How RFID is making ‘waves’ at events today

Event Industry News

These tags are placed in badges, wristbands, apparel, and other wearable technology […]. A discrete form of wearable technology, RFID (Radio Frequency Identification) is commonly used for tracking and access control, without imposing on a guest’s event experience. RFID functions through the use of radio waves that create communication between an RFID-enabled tag and a reader. The post How RFID is making ‘waves’ at events today appeared first on Event Industry News.

Trending event swag


Cotton is making a comeback in apparel with items like polos. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. Dress shirts and golf shirts are still popular but numbers show cotton apparel is still in the lead.

Deck the Halls with Free Holiday Cutout Characters


We even put a couple dogs in festive apparel, although they were much more agreeable about it. . We always go the extra mile for you here at eLearning Brothers.

Data-driven Tips for Using Email Marketing to Promote Events


As you know, Adidas has a men’s collection and a women’s collection of shoes and apparel. If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. And, a majority of marketers agree.

2018 62

What to Give? Think Socially Responsible and Personal

Smart Meetings

Nike Grind materials, which consist of regenerated products, are used in 71 percent of Nike footwear and apparel products, including yarns, trims, jerseys and shoes.

Ask the Attendees: @TechWears_com #AmplifyNYC16


TechWears is a Colorado based eco-apparel accessory brand founded in 2014. AMPLIFY YOUR BRAND 2016 is a two-day learning event with a program filled with panels you won’t find anywhere else!

5 New Hotel Amenities on the Rise

Smart Meetings

Guests are offered in-room selections of couture clothing, shoes and accessories, where they can try-on and purchase the upscale apparel. Forget the mini bar.

Top 7 Social Media Trends #EventProfs Need to Know


If you’re in the apparel industry, for example, then perhaps you can create a weekly trend, such as #FashionWednesday where followers upload selfies of themselves wearing clothing from your brand.

10 Futuristic Travel Tech Products

Smart Meetings

The apparel has a sensor and built-in filter that catches extremely fine bacteria, pollen and pollution particles. Meeting and event planners are all too familiar with travel. They know each step in the process and have memorized every airport hack out there.

Re Defining Disruption @ ILEA Live

Canadian Special Events

Blue Media, Interactive Apparel. by Stacy Wyatt. The buzzword disruption can be heard around the world in industries ranging from advertising to retail and the event industry is no exception.

Three Destinations Breaking the Mold

PCMA Convene

Alex Carleton, creative director at Filson, a 100-year-old outdoor apparel company based in Seattle, welcomed organizers to the company’s flagship store for a session on the importance of storytelling in building a brand.

2018 83

Seattle: Where Meetings Mingle with Vibrant City Center

Smart Meetings

Trendy “athleisure” apparel is found at local Do the Extraordinary (DTE) and Canadian Kit & Ace. As a meetings professional, you know attendees love access to great food, drinks and shopping within easy walking distance to the convention venue and hotels.

Daffodil Ball’s IMAGINE: The Beatles & Beyond

Canadian Special Events

Design highlights included: Costumed staff and volunteers in theme apparel such as peace sign tattoos, John Lennon glasses and black turtlenecks. John Lennon would have been proud to witness the spectacle created in his famous band’s name to celebrate the 24th annual Daffodil Ball.

How To Hypercharge Your Events (and Personal Brand) With Experiential Marketing

PCMA Convene

How does this 30-something serial entrepreneur build hype for a brand that sells — well, cupcake-themed apparel?