September, 2024

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Why Associations Should Embrace Hybrid Events

Eventmobi

Making events that work in different settings for different types of attendees reflects the reality that people need different things from continuing education and collaboration. Some attendees are busy parents, or may run their own business, which can make it difficult to step aside for a few days to attend an in-person conference. The costs of flying, staying in hotels, and even of the event itself could be a deterrent.

Events 345
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Google Audio Overview tool in NotebookLM generates bogus output

Conferences that Work

Here we go again—another generative AI service churning out plausible-sounding, but misleading content. This time it’s Google’s NotebookLM , branded as “your personalized AI research assistant powered by Google’s most capable model, Gemini 1.5 Pro” It now includes Audio Overview , which creates audio discussions between “two AI hosts” who supposedly engage in a “lively deep dive” based on your sources.

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How Geopolitics Shape the Future of the Meetings Industry

EventMB

Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.

Meetings 189
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Decoding Gen Z: Event trends for the next generation of event-goers.

Expo Pass

We’ve got some new kids on the block! The oldest Gen-Zers are nearing 30, which means they’ve entered the professional world and are attending trade shows, conferences, and other events. While millennials and Gen X still make up most of your event attendance, Gen Z is quickly joining the ranks—they currently comprise 27% of the global population. What worked for one generation won’t necessarily work for another.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Field Report: 10 Things We Loved at Dreamforce 2024

Event Marketer

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a cultural phenomenon that finds ways to evolve at the speed of AI, which is now the company’s driving force while keeping its au

2024 123

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5 Ways to Make Your Event Marketing Plans More Effective

Eventmobi

Events have a lot to offer your organization. They bring more awareness, opportunities to fundraise, time for engagement and networking, and can even boost supporter recruitment and retention. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy.

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Google’s Audio Overview is an AI love-bath and a propagandist’s dream

Conferences that Work

Why are people raving about the conversations produced by Google NotebookLM ‘s Audio Overview? Because Google’s Audio Overview is an AI love-bath! I can’t take credit for characterizing Audio Overview’s appeal like this. Kudos to Johnnie Moore , who responded to my first post on Audio Overview with this insight: “And you’ve really nailed the trouble with the relentless enthusiasm.

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Monique Ruff-Bell Reflects on TED’s 40-year Evolution and Her Personal Leadership Journey

EventMB

Skift Take: TED’s chief program and strategy officer took center stage at Skift Meetings Forum, inspiring 250 meeting professionals to think strategically about their careers.

Meetings 188
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Getting a Foothold on Continuing Education with MPI Academy

Smart Meetings

MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. With so many options out there for credentials, certifications and courses—in an industry where everyone seems to have a mini alphabet behind their name—how do you know which one is right for you, right now? To find out more about the range of paths planners can take in their continuing education journeys, and why continuing education is so important to this industr

Education 111
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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From Surfing to Rage Rooms, Five Ideas for Spicing up Internal Events

Event Marketer

In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees.

Airlines 112
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EPIC Entertainment Group redefines holiday experiences through immersive storytelling and cutting-edge innovation

Event Industry News

EPIC Entertainment Group, renowned for pushing the boundaries of immersive entertainment, continues to lead the way in creating unforgettable holiday experiences. Through a combination of cutting-edge technology, immersive storytelling, and a deep commitment to authenticity, EPIC delivers “wow” moments for guests across multiple venues.

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Destination Canada Makes Bold Move With Day Trip From ASAE

PCMA Convene

With Lake Erie as a backdrop, sustainability expert Leor Rotchild shared case studies of sustainable business events held in Canada during the ASAE day trip. Earlier this year, when the team at Destination Canada brainstormed how they could add “oomph” to their brand activation at the 2024 American Society of Association Executives (ASAE) Annual Meeting & Exposition, they had an epiphany: Canada’s Pelee Island is just 20 minutes by air from Cleveland, ASAE’s host city.

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How the Responsibilities of Conferences Mirror Those of Media Platforms

Conferences that Work

Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Here’s the post in full:  Let’s compare Jeff’s points about media platforms’ responsibilities with my views on the responsibilities of conferences.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Time to Chill: Planners’ Post-Meeting Rituals

EventMB

Skift Take: It’s not always possible to take time after a meeting to get back to equilibrium, but many planners consider it a must. Ten event organizers share their relaxation rituals.

Meetings 171
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A Wedding Soiree Styled Shoot at the Alderlea

EventSource

When the historic allure of Alderlea intertwines with the allure of modern bridal elegance, unbridled enchantment ensues. Captured exquisitely in these photographs, a captivating wedding soiree styled shoot in Brampton, reveals a seamless blend of past and present. The muses for this dreamlike affair was the striking model Kavin Ketheeswaran, alongside the actress Ogeindiana, embodying the timeless essence of the eternal bride.

Venues 102
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Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert

Event Marketer

Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop of a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took place in a parking lot.

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The Box Group Introduces Stadia XHD: A new era of heavy-duty modular ground protection

Event Industry News

The Box Group, a leading provider of innovative ground protection and event temporary infrastructure solutions, is excited to announce the launch of Stadia XHD, a cutting-edge modular ground protection system designed to revolutionise events hosted at stadiums and sports venues.

Sports 111
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Embracing Neurodiversity: The Heart Behind Heart Space Events

Canadian Special Events

I’ve always been drawn to stories of resilience and the pursuit of authenticity. Last week, I had the pleasure of sitting down with Shanee Silver, Co-Owner and Head of Events at Heart Space Events. Her journey resonated deeply with me, not just because of the challenges she faced, but because of her commitment to building a space where joy, connection, and inclusivity are at the forefront.

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Max Engagement: Corporate Meeting, Festival Feel

MeetingsNet

An inside look at one tech company’s annual sales kickoff that hit the mark by borrowing from the world of art and music events. When Quest Software partnered with production company edgefactory to build out its 2024 sales meeting, the idea was to craft an event that was more like an art and music festival than a corporate event. Here are the sights, sounds, and activations, that helped the four-day gathering sustain a high-energy atmosphere that kept the 1,200 attendees wondering: What’s next?

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Sotheby’s and Marriott Partner to Auction Off Exclusive Travel Experiences

EventMB

Skift Take: Sotheby’s and Marriott have teamed up to auction off two high-end travel experiences. With bidding closing soon, are these exclusive packages extraordinary enough to attract the VIPs they are aimed at?

Travel 171
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How To Stay Motivated As An Association Volunteer Leader During Challenging Times

StraussCA

In times of uncertainty and challenge, whether due to global events, personal struggles, or change within your organization, it can be difficult to maintain motivation in your work. As Association Volunteer Leaders, you are the backbone of countless organizations, making an impact in your individual communities and beyond. But when the going gets tough and life gets busy, staying engaged and inspired can feel harder than ever.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

Event Marketer

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision. In that spirit, the event was rebranded as “NXT” and transformed to make all 1,200 attendees feel like they had dodged the traditional hotel venue and landed at SXSW.

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Is AI-powered speech translation the future of multilingual events?

Event Industry News

– New research shows that 94% of multilingual event planning professionals said they would consider using AI as part of the live translation services at their events.

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Chic Elegance at Le Diner en Blanc Toronto

Canadian Special Events

Last Thursday, the iconic Le Dîner en Blanc transformed Fort York National Historic Site —Garrison Common —into a stunning sea of white. This global picnic phenomenon, which began in Paris, welcomed 1,000 guests to enjoy dinner à la française, where good conversation and champagne were in abundance. Guests are guided by their Table Leader to the secret location.

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Leadership Experience Brought Out the Local Spirit in Puerto Rico

Smart Meetings

Meet Boricua brought culture and heart into El Conquistador Resort ballroom Smart Meetings Leadership Experience at El Conquistador Resort in Puerto Rico set the stage for top meeting professionals to make new connections to improve their effectiveness—and add some spice to their programs. Over three days, attendees danced, tasted and laughed their way through one of the top resorts in the world.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Behind the Scenes of Skift Meetings Forum 2024

EventMB

Skift Take: Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.

2024 168
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Bonus Episode: LASSO Fest Rewind – Ask Us Anything!

Lasso

About the Episode This special bonus episode of the podcast ‘Corralling the Chaos’ looks back at a session from the virtual festival, LASSO Fest. The session was an ‘Ask Us Anything!’ event where the hosts answer questions about the company and its products, focusing on the speed of development, how customer feedback is incorporated, plans for the mobile app, customer support, and future plans for LASSO.

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The Brief: Casket Coolers and Candy Corn Suites

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds. FESTIVALGOERS SLIDE INTO GOOGLE PLAY’S GLOW-IN-THE-DARK PLAYSCAPE Google Play Points members had a shot at unlocking exclusive rewards and experiences during the Zedd In The Park music festival at the LA State Historic Park last week, whether they were on-site at the “Google Play Playground” or online navigating the brand’s virtua

Banking 109