspective, that extends to sponsorship and accessibility too, right? Lets dive into allyship, mentorship, and sponsorship. JL Lets talk about sponsorship. MM Sponsorship is more intentional than mentorship. Its mutual growth. LH Definitely. Living that journey has opened my eyes. JL Its well-deserved.

Sponsorships 147

Sponsorships Hospitality Meetings 2020 147

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 317

Sponsorships Social Media Sports 2017 317

Event Marketer

APRIL 1, 2025

By Matt Sincaglia,Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketing, sponsorship activations stand out as a powerful tool for brands looking to create meaningful connections with consumers. In contrast, sponsorship activations invite audiences into interactive brand experiences.

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Sponsorships Sustainability Sports Marketing 130

Event Marketer

JANUARY 3, 2025

Verizon is the only brand that can do something like this; were leveraging the power of our sponsorships, national and local partnerships across the country to put our customers at the center of this incredible event. The brand will host additional events in New Orleans for Super Bowl LIX that will be announced soon.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

JUNE 13, 2024

the sponsorship connected all the right dots between its driver partnership, its mission to empower women in athletics and the need for a beauty brand to shake up a sport that is often viewed as male-dominated, but, in fact, attracts an audience that is 45-percent female, according to the brand. Setting the tone was Legge herself in an e.l.f.-branded

Sponsorships 336

Sponsorships Sports Education Marketing 336

Prestige Events Magazine

DECEMBER 10, 2024

Youre invited to join the night, in celebrating mentorship excellence by attending the event, nominating outstanding individuals, and exploring sponsorship opportunities. For enquiries on sponsorship, please contact current mentees Ivanira Morgado and Joanna Crosby: hello@fastforward15.co.uk.

Sponsorships 263

Sponsorships 2025 Social Media Hospitality 263

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb.

Sponsorships 297

Sponsorships Wireless Sports 2024 297

BizBash

MAY 29, 2025

as well as hosting this year’s WorldPride, said that former sponsors including Comcast/Xfinity, Booz Allen Hamilton, Mastercard, Deloitte, Visa, and Amtrak are not participating in this year’s festivities, while other companies are providing sponsorship dollars but are acting as silent partners without recognition.

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Sponsorships 2025 Advertising Sports 192

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

Sponsorships 305

Sponsorships Apparel Retail Fashion 305

Event Marketer

JUNE 12, 2025

With that in mind, let’s tune in to the opportunities, benefits and best practices of tier-two music festival sponsorship. Reallocating Budget Dollars For some sponsors, the steep cost of securing the sponsorship itself for large-scale festivals requires downscaling the fan experience. We have a lot of places to reach people.”

Sponsorships 251

Sponsorships Fashion Marketing 2024 251

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Sponsorships 282

Sponsorships Negotiating Social Media Travel 282

Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Sponsorships 289

Sponsorships Hospitality Sports Financial 289

BizBash

JUNE 16, 2025

This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas.

2025 143

2025 Sponsorships Apparel Sports 143

Event Marketer

OCTOBER 2, 2023

On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours. On Saturday, that included a performance by “TrapHouseJazz” artist Masego, followed by an MLS Watch Party on a big screen on the lawn.

Sports 328

Sports Sponsorships Retail 2023 328

Event Marketer

MARCH 25, 2024

Image: Courtesy of Sony Pictures Television More from The Brief: The Brief: Rainbow Hunting and Mountaintop Skincare The Brief: Ketchup Insurance and Firehouse Takeovers The post The Brief: Cash Showers and ‘F*d Up’ Sponsorships appeared first on Event Marketer.

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

NOVEMBER 14, 2024

Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer. Photo credit: Slaven Vlasic/Getty Images for E.W.

Sports 312

Sports Sponsorships Advertising 2024 312

Eventmobi

MARCH 19, 2025

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

Financial 195

Financial Management Sponsorships Advertising 195

BizBash

JUNE 24, 2025

Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025. Claire Hoffman June 24, 2025 Once a month, BizBash brings you even more inspiration for your own gatherings with our "Cool Event Ideas of the Month" column, where we round up some of the creative ideas we havent had the chance to cover yet.

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Event Marketer

JANUARY 20, 2025

And over in Los Angeles, Urban Decay is activating its sponsorship as the official beauty sponsor of the WNBAs Los Angeles Sparks by doing players makeup before games and media appearances. The event, which offers the largest-ever prize purse in a womens-only meet, generated three million viewers.

Sports 246

Sports Sponsorships 2024 Fashion 246

Event Marketer

JANUARY 23, 2025

From the Sundance Archives: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge The post Sundance 2025: Adobe Expands its Brand House, Keys in (..)

2025 289

2025 Sponsorships 2024 Marketing 289

Event Marketer

APRIL 27, 2025

Take Kia, which delivered an NBA appearance and signing on April 26 with former New York Knicks star Latrell Sprewell as part of the brands NBA sponsorship. Special Appearances Some exhibitors leaned into influencer and celebrity appearances to up the ante on their booth experiences.

Trade Shows 263

Trade Shows 2025 2006 Apparel 263

Velvet Chainsaw

OCTOBER 14, 2020

Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Next practices for creating your sponsorship program include: Embrace the belief that a successful sponsor program will always have fewer, but bigger sponsors.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Prestige Events Magazine

FEBRUARY 24, 2025

As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.

Venues 255

Venues Banking Sponsorships Education 255

Event Marketer

NOVEMBER 7, 2024

A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. Attendees could view an interactive map or download the app, which also featured the map.

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

NOVEMBER 25, 2024

The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S.

Apparel 317

Apparel 2009 2024 Sponsorships 317

BizBash

MAY 27, 2025

Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Topics Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Industry Buzz BizBash Lists Resources On-Demand White Papers & E-Books Podcast Magazine (..)

Marketing 104

Marketing Sponsorships 2025 Trade Shows 104

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

Corporate Events 321

Corporate Events Sponsorships Social Media Financial 321

Event Marketer

OCTOBER 24, 2024

It’s been very public how much demand for music there has been,” says Ryan Djabbarah, global head of sponsorships, entertainment and experiential at Citi. “So So that, along with this card launch and a really exciting 2023 made us feel like we’re back in a big way. The music industry is back in a big way.

Sponsorships 290

Sponsorships Entertainment 2017 2023 290