Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

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Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Event Industry News

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

Maserati Awarded World’s Best Event in 2020

eventplanner

An event unprecedented for the automotive sector and worthy of the highest international recognition: Maserati wins the Grand Prix Best Event Awards World 2020

Elizabeth Goad Never Stops Learning

PCMA Convene

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. Career Path Plenary AASA Automotive Aftermarket Products Expo Elizabeth GoadEDUCATION. Bachelor’s degree in visual communications and Spanish, Peace College (now William Peace University). MY FIRST INDUSTRY JOB.

Stadium of Light helps major conference move up a gear…

Event Industry News

Sunderland’s Stadium of Light was chosen for the second year to host the North East Automotive expo, organised by the North East Automotive Alliance to showcase the latest industry technology and to highlight the region’s role in this field. […]. A leading north east venue is celebrating after helping steer a major conference to record success.

Podcast: Agency for change

Event Industry News

Johnson started as a flag maker/sail repair business in Detroit, providing for automotive events in the city. George P. One hundred and eighty-six years on, GPJ is synonymous with brand experiences all around the world. . In this episode, Jason Megson, managing director at George P.

The Events Expert Interview Series #22: Tara Thomas

G2Planet

She has experience including marketing technology applications and online services to B2B, enterprise, financial services, publishing, real estate and automotive markets, with expertise ranging from product strategy to digital advertising We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences.

Guest Blog: Low wage does not mean low skilled

Event Industry News

These lower paid workers apply great skill and commitment to vital roles, often working long hours at anti-social times for major UK industries such as hospitality and events which is the UK’s third largest private sector employer and contributes £39 billion to the economy – more than the automotive, pharmaceutical and aeronautical sectors put together. By Juliet Price, Executive Director at HBAA.

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7 Tips to a superior Ride & Drive. Includes FREE download.

G2Planet

At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing. Once you have defined the basic technology platform for your ride & drive program , you can enhance the ride & drive experience by leveraging smarter software technology. Your guest's impression of the ride & drive event will be directly impacted by the smart technology used to produce the event.

Event Technology Awards 2016 judge’s spotlight: Sarah Yeats

Event Industry News

Having worked in event agencies for over 10 years, Sarah has a wealth of experience and transferable skills from a number of industry-leading, global companies across the automotive, telecommunications and technology sectors. Joining the Event Technology Awards judging panel for 2016 is Client Services Director at Sledge, Sarah Yeats.

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YR Live for SEAT at the 2017 Motor Show in Geneva

Event Industry News

YR Live are working with agency Dicom (part of Grupoo Espana) to deliver live t-shirt printing at the most important automotive show in the world. It’s the 87th international motor show in Geneva, running from 9th-19th March 2017. The solution we developed for end client SEAT built on the ‘Created in Barcelona’ theme allows guests […]. The post YR Live for SEAT at the 2017 Motor Show in Geneva appeared first on Event Industry News. Event Technology Exhibition News News

Vista appointed to deliver MINI CLUBMAN retail roadshow

Event Industry News

Award-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group. The roadshow, which is being rolled out nationwide, is focused on engaging potential new customers with the MINI CLUBMAN car, driving footfall to […].

Strata’s Twelve Agency boosted by a dozen new recruits, including Laura Awcock in the role of client services director

Event Industry News

The automotive client services teams are further bolstered by Rhian Head, account project manager; Amy Pragnell, account executive; Lucy Burton, account executive and Sam Murphy, event officer, who is implanted within a client team. Steve Dubois assumes the role of event operator helping the event support teams, bringing with him many years of automotive events’ experience.

Tarsus Group acquires TyreXpo series

Event Industry News

The acquisition adds a complementary brand to the automotive events in the Tarsus portfolio and gives the group access to an adjacent market. This is an exciting vertical for Tarsus and complements our existing presence in automotive industry events.”. Tarsus, the global B2B media group, has announced that it has acquired the TyreXpo series of events from Singapore-based organiser, SingEx.

20 Trade Shows You Don’t Want To Miss in 2020

Ins'Tent

Auto & Automotive. The Automotive Aftermarket Products Expo represents the global aftermarket auto parts industry and showcases automotive lighting systems, sound moderators, cooling systems, engine and transmission parts, gear systems and more. Check out the newest automotive performance products, discover vehicle trends and attend educational sessions led by top industry professionals.

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Tarsus Group acquires remaining stake in Chinese joint venture

Event Industry News

In addition to the Hubei Tarsus Hope operation, the group also holds interests in a number of leading Chinese exhibitions such as Music China, Hometex, the Automotive Aftermarket Industry and Tuning Fair (AAITF), Touch China, China Aid and SIUF The International Brand Underwear Fair.

Tarsus Group celebrates a return to live B2B events in China

Event Industry News

Tarsus, the global B2B media group, has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business where it is one of the largest exhibition organisers in operation.

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Tarsus Group announces acquisition of Smarter Shows

Event Industry News

The acquisition enables Tarsus to strengthen its position in the aerospace, automotive and manufacturing industry sectors whilst increasing its coverage of the related industry supply chains and opening up access to new verticals. Founded in 2010, Smarter Shows has built a highly-focussed portfolio of B2B supply chain exhibitions and technical conferences held in North America and Germany with a particular focus on the aerospace, automotive and materials industries.

Steph Wilson joins Top Banana as Account Manager

Event Industry News

Steph will be based in their Midlands office working on clients in the retail, financial, automotive and nutrition sectors. Steph Wilson joins creative communications agency Top Banana as Account Manager. Joining the business from Corporate Innovations, Steph has 9 years industry experience in the live events and communications arena.

WRG names Beth Lobban as Executive Producer

Event Industry News

Her experience spans business to business, employee engagement and consumer marketing solutions across the financial, automotive, retail, pharmaceutical, technology and public sector. Beth Lobban joins WRG, the innovative experience agency that is a division of the Creative Engagement Group, as Executive Producer.

Moving Beyond Digital Advertising with Attendee Acquisition Widget

a2z Innovation Insider

Automotive. Automotive. 5 minute read. Did you know? In 2017, per eMarketer.com, the total digital ad spend in the US was a whopping $83 Billion ! Much of this growth is coming as the advertising dollar moves away from other media including TV, Print, and many traditionally popular channels. Clearly, digital is the place to be if brands wish to retain and grow their followers.

Focal Exhibitions experiences global expansion and introduces pioneering exhibition stands

Event Industry News

In 2018, Focal Exhibitions expanded their international territory into Russia for one of the most significant automotive events, Automechanika Moscow 2018. Yuasa, battery providers for the automotive industry and delegates who attended Automechanika, praised Focal Exhibitions for the creativeness and ability to provide bespoke exhibition stands. Focal Exhibitions experiences global expansion and introduces pioneering exhibition stands.

How Will Automated Transport Impact the Meetings Industry?

PCMA Convene

The company plans for a full-scale launch of the automated taxis in Singapore in 2018, and is also testing out its proprietary technology with the help of automotive partners in Ann Arbor, Michigan, and the U.K. It was clear at Automotive Testing Expo Europe , which was held in Hamburg, Germany on May 31–June 2, that the automotive industry is being rapidly transformed by automatic-navigation technology. .

Cogs & Marvel announces Aoife Crowley as Client Director

Event Industry News

Aoife joins the team from Audi Canada, where she worked on the experiential side of the automotive brand’s marketing function. “As Brand experience agency ?Cogs Cogs & Marvel welcomes a new Client Director Aoife Crowley to it’s Dublin office. As an industry leader with a very progressive vision, Cogs & Marvel offers a unique opportunity to work alongside their global client base on projects that speak to innovation, emotion and impact.

Digital Event Strategist Spotlight: Melissa Patruno, DES, Independent Event Producer

PCMA Convene

Just as I began my DES course, I got the opportunity to work with Maritz Automotive on a Lexus digital program. With a vision and passion to embrace digital experience, Melissa Patruno became certified as a Digital Event Strategist in August.

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Imagination creates Ford Horizon – A Virtual Platform for Ford to host next generation interactive experiences

Event Industry News

Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2 nd September, a brand new platform named Ford Horizon which will be the home for the automotive giant’s virtual experiences and events.

drp Welcomes New Account Director For Jaguar Land Rover

Event Industry News

Annalisa Holmes joins drp as the new Account Director for automotive giant Jaguar Land Rover (JLR). In the role, she will help supercharge the organisation’s internal and external communications strategies as part of the wider account team. Before joining drp, Annalisa worked in commercial radio for over 13 years, with her last role being Managing Director for Rugby FM in Warwickshire.

College and Universities That Prove the Midwest is Best

Unique Venues

Michigan is another popular Midwest destination with the miraculous beauty of all four seasons, top-notch professional and collegiate sports teams, and historic attractions harkening back to the dawn of the automotive industry and the Motown music scene. If you have to be in the middle of anywhere, the middle of America is a great place to convene. Not only is the Midwestern U.S.

5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars. It seems like a new event space opens every hour, but it’s rare to find a true attention grabber. So we’ve found them for you: . One World Observatory / New York City .

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5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars. It seems like a new event space opens every hour, but it’s rare to find a true attention grabber. So we’ve found them for you: . One World Observatory / New York City .

2016 46

Building Spa Elements Into Your Meeting

Connect Your Meetings

On a recent incentive for 90 employees of an automotive company at Four Seasons Resort Bora Bora , One10 Senior Event Manager Celia Kallas was right on the money incorporating spa into the program. Out of the variety of activities offered for the group, 70 percent selected spa,” she says, which included a choice of massages, facials or mani-pedis. Adding a spa element to incentive itineraries isn’t a new concept, yet it’s one that’s growing in popularity.

Strata bolsters team with four new hires

Event Industry News

I’ve worked with a number of agencies and brands over my 25-year career, and there’s an opportunity to make a real difference to the motivation programme offering here using my cross-industry experience of automotive and consumer electronics, in particular. Strata Creative Communications today announces four new appointments across the agency to support growing partnerships with existing and new clients.

Jack Morton appoints Shelley Elkins chief creative officer

Event Industry News

A writer by trade, Elkins previously served as a vice president and creative director at Digitas in Chicago and San Francisco working on a variety of global brands across the retail, automotive, CPG, health care, and home appliance industries. Jack Morton, global brand experience agency, today announces that Shelley Elkins has been named chief creative officer. Elkins has been promoted to the role from senior vice president, executive creative director. .

Pre-Scheduling Appointments Is Hard. Dealertrack Proves it Doesn’t Have to Be [Video Case Study]

Certain

Dealertrack, the largest automotive solution provider faced this exact problem. Steve Arentzoff, Senior Director of Demand Generation at Dealertrack, was able to provide a quick and seamless check-in process and effortlessly manage 900 pre-scheduled appointments and hundreds of walk-in appointments at National Automotive Dealers Association (NADA) Expo Connect Conference, which attracts 22,000 attendees annually. Meet Your Sales Goals 10x with Event Automation.

IBTM World Trends Watch report 2020 highlights exciting new opportunities ahead for business events

Event Industry News

The chapters in the report are: a global economic outlook for 2020; an overview of global trends; an exploration of different industry sectors including automotive, banking / finance, esports, information and communications technology and pharmaceuticals; an insight into meetings and events performance including corporate events, associations and incentive travel; technology trends and regional variations.

Good, Fast, Cheap: A Broken System Reevaluated

Smart Meetings

With more than 35 years of professional experience, Gregg has worked as a creative director and executive producer for numerous meetings and events such as The Coca-Cola Company Olympic Torch Relay, Coca-Cola Global Summit, Anheuser-Busch Wholesaler Convention and numerous automotive marketing meetings for executives and dealers. What marketers used to say was, “Good, fast, and cheap. You can pick two.” So, if you pick good and fast, it can’t also be done for cheap.

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2016 Industry Leaders: Larry Kaufman

Connect Your Meetings

After beginning his career in hotel convention sales where he successfully developed business in the pharmaceutical and automotive industries, Kaufman moved into a leadership position with Starwood Hotels and Resorts. Larry Kaufman. Director of Sales, Greater Ontario CVB. Ontario, Calif. Kaufman is a career hotel professional.

2016 40

Evolution Dome strengthens global reach with US distributor

Event Industry News

McCarthy Tents & Events have already carried out two successful installations in June: one in Detroit, creating a conference space on an exhibition floor for an Informa event for TU Automotive, and most recently an install of a 20m Dome for the Xerox Rochester International Jazz Festival, where the structure was used as a VIP area for the 10 day event. .

Top 17 virtual event management companies (event planners) to partner with in 2020 and beyond

Hubilo Blog

They have delivered more than 700 events, exhibits and activations annually for blue chip clients in IT, Automotive, Consumer Electronics, Telecom and Healthcare sectors, in more than 80 cities and towns. Being challenged to get your virtual events done?

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