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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

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How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive

Event Marketer

This experience center, which marked its one-year anniversary in November, is not just a showroom for Hyundai’s luxury automotive brand Genesis and its line of sedans, SUVs and electric vehicles. More from the automotive space: How Automotive Experiences are Catering to Shifting Consumer Trends.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Case study – 1st International Conference Automotive Cyber Security

Evvnt

The 1st International Conference Automotive Cyber Security was the perfect platform to understand how to build practical solutions for developing secure connected vehicles, identify and eliminate software risks from integrated systems and to get up to date with overcoming challenges of safety vs security.

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Case Study – 8th International Conference Automotive Doors and Components

Evvnt

Automotive doors are important nginlements of the vehicle design, carry multiple functions, require unique construction and production methods. The post Case Study – 8th International Conference Automotive Doors and Components appeared first on Evvnt.

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Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show

Event Marketer

Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer. And EM was along for the ride.

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Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Event Industry News

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.