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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

The first fiscal quarter of the year is an important period for the retail industry, and Adyen was quick to pounce on the opportunity to get its brand in front of 40,000 attendees as a means of boosting awareness in North Americaone of its fastest-growing regionsand engaging customers and prospective clients.

Retail 181
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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. And its huge!

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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

2025 279
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Midlands Event Agency wins Excellence in Hospitality, Retail and Events Award

Prestige Events Magazine

A growing Atherstone based corporate event agency won the prestigious award for Excellence in Hospitality, Retail and Events, at the Greater Birmingham Chamber of Commerce Awards last month, impressively beating stiff competition from renowned brands such as Selfridges!

Retail 147
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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

They call NRF Retails Big Show for a reason. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas. To interact with the installation, attendees accessed a large screen that prompted them to build their own GenAI retail marketing campaign.

2025 314
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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

2024 312