article thumbnail

TRO to drive automotive passion at Goodwood Revival 2024

Prestige Events Magazine

Experiential marketing agency TRO will be working with BMW and MINI to create interactive and participatory brand experiences for automotive fans at Goodwood Revival 2024. This year’s event promises to tap into automotive passion in innovative and exciting experiences.”

article thumbnail

TRO to fuel automotive fandom at Goodwood Festival of Speed 2024

Event Industry News

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strata drives forward with the launch of dedicated automotive division

Prestige Events Magazine

Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services. Banham continued: “We want to deliver real value for our clients.

article thumbnail

Strata drives forward with the launch of dedicated automotive division

Event Industry News

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

article thumbnail

How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

article thumbnail

TRO to fuel automotive fandom at Goodwood Festival of Speed 2024 

Prestige Events Magazine

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

article thumbnail

How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive

Event Marketer

This experience center, which marked its one-year anniversary in November, is not just a showroom for Hyundai’s luxury automotive brand Genesis and its line of sedans, SUVs and electric vehicles. More from the automotive space: How Automotive Experiences are Catering to Shifting Consumer Trends.