Trending Articles

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Continuing the Conversation: Keeping Attendees Engaged After a Virtual Event

Attendease

The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Luckily, there are many opportunities to continue building relationships with other attendees and expand your professional network long after the virtual event has concluded.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.

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Unraveling the Confusion about Thinking and Feeling

Conferences that Work

I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel

2010 174
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Event Tech News Roundup – March 2024

EventMB

Skift Take: From the latest AI advancements to hosting hybrid events in movie theaters, March did not dissapoint regarding event tech news.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Top 7 online venue directories to boost your event business marketing

Planning Pod

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. They have the ability to put your business in front of potential clients actively searching for location-based event services, not to mention boost your business credibility and build trust with your target audience.

Venues 88

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Corporate Event Themes: 45+ to Choose From

Attendease

Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. It gets attendees excited and invested in the experience you’re creating. But coming up with a corporate event theme idea is easier said than done.

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First Business Event in Las Vegas Sphere

MeetingsNet

The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.

2024 129
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In a World of Technological Chaos, Human Connection is Essential

EventMB

Skift Take: A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.

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American Airlines Eases Pet Policy

Smart Meetings

As American makes it easier to travel with pets, what will this mean for passengers? The next time you’re on an American Airlines flight, don’t be surprised if things look a little, well, furrier. American recently updated its pet policy, which could serve as encouragement to travelers—specifically, those who normally leave their small friends at home or try to pass them as support animals—to bring them along.

Airlines 104
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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‘Your Festival Needs You’: The Fair launches campaign celebrating festival culture to encourage vital support

Event Industry News

Festival production company The Fair has launched a campaign celebrating the value of festivals, in a bid to gather vital support for independent events.

Events 113
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Ad landing pages for event businesses: selling more through optimized pages

Planning Pod

A well-optimized landing page is like a persuasive salesperson; it clearly communicates your event business value proposition and entices viewers to take action. Without a good landing page, your paid advertising efforts aren’t worth much to your business. If you’re running paid ads, you need to ensure that viewers who actually click on those ads are led to a more powerful location than your contact information, pricing, or FAQ page.

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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. So the brand is running with the idea and installing “smackable” billboards in two cities.

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Destination Brief: No Sales Tax in Portland Leads To Hero Event Experiences

EventMB

Skift Take: Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.

Travel 145
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Jamie and Clark’s Romantically Rustic Wedding at Earth to Table: The Farm

EventSource

Love and nature intertwined perfectly as Jamie and Clark celebrated their romantically rustic wedding. Surrounded by the serene beauty of their chosen sanctuary, their special day unfolded at Earth to Table: The Farm , a hidden gem where organic charm meets timeless elegance. With every detail curated flawlessly by the planners at Shealyn Angus Weddings & Events , the stage was set for a truly unforgettable experience.

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CHS confirm partnerships with key event brands

Event Industry News

CHS Leeds have announced a series of operational and promotional partnerships that will add even more quality to the show experience.

Events 106
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78 Creative Event Sponsorship Ideas    

ePly

Even in a day and age that finds many consumers making independent buying decisions, planned events are still a hugely effective part of how businesses raise brand awareness and achieve important goals. A well-orchestrated event is a highly engaging experience that facilitates stronger relationships, boosts consumer trust, and gives attendees a chance to really connect with brands on a level they’ll remember.

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Top Booths from the 2024 New York International Auto Show

Event Marketer

The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions, family-friendly activations, and décor were front and center, along with annual attractions like screeching test drives and the legendary Camp

2024 76
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Exhibitors are Becoming Younger and More Inventive

EventMB

Skift Take: The latest research from Freeman digs into the current exhibitor mindset and what they're really looking for from events.

Meetings 151
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culinary excellence: the crucial role of choosing the right caterer for your corporate event

SevenEvents

when orchestrating a corporate event, every detail matters, but none more so than the choice of a caterer. beyond ordinary food, the right caterer elevates your event, leaving a lasting impression on attendees. the menu becomes a reflection of your company’s ethos, mirroring precision, quality, and attention to detail. selecting a caterer attuned to your event’s theme and audience ensures a seamless experience. from dietary considerations to presentation, each aspect contributes to t

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Re-imagining a London icon: Broadwick Group unveils The Pelligon

Event Industry News

Broadwick Group, the pioneers behind renowned venues Printworks and Drumsheds, has completed the redevelopment of a Canary Wharf architectural icon. Hosting its first events in Spring, The Pelligon is a striking glass space amongst the city skyscrapers.

Venues 70
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Celebrating Blackpool’s Booming Business Events Scene this Global Meetings Industry Day

Prestige Events Magazine

By Julie Vincent, Head of MeetBlackpool Today marks Global Meetings Industry Day, and we’re keen to highlight that business events in Blackpool mean more than merely an enjoyable day out at a seaside resort. Our town’s meetings and events sector serve as a catalyst for growth, driving prosperity and opportunities for Blackpool’s workforces, communities, and businesses alike.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform

Event Marketer

“In what other world in your adulthood, in corporate life, at a summit, would you be given pajamas and be able to network with like-minded powerful people, but in an environment where the walls are completely taken down physically, metaphorically and emotionally.” –Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit i

Retail 62
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The Best Shoes for Events 

EventMB

Skift Take: Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably.

Events 115
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State of the Industry: Innovations in Tech

Special Events

Part 7 in our annual State of the Industry (SOI) report

Tech 108
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Multilearning: Finalist at the Event Technology Awards US & Canada

Event Industry News

Multilearning has changed the format of meetings worldwide by introducing the concept of Oral ePoster Sessions which has helped hundreds of medical and scientific meeting organizers successfully transition from paper posters to sustainable digital poster solutions.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Winter Gardens Blackpool Celebrates Prestigious Nomination for Business Events Venue of the Year at VisitEngland Awards for Excellence 2024

Prestige Events Magazine

The iconic Winter Gardens Blackpool has been officially announced as a finalist for the coveted ‘Business Events Venue of the Year’ at the VisitEngland Awards for Excellence 2024. This nomination underscores Winter Gardens Blackpool’s pivotal role in hosting premier business events, including conferences and meetings, marking it as a cornerstone of the business events sector in England.

2024 59
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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer

“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates. With a shooting lane being CCM Hockey’s longtime go-to activation style at events around the U.S. and Canada, the brand decided to think outside the rink and create

Retail 60
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Rob Adams: People, Moments and Memories

EventMB

Skift Take: From the simple yet profound mission of creating joy to savoring unique experiences and benefiting from the mindset shift of younger generations, Rob Adams, the CEO and owner of Bishop-McCann sees a bright future for the meetings industry.

Meetings 130