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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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What to Expect in Experiential Technology This Year

Event Marketer

5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code. Learn more about Togg’s booth in our automotive roundup.) CES is a hot bed of consumer technology, of course.

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Award winning experiential communications agency Brands at Work has appointed Luke Thomas as Creative Director

Event Industry News

Luke joins from DRPG where he was Creative Director, leading the development of creative ideas and design solutions for brands in the tech, finance, pharma, and communications industries.

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Messe Frankfurt India to launch E-Mobility India Forum to address challenges concerning EV adoption and expansion in India

Event Industry News

As the EV industry continues to set its foundation into the Indian automotive ecosystem, the E-Mobility India Forum powered by NGV India Summit will bring ‘who’s who’ of the industry under one roof on 7th October 2021 at Le Meridien, New Delhi. Kishore, Director – Tech, Association of State Road Transport Undertakings (ASRTU) Shri.

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Guide: How to Plan a Successful Product Launch Event

Attendease

The Los Angeles Auto Show has long been a pillar of the automotive industry, and automakers — from Japanese manufacturers like Toyota and Honda, to Korea’s Hyundai and KIA, to the “Big 3” American automakers General Motors, Ford, and Daimler Chrysler — have spent decades utilizing it to announce long-awaited products for the North American market.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country. and a Wagoneer display (more on that below).

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