Event Marketer

APRIL 27, 2025

Cant decide what your team should wear to a trade show? While some brands successfully lean into their core mission and established aesthetic for making choices about trade show attire, for many companies exhibiting at trade shows, its an ongoing struggle. Bundle X Joy booth staff at Natural Food Expo West.

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Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note. Morrison joined WS as national sales director in 2016.

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PCMA Convene

APRIL 17, 2025

The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. Preston told Convene the guiding mantra for the trade-show journey was Go. Washington Convention Center.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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Event Marketer

JANUARY 7, 2025

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. (Build: Impact XM) Thats it for now. Learn more here.

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Event Marketer

APRIL 27, 2025

More Trade Show Trends to Watch: Field Report: Things Weve Never Seen at Trade Shows Until Shoptalk 2025 As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement The post Five Exhibit Trends from the 125th New York International Auto Show appeared first on Event Marketer.

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Event Marketer

OCTOBER 14, 2024

EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in trade shows. We’re using the heat mapping technology provided by the show, with tags embedded in attendee badges and placing several tracking devices around the footprint. What are some trends you’re seeing in the trade show space?

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Event Marketer

JULY 21, 2024

From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that are adding new dimensions to brand storytelling and setting new standards for exhibit design.

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Event Marketer

JULY 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

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StraussCA

NOVEMBER 14, 2024

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Create Networking Moments that Count Networking is a huge draw for trade shows, so make sure attendees have plenty of chances to connect with others.

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Event Marketer

MARCH 15, 2024

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

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Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

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Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

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Event Marketer

JANUARY 23, 2025

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. The item wasnt useful or unique enough to hold value for this personand it may be a sentiment that many seasoned trade show attendees share.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Image: Adobe Firefly The post Trending: Five Coffee Bar Strategies for Trade Show Exhibits appeared first on Event Marketer. Frothy brand logos?

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Event Marketer

JANUARY 16, 2025

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

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Event Marketer

AUGUST 15, 2024

The post A Look Inside the AI Evolution at Trade Shows and Events This Year appeared first on Event Marketer. And what you should really feel as an attendee is the magic that AI is allowing you and those around you to create.” Have a story idea? Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan.

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Event Marketer

JANUARY 8, 2025

The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation.

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Event Marketer

OCTOBER 24, 2024

Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Event and Trade Show Attendees. Fortune 1000 Insights.

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Event Marketer

NOVEMBER 7, 2024

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Event Marketer

JANUARY 24, 2025

EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top trade shows, and in additional community conversations and events to be announced. Expanded trade show-specific data will be presented at an exclusive main session at EDPA Access 2025. EventTrack + EDPA.

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Event Marketer

OCTOBER 18, 2024

At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank. With their lunch in hand, the next logical place for them to go was the standing tables at the front of the exhibit and have a conversation about franchise partnerships.

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Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences.

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Event Marketer

MARCH 7, 2025

Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. Reach out to EMs trade shows editor Anna Huddleston. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. How is your trade show program evolving right now? What is currently your biggest challenge in trade shows?

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Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.

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Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 As the nation continues its recovery, the industry is paving the way for future growth and innovation.

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Ins'Tent

DECEMBER 10, 2024

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips! Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

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Smart Meetings

MARCH 27, 2025

Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.

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Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Celebrating her 20th year with AARP, Amelia Hay has held multiple roles in the organization.

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Event Marketer

DECEMBER 17, 2024

Acquisitions & Mergers TentCraft, a manufacturer of American-made custom tents and structures for the outdoor event industry, has acquired full-service trade show booth builder World Class Displays. Born from Maryland Productions and Revolution Events, teams are based in the Washington, D.C.,

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Event Marketer

MAY 2, 2025

Granted, the point was to showcase Google Clouds products but with the speed of AI adoption, it wont be too long before brands will be able to level-up their trade show engagement game and meet rising attendee expectations because once youve experienced it, its like your first time with AItheres no going back.

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