Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Event Industry News

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Elizabeth Goad Never Stops Learning

PCMA Convene

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. Career Path Plenary AASA Automotive Aftermarket Products Expo Elizabeth Goad

The Events Expert Interview Series #22: Tara Thomas

G2Planet

She has experience including marketing technology applications and online services to B2B, enterprise, financial services, publishing, real estate and automotive markets, with expertise ranging from product strategy to digital advertising

Live union increases team

Event Industry News

We’re delighted to welcome Leonor, last year saw record growth for Live Union and her experience across the automotive and technology sectors further strengthens our client offering.” Leonor Nemésio Nobre has joined Live Union as a Senior Account Manager. She has moved from Kia Motors where she worked across a wide range of corporate events, prior to that she was part of the Web Summit team. “We’re

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Stadium of Light helps major conference move up a gear…

Event Industry News

Sunderland’s Stadium of Light was chosen for the second year to host the North East Automotive expo, organised by the North East Automotive Alliance to showcase the latest industry technology and to highlight the region’s role in this field. […].

YR Live for SEAT at the 2017 Motor Show in Geneva

Event Industry News

YR Live are working with agency Dicom (part of Grupoo Espana) to deliver live t-shirt printing at the most important automotive show in the world. It’s the 87th international motor show in Geneva, running from 9th-19th March 2017.

Event Technology Awards 2016 judge’s spotlight: Sarah Yeats

Event Industry News

Having worked in event agencies for over 10 years, Sarah has a wealth of experience and transferable skills from a number of industry-leading, global companies across the automotive, telecommunications and technology sectors. Joining the Event Technology Awards judging panel for 2016 is Client Services Director at Sledge, Sarah Yeats.

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Vista appointed to deliver MINI CLUBMAN retail roadshow

Event Industry News

Award-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group.

College and Universities That Prove the Midwest is Best

Unique Venues

Michigan is another popular Midwest destination with the miraculous beauty of all four seasons, top-notch professional and collegiate sports teams, and historic attractions harkening back to the dawn of the automotive industry and the Motown music scene.

WRG names Beth Lobban as Executive Producer

Event Industry News

Her experience spans business to business, employee engagement and consumer marketing solutions across the financial, automotive, retail, pharmaceutical, technology and public sector. Beth Lobban joins WRG, the innovative experience agency that is a division of the Creative Engagement Group, as Executive Producer.

Moving Beyond Digital Advertising with Attendee Acquisition Widget

a2z Innovation Insider

Automotive. Automotive. 5 minute read. Did you know? In 2017, per eMarketer.com, the total digital ad spend in the US was a whopping $83 Billion !

Evolution Dome strengthens global reach with US distributor

Event Industry News

Evolution Dome, market leader in the design and supply of Temporary Inflatable Structures to the events industry this week announces its latest strategic move towards offering a fully global solution. .

How Will Automated Transport Impact the Meetings Industry?

PCMA Convene

The company plans for a full-scale launch of the automated taxis in Singapore in 2018, and is also testing out its proprietary technology with the help of automotive partners in Ann Arbor, Michigan, and the U.K.

drp Welcomes New Account Director For Jaguar Land Rover

Event Industry News

Annalisa Holmes joins drp as the new Account Director for automotive giant Jaguar Land Rover (JLR). In the role, she will help supercharge the organisation’s internal and external communications strategies as part of the wider account team. Before joining drp, Annalisa worked in commercial radio for over 13 years, with her last role being Managing Director for Rugby FM in Warwickshire.

Agency Spotlight: TRO

Event Industry News

Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. This article is brought to you in association with Macroart.

Detroit Reinventing Itself While Sticking Close to Motor City Roots

PCMA Convene

automotive industry since the beginning of the 21st century. It’s fitting that the car company will help write Motor City’s next innovation chapter as it simultaneously changes the course of automotive travel.

drpdigital wins silver and bronze at the UK Digital Experience Awards

Event Industry News

Triple focus for Electronica 2018

Event Industry News

A key challenge is delivering a consistent and memorable brand presence, with its diverse product lines, from the size of a grain of rice to the most sophisticated electronics in spacecraft and automotive vehicles. Leading global brand experience company, Cook & Associates, delivered three major projects at this year’s Electronica event in Munich – for KEMET Electronics, Velocity Electronics and Electronic Specifier.

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5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars.

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5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars.

2016 60

Pre-Scheduling Appointments Is Hard. Dealertrack Proves it Doesn’t Have to Be [Video Case Study]

Certain

Dealertrack, the largest automotive solution provider faced this exact problem. Meet Your Sales Goals 10x with Event Automation.

SPARK THINKING shortlisted for prestigious industry awards for Jaguar Land Rover’s Graduate and Apprentice Induction week

Event Industry News

SPARK THINKING is a global events and communications agency that helps brands create unforgettable experiences that change audience behaviour. By looking for insights and unexplored ideas, SPARK THINKING develops new opportunities to create more engaging live event and communication strategies.

2016 Industry Leaders: Larry Kaufman

Connect Your Meetings

After beginning his career in hotel convention sales where he successfully developed business in the pharmaceutical and automotive industries, Kaufman moved into a leadership position with Starwood Hotels and Resorts. Larry Kaufman. Director of Sales, Greater Ontario CVB. Ontario, Calif.

2016 52

The shift towards experiential marketing

Oveit

A wonderful example is the Piano Staircase, from Volkswagen, a campaign that at first has almost no connection with an automotive company. It’s one thing to imagine that you are driving a sports car, it’s another to actually be behind wheel and hear the purring engine.

Interviews with Planners - Harris Schanhaut

Eventinterface

Harris Schanhaut, CME has been managing conferences, meetings and events in diverse industries, including automotive, medical, travel, technology, financial, pharmaceutical, wellness, and manufacturing.

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20 Impressive VIP Event Ideas

Bizzabo

The Peterson Automotive Museum hosts a series of VIP events centered around one extra special guest: The Shelby. Source: Petersen Automotive Museum. Learn how to impress customers, prospects and other stakeholders with these impressive VIP event ideas.

2019 69

Agency Spotlight: Top Banana

Event Industry News

The agency work with a range of sectors from luxury, telecommunications and food and beverage to banking and insurance, automotive and retail. This article is brought to you in association with Macroart.

What’s the Economic Impact of the Meetings Industry?

PCMA Convene

In terms of jobs, the meetings and events industry creates more direct jobs than large manufacturing sectors such as automotive, chemicals, and food.

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Getting It in Gear in Stuttgart

PCMA Convene

And Messe Stuttgart, the 1.5-million-square-foot convention center, regularly hosts international automotive conferences and trade shows — including Automotive Testing Expo Europe 2016, held on May 31–June 2, which Convene attended as a guest of Stuttgart Convention Bureau.

10 Reasons to Meet in India

Smart Meetings

Automotive engineering, manufacturing and international distribution are prospering. India is attracting international attention from U.S. and European companies eyeing the country’s growing domestic market and buying power for goods and services coming from abroad.

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Guest Blog: No pay no play, should agencies get paid to pitch?

Event Industry News

Several years ago, I had to walk away from pitching for an account with a major automotive client as I was told; unless I took the head of communications on two long haul fam trips I would not win the business. By Mark Pepler, MD at Pepler Lee Events.

Turbocharging Knowledge Transfer With the World Café Model

PCMA Convene

The Association of German Engineers (VDI) holds more than 150 conferences, congresses, and conventions every year, including the International Engine Congress, Plastics in Automotive Engineering, and Automated Driving.

Interviews with Planners - Harris Schanhaut

Eventinterface

Harris Schanhaut, CME has been managing conferences, meetings and events in diverse industries, including automotive, medical, travel, technology, financial, pharmaceutical, wellness, and manufacturing. He has been published numerous times in trade magazines, and has been a speaker at industry events since 2003. Schanhaut was a co-chair of Meeting Professionals International (MPI) Greater New York Chapter’s Strategic Partnership Committee, which was named Committee of the Year.

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Agency Spotlight: INVNT

Event Industry News

Key services and sectors served: INVNT works with challenger brands across sectors including automotive, entertainment, FMCG, hospitality, pharma and technology. This article is brought to you in association with Macroart.

2008 95

Virtual Conferencing Perfect for Global Training

Smart Meetings

5–6 p.m.: “Scrum: Disrupting the Automotive Industry” Joe Justice, president Scrum@Hardware, Scrum, Inc. Global training is one meeting niche that already benefits from virtual conferencing.

Guest blog: Top tips on planning and delivering a successful event

Event Industry News

Do you want a warehouse venue for an automotive event? By Victoria Phillips – Event Co-ordinator at drp. When planning and delivering a successful event there are so many crucial elements that go into each stage.

How to Generate 900 Sales Qualified Leads Before Your Event Even Begins [Case Study]

Certain

Well, what if I told you that Steve Arentzoff, Senior Director of Demand Generation at the largest automotive solution provider, Dealertrack, finally found the answer to that question? Transforming Your Event Program into a Demand Generation Powerhouse.

drp hosts Triumph Global Dealer Conference

Event Industry News

He set the scene of the evolution of technological advancements before welcoming Hugh Dickinson, senior industry head of automotive to the stage. drp hosted British motorcycle manufacturer Triumph motorcycles’ Global Dealer Conference at the ExCel London from 23rd – 24 th October 2018. The conference gathered over 1,200 dealers from across the globe with the objective of communicating the ongoing future plans for the brand and future products.

Top UK Event Agencies: The Ultimate Directory (2019)

Bizzabo

Working in the financial, automotive, technology, pharmaceutical, medical, aerospace and defence sectors, Rapiergroup offers all aspects of event, exhibition and experiential marketing. Looking for an event or experiential marketing agency? Look no further.

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LA Auto Show’s Terri Toennies

PCMA Convene

Hundreds of thousands of attendees, exhibitors, and other participants from 58 countries can see debuts from top names in automotive innovation, take test drives, and preview the future of moving from here to there. Around 250 security personnel monitor the LA Auto Show.

Agency Spotlight: Rapiergroup

Event Industry News

Working in the financial, automotive, technology, pharmaceutical, medical, aerospace and defence sectors, we offer all aspects of event, exhibition and experiential marketing. This article is brought to you in association with Macroart.