Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

Getting Under the Hood at Automotive Testing Expo Europe

PCMA Convene

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. They are automotive engineers, automotive-testing engineers, automotive research and development engineers, data-analysis engineers.

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Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Event Industry News

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

Maserati Awarded World’s Best Event in 2020

eventplanner

An event unprecedented for the automotive sector and worthy of the highest international recognition: Maserati wins the Grand Prix Best Event Awards World 2020

Elizabeth Goad Never Stops Learning

PCMA Convene

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. Career Path Plenary AASA Automotive Aftermarket Products Expo Elizabeth GoadEDUCATION. Bachelor’s degree in visual communications and Spanish, Peace College (now William Peace University). MY FIRST INDUSTRY JOB.

Maserati Awarded World’s Best Event in 2020

eventplanner

An event unprecedented for the automotive sector and worthy of the highest international recognition: Maserati wins the Grand Prix Best Event Awards World 2020

Live union increases team

Event Industry News

We’re delighted to welcome Leonor, last year saw record growth for Live Union and her experience across the automotive and technology sectors further strengthens our client offering.” Leonor Nemésio Nobre has joined Live Union as a Senior Account Manager. She has moved from Kia Motors where she worked across a wide range of corporate events, prior to that she was part of the Web Summit team. “We’re

Behind the TRO white paper treasure TROve

Event Industry News

Conceived as an event management and production agency nearly 40 years ago, around the automotive sector, TRO joined Omnicom in 2008 focused on designing and delivering live experiences for clients including Adidas, Volvo, Nike, Molson Coors and Under Armour. .

2021 63

Greg Williams, Editor-in-Chief of WIRED UK: “Organizations Should Be Thinking About the Next Threat”

Management Events

Williams also stressed “ the decarbonization of economies as automotive becomes electrified, cities become smarter and investors divest from fossil fuels. What is the biggest lesson your organization has learnt from the past year?

2021 52

Podcast: Agency for change

Event Industry News

Johnson started as a flag maker/sail repair business in Detroit, providing for automotive events in the city. George P. One hundred and eighty-six years on, GPJ is synonymous with brand experiences all around the world. . In this episode, Jason Megson, managing director at George P.

The Events Expert Interview Series #22: Tara Thomas

G2Planet

She has experience including marketing technology applications and online services to B2B, enterprise, financial services, publishing, real estate and automotive markets, with expertise ranging from product strategy to digital advertising We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences.

Guest Blog: Low wage does not mean low skilled

Event Industry News

These lower paid workers apply great skill and commitment to vital roles, often working long hours at anti-social times for major UK industries such as hospitality and events which is the UK’s third largest private sector employer and contributes £39 billion to the economy – more than the automotive, pharmaceutical and aeronautical sectors put together. By Juliet Price, Executive Director at HBAA.

2018 165

Event Technology Awards 2016 judge’s spotlight: Sarah Yeats

Event Industry News

Having worked in event agencies for over 10 years, Sarah has a wealth of experience and transferable skills from a number of industry-leading, global companies across the automotive, telecommunications and technology sectors. Joining the Event Technology Awards judging panel for 2016 is Client Services Director at Sledge, Sarah Yeats.

2016 52

7 Tips to a superior Ride & Drive. Includes FREE download.

G2Planet

At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing. Once you have defined the basic technology platform for your ride & drive program , you can enhance the ride & drive experience by leveraging smarter software technology. Your guest's impression of the ride & drive event will be directly impacted by the smart technology used to produce the event.

Insurance Fraud Detection Using Machine Learning: What You Should Know

Management Events

Today, we see a rise in insurance fraud particularly in the property, automotive and healthcare sectors. In 2019, fraudulent insurance claims costed insurance companies in the United Kingdom £1.2 billion alone.

Tarsus Group acquires TyreXpo series

Event Industry News

The acquisition adds a complementary brand to the automotive events in the Tarsus portfolio and gives the group access to an adjacent market. This is an exciting vertical for Tarsus and complements our existing presence in automotive industry events.”.

YR Live for SEAT at the 2017 Motor Show in Geneva

Event Industry News

YR Live are working with agency Dicom (part of Grupoo Espana) to deliver live t-shirt printing at the most important automotive show in the world. It’s the 87th international motor show in Geneva, running from 9th-19th March 2017. The solution we developed for end client SEAT built on the ‘Created in Barcelona’ theme allows guests […]. The post YR Live for SEAT at the 2017 Motor Show in Geneva appeared first on Event Industry News. Event Technology Exhibition News News

Vista appointed to deliver MINI CLUBMAN retail roadshow

Event Industry News

Award-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group. The roadshow, which is being rolled out nationwide, is focused on engaging potential new customers with the MINI CLUBMAN car, driving footfall to […].

The Roaring 20s Redux: Will the 2020s Mirror the 1920s?

Decibel Management

Mass production efforts for the war turned to consumer needs, and explosive strides and innovation in the automotive, film, radio and chemical industries made everything seem possible. The similarities between the 2020s and the 1920s are impossible to ignore.

2021 59

20 Trade Shows You Don’t Want To Miss in 2020

Ins'Tent

Auto & Automotive. The Automotive Aftermarket Products Expo represents the global aftermarket auto parts industry and showcases automotive lighting systems, sound moderators, cooling systems, engine and transmission parts, gear systems and more.

2020 63

Strata’s Twelve Agency boosted by a dozen new recruits, including Laura Awcock in the role of client services director

Event Industry News

The automotive client services teams are further bolstered by Rhian Head, account project manager; Amy Pragnell, account executive; Lucy Burton, account executive and Sam Murphy, event officer, who is implanted within a client team. Steve Dubois assumes the role of event operator helping the event support teams, bringing with him many years of automotive events’ experience.

Tarsus Group announces acquisition of Smarter Shows

Event Industry News

The acquisition enables Tarsus to strengthen its position in the aerospace, automotive and manufacturing industry sectors whilst increasing its coverage of the related industry supply chains and opening up access to new verticals.

Steph Wilson joins Top Banana as Account Manager

Event Industry News

Steph will be based in their Midlands office working on clients in the retail, financial, automotive and nutrition sectors. Steph Wilson joins creative communications agency Top Banana as Account Manager. Joining the business from Corporate Innovations, Steph has 9 years industry experience in the live events and communications arena.

WRG names Beth Lobban as Executive Producer

Event Industry News

Her experience spans business to business, employee engagement and consumer marketing solutions across the financial, automotive, retail, pharmaceutical, technology and public sector. Beth Lobban joins WRG, the innovative experience agency that is a division of the Creative Engagement Group, as Executive Producer.

Tarsus Group celebrates a return to live B2B events in China

Event Industry News

Tarsus, the global B2B media group, has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business where it is one of the largest exhibition organisers in operation.

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Tarsus Group acquires remaining stake in Chinese joint venture

Event Industry News

In addition to the Hubei Tarsus Hope operation, the group also holds interests in a number of leading Chinese exhibitions such as Music China, Hometex, the Automotive Aftermarket Industry and Tuning Fair (AAITF), Touch China, China Aid and SIUF The International Brand Underwear Fair.

Focal Exhibitions experiences global expansion and introduces pioneering exhibition stands

Event Industry News

In 2018, Focal Exhibitions expanded their international territory into Russia for one of the most significant automotive events, Automechanika Moscow 2018. Yuasa, battery providers for the automotive industry and delegates who attended Automechanika, praised Focal Exhibitions for the creativeness and ability to provide bespoke exhibition stands. Focal Exhibitions experiences global expansion and introduces pioneering exhibition stands.

How Will Automated Transport Impact the Meetings Industry?

PCMA Convene

The company plans for a full-scale launch of the automated taxis in Singapore in 2018, and is also testing out its proprietary technology with the help of automotive partners in Ann Arbor, Michigan, and the U.K. It was clear at Automotive Testing Expo Europe , which was held in Hamburg, Germany on May 31–June 2, that the automotive industry is being rapidly transformed by automatic-navigation technology. .

Moving Beyond Digital Advertising with Attendee Acquisition Widget

a2z Innovation Insider

Automotive. Automotive. 5 minute read. Did you know? In 2017, per eMarketer.com, the total digital ad spend in the US was a whopping $83 Billion ! Much of this growth is coming as the advertising dollar moves away from other media including TV, Print, and many traditionally popular channels. Clearly, digital is the place to be if brands wish to retain and grow their followers.

A star is born

Event Industry News

Lodestar, founded in 2005, is an experiential and live events agency specialising in Automotive & Mobility, with an emphasis on innovation and technology. Introducing TFI Lodestar – a new agency for a new era in B2B experiential.

2021 63

Ignition appoints Mark Eddy as new chief commercial officer

Event Industry News

His vast experience covers almost every major industry sector, from aerospace, aviation, automotive and apparel to telecommunications, food and packaging.

2021 52

IBTM World Trends Watch report 2020 highlights exciting new opportunities ahead for business events

Event Industry News

IBTM has revealed first details of its annual IBTM World Trends Watch Report, with a forecast that the virtual experience economy will be the next big area of growth for the MICE sector.

Cogs & Marvel announces Aoife Crowley as Client Director

Event Industry News

Aoife joins the team from Audi Canada, where she worked on the experiential side of the automotive brand’s marketing function. “As Brand experience agency ?Cogs Cogs & Marvel welcomes a new Client Director Aoife Crowley to it’s Dublin office. As an industry leader with a very progressive vision, Cogs & Marvel offers a unique opportunity to work alongside their global client base on projects that speak to innovation, emotion and impact.

Digital Event Strategist Spotlight: Melissa Patruno, DES, Independent Event Producer

PCMA Convene

Just as I began my DES course, I got the opportunity to work with Maritz Automotive on a Lexus digital program. With a vision and passion to embrace digital experience, Melissa Patruno became certified as a Digital Event Strategist in August.

2020 63

drp Welcomes New Account Director For Jaguar Land Rover

Event Industry News

Annalisa Holmes joins drp as the new Account Director for automotive giant Jaguar Land Rover (JLR). In the role, she will help supercharge the organisation’s internal and external communications strategies as part of the wider account team. Before joining drp, Annalisa worked in commercial radio for over 13 years, with her last role being Managing Director for Rugby FM in Warwickshire.

5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars. It seems like a new event space opens every hour, but it’s rare to find a true attention grabber. So we’ve found them for you: . One World Observatory / New York City .

2016 46

5 Distinctive New Venues in 2016

PCMA Convene

Artistry Floor at the Petersen Automotive Museum / Los Angeles. Once a Japanese department store called Seibu, the Petersen Automotive Museum is now home to a stunning collection of vehi-cles, from Bugattis to BMW Art Cars. It seems like a new event space opens every hour, but it’s rare to find a true attention grabber. So we’ve found them for you: . One World Observatory / New York City .

2016 46

Jack Morton appoints Shelley Elkins chief creative officer

Event Industry News

A writer by trade, Elkins previously served as a vice president and creative director at Digitas in Chicago and San Francisco working on a variety of global brands across the retail, automotive, CPG, health care, and home appliance industries. Jack Morton, global brand experience agency, today announces that Shelley Elkins has been named chief creative officer. Elkins has been promoted to the role from senior vice president, executive creative director. .

College and Universities That Prove the Midwest is Best

Unique Venues

Michigan is another popular Midwest destination with the miraculous beauty of all four seasons, top-notch professional and collegiate sports teams, and historic attractions harkening back to the dawn of the automotive industry and the Motown music scene. If you have to be in the middle of anywhere, the middle of America is a great place to convene. Not only is the Midwestern U.S.

Strata bolsters team with four new hires

Event Industry News

I’ve worked with a number of agencies and brands over my 25-year career, and there’s an opportunity to make a real difference to the motivation programme offering here using my cross-industry experience of automotive and consumer electronics, in particular. Strata Creative Communications today announces four new appointments across the agency to support growing partnerships with existing and new clients.