Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Event Industry News

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Elizabeth Goad Never Stops Learning

PCMA Convene

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. Career Path Plenary AASA Automotive Aftermarket Products Expo Elizabeth Goad

Stadium of Light helps major conference move up a gear…

Event Industry News

Sunderland’s Stadium of Light was chosen for the second year to host the North East Automotive expo, organised by the North East Automotive Alliance to showcase the latest industry technology and to highlight the region’s role in this field. […].

Evolution Dome strengthens global reach with US distributor

Event Industry News

Evolution Dome, market leader in the design and supply of Temporary Inflatable Structures to the events industry this week announces its latest strategic move towards offering a fully global solution. .

drp Welcomes New Account Director For Jaguar Land Rover

Event Industry News

Annalisa Holmes joins drp as the new Account Director for automotive giant Jaguar Land Rover (JLR). In the role, she will help supercharge the organisation’s internal and external communications strategies as part of the wider account team. Before joining drp, Annalisa worked in commercial radio for over 13 years, with her last role being Managing Director for Rugby FM in Warwickshire.

How Will Automated Transport Impact the Meetings Industry?

PCMA Convene

The company plans for a full-scale launch of the automated taxis in Singapore in 2018, and is also testing out its proprietary technology with the help of automotive partners in Ann Arbor, Michigan, and the U.K.

The shift towards experiential marketing

Oveit

A wonderful example is the Piano Staircase, from Volkswagen, a campaign that at first has almost no connection with an automotive company. It’s one thing to imagine that you are driving a sports car, it’s another to actually be behind wheel and hear the purring engine.

Pre-Scheduling Appointments Is Hard. Dealertrack Proves it Doesn’t Have to Be [Video Case Study]

Certain

Dealertrack, the largest automotive solution provider faced this exact problem. Meet Your Sales Goals 10x with Event Automation.

5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars.

2016 60

5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars.

2016 60

Interviews with Planners - Harris Schanhaut

Eventinterface

Harris Schanhaut, CME has been managing conferences, meetings and events in diverse industries, including automotive, medical, travel, technology, financial, pharmaceutical, wellness, and manufacturing.

2018 130

What’s the Economic Impact of the Meetings Industry?

PCMA Convene

In terms of jobs, the meetings and events industry creates more direct jobs than large manufacturing sectors such as automotive, chemicals, and food.

2018 98

2016 Industry Leaders: Larry Kaufman

Connect Your Meetings

After beginning his career in hotel convention sales where he successfully developed business in the pharmaceutical and automotive industries, Kaufman moved into a leadership position with Starwood Hotels and Resorts. Larry Kaufman. Director of Sales, Greater Ontario CVB. Ontario, Calif.

2016 52

Agency Spotlight: Rapiergroup

Event Industry News

Working in the financial, automotive, technology, pharmaceutical, medical, aerospace and defence sectors, we offer all aspects of event, exhibition and experiential marketing. This article is brought to you in association with Macroart.

Getting It in Gear in Stuttgart

PCMA Convene

And Messe Stuttgart, the 1.5-million-square-foot convention center, regularly hosts international automotive conferences and trade shows — including Automotive Testing Expo Europe 2016, held on May 31–June 2, which Convene attended as a guest of Stuttgart Convention Bureau.

Interviews with Planners - Harris Schanhaut

Eventinterface

Harris Schanhaut, CME has been managing conferences, meetings and events in diverse industries, including automotive, medical, travel, technology, financial, pharmaceutical, wellness, and manufacturing. He has been published numerous times in trade magazines, and has been a speaker at industry events since 2003. Schanhaut was a co-chair of Meeting Professionals International (MPI) Greater New York Chapter’s Strategic Partnership Committee, which was named Committee of the Year.

2018 100

Turbocharging Knowledge Transfer With the World Café Model

PCMA Convene

The Association of German Engineers (VDI) holds more than 150 conferences, congresses, and conventions every year, including the International Engine Congress, Plastics in Automotive Engineering, and Automated Driving.

How to Generate 900 Sales Qualified Leads Before Your Event Even Begins [Case Study]

Certain

Well, what if I told you that Steve Arentzoff, Senior Director of Demand Generation at the largest automotive solution provider, Dealertrack, finally found the answer to that question? Transforming Your Event Program into a Demand Generation Powerhouse.

LA Auto Show’s Terri Toennies

PCMA Convene

Hundreds of thousands of attendees, exhibitors, and other participants from 58 countries can see debuts from top names in automotive innovation, take test drives, and preview the future of moving from here to there. Around 250 security personnel monitor the LA Auto Show.

10 Reasons to Meet in India

Smart Meetings

Automotive engineering, manufacturing and international distribution are prospering. India is attracting international attention from U.S. and European companies eyeing the country’s growing domestic market and buying power for goods and services coming from abroad.

India 52

Virtual Conferencing Perfect for Global Training

Smart Meetings

5–6 p.m.: “Scrum: Disrupting the Automotive Industry” Joe Justice, president Scrum@Hardware, Scrum, Inc. Global training is one meeting niche that already benefits from virtual conferencing.

7 Tips for a Seamless, Fun Road Trip

Smart Meetings

For more tips on all things car related, visit Blitzify.com , check out our blog, and download the Blitzify app that is revolutionizing the way motorists search and shop for automotive services. Going on a road trip has its pros and cons.

IMEX America Proves VR is More Than a Trend

Smart Meetings

Studio Tour Hollywood, Petersen Automotive Museum and L.A. It’s hard to choose one overarching theme at IMEX America 2016.

2016 87

7 Tips to Get Sponsors Excited About Your Event!

Converve

How about getting a company from outside the car industry to sponsor the networking platform of an automotive show?

Amplify Your E-Commerce Sales with Pop-up Shops

Certain

They exhibit at the National Automotive Dealers Association (NADA) Expo Connect Conference, which attracts 22,000 attendees annually. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

B2C 34

25 Ingenious Offline Marketing Examples

Bizzabo

The competitive nature of the automotive industry pushes every company to innovate and compete in differentiating themselves from each other. Inspire your marketing strategy with this list of 25 creative offline marketing examples. Featuring examples from Facebook, Starbucks, Nissan and more.

The Many Faces of South Korea

PCMA Convene

A soaring, nearly 1-million-square-foot venue with 50 meeting rooms and 16 exhibit halls, BEXCO often hosts multiple exhibitions and meetings, such as the FISITA 2016 World Automotive Congress, which was taking place during our visit. .

Korea 77

Fundamental Event Planning Tips: These Never Go Out of Style

Guidebook

Dayna works directly with dozens of global finance, automotive and television brands. “Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. But there are some fundamental strategies that never go out of style. While we work to include these in our plans every time, they can be easy forget.