Mining your networks for a cause
DECEMBER 28, 2011
The way of the world is meeting people through other people. Robert Kerrigan Social media buzz – loads of fun, keeping up with friends, updating your resume, posting pics of the kids. But where’s the value? I have a real-life case study of the value of my LinkedIn network. I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network.