article thumbnail

Elevate Your Conference Education

Velvet Chainsaw

There’s never been a better time than right now to reimagine your education programming for your first in-person conference in some time, for many—in over two years. Conference education sessions have long been considered the main course of the event, yet typically they reek of status quo.

Education 296
article thumbnail

Doing peer conferences right

Conferences that Work

Software testers do peer conferences right! They even call them a peer conference , rather than unconference , a term I don’t like.) As evidence of software tester conference awesomeness, I offer three examples below. a short history of the peer conference.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Design Considerations for Your Conference Hub

Velvet Chainsaw

High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall.

2022 320
article thumbnail

5 Post-Pandemic Conference Program Design Changes

Velvet Chainsaw

As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. Long-term traditions can deter next-generation conference participants.

2021 317
article thumbnail

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

article thumbnail

2022 Conference Registration Pacing

Velvet Chainsaw

The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw. Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections.

2022 271
article thumbnail

Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. C) Investors help activate the sponsorship through their pre- and post-conference marketing.

article thumbnail

Six fundamental ways to make a better conference

Conferences that Work

The other day, a client booked an hour with me to discuss how to make their conference better. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.

2022 227
article thumbnail

Conference Badge Design: Manage it Like a Pro

Eventmobi

Managing the conference badge design process for your in-person events is typically a complicated and costly process that requires outsourcing the design, wrangling spreadsheets, mail merge , and templates, followed by endless rounds of approvals.

2023 195
article thumbnail

A free guide to creating peer conferences

Conferences that Work

The Association for Software Testing (AST) has just issued a free guide to creating peer conferences. I believe the software testing community adopted my term “peer conference” for their get-togethers after a conversation I had with pioneer software tester James Bach in 2004.

2020 254
article thumbnail

The Ultimate Guide to Hosting Hybrid Events For Your Association

Hybrid events give associations the ability to drive greater value for their members –– provided they are done right. Don’t "host and hope;" use the proven strategies in this playbook to boost membership activity, and maximize your event ROI and experience.

article thumbnail

Conference Innovation While Traveling at Warp Speed

Velvet Chainsaw

Not every effort was a rousing success but attempting to inject new conference elements made us more nimble, creative and smarter as a team. What should we expect for hybrid or virtual conference attendance? Navigating change during a crisis is not for the faint of heart.

2020 297
article thumbnail

2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. Use this opportunity to beta test changes that can be carried over to the next in-person conference.

2021 198
article thumbnail

Making Up for Fewer Skilled Workers at Your Conference

Velvet Chainsaw

What are some other ways you have dealt with staff shortages at your conferences? The post Making Up for Fewer Skilled Workers at Your Conference appeared first on Velvet Chainsaw. Conference Planning conference planning Covid effects labor shortage no shows short staff

2022 195
article thumbnail

Fostering a Winning Conference Culture

Velvet Chainsaw

But when it gets to “go time,” does that culture manifest at your conferences and meetings? Her boss apparently thought she should spend all her time out “doing meeting planning” and not hanging out in a hotel conference room. Make colleagues and vendors feel welcome and involved in conference operations. Conference staff are not able to do everything! How can you make your conference culture more open and transparent?

2019 282
article thumbnail

The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true. It is also the natural law of evolution for any conference. Working to create a great conference experience for your customers is no longer a good baseline for success to paraphrase Conrad.

article thumbnail

Make your entire conference a braindate

Conferences that Work

Why not make your entire conference a braindate? I like the braindate approach , but it doesn’t have to be something that’s grafted onto a conference. Because good event design is about how a conference works. Instead make your entire conference a braindate!

2019 255
article thumbnail

Seeking a Hybrid Conference Steady State? Here’s a Framework

Velvet Chainsaw

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Conference organizers need to invest significantly in bandwidth, video cameras, lighting, and labor.

2022 195
article thumbnail

Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Over the next year or so, conference organizers will need to define their responsibilities for duty of care, as well as what is expected of those who choose to attend your conference in person. How will they help ensure duty of care throughout the conference?

2021 322
article thumbnail

Does Your Conference Need an Emcee?

Velvet Chainsaw

She is responsible for ensuring that the conference’s objectives are met and that the audience is engaged from beginning to end. The post Does Your Conference Need an Emcee? Having an emcee at your event was a nice-to-have prior to 2020. Now it’s a must-have.

2021 361
article thumbnail

Conference Compass [Review]

EventMB

Conference Compass is a customizable hybrid event platform with a comprehensive set of features including built-in live streaming, multi-track agendas, multi-level floor plans, advanced CRM integration, gamification, and lead capture. Conference Compass: What Is It?

2021 152
article thumbnail

Get Conference Inspiration from Trusted Peer Connections

Velvet Chainsaw

In spite of all the bad, there is also much that is positive for the next phase of association conferences. The post Get Conference Inspiration from Trusted Peer Connections appeared first on Velvet Chainsaw. Conference Planning Hybrid & Virtual

2020 269
article thumbnail

Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen.

2021 228
article thumbnail

Five Reasons to Change Conferences

Conferences that Work

Here’s my article “ Five Reasons to Change Conferences “ , published in the December 2018, NSA Speaker magazine. OUTSIDE IN Five Reasons to Change Conferences Peer sessions provide greater connection around content The most important reason people go to conferences is to usefully connect with others around relevant content. But our conference programs still focus on lectures, where a few experts broadcast their knowledge to passive listeners.

2018 203
article thumbnail

Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences. When your conference experience is no-frills run-of-the-mill…. And when your conference content can be found on the web for free….

article thumbnail

Stop treating adults like children at your conferences

Conferences that Work

Please stop treating adults like children at your conferences. So, please stop treating adults like children at conferences. Though I remember a few conferences I attended where such activities would have made a distinct improvement.

2020 305
article thumbnail

Top 2020 Event Conferences

Attendease

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future.

2020 219
article thumbnail

More Conference Physics: Inertia

Velvet Chainsaw

However, a conference at rest, tends to die. The enemy of most conferences is the way it’s always been. When inertia influences your conference, it’s planned by the way you’ve always done it, programmed full of (past) best practices and destined to become average, slowly suffocating on its own status quo. Cognitive and organizational inertia keeps an association on its current conference course even when facing disruptive or rapid external changes.

article thumbnail

Nine conference mythodologies

Conferences that Work

Here are nine mythodologies about conferences. At least half the sessions programmed at traditional conferences are not what attendees want. Mythodology: A “ conference curator ” can improve the quality of your conference content. Reality : Sadly, conference curators don’t exist. Mythodology: Conference programs should be stuffed full of sessions so there’s something of interest for everyone.

2018 184
article thumbnail

Six Attributes of Successful Women’s Conferences

Velvet Chainsaw

While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. The six attributes of women’s leadership conferences that have stood out for me: [1] Movement. Women’s conferences are often shorter one or two-day programs.

2020 229
article thumbnail

How to entwine content and connection during an online conference

Conferences that Work

How can we entwine content and connection during an online conference? During a MeetingsCommunity (MeCo) discussion thread “ Networking at conferences ” last week, Sharon Fisher posted this. We made it available at every break in the conference program.

2020 233
article thumbnail

27 years of peer conferences

Conferences that Work

The first peer conference I convened and designed was held June 3 – 5, 1992 at Marlboro College, Vermont. So, as of today, the community of practice that eventually became edACCESS has enjoyed 27 years of peer conferences. Twenty-three people came to the inaugural conference. 27 years of peer conferences. Read the full article at Conferences That Work The post 27 years of peer conferences appeared first on Conferences That Work.

2019 166
article thumbnail

How Much Has Covid Affected the World of Virtual Conferences?

Velvet Chainsaw

Leading learning firm Tagoras has launched another round of its virtual conferences survey , the results of which will be compared to its last round, conducted near the beginning of the pandemic. The post How Much Has Covid Affected the World of Virtual Conferences?

2021 195
article thumbnail

Unique Conference Venues – Imperial College London

Event Industry News

Consistently ranked among the world’s best universities, Imperial College London is internationally renowned for excellence in teaching and research, making it an ideal choice for educational groups and academic organisations.

2023 56
article thumbnail

Conference Go/No-Go Decisions in a Pandemic

Velvet Chainsaw

The Conference Board has the best we’ve come across so far: May Reboot – quick recovery. In the beginning of this crisis, organizers of major conferences and trade shows were canceling with very little lead time.

2020 315
article thumbnail

Are science conferences stuck in the Dark Ages?

Conferences that Work

A recent Wired article argues that “ Science Conferences Are Stuck in the Dark Ages “ Unsurprisingly, I agree — but there’s some light in the darkness! Read the full article at Conferences That Work The post Are science conferences stuck in the Dark Ages?

2020 170
article thumbnail

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market. Before your conference can find its true target market, you as the conference organizer must find your conviction. What’s your conference conviction? What’s your conference North Star?

2018 168
article thumbnail

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. To be successful in the future, conference organizers must become paradigm busters–examining, challenging and changing their conventional mental models. This is especially true of our conference mental frameworks.

article thumbnail

The Conference Buyer’s Guide 2022

Event Industry News

This issue of the Conference Buyer’s Guide features input from suppliers, associations, venues, agencies, and individuals committed to making a difference; from wellness initiatives to sustainability, the future of the hybrid model to showcasing the power of the UK event model, and much more besides.

2022 95
article thumbnail

Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.

2020 277