The Retail Landscape in 2022: What’s in Store?

Management Events

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? . As more retailers provide an omnichannel experience, customers expect to receive quick, responsive and personalized engagements throughout their buying journey.

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.

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9 Steps to Boost Your Retail Event’s Success

Picatic by Eventbrite

Trade shows used to be the primary way to introduce your product on the marketplace. These industry-specific fairs brought together lots of companies in one space, allowing them to showcase their products to customers while generating buzz and boosting sales.

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Retail Marketing Reimagined: COVID-Safe Strategies for your Next Campaign

Tigris Events

[…]. The post Retail Marketing Reimagined: COVID-Safe Strategies for your Next Campaign appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing. Blog engagement Event Marketing retail marketing

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival.

10 Retail Activation Ideas to Get Your Small Business Booming

Eventbrite UK

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […].

Nineteen Group to launch Retail Technology Show

Event Industry News

In line with ambitious growth plans Nineteen Group has announced the launch of Retail Technology Show. Taking place at Olympia, London on the 26-27 April 2002, Retail Technology Show will bring together the world’s most innovative solution providers and retailers from across Europe.

Showcase Live Streaming – brings the retail industry together virtually for World Retail Congress Connected 2020

Event Industry News

Showcase AVi have been successfully delivering Ascential’s World Retail Congress for 5 years. Conference News Event Technology Featured Features News UK and Europe Ascential’s World Retail Congress Showcase avi Showcase avi live streaming Virtual Events World Retail Congress Connected

Understanding The Tech Challenges of Retail Giants

Management Events

With more and more people embracing digital and smart shopping experiences , the retail market is scrambling to adopt new retail technology to remain viable and sustain growth in a rapidly changing landscape.

10 Retail Activation Ideas to Get Your Small Business Booming

Eventbrite

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […].

Retailers: Hoteliers of the Future

Smart Meetings

The hospitality industry is booming, and retailers are taking notice. Several retailers have picked up on this, pushing them to take a dip (for others, a dive) in the hospitality industry, where experience is everything. The Swedish retailer opened its doors in Almhult, Sweden, where IKEA was founded (and where you can also visit the IKEA museum and IKEA outlet store). That’s just the retail industry.

The Complete Guide to Mastering Store Events: Retail Event Ideas, Tips, and Stories

Eventbrite

Brick-and-mortar retailers have a key advantage over point-and-click shopping: there’s an actual space to bring people together. As a retailer, having a physical store gives you access to customers who share an interest in your store’s products.

9 Steps to Boost Your Retail Event’s Success

Eventbrite UK

The post 9 Steps to Boost Your Retail Event’s Success appeared first on Eventbrite UK. Trade shows used to be the primary way to introduce your product on the marketplace.

Retail Apocalypse and the Rise of Event Experiences

EventMB

Big brand retailers are rapidly announcing closures and liquidations as physical retail space is failing. The post Retail Apocalypse and the Rise of Event Experiences by EventMB Team appeared first on [link]. Events however, are conversely getting traction. Why, in the face of recession, do events seem to have remained unscathed over the years? Hundreds of mall-based stores are closing down, in what is fast becoming one of the biggest waves of […].

Retail Grand Opening Ideas: Craft an Event Customers Won’t Forget

Eventbrite

A grand opening isn’t just any other event — it’s your only chance at a first impression. Here are grand opening ideas to jumpstart your business. Resources and Tools Artists and Talent Email Event Design Facebook Fundraising Google Ideas

Engaging with retail investors- here's why it matters.

Lumi Global

Retail shareholder engagement is booming; this is largely down to the growing interest in ESG issues amongst investors. So how can governance and investor relation teams help their companies engage fully with their retail investors?

Holiday shopping trends show why customer experience is vital for retailers | Customer Think

ForeSee

Here’s a common holiday dilemma: You’ve avoided retail crowd pandemonium by shopping online. The post Holiday shopping trends show why customer experience is vital for retailers | Customer Think appeared first on ForeSee. Insights Retail bylines Customer Think holiday season Holiday Shopping SeasonThe following article written by ForeSee VP of Marketing Eric Feinberg was first published on Customer Think.

6 Ways to Inject Retail Therapy in Your Next Meeting

SmartMeetings

Event planners can take advantage of the unique landscapes offered by stores large and small to bring people together and add a dash of retail therapy. The post 6 Ways to Inject Retail Therapy in Your Next Meeting appeared first on Smart Meetings. Meeting Planning clothing exciting expensive fancy food fun gaming groups luxe luxurious mall malls planet hollywood restaurants retail shopping shops team-building theme unique venue

Outdoor Retailer Shortens Its Shows to Three Days for 2019

PCMA Convene

Bicycle Retailer. Outdoor Retailer said that all three of its shows in 2019 — Snow, Summer, and Winter — will be three days long in an effort to evolve and enhance the shows. Bicycle Retailer ). Read More. Places & Spaces News Junkie

Consumers Used Smart Phones to Navigate a Curated Beauty Maze at This Sephora x Kohl’s Launch Event

Event Marketer

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj.

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Sunshine works with national retail chain

Event Industry News

Preston based entertainment company, Sunshine Events has won a series of new contracts in the last month, including projects with Arnold Clark and retail chain Boots. The firm has seen a host of new contract wins in the last month, including winning a series of projects for national car dealer, Arnold Clark and retail chain, Boots, as well as repeat contracts with clients like the Chester Race Company.

Retail therapy: A fresh experience for meetings and conferences

Plan Your Meetings

According to Psychology Today , retail therapy involves shopping with the aim of improving the mood of the buyer. The main benefits of retail therapy include escape, relaxation and rejuvenation. I was reminded of this during IBTM Latin America when organizers included a tour of luxury retail center El Palacio de Los Palacios in the pre-show tour of Mexico City for hosted buyers. Here are some ideas for incorporating retail therapy into meetings, conferences and events.

drp increases footfall at SPAR Retail Show by 100%

Event Industry News

drp and its exhibition arm drpexhibition has significantly increased footfall at the annual SPAR Retail Show for retail giants A. Since drp won the SPAR retail contract in 2015, footfall has increased by a […]. The post drp increases footfall at SPAR Retail Show by 100% appeared first on Event Industry News. Blakemore. Hosted at The International Centre in Telford, Wednesday 5th October, the event was attended by a record-breaking 1122 visitors.

EventsTag & We Are Interact merge with backing from inurface to become Xi, championing interactive experiences in retail, attractions & events

Event Industry News

The name was chosen to reflect Xi’s increased focus on creating long-term digital activations within retail spaces, attractions and large-scale events to help brands and businesses connect best with their audiences through interactive experiences.

New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

Slideshow B-to-C Events AT&T personalization experiential retail hybrid omnichannelThe new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer.

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Grand Hyatt New York Will Give Way to a New Hotel and Retail Space

PCMA Convene

Developers plan to replace the existing building with a 2-million-square-foot tower that includes office and retail space as well as a new Hyatt hotel. Bloomberg. Bloomberg ). Read More. News Junkie Places & Spaces

Hammerson reappoints retail experience experts Mayninteen as event agency

Event Industry News

Maynineteen, Hammerson plc’s incumbent Manchester-based agency, has won a three-way competitive pitch to deliver experiential events and activations across Hammerson’s full retail portfolio of shopping centres, retail parks, and premium outlets for the next three years. The post Hammerson reappoints retail experience experts Mayninteen as event agency appeared first on Event Industry News.

Community Event Ideas: Let’s Shop Local

Eventbrite UK

Building Community Community Events Festival Holiday Events RetailThere’s never been a better time to encourage the surrounding community to support local businesses – yours, most pressingly – but how do you get started?

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drp increases footfall at SPAR Retail Show by 100%

Event Industry News

drp and its exhibition arm drpexhibition has significantly increased footfall at the annual SPAR Retail Show for retail giants A. Since drp won the SPAR retail contract in 2015, footfall has increased by a […]. The post drp increases footfall at SPAR Retail Show by 100% appeared first on Event Industry News. Blakemore. Hosted at The International Centre in Telford, Wednesday 5th October, the event was attended by a record-breaking 1122 visitors.

Community Event Ideas: Let’s Shop Local

Eventbrite

Building Community Eventbrite Seasonal Community Events Festival RetailThere’s never been a better time to encourage the surrounding community to support local businesses — yours, most pressingly — but how do you get started?

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New international travel retail digital exhibition to be launched

Event Industry News

Duty-free and travel retail industry association Tax Free World Association (TFWA) is set to launch a new digital exhibition at the TFWA World Exhibition & Conference in Cannes in October 2017. Called TFWA DIGITAL VILLAGE, the exhibition will showcase creative digital solutions and services to the 12,000 duty-free and travel retail professionals attending TFWA World […].

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

Event Industry News

Significantly, only 37% of respondents name retail as a sector making effective use of mobile in marketing, despite respondents saying it is the third largest sector opportunity. This suggests there is a real chance for retailers to use mobile more effectively to meet consumer expectations about experience. New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience.

HEINEKEN’s Magne Setnes: Resiliency, Risk Management, and “The Swiss Army Knife” CSCO

Management Events

The supply chain is the fuel that keeps the engine moving for all things retail and manufacturing. When faced with disruptions to the supply chain, retailers and manufacturers are often scrambling to get everything in order.

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Jack Morton Worldwide partners with Oculus to create experiential retail campaign

Event Industry News

Oculus this week kicks off ‘Rift and Touch’ – the brand’s retail brand experience, which will take place at shopping centres across the UK. The post Jack Morton Worldwide partners with Oculus to create experiential retail campaign appeared first on Event Industry News. Currently at the Intu Trafford Centre until the 7th November, the tour moves on to Westfield Stratford City, followed by the Bull Ring, Birmingham through November and into early December. Jack […].

Planning the Perfect Christmas Festival to Celebrate With Your Community

Eventbrite UK

Eventbrite Boost Holidays Seasonal Creator Spotlight Holiday Events RetailPlanning a Christmas festival is a great way to boost your brand, but since Christmas falls during an event-heavy time of the year, it’s important to make sure that your event stands out.

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Vista appointed to deliver MINI CLUBMAN retail roadshow

Event Industry News

Award-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group. The post Vista appointed to deliver MINI CLUBMAN retail roadshow appeared first on Event Industry News.

Magdalena Gerger, CEO of Systembolaget: Why Brands Must Make Sustainability a Higher Purpose

Management Events

Therefore, the demand for sustainable products is higher than ever before, resulting in growing market opportunities for retail organizations across the globe. Magdalena Gerger , CEO of Systembolaget, helps us understand how the focus on sustainability has affected the retail industry in terms of operations, leadership, customer experience and more. Why is there a growing urgency for sustainability in the retail industry? Retail is an industry at the forefront of it.

Connect Weekly: This Year's Top Events, Retailers' Use of Events & More

Aventri

Welcome to another edition of our Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Event Marketing News featured

Outdoor Retailer Snow Show Hitting Its Stride in Second Year in Denver

PCMA Convene

The Denver Post. The estimations for the 2019 show, which was one day shorter than the 2018 event, put attendance around 25,000 people with about 950 exhibiting brands. Denver Post ). Read More. News Junkie Places & Spaces

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Framtidens etableringsstrategi och last mile som hot och möjlighet

Management Events

För sisådär 15 år sedan var det inte ovanligt att man som retailer krävde 10års- kontrakt för att skriva på en etablering. Retail and Consumer ecommerce retail concept

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