Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Event Industry News

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

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Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Elizabeth Goad Never Stops Learning

PCMA Convene

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. Career Path Plenary AASA Automotive Aftermarket Products Expo Elizabeth Goad

Stadium of Light helps major conference move up a gear…

Event Industry News

Sunderland’s Stadium of Light was chosen for the second year to host the North East Automotive expo, organised by the North East Automotive Alliance to showcase the latest industry technology and to highlight the region’s role in this field. […].

Live union increases team

Event Industry News

We’re delighted to welcome Leonor, last year saw record growth for Live Union and her experience across the automotive and technology sectors further strengthens our client offering.” Leonor Nemésio Nobre has joined Live Union as a Senior Account Manager. She has moved from Kia Motors where she worked across a wide range of corporate events, prior to that she was part of the Web Summit team. “We’re

Guest Blog: Low wage does not mean low skilled

Event Industry News

These lower paid workers apply great skill and commitment to vital roles, often working long hours at anti-social times for major UK industries such as hospitality and events which is the UK’s third largest private sector employer and contributes £39 billion to the economy – more than the automotive, pharmaceutical and aeronautical sectors put together. By Juliet Price, Executive Director at HBAA.

2018 154

The Events Expert Interview Series #22: Tara Thomas

G2Planet

She has experience including marketing technology applications and online services to B2B, enterprise, financial services, publishing, real estate and automotive markets, with expertise ranging from product strategy to digital advertising

YR Live for SEAT at the 2017 Motor Show in Geneva

Event Industry News

YR Live are working with agency Dicom (part of Grupoo Espana) to deliver live t-shirt printing at the most important automotive show in the world. It’s the 87th international motor show in Geneva, running from 9th-19th March 2017.

2017 67

7 Tips to a superior Ride & Drive. Includes FREE download.

G2Planet

At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing.

Tarsus Group announces acquisition of Smarter Shows

Event Industry News

The acquisition enables Tarsus to strengthen its position in the aerospace, automotive and manufacturing industry sectors whilst increasing its coverage of the related industry supply chains and opening up access to new verticals.

Event Technology Awards 2016 judge’s spotlight: Sarah Yeats

Event Industry News

Having worked in event agencies for over 10 years, Sarah has a wealth of experience and transferable skills from a number of industry-leading, global companies across the automotive, telecommunications and technology sectors. Joining the Event Technology Awards judging panel for 2016 is Client Services Director at Sledge, Sarah Yeats.

2016 52

Vista appointed to deliver MINI CLUBMAN retail roadshow

Event Industry News

Award-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group.

Strata’s Twelve Agency boosted by a dozen new recruits, including Laura Awcock in the role of client services director

Event Industry News

The automotive client services teams are further bolstered by Rhian Head, account project manager; Amy Pragnell, account executive; Lucy Burton, account executive and Sam Murphy, event officer, who is implanted within a client team. Steve Dubois assumes the role of event operator helping the event support teams, bringing with him many years of automotive events’ experience.

20 Trade Shows You Don’t Want To Miss in 2020

Ins'Tent

Auto & Automotive. The Automotive Aftermarket Products Expo represents the global aftermarket auto parts industry and showcases automotive lighting systems, sound moderators, cooling systems, engine and transmission parts, gear systems and more.

2020 52

Focal Exhibitions experiences global expansion and introduces pioneering exhibition stands

Event Industry News

In 2018, Focal Exhibitions expanded their international territory into Russia for one of the most significant automotive events, Automechanika Moscow 2018. Focal Exhibitions experiences global expansion and introduces pioneering exhibition stands.

IBTM World Trends Watch report 2020 highlights exciting new opportunities ahead for business events

Event Industry News

IBTM has revealed first details of its annual IBTM World Trends Watch Report, with a forecast that the virtual experience economy will be the next big area of growth for the MICE sector.

2020 65

Steph Wilson joins Top Banana as Account Manager

Event Industry News

Steph will be based in their Midlands office working on clients in the retail, financial, automotive and nutrition sectors. Steph Wilson joins creative communications agency Top Banana as Account Manager. Joining the business from Corporate Innovations, Steph has 9 years industry experience in the live events and communications arena.

Strata bolsters team with four new hires

Event Industry News

I’ve worked with a number of agencies and brands over my 25-year career, and there’s an opportunity to make a real difference to the motivation programme offering here using my cross-industry experience of automotive and consumer electronics, in particular.

WRG names Beth Lobban as Executive Producer

Event Industry News

Her experience spans business to business, employee engagement and consumer marketing solutions across the financial, automotive, retail, pharmaceutical, technology and public sector. Beth Lobban joins WRG, the innovative experience agency that is a division of the Creative Engagement Group, as Executive Producer.

NAEC secures world-renowned equestrian trade event

Event Industry News

NAEC Stoneleigh managing director Chris Hartley said it was a huge coup for the Midlands venue, which hosts more than 275 events each year across a wide range of sectors including automotive, engineering, agriculture and rural pursuits.

2020 52

Moving Beyond Digital Advertising with Attendee Acquisition Widget

a2z Innovation Insider

Automotive. Automotive. 5 minute read. Did you know? In 2017, per eMarketer.com, the total digital ad spend in the US was a whopping $83 Billion !

The fresh group appoints new CEO for 2020

Event Industry News

The fresh group is based in Manchester, operating on a global scale and has a strong client portfolio across retail, automotive, tech and financial industries. Starting the new year with a bang, the fresh group has appointed a new CEO as part of its growth strategy and continued development. Driving this global events and communications agency forward in 2020 will be investor and business transformation expert Lee Harris.

2020 40

How Will Automated Transport Impact the Meetings Industry?

PCMA Convene

The company plans for a full-scale launch of the automated taxis in Singapore in 2018, and is also testing out its proprietary technology with the help of automotive partners in Ann Arbor, Michigan, and the U.K.

Cogs & Marvel announces Aoife Crowley as Client Director

Event Industry News

Aoife joins the team from Audi Canada, where she worked on the experiential side of the automotive brand’s marketing function. “As Brand experience agency ?Cogs Cogs & Marvel welcomes a new Client Director Aoife Crowley to it’s Dublin office. As an industry leader with a very progressive vision, Cogs & Marvel offers a unique opportunity to work alongside their global client base on projects that speak to innovation, emotion and impact.

Evolution Dome strengthens global reach with US distributor

Event Industry News

Evolution Dome, market leader in the design and supply of Temporary Inflatable Structures to the events industry this week announces its latest strategic move towards offering a fully global solution. .

drp Welcomes New Account Director For Jaguar Land Rover

Event Industry News

Annalisa Holmes joins drp as the new Account Director for automotive giant Jaguar Land Rover (JLR). In the role, she will help supercharge the organisation’s internal and external communications strategies as part of the wider account team. Before joining drp, Annalisa worked in commercial radio for over 13 years, with her last role being Managing Director for Rugby FM in Warwickshire.

Jack Morton appoints Shelley Elkins chief creative officer

Event Industry News

A writer by trade, Elkins previously served as a vice president and creative director at Digitas in Chicago and San Francisco working on a variety of global brands across the retail, automotive, CPG, health care, and home appliance industries. Jack Morton, global brand experience agency, today announces that Shelley Elkins has been named chief creative officer. Elkins has been promoted to the role from senior vice president, executive creative director. .

College and Universities That Prove the Midwest is Best

Unique Venues

Michigan is another popular Midwest destination with the miraculous beauty of all four seasons, top-notch professional and collegiate sports teams, and historic attractions harkening back to the dawn of the automotive industry and the Motown music scene.

Good, Fast, Cheap: A Broken System Reevaluated

Smart Meetings

What marketers used to say was, “Good, fast, and cheap. You can pick two.” So, if you pick good and fast, it can’t also be done for cheap. If you pick fast and cheap, then it’s probably just going to be good enough. That used to be the “Rule of Three.” Marketing isn’t a “You Pick 2” world anymore.

2019 99

5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars.

2016 60

5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars.

2016 60

Tarsus Group buys 70% stake in Touch China

Event Industry News

3D glass is expected to see rapid adoption and volume growth in a broad range of end market applications including telecommunications, consumer products, automotive, medical, and smart homes. Tarsus, the global B2B media group, has announced that it has completed the acquisition of 70% of Shenzhen Zhong Xin Cai Exhibition Company; owner and organiser of Touch China & 3D Glass Expo strengthening the Group’s presence in its Shenzhen hub.

2025 56

drpdigital wins silver and bronze at the UK Digital Experience Awards

Event Industry News

Don’t leave your event high and dry

Event Industry News

Water Direct’s support has provided peace of mind to hundreds of thousands of participants, performers and organisers alike, allowing them to enjoy music festivals, sporting, camping, automotive and other events without worrying about water.

2019 96

Pre-Scheduling Appointments Is Hard. Dealertrack Proves it Doesn’t Have to Be [Video Case Study]

Certain

Dealertrack, the largest automotive solution provider faced this exact problem. Meet Your Sales Goals 10x with Event Automation.

Building Spa Elements Into Your Meeting

Connect Your Meetings

On a recent incentive for 90 employees of an automotive company at Four Seasons Resort Bora Bora , One10 Senior Event Manager Celia Kallas was right on the money incorporating spa into the program. Out of the variety of activities offered for the group, 70 percent selected spa,” she says, which included a choice of massages, facials or mani-pedis. Adding a spa element to incentive itineraries isn’t a new concept, yet it’s one that’s growing in popularity.

Agency Spotlight: TRO

Event Industry News

Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. This article is brought to you in association with Macroart.

2016 Industry Leaders: Larry Kaufman

Connect Your Meetings

After beginning his career in hotel convention sales where he successfully developed business in the pharmaceutical and automotive industries, Kaufman moved into a leadership position with Starwood Hotels and Resorts. Larry Kaufman. Director of Sales, Greater Ontario CVB. Ontario, Calif.

2016 52

Detroit Reinventing Itself While Sticking Close to Motor City Roots

PCMA Convene

automotive industry since the beginning of the 21st century. It’s fitting that the car company will help write Motor City’s next innovation chapter as it simultaneously changes the course of automotive travel.