Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. Surfacing our cognitive conference constructs.

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market.

Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past.

Corporate Conference Planning Checklist

GEVME

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. If you understand your target audience, it’s not a challenge to build such a conference vision. What is a corporate conference planning checklist? After a conference.

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process.

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey.

Conference Purpose With Power And Participants Leads To Profitability

Velvet Chainsaw

Now imagine someone asking your conference participants that question. Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.

The Conference Debt You Cannot Afford

Velvet Chainsaw

There is one debt every conference organizer must face and vanquish. It can cripple a conference. Anyone striving to build a 21st century sustainable conference needs to understand organizational debt, how it impacts their event and how to prevent it.

Steps To Minimize And Prevent Your Conference Organizational Debt

Velvet Chainsaw

Ultimately, we must take steps to minimize and prevent accrual of conference organizational debt. Read more about conference organizational debt here , how to refactor organizational debt here and the interest you pay on conference organizational debt here.

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

Challenging Our Conference Mental Models To Build Future Effective Events

Velvet Chainsaw

And just as important, how and what do we think about our conferences and events? How do we understand our conference planning processes, its underlying assumptions, and our customers, partners, exhibitors, and stakeholders? Your Conference Mental Models Control You.

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The Conference Owner’s Guide To Customer Experience

Velvet Chainsaw

Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Or perhaps no one is considering the holistic experience of your conference customer? Do you know what your conference target market customer wants?

Your Conference As A Giving Field

Velvet Chainsaw

We are used to thinking of our conference and its planning process as a one-way transaction from the company to its customers. We may even dread working with a new conference advisory committee due to our negative past experiences. The Traditional Transactional Conference Model.

Great Questions Define Great Conference Experiences

Velvet Chainsaw

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.

What Participants Expect From 21st Century Conference Experiences

Velvet Chainsaw

Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. Savvy conference organizers meet these disruptions head-on.

Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

Three Core Conference Planning Tenets To Master And Skillfully Apply

Velvet Chainsaw

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference.

You’re Paying Too Much Interest On Your Conference Organizational Debt

Velvet Chainsaw

Conference organizational debt. Your conference pays the interest on this debt in the form of reduced speed, lack of capacity, diminished engagement, rigidity and stagnate programming. Think of your conference speaker and content RFP process.

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Creating A Customer-Centric Conference Strategy

Velvet Chainsaw

Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. Conference organizers must focus on both their customers’ needs—their pain points and problems to solve—and their aspirations—their wants and professional goals.

Mediocrity Is Your Biggest Conference Competitor

Velvet Chainsaw

Your real conference competition is not that event held six months after yours. Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. Have you normalized conference mediocrity as acceptable?

En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. The post En Route For Next-Gen Conference Audiences appeared first on Velvet Chainsaw.

Are We Creating The Wrong Type Of Conference Experiences?

Velvet Chainsaw

It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of our great grandmother’s dresses.

Patient-Centered Care Conferences

Velvet Chainsaw

Impact on Healthcare Conferences? Here are four questions (and tips) for your conference committee to consider as they navigate this changing landscape: 1. Tip: have each conference committee member reach out to five to ten key attendees to understand their pressing priorities.

Flourishing Conference Professionals Lead With Purpose

Velvet Chainsaw

As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They design conference experiences that become meaning-making opportunities for their participants. Purpose-Driven Conference Organizers’ Mindset.

Embracing Otherness for Conference Uniqueness [Webinar]

Velvet Chainsaw

The future success of your conference will depend on changing your culture to be one of inclusiveness. Want to know more on how you can infuse your conference culture with Radical Hospitality? However, conference radical hospitality welcomes all people, just as they are.

Designing 21st Century Conference Learning Experiences And Spaces

Velvet Chainsaw

Our conference learning spaces affect our audience. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Are You Putting Lipstick On Outdated Conference Education Models And Calling It A Success?

Relabel Conference Registrants

Velvet Chainsaw

A Momentous Catalyst To Conference Attendee Behavior Change. I am often asked how to get conference attendees to adopt 21 st Century learning habits. The majority of conferences treat attendees as consumers of information. Conference Planning Registrants Relabel

Hone Your Radar To Seize These Conference Innovation Invitations

Velvet Chainsaw

Within the conference arena, innovation is the process through which new value is created and delivered to customers. Our conferences need innovation in processes, systems and design more than it needs new inventions in technology. Innovation may be a tired word.

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8 Tips for Choosing a Perfect Conference Venue

GEVME

Every conference starts with an idea. Whether it’s increasing awareness about a niche-related issue or building a platform for new ideas, your goal will define the vision of your conference. Your ideal picture of a conference venue shouldn’t be tied to a nice, accessible locale only.

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Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.

Four Personalization Strategies Conferences And Associations Can Adopt From Education

Velvet Chainsaw

Let’s separate reality from fiction regarding personalized conference experiences and personalized learning. Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. So what is conference personalization?

Take Your Conference Full Frontal

Velvet Chainsaw

It’s time to take your conference full frontal! It’s time to challenge and encourage your conference stakeholders to focus on engaging their brains at a higher level. It’s time to develop conference experiences that help your stakeholders think smarter.

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. Your conference needs more than the gimmick of 3D glasses. Too many of our conference experiences lack depth and authenticity.

Why Your Conference Needs An Intrapreneur

Velvet Chainsaw

Are you making some changes to your annual conference? If you are, you need a conference intrapreneur! More than just one intrapreneur, you need a conference planning culture of intrapreneurship. Ultimately, you’ll want to develop a conference team of intrapreneurs.

Nine conference mythodologies

Conferences that Work

Here are nine mythodologies about conferences. At least half the sessions programmed at traditional conferences are not what attendees want. Mythodology: A “ conference curator ” can improve the quality of your conference content. Reality : Sadly, conference curators don’t exist. Mythodology: Conference programs should be stuffed full of sessions so there’s something of interest for everyone.

When Conference Participants Vote With Their Feet

Velvet Chainsaw

And one that we as conference organizers should pay attention to. So let’s dig deeper into the issue of people voting with their feet at your conference. Is your conference only a consumer-driven event? Or is your conference a leading transformational experience?

Understanding Conference Sponsorship

Endless Events

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. The key to building conference sponsorship is to create a strong sponsorship pitch that sells your event.

Supporting conference speakers

Gallus Events

Supporting conference speakers. A conference needs great content as much as a blog does. The conference organiser impacts the content as much as the speaker. As the conference organiser it is YOUR event and you are in charge, so you have to demand brilliant content.

Conference delegates leaving early?

Gallus Events

What “traditional” ways are there to stop your conference delegates leaving early? One reason you may have conference delegates leaving early, as the theory goes, is that there is too much else happening and your attendees have headed off to do other things.

When Your Conference Planning Process Eclipses Your Purpose

Velvet Chainsaw

When Conference Plans Land On Chutes. So many conference leaders, organizers and planning teams are obsessed with details, logistics and planning. Their plans actually obscure their conference’s vision. Their attention to detail and efficiency eclipses the conference purpose.