The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true.

Fostering a Winning Conference Culture

Velvet Chainsaw

But when it gets to “go time,” does that culture manifest at your conferences and meetings? Her boss apparently thought she should spend all her time out “doing meeting planning” and not hanging out in a hotel conference room. Conference staff are not able to do everything!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon.

More Conference Physics: Inertia

Velvet Chainsaw

However, a conference at rest, tends to die. The enemy of most conferences is the way it’s always been. Cognitive and organizational inertia keeps an association on its current conference course even when facing disruptive or rapid external changes.

[Free Guide]: How to Run Virtual Events with Confidence

Virtual events open up a whole new world of possibilities for engaging your attendees. This best practices guide will help you make the most of your online conferences, summits, keynote presentations, and more.

A free guide to creating peer conferences

Conferences that Work

The Association for Software Testing (AST) has just issued a free guide to creating peer conferences. I believe the software testing community adopted my term “peer conference” for their get-togethers after a conversation I had with pioneer software tester James Bach in 2004.

2020 215

How to entwine content and connection during an online conference

Conferences that Work

How can we entwine content and connection during an online conference? During a MeetingsCommunity (MeCo) discussion thread “ Networking at conferences ” last week, Sharon Fisher posted this. We made it available at every break in the conference program.

2020 156

Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. Yet conferences are lagging in meeting the needs of team learning.

Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. You can use the story arc concept to carefully craft the messages and issues you want your conference participants to explore, experience and learn. So exactly how do you use a story arc for your conference?

Five Reasons to Change Conferences

Conferences that Work

Here’s my article “ Five Reasons to Change Conferences “ , published in the December 2018, NSA Speaker magazine. But our conference programs still focus on lectures, where a few experts broadcast their knowledge to passive listeners.

2018 243

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. You can never get enough of what you really don’t need says Eric Hoffer.

27 years of peer conferences

Conferences that Work

The first peer conference I convened and designed was held June 3 – 5, 1992 at Marlboro College, Vermont. So, as of today, the community of practice that eventually became edACCESS has enjoyed 27 years of peer conferences. Twenty-three people came to the inaugural conference.

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market.

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

Conferences Need More Sharing

Velvet Chainsaw

One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Conversely, conferences that have a higher deal-making quotient tend to hold their cards closer to their chests. The post Conferences Need More Sharing appeared first on Velvet Chainsaw.

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. Surfacing our cognitive conference constructs.

Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear. Conference Reform Requires These Leadership Traits.

Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair.

Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what has changed: I’m convinced that “something for everyone” programming — including basic content for the novice or intermediate practitioner — is no longer the right strategy for positioning your conference as a can’t-miss experience. How Conference Sessions Can Deliver on Wisdom.

Make your entire conference a braindate

Conferences that Work

Why not make your entire conference a braindate? I like the braindate approach , but it doesn’t have to be something that’s grafted onto a conference. Because good event design is about how a conference works. Instead make your entire conference a braindate!

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey.

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process.

Webinar: Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

Webinar description: Monetizing Your Virtual Conference When Competing with Free. Lisa Block, Executive Vice President, Conference Strategy & Design, Velvet Chainsaw Consulting. COVID-19 Uncategorized digital event monetize pivot from live to virtual virtual conference

2020 200

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push).

Conference Go/No-Go Decisions in a Pandemic

Velvet Chainsaw

The Conference Board has the best we’ve come across so far: May Reboot – quick recovery. In the beginning of this crisis, organizers of major conferences and trade shows were canceling with very little lead time.

2020 228

Great Questions Define Great Conference Experiences

Velvet Chainsaw

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.

2016 329

Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past.

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better

Velvet Chainsaw

It’s hard for conference organizers to stick to planning the essential elements of their events. As a conference professional, it is your mission each day to keep your focus on the essential elements of your event for your customers’ sake. What is the essence of your conference?

What Participants Expect From 21st Century Conference Experiences

Velvet Chainsaw

Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. Savvy conference organizers meet these disruptions head-on.

Corporate Conference Planning Checklist

GEVME

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. If you understand your target audience, it’s not a challenge to build such a conference vision. What is a corporate conference planning checklist? After a conference.

Refactor Your Conference Archaic Planning Routines

Velvet Chainsaw

Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactoring As A Metaphor For Conference Improvement. Thus we refactor to improve the conference experience for our customers. Consider it as your conference source code.

Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

Nine conference mythodologies

Conferences that Work

Here are nine mythodologies about conferences. At least half the sessions programmed at traditional conferences are not what attendees want. Mythodology: A “ conference curator ” can improve the quality of your conference content. Reality : Sadly, conference curators don’t exist. Mythodology: Conference programs should be stuffed full of sessions so there’s something of interest for everyone.

Fresh formats for conferences

Gallus Events

I spoke at IBTM in Barcelona ( you can read the “review” here ) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences. And overall your conference programme should try and have sessions that include at least four of these objectives.

Conference Purpose With Power And Participants Leads To Profitability

Velvet Chainsaw

Now imagine someone asking your conference participants that question. Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.

Mediocrity Is Your Biggest Conference Competitor

Velvet Chainsaw

Your real conference competition is not that event held six months after yours. Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. Have you normalized conference mediocrity as acceptable?

Transition Becomes Your New Conference Threshold

Velvet Chainsaw

As you embark on a new vision of conference renovation and reform, you may feel that you are crossing from a comfortable, familiar space to one that is unknown and unsettling. Conference Improvement As Your Threshold To New Growth. What’s your favorite room in your home?