How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Outdoor automotive experiences, like this VW ride at the LA Auto Show, continue to grow in popularity.

Case study – 1st International Conference Automotive Cyber Security

Evvnt

The 1st International Conference Automotive Cyber Security was the perfect platform to understand how to build practical solutions for developing secure connected vehicles, identify and eliminate software risks from integrated systems and to get up to date with overcoming challenges of safety vs security. The post Case study – 1st International Conference Automotive Cyber Security appeared first on Evvnt.

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Case Study – 8th International Conference Automotive Doors and Components

Evvnt

Automotive doors are important nginlements of the vehicle design, carry multiple functions, require unique construction and production methods. The post Case Study – 8th International Conference Automotive Doors and Components appeared first on Evvnt. They pose unique challenges regarding their development, production and assembly, involving specific CAE techniques, material, production and assembly processes.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Event Industry News

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

Hartung Wilstermann: Surviving Disruptive Trends Through Change and Adaptation

Management Events

In this interview, Wilstermann discusses and explores a wide range of topics such as the future workplace, the megatrends that the automotive industry needs to know, and how all of it comes back to the need for change and adaptation. Like aviation, automotive, and marine mobility.

Smart Manufacturing: Die Zukunft der Industrie?

Management Events

Wenn Sie diesen QR-Code entschlüsseln, dann finden Sie dazu eine wertvolle Hilfestellung , in der meine Erkenntnisse aus 33 Jahren Digitalisierung komprimiert dargestellt werden: Automotive Digital Transformation General

Maserati Awarded World’s Best Event in 2020

eventplanner

An event unprecedented for the automotive sector and worthy of the highest international recognition: Maserati wins the Grand Prix Best Event Awards World 2020

2020 83

VOK DAMS Produces Brand and Product Launch for AVATR in China

Exhibitor Magazine

Chinese automotive OEM Changan recently launched its new subsidiary AVATR Technology in China. AVATR is a premium brand for smart electric vehicles, w. Company News

Elizabeth Goad Never Stops Learning

PCMA Convene

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. Career Path Plenary AASA Automotive Aftermarket Products Expo Elizabeth GoadEDUCATION. Bachelor’s degree in visual communications and Spanish, Peace College (now William Peace University). MY FIRST INDUSTRY JOB.

2017 40

Maserati Awarded World’s Best Event in 2020

eventplanner

An event unprecedented for the automotive sector and worthy of the highest international recognition: Maserati wins the Grand Prix Best Event Awards World 2020

Christine Cheminay: There’s No One-Size-Fits-All Solution For Supply Chain Resilience

Management Events

From the semiconductor crisis to a global pandemic and now the Russia-Ukraine war, the automotive industry has struggled with supply chain challenges because of global volatility. What are some supply chain challenges facing the automotive industry right now?

Stadium of Light helps major conference move up a gear…

Event Industry News

Sunderland’s Stadium of Light was chosen for the second year to host the North East Automotive expo, organised by the North East Automotive Alliance to showcase the latest industry technology and to highlight the region’s role in this field. […]. A leading north east venue is celebrating after helping steer a major conference to record success.

Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments

Event Marketer

The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk of Fame Park and the Chevy Riverfront Stage at Riverfront Park, and corresponding experiences.

2022 67

5 Things to Consider When Planning Your Next Product Launch

Attendease

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. The importance of a great product launch cannot be overstated. Momentum is everything!

2022 301

Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater

Event Marketer

Cadillac is always reinventing what luxury automotive can be, and so we asked ourselves—how can we tell our story, embrace this blank canvas to do so, and build upon on where we’re going in EV. It really is an exciting time to be in experiential for automotive.

2022 82

Guide: How to Plan a Successful Product Launch Event

Attendease

This is an exciting time for your brand. After countless months of R&D, you have a new product that you’re really excited to bring to market. But whether you’re an emerging startup or a well-established corporation, this phase marks only the very beginning.

2022 195

Live union increases team

Event Industry News

We’re delighted to welcome Leonor, last year saw record growth for Live Union and her experience across the automotive and technology sectors further strengthens our client offering.” Leonor Nemésio Nobre has joined Live Union as a Senior Account Manager. She has moved from Kia Motors where she worked across a wide range of corporate events, prior to that she was part of the Web Summit team. “We’re

5 Things to Consider When Planning Your Next Product Launch

Attendease

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. The importance of a great product launch cannot be overstated. Momentum is everything!

2022 195

The Business of Coming Together

Smart Meetings

In his three decades as a producer and creative director, Binder has staged events and campaigns around the world for globally important companies and visionary leaders across myriad industries, from high-tech and bio tech to entertainment, automotive, hospitality and shoes.

2022 79

Guide: How to Plan a Successful Product Launch Event

Attendease

But, rest assured, your favourite luxury brands in the automotive, fashion, and technology industries host cocktail parties on the regular, showcasing their newest offerings to their most loyal customers before anyone else. . This is an exciting time for your brand.

2022 262

Upcoming 11 Top 2022 Trade Shows Across the US

Ins'Tent

Automotive . The auto show will showcase the latest trends in the automotive industry and exhibitors can unveil their fancy and unconventional designs that will be sure to “Wow” anyone attending the show!

2022 52

Messe Frankfurt India to launch E-Mobility India Forum to address challenges concerning EV adoption and expansion in India

Event Industry News

As the EV industry continues to set its foundation into the Indian automotive ecosystem, the E-Mobility India Forum powered by NGV India Summit will bring ‘who’s who’ of the industry under one roof on 7th October 2021 at Le Meridien, New Delhi.

The Events Expert Interview Series #22: Tara Thomas

G2Planet

She has experience including marketing technology applications and online services to B2B, enterprise, financial services, publishing, real estate and automotive markets, with expertise ranging from product strategy to digital advertising We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences.

Guest Blog: Low wage does not mean low skilled

Event Industry News

These lower paid workers apply great skill and commitment to vital roles, often working long hours at anti-social times for major UK industries such as hospitality and events which is the UK’s third largest private sector employer and contributes £39 billion to the economy – more than the automotive, pharmaceutical and aeronautical sectors put together. By Juliet Price, Executive Director at HBAA.

2018 165

Podcast: Agency for change

Event Industry News

Johnson started as a flag maker/sail repair business in Detroit, providing for automotive events in the city. George P. One hundred and eighty-six years on, GPJ is synonymous with brand experiences all around the world. . In this episode, Jason Megson, managing director at George P.

Event Technology Awards 2016 judge’s spotlight: Sarah Yeats

Event Industry News

Having worked in event agencies for over 10 years, Sarah has a wealth of experience and transferable skills from a number of industry-leading, global companies across the automotive, telecommunications and technology sectors. Joining the Event Technology Awards judging panel for 2016 is Client Services Director at Sledge, Sarah Yeats.

2016 52

7 Tips to a superior Ride & Drive. Includes FREE download.

G2Planet

At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing. Once you have defined the basic technology platform for your ride & drive program , you can enhance the ride & drive experience by leveraging smarter software technology. Your guest's impression of the ride & drive event will be directly impacted by the smart technology used to produce the event.

Ready, set, gala: 9 gala planning fundamentals for event professionals

zkipster

Alcohol sponsors are an obvious first port of call for special events, but many galas may have automotive, tech, fashion or beauty sponsors, and/or be sponsored by private individuals or foundations.

2022 62

Agency Spotlight: Conference Hotel Group BV

Event Industry News

Key services and sectors served: We work in and for all sectors but not the automotive industry.

2022 56

Behind the TRO white paper treasure TROve

Event Industry News

Conceived as an event management and production agency nearly 40 years ago, around the automotive sector, TRO joined Omnicom in 2008 focused on designing and delivering live experiences for clients including Adidas, Volvo, Nike, Molson Coors and Under Armour. .

VOK DAMS produces brand and product launch for AVATR in China

Event Industry News

Chinese automotive OEM Changan recently launched its new subsidiary AVATR Technology in China. AVATR is a premium brand for smart electric vehicles, with the AVATR 11 as the first model available.

Sustainability leads to growth. Here’s how

Prestige Events Magazine

Even the automotives. Well, that’s sustainability done then. Cop26? Now we can carry on as before, yes? Winning & delivering great events – and still trying to answer what a hybrid event looks like.

YR Live for SEAT at the 2017 Motor Show in Geneva

Event Industry News

YR Live are working with agency Dicom (part of Grupoo Espana) to deliver live t-shirt printing at the most important automotive show in the world. It’s the 87th international motor show in Geneva, running from 9th-19th March 2017. The solution we developed for end client SEAT built on the ‘Created in Barcelona’ theme allows guests […]. The post YR Live for SEAT at the 2017 Motor Show in Geneva appeared first on Event Industry News. Event Technology Exhibition News News

2017 52

Get a Quick Overview of Sponsorship Activations from X Games Aspen

Event Marketer

Jeep, a 19-year X Games Aspen sponsor, returned as the event’s official automotive partner with a fleet of vehicles, fan engagements and extensions across broadcast, linear, social and digital.

Vista appointed to deliver MINI CLUBMAN retail roadshow

Event Industry News

Award-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group. The roadshow, which is being rolled out nationwide, is focused on engaging potential new customers with the MINI CLUBMAN car, driving footfall to […].

Tarsus Group acquires TyreXpo series

Event Industry News

The acquisition adds a complementary brand to the automotive events in the Tarsus portfolio and gives the group access to an adjacent market. This is an exciting vertical for Tarsus and complements our existing presence in automotive industry events.”.

Identity expands senior team with two new appointments

Event Industry News

Mary has managed HR teams at brands including Parker Pen and the Royal Automotive Club. Leading events agency Identity has expanded its senior leadership team.

Rede2 and Destin8 merge to form new events agency Red Blaze

Event Industry News

The merge fuses two successful agencies in the events management industry, both with a portfolio of renowned international clients, including Samsung, Sky and Virgin Media, across several industry sectors including retail, automotive and finance.