Conferences that Work

SEPTEMBER 25, 2023

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.

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EventMB

SEPTEMBER 26, 2023

Skift Take: A new paid, but yet unpriced, version of Gevme and PCMA's AI event technology tool features enterprise-level data security. A two-level training program is also in the works.

Event Tech 138

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Attendease

SEPTEMBER 22, 2023

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!

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Events Social Media Venues Sponsorships 369

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. Imagine what your customers must be feeling! So how do you attract customers and inspire them to act? Through personalization and real-life experiences! Called experiential marketing, this approach hinges on creating interactive and emotional connections between brands and their target audience to drive results.

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Events Marketing Social Media B2C 195

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

SEPTEMBER 25, 2023

Skift Take: Kelly Cavers, chief sales officer for The Palm Beaches, in a conversation about genuine hospitality, welcoming environments and the magic of what happens between the sessions.

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Hospitality Meetings Marketing 155

Event Industry News

SEPTEMBER 26, 2023

The Power of Events announces its cross-four-nation tour to introduce the Event Industry Insight App. This unique roadshow will traverse the four nations, igniting enthusiasm and showcasing the immense potential of this groundbreaking app.

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Events Event Design Event Technology Event Marketing 109

MeetingsNet

SEPTEMBER 22, 2023

After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. In 2022, the Events Industry Council launched the Sustainable Event Professional Certificate online course, aimed at meeting planners and suppliers interested in improving the sustainability and social-impact efforts of their organizations and the business events they organize.

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Sustainability Events Global Events Event Design 99

Social Tables

SEPTEMBER 21, 2023

Have you ever attended a birthday party, holiday gathering, or business meeting at a restaurant? Although you may not have considered those occasions “events” at the time, that’s precisely what they were, and restaurants host more of them than we think. As the demand for private events grows and booking windows get shorter, more customers are looking for restaurant event spaces that meet their needs.

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Events Food and Beverage Venues Event Planning 88

Smart Meetings

SEPTEMBER 21, 2023

On this episode of What One Thing? Smart Meetings Vice President and Content Director JT Long sits down with Regional Vice President of Sales and Distribution for the Caribbean and Latin America at Marriott International Louise Bang to discuss her love of travel and its ability to be a force for good and how communicating in multiple languages allowed her to have empathy for others.

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Travel Meetings Hospitality 98

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Industry News

SEPTEMBER 22, 2023

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue.

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Venues Automotive Meetings Event Design 105

Event Age by Swapcard

SEPTEMBER 22, 2023

CEIR's recent study reveals that 61% of exhibitors rely on the previous year's event data to guide their investments, driven by the need to showcase strong return on investment (ROI) to internal stakeholders. But when the numbers are there, exhibitors are not afraid to go all-in. Statistics say that 84% of exhibitors would upgrade to a larger exhibit space if there were many high-quality attendees.

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Trade Shows Events Event Marketing Marketing 78

Event Marketer

SEPTEMBER 25, 2023

“We have consumers, but they are fans, and bringing an experience to them that they can engage with is going to be one of our top priorities. As we are a brand that is digital-first, we don’t have our own brick and mortar yet, but it’s incredibly important to be able to give them a place to come in and experience the brand.” —Jenn Reeves, VP-Global Brand Marketing, Stanley Pop-up attendees customized their Stanley cups with words and phrases.

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Events Social Media Hotels Event Marketing 77

EventMB

SEPTEMBER 22, 2023

Skift Take: The next edition of PCMA's European gathering will take place in Barcelona in 2024. The event will also feature a co-located sustainability and climate tech conference.

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Sustainability Events 2024 Conference 138

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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

Events

Smart Meetings

SEPTEMBER 21, 2023

Hospitality in Toronto is placing sustainability front and center “How serious does this city take sustainability?” This seems to be a question many meeting planners are posing to potential host cities with increasing frequency. Many have answers, in so many words and acronyms: GBAC and LEED certifications, green spaces, no (or at least minimal) plastic usage on property.

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Sustainability Hotels Hospitality Venues 98

zkipster

SEPTEMBER 26, 2023

What does sports event management at scale actually entail? When it comes to organizing sporting events, large, globally-renowned tournaments can encompass many different matches, rounds or sports taking place across several venues, in multiple locations, every day, for a period of several weeks. How do the organizers of iconic sporting events like these welcome fans and followers?

Hospitality 62

Hospitality Sports Venues Events 62

Eventsforce

SEPTEMBER 25, 2023

There’s nothing quite as gratifying as hosting a well-attended event. It may look effortless, but behind the high turnout and the buzzy atmosphere, there is — as every planner knows — nothing but careful preparation and hard work. A key indicator of event success, attendance should never be taken for granted. But as this blog explores, there are certain tactics that planners can reliably lean on to pull in the crowds to create an occasion that is memorable, meaningful and valuable.

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Events Event Management Event Apps Social Media 69

Event Marketer

SEPTEMBER 25, 2023

“After the pop-up last year, we did see a very large bump in our revenue in the L.A. area. Where we saw a lot of gain and traction was in brand awareness in the area, and that was evidenced by the traffic and the conversion that we saw come through our site during and after that time.” —Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting.

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Hotels Travel Airlines Events 75

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Management

EventMB

SEPTEMBER 22, 2023

Skift Take: Proposed legislation in 30 U.S. states threatens DEI initiatives at colleges and state agencies with companies also at risk of similar laws. Can outreach and promotion curb the possible impacts?

Meetings 138

Meetings Travel 138

MPI

SEPTEMBER 22, 2023

Now is a great time for organizations to promote their products and services with event marketing. With the world open for business once again, consumers are enjoying being active in their communities—and event marketing is an opportunity to meet potential customers where they are and remind them about the great products and services you offer.

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Event Marketing Events Marketing Meetings 75

Event Industry News

SEPTEMBER 25, 2023

A new report released by Green Tourism, Visit Belfast and the Global Destination Sustainability Movement shows Belfast’s transition to become a premier sustainable tourism destination – and how other cities can learn from its approach A white paper released at the UKinbound Annual Convention in Belfast reveals how a pioneering partnership between Green Tourism and Visit Belfast and […]

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Tourism Sustainability Event Design Event Technology 64

MeetingsNet

SEPTEMBER 25, 2023

Google has created a thorough and thought-provoking guide to event inclusivity, and the company is making it available to anyone. If your organization is working to create more inclusive and accessible events, don’t duplicate efforts: A comprehensive resource just released by Google covers everything from registration and restrooms to service animals and swag.

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Events Food and Beverage Event Design Speakers 64

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

Prestige Events Magazine

SEPTEMBER 26, 2023

Following an extensive and sensitive renovation project, completed in Summer 2023, the Buccleuch Estates is delighted to unveil Dabton House, a Buccleuch family home located within the Queensberry Estate, ten minutes from Drumlanrig Castle. The house is now available for ‘private hire’ bookings. With a welcoming blend of country house elegance and modern hospitality, Dabton is the perfect location for your grand gathering or simply spending time together with friends and family.

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Sports 2023 Hospitality Meetings 59

EventMB

SEPTEMBER 25, 2023

Skift Take: The Historic Stadium Caucus was formed through a bipartisan Congressional effort to preserve and update numerous historic venues located across the U.S.

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Venues Meetings Sports 111

Canadian Special Events

SEPTEMBER 27, 2023

Eventex Awards , the global events and experiential marketing awards, recently unveiled the highly anticipated Eventex index covering the top 100 event organizers and agencies for 2023. The ranking represents consistent excellence in the events and experience marketing industry over the last 3 years and is determined by the number of Eventex awards won during that period.

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2023 Events Global Events 2022 52

Event Industry News

SEPTEMBER 25, 2023

UKEVENTS, the umbrella organisation for the UK events industry, met with Sir John Whittingdale OBE, MP, the interim Minister for Tourism and Minister for Science, Innovation, and Technology, on 4th September, 2023.

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Tourism Events 2023 Meetings 64

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

MeetingsNet

SEPTEMBER 25, 2023

Planners of the mid-November Las Vegas Grand Prix race have much work to do to prepare the Strip and surrounding neighborhoods for the huge spectator event. But Vegas visitors between now and then will have to adjust their expectations and schedules. It’s likely that no meeting planner who’s had to shuttle attendees between venues in Las Vegas ever dreamed that a vehicle could travel 180 miles an hour down Las Vegas Boulevard.

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Events Hotels Trade Shows Venues 64

Prestige Events Magazine

SEPTEMBER 26, 2023

• Strata acquires On Event Production Co. • Acquisition strengthens Strata’s production and fabrication capabilities • Acquisition increases speed of response, capacity, and resources for both businesses Strata, the award-winning brand experience agency, has acquired award winning On Event Production Co., a live, virtual, and hybrid event production company with offices in London and Derby.

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Events Banking Conference Management 59

EventMB

SEPTEMBER 21, 2023

Skift Take: A quarter of the population cannot be ignored. The meetings industry is taking note and learning to address their needs.

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Meetings 135