9 Steps to Boost Your Retail Event’s Success

Picatic by Eventbrite

Trade shows used to be the primary way to introduce your product on the marketplace. These industry-specific fairs brought together lots of companies in one space, allowing them to showcase their products to customers while generating buzz and boosting sales.

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For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival.

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Retail Marketing Reimagined: COVID-Safe Strategies for your Next Campaign

Tigris Events

[…]. The post Retail Marketing Reimagined: COVID-Safe Strategies for your Next Campaign appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing. Blog engagement Event Marketing retail marketing

Nineteen Group to launch Retail Technology Show

Event Industry News

In line with ambitious growth plans Nineteen Group has announced the launch of Retail Technology Show. Taking place at Olympia, London on the 26-27 April 2002, Retail Technology Show will bring together the world’s most innovative solution providers and retailers from across Europe.

Understanding The Tech Challenges of Retail Giants

Management Events

With more and more people embracing digital and smart shopping experiences , the retail market is scrambling to adopt new retail technology to remain viable and sustain growth in a rapidly changing landscape.

Showcase Live Streaming – brings the retail industry together virtually for World Retail Congress Connected 2020

Event Industry News

Showcase AVi have been successfully delivering Ascential’s World Retail Congress for 5 years. Conference News Event Technology Featured Features News UK and Europe Ascential’s World Retail Congress Showcase avi Showcase avi live streaming Virtual Events World Retail Congress Connected

9 Steps to Boost Your Retail Event’s Success

Eventbrite UK

The post 9 Steps to Boost Your Retail Event’s Success appeared first on Eventbrite UK. Trade shows used to be the primary way to introduce your product on the marketplace.

Retail Apocalypse and the Rise of Event Experiences

EventMB

Big brand retailers are rapidly announcing closures and liquidations as physical retail space is failing. The post Retail Apocalypse and the Rise of Event Experiences by EventMB Team appeared first on [link]. Events however, are conversely getting traction. Why, in the face of recession, do events seem to have remained unscathed over the years? Hundreds of mall-based stores are closing down, in what is fast becoming one of the biggest waves of […].

Outdoor Retailer Shortens Its Shows to Three Days for 2019

PCMA Convene

Bicycle Retailer. Outdoor Retailer said that all three of its shows in 2019 — Snow, Summer, and Winter — will be three days long in an effort to evolve and enhance the shows. Bicycle Retailer ). Read More. Places & Spaces News Junkie

6 Ways to Inject Retail Therapy in Your Next Meeting

SmartMeetings

Event planners can take advantage of the unique landscapes offered by stores large and small to bring people together and add a dash of retail therapy. The post 6 Ways to Inject Retail Therapy in Your Next Meeting appeared first on Smart Meetings. Meeting Planning clothing exciting expensive fancy food fun gaming groups luxe luxurious mall malls planet hollywood restaurants retail shopping shops team-building theme unique venue

Holiday shopping trends show why customer experience is vital for retailers | Customer Think

ForeSee

Here’s a common holiday dilemma: You’ve avoided retail crowd pandemonium by shopping online. The post Holiday shopping trends show why customer experience is vital for retailers | Customer Think appeared first on ForeSee. Insights Retail bylines Customer Think holiday season Holiday Shopping SeasonThe following article written by ForeSee VP of Marketing Eric Feinberg was first published on Customer Think.

Sunshine works with national retail chain

Event Industry News

Preston based entertainment company, Sunshine Events has won a series of new contracts in the last month, including projects with Arnold Clark and retail chain Boots. The firm has seen a host of new contract wins in the last month, including winning a series of projects for national car dealer, Arnold Clark and retail chain, Boots, as well as repeat contracts with clients like the Chester Race Company.

EventsTag & We Are Interact merge with backing from inurface to become Xi, championing interactive experiences in retail, attractions & events

Event Industry News

The name was chosen to reflect Xi’s increased focus on creating long-term digital activations within retail spaces, attractions and large-scale events to help brands and businesses connect best with their audiences through interactive experiences.

Retail therapy: A fresh experience for meetings and conferences

Plan Your Meetings

According to Psychology Today , retail therapy involves shopping with the aim of improving the mood of the buyer. The main benefits of retail therapy include escape, relaxation and rejuvenation. I was reminded of this during IBTM Latin America when organizers included a tour of luxury retail center El Palacio de Los Palacios in the pre-show tour of Mexico City for hosted buyers. Here are some ideas for incorporating retail therapy into meetings, conferences and events.

drp increases footfall at SPAR Retail Show by 100%

Event Industry News

drp and its exhibition arm drpexhibition has significantly increased footfall at the annual SPAR Retail Show for retail giants A. Since drp won the SPAR retail contract in 2015, footfall has increased by a […]. The post drp increases footfall at SPAR Retail Show by 100% appeared first on Event Industry News. Blakemore. Hosted at The International Centre in Telford, Wednesday 5th October, the event was attended by a record-breaking 1122 visitors.

Grand Hyatt New York Will Give Way to a New Hotel and Retail Space

PCMA Convene

Developers plan to replace the existing building with a 2-million-square-foot tower that includes office and retail space as well as a new Hyatt hotel. Bloomberg. Bloomberg ). Read More. News Junkie Places & Spaces

Hammerson reappoints retail experience experts Mayninteen as event agency

Event Industry News

Maynineteen, Hammerson plc’s incumbent Manchester-based agency, has won a three-way competitive pitch to deliver experiential events and activations across Hammerson’s full retail portfolio of shopping centres, retail parks, and premium outlets for the next three years. The post Hammerson reappoints retail experience experts Mayninteen as event agency appeared first on Event Industry News.

Snag the Coolest Finds at these Vintage Shops in Pittsburgh

UNATION

Pittsburgh Activities + Shopping Best of Fashion RetailThere are so many vintage shops in Pittsburgh for you to explore… and they’re all amazing! Shop men’s and women’s clothing, one of a kind accessories, stunning jewelry, cool trinkets and more.

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drp increases footfall at SPAR Retail Show by 100%

Event Industry News

drp and its exhibition arm drpexhibition has significantly increased footfall at the annual SPAR Retail Show for retail giants A. Since drp won the SPAR retail contract in 2015, footfall has increased by a […]. The post drp increases footfall at SPAR Retail Show by 100% appeared first on Event Industry News. Blakemore. Hosted at The International Centre in Telford, Wednesday 5th October, the event was attended by a record-breaking 1122 visitors.

New international travel retail digital exhibition to be launched

Event Industry News

Duty-free and travel retail industry association Tax Free World Association (TFWA) is set to launch a new digital exhibition at the TFWA World Exhibition & Conference in Cannes in October 2017. Called TFWA DIGITAL VILLAGE, the exhibition will showcase creative digital solutions and services to the 12,000 duty-free and travel retail professionals attending TFWA World […].

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

Event Industry News

Significantly, only 37% of respondents name retail as a sector making effective use of mobile in marketing, despite respondents saying it is the third largest sector opportunity. This suggests there is a real chance for retailers to use mobile more effectively to meet consumer expectations about experience. New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience.

12+ Best Markets in Tampa Bay: Farmer’s Markets, Maker Markets & More

UNATION

Tampa Bay Markets RetailFrom fresh produce to local art to homemade treats, there is no shortage of markets in Tampa Bay ! Most weekends, and some weekdays, you can find an awesome market to check out and shop local.

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20+ Fun Things to Do Outside in Tampa Bay

UNATION

Tampa Bay Activities Arts + Culture Best of Biking Coffee Shops Community Entertainment Family-Friendly Featured Events natural springs neighborhood Neighborhoods Outdoor Activities Parks Restaurants + Bars Retail riverwalk Spotlight Springs Tampa Things to Do Travel Weekend Guide

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The Ultimate Fan Guide to Seeing the Jags at the Bank: Insider Tips, Experiences, and More!

UNATION

If you haven’t checked Fanatics out, it’s a national sportswear retailer that is based right here in Jacksonville! Jacksonville Community Evergreen Retail Shopping SportsDUUUVALL! The Jacksonville Jaguars football season is kicking off and we are here for it!

Jack Morton Worldwide partners with Oculus to create experiential retail campaign

Event Industry News

Oculus this week kicks off ‘Rift and Touch’ – the brand’s retail brand experience, which will take place at shopping centres across the UK. The post Jack Morton Worldwide partners with Oculus to create experiential retail campaign appeared first on Event Industry News. Currently at the Intu Trafford Centre until the 7th November, the tour moves on to Westfield Stratford City, followed by the Bull Ring, Birmingham through November and into early December. Jack […].

5 Places to Shop in Germantown

UNATION

Nashville Activities + Shopping RetailLooking for some great places to shop in Nashville? Germantown has a few of the best spots for shopping that always has us leaving happy.

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Vista appointed to deliver MINI CLUBMAN retail roadshow

Event Industry News

Award-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group. The post Vista appointed to deliver MINI CLUBMAN retail roadshow appeared first on Event Industry News.

Connect Weekly: This Year's Top Events, Retailers' Use of Events & More

Aventri

Welcome to another edition of our Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Event Marketing News featured

Outdoor Retailer Snow Show Hitting Its Stride in Second Year in Denver

PCMA Convene

The Denver Post. The estimations for the 2019 show, which was one day shorter than the 2018 event, put attendance around 25,000 people with about 950 exhibiting brands. Denver Post ). Read More. News Junkie Places & Spaces

Magdalena Gerger, CEO of Systembolaget: Why Brands Must Make Sustainability a Higher Purpose

Management Events

Therefore, the demand for sustainable products is higher than ever before, resulting in growing market opportunities for retail organizations across the globe. Magdalena Gerger , CEO of Systembolaget, helps us understand how the focus on sustainability has affected the retail industry in terms of operations, leadership, customer experience and more. Why is there a growing urgency for sustainability in the retail industry? Retail is an industry at the forefront of it.

August Local Love List: 10 Best Businesses in Orlando

UNATION

Orlando Pet-Friendly Restaurants + Bars RetailAugust is here and we’re soaking up every second of it! Enjoy long, sunny days, warm nights, and Orlando local businesses. Take a little time this month to enjoy our beautiful city with adventure parks, breweries, boutiques, and more!

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Cute Clothes and Good Food: Your Guide to Shopping in The Strip District

UNATION

” The Strip is known for its fabulous places to eat, but its retail and specialty stores should not be missed either. Retail Shops. Pittsburgh Food + Drink Retail Shopping Things to DoAre you ready to buy a new outfit?

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5 of the Trendiest Boutiques in Jacksonville

UNATION

Jacksonville Activities Boutiques Retail ShoppingWhy are shopping at boutiques so great? Not only does it give you the opportunity to support small businesses, but you also get to shop hand-picked products that are unique to that particular store!

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AIF launches campaign to stop major retailers advertising ‘single-use tents’ for festivals #TakeYourTentHome

Event Industry News

In its recently-launched, consumer-facing campaign, the AIF has called on retailers such as Argos and Tesco to do more in a new bid to reduce single-use plastic. Major retailers have a history of selling cheap tents marketed specifically for festival-use.”. AIF CEO, Paul Reed said: “We call upon major retailers to stop marketing and selling tents, and other camping items, as essentially single-use, and profiting from disposable culture.”.

Framtidens etableringsstrategi och last mile som hot och möjlighet

Management Events

För sisådär 15 år sedan var det inte ovanligt att man som retailer krävde 10års- kontrakt för att skriva på en etablering. Retail and Consumer ecommerce retail concept

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Best Pet Shops in Orlando

UNATION

Check out this list of local, awesome pet shops in Orlando that you’ll have to add to your retail therapy list for your pets! Welcome to Eola Pets, where you can find downtown dog walking, pet sitting, and a retail boutique just 2 blocks south of Lake Eola.

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6 Clothing Resale Shops in Tampa Bay You Need to Visit

UNATION

Tampa Bay Retail Shopping Things to DoClothing resale shops are on the rise, as more and more people are learning that you can get an amazing deal on items you love! These shops are located all around Tampa Bay, so no matter where you are there’s a thrift or consignment shop near you.

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September Local Love List: 10 Hidden Gems in Orlando

UNATION

Orlando Hobbies & Interests Restaurants + Bars RetailIt’s September, Orlando ! And that means we have another great list of local businesses to enjoy! From coffee shops, gyms, breweries, and more, we’ve got you covered for some of the best businesses to start your September.

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6 Unique Boutiques, Thrift Stores, and Places to Shop in Montrose

UNATION

They like to think of themselves as “Swiss Army knife of retail, offering a blend of styles from all eras!” Houston Montrose Neighborhoods Retail Shopping Things to Do

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LACOSTE present new global retail concept and heritage exhibition at Westfield London

Event Industry News

As it launches its new global retail concept, that […]. The post LACOSTE present new global retail concept and heritage exhibition at Westfield London appeared first on Event Industry News.