Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.
Event Marketer
JANUARY 31, 2022
Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house. Agency: In-house.
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Event Marketer
JULY 4, 2022
A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”
Event Marketer
JANUARY 31, 2024
From cozy chalets to themed soirees, here’s a taste of the action from Park City. Johnson) A quick peek inside Acura’s House of Energy in Park City at this year’s #Sundance. pic.twitter.com/f3adIckJEw — George P.
Event Marketer
OCTOBER 24, 2023
Partner activations included Juicy Couture and Nine West photo ops, a Thomasville lounge offering charging stations, a Celsius Essential Energy sampling bar featuring a photo moment, giveaways from NUTRL, BODYARMOR and Flash I.V., and a Wagoneer display (more on that below).
Event Marketer
FEBRUARY 6, 2023
As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Both venues were packed with day-to-night programming and live entertainment.
Event Industry News
OCTOBER 4, 2018
Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. This ranges from product launches and PR stunts through to road shows, sponsorship activation and conferences.?.
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