Trending Articles

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5 Practices for Improving Concurrent Sessions

Velvet Chainsaw

Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will make or break their overall satisfaction and future decisions to attend.

Education 222
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Handbook #2 – A Comprehensive Guide To Event Reporting

Attendease

For event planners, success is largely measured by the data gained before, during, and after an event. Event organizers are tasked with creating memorable experiences that resonate with attendees, but meeting business objectives and proving value through metrics is often how you win the budget for next year. Because of this, accurate event analytics and reporting are a must for most event organizers to prove event success beyond traditional attendee surveys and anecdotal feedback.

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Lessons from Anguilla on returning after four years away

Conferences that Work

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

Tourism 314
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4 Ways a Lead Capture App Helps Exhibitors Make the Most of Your Event

Eventmobi

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Providing sponsors and exhibitors with real value requires more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Andre Cholewinski: Supporting Local Causes Is Better Than Boycotting Destinations

EventMB

Skift Take: Andre Cholewinski champions supporting local causes over boycotting destinations. His forward-thinking approach to responsible event planning fosters positive change without sacrificing community engagement.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S. fest—until now, that is.

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BlueJeans Video Conferencing Alternative: Attendease

Attendease

BlueJeans , a Verizon-owned software company, is sunsetting this year. Now, customers who have been using the video conferencing platform to host online events, conferences, meetings, or live streams, have to find a new way of connecting with virtual audiences. Are you a BlueJeans customer looking for an alternative solution? Losing access to the software you love is no walk in the park, but fortunately, choosing and implementing a new platform is easier than ever with Attendease.

2024 195
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AI For Caterers: Top Ways to Incorporate Artificial Intelligence in Your Operations

Caterease

Catering is not just about cooking; it’s an art that demands precision, timing, and that perfect blend of flavors. But let’s face it, the real challenge often lies outside the kitchen. We’re talking about the nitty-gritty of logistics, menu planning, and crafting those unforgettable customer experiences.

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Event Catering on a Budget: How to Save Money on Event Catering

EventMB

Event catering is likely one of your highest costs, but it can be managed. Here are 25 surefire ways to reduce your event catering budget.

Events 152
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Impact, a revolutionary new ESG tool for planners, from event:decision

Event Industry News

event:decision, the #1 global partner for event sustainability, has released a new tool for event planners, Impact. Impact assesses, benchmarks and certifies events in a wide-range of environmental, social and governance factors. Impact allows planners to submit responses relating to environmental, social and governance (ESG) elements of specific events.

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NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade

Event Marketer

“As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets. And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” –Sonika Patel, SVP-Marketing, Ticketmaster Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance t

2024 95
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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. With so much on the line, there’s immense pressure on corporate event planners to get everything right. You have to wear multiple hats and juggle competing priorities: attendee preferences, corporate goals, vendors and suppliers, internal deadlines…the

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The Top 5 Free Event Apps for 2024

Event Age by Swapcard

Once upon a time, mobile event apps were considered a luxury. Today they’re seen as a strategic tool that helps increase engagement and personalization. These apps provide a platform where every update, networking opportunity, or important information is communicated quickly and effectively to your audience. Whether you’re an event organizer looking to improve your attendee experience or an exhibitor hoping to maximize ROI, chances are you are looking for an event app.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Addressing the Decline of Music Festivals

EventMB

Skift Take: Music festivals bring a slew of performers together but their format may be causing ticket sales to plummet pointing to fan burnout on the status quo format of the large events.

Meetings 118
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Leading Event Planner Takes a Top Seat at the Hessian Table

Event Industry News

Liz Taylor, managing director of Liz Taylor Consultancy (LTC) and CEO of award-winning event planners, the Taylor Lynn Corporation (TLC), has been appointed to the board of the fast-growing external catering business, Hessian. Joining the hospitality company behind the successful Chef Lab brand, hospitality consultant and leading professional event planner Liz said: “I am thrilled to be joining Hessian.

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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.” –Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing

Sports 92
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Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Risk Management and Contingency Planning for Event Planners

Event Planning BluePrint

As event planners, we navigate a world with unexpected twists and turns. The secret to our success? Mastering the art of Risk Management and Contingency Planning. This blog post shows you the essential strategies to identify potential risks at events and develop contingency plans, ensuring your events run smoothly, no matter what surprises may come your way.

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Designing for Belonging

EventMB

Skift Take: The journey toward creating belonging at meetings and events need not be complicated. Small steps can be taken that will lead you on your way.

Meetings 110
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Marriott Bonvoy 2024 Meetings & Events Outlook

Event Industry News

Julius Robinson, Chief Sales & Marketing Officer, U.S. and Canada, Marriott International Non-Traditional Venues: Our teams have received increasing requests for nontraditional venues, outdoor setups and reimagined creative spaces.

2024 103
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Super Bowl LVIII: Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans

Event Marketer

“I am and have always been a very firm believer in the power of experiential marketing and being able to really connect your brand with a consumer in a way that’s very meaningful to them.” –Molly Spychalski, Head of Brand Partnership Marketing, Uber A secret second room was hidden behind an installation of freezers and refrigerators. At the Super Bowl LVIII Experience, football fans had the chance to test their athletic skills, peruse memorabilia and meet NFL superstars.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Industry Night at NewAge Event Centre

EventSource

This past week, the newly launched NewAge Events Centre opened its doors to industry professionals, welcoming clients, family, and VIPs to check out this super versatile 20,000 sqft space! Partnered with the Magen Group , with the help of some of Toronto’s top industry vendors, this furniture-store-by-day converts seamlessly into an oh-so-impressive event venue by night.

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Automate your Event Registrations: Oveit and Zapier connect you to 6,000+ apps

Oveit

I’m happy to announce a thrilling update for our event organizers – Oveit now seamlessly integrates with Zapier! This powerful integration helps you […] The post Automate your Event Registrations: Oveit and Zapier connect you to 6,000+ apps appeared first on Oveit.

Events 62
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Putting the We Into Wellness

EventMB

Skift Take: When it comes to meetings and events, wellness must encompass the entire group, not just a few individuals.

Meetings 131
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Certified low-carbon events provide huge boost to Net Zero

Event Industry News

Companies and associations looking for practical ways to move forward with their Net Zero (and general sustainability) journeys now have a new route to take for conferences, events, showrooms and training facilities.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions.

2024 81
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Get to Know… Mark McEwan of McEwan Group

EventSource

The Basics Name: Mark McEwan Company: McEwan Group Years in Business: 40+ So how’d you get started? I had my first restaurant experience at age 16 working at Mindy’s wine cellar in Buffalo, NY. At that time, I just needed a job and a paycheque so I found an open position. The interesting thing was that I really enjoyed the dynamics of the restaurant as well as the customer buzz and interaction.

Retail 62
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Event Marketing: Insider Strategies to Achieve Sold-Out Success

Event Planning BluePrint

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience. Understanding Your Audience: The Key to Tailored Event Promotion First and foremost, knowing your audience is crucial.