Retailers: Hoteliers of the Future

Smart Meetings

Brands known for being luxury watchmakers, specialists in home decor and pushers of simple apparel are all trying their hand in the hospitality industry. The hospitality industry is booming, and retailers are taking notice. As consumer’s expectations for quality products and service continue to heighten, so is their demand for an engaging experience. Event planners know this world well, as what’s expected of them from attendees is no different.

The 4 Ticketing Features You Need for Your Holiday Events


Drive revenue while adding convenience for your customers by selling additional items and perks alongside your tickets, like premium parking passes, family photo packages, and apparel including branded mittens, hats, and more. Each year, holiday events around the world draw in huge crowds of excited families and friends ready to celebrate the season.

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Trending Sources

How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. The Bowie 75 pop-ups offers classic, rare and never-before-seen collectibles, apparel, music releases and photos.

Is Sustainable Swag Really Possible?


If you give away apparel, look for products made of ethically sourced, organic material. Cost: $58 to $118 per item for apparel; $98 to $148 per pair for footwear Promotional products companies are coming out with more giveaways that you can feel good about.

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Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation

Event Marketer

Through a collaboration with William Murray golf apparel brand, Tito’s recently launched a limited edition apparel line featuring the first-ever women’s polo designed exclusively for its brand.

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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel. The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media.

How RFID is making ‘waves’ at events today

Event Industry News

These tags are placed in badges, wristbands, apparel, and other wearable technology […]. A discrete form of wearable technology, RFID (Radio Frequency Identification) is commonly used for tracking and access control, without imposing on a guest’s event experience. RFID functions through the use of radio waves that create communication between an RFID-enabled tag and a reader. The post How RFID is making ‘waves’ at events today appeared first on Event Industry News.

Trending event swag


Cotton is making a comeback in apparel with items like polos. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. Dress shirts and golf shirts are still popular but numbers show cotton apparel is still in the lead. Be on the cutting edge and make a splash at your next trade show or conference with these trending promotional products. DRINKWARE GAINS VALUE.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible.

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Bringing your Ideas to Life is Our Business Mission


The Client: MBStix Apparel. MBStix Apparel is a small business in Philly founded by two athletic women, Mary Scharle and Meredith Shapiro. Scharle and Shapiro founded MBStix Apparel in the Fall of 2015. In efforts to promote their business to the next level, MBStix Apparel needed a tent to attend a fitness expo in Florida. These ladies began by creating stickman shirts for their workout days in efforts to motivate each other.

What Higher Ed Planners Need to Know About National College Colors Day 2019


College and University fans are encouraged to sport their school’s apparel throughout the day and share it on social media. With summer winding down, students are moving back to their colleges and universities around the globe. To welcome students back, reignite that school spirit, and kick-off the college football season with a bang, on Friday, August 30th, 2019 National College Colors Day will take place across the country.

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Audio-centric Activations: Five Strategies Worth a Listen

Event Marketer

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist.

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How Personalized Face Masks Boosted Branded Awareness


Many apparel stores took the liberty of creating their masks. Custom logo face masks were not only sold by apparel shops, but also in sports teams memorabilia stores and schools such as universities.

Mo Farah and other legends to meet fans in Farnborough next weekend

Prestige Events Magazine

More than 10, 000 runners are expected to descend upon Farnborough International next weekend (7-8 May) for the National Running Show South.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. Here we offer five tips for making the most of cold weather outdoor activations. Go Under the Dome.

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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Kevin Penney is CMO and co-founder of , a company that’s reinventing how people create, sell and purchase custom apparel.

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Coors Teams up with Brixton to Host an Intimate Benefit Concert Supporting Firefighters

Event Marketer

The collection focuses on cut and sew apparel, headwear and accessories that draw from Coors’ heritage, with designs that pay homage to the firefighters risking their lives across the West Coast.

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

There, visitors can pick up and play any Gibson Brands product under the sun, appreciate an overhead conveyer belt of 200 guitars, view celebrated music memorabilia, shop apparel and accessories, build a custom guitar and, throughout the journey, learn Gibson’s brand history.

How the First Major B2B Trade Show So Far in 2021 Pulled It Off

PCMA Convene

One exhibitor, Los Angeles­–based apparel company Psycho Tuna, found attending the show worth it, even though its vice president, Patricia Thornton, had to quarantine for 10 days upon return to California. “I

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The Best of Louisville: Shopping

Connect Your Meetings

Scout specializes in stylish home décor and gifts, Please & Thank You is a café and record shop, Revelry curates jewelry and apparel by local artists, Joe Ley Antiques fills an 1890s schoolhouse with treasures, Peace of the Earth sells locally made bath goodies and BLoFISH hawks gender-neutral clothes. Louisville, Kentucky, is recognized as an international destination for festival events—most notably the Kentucky Derby—and conferences like Connect 2019.

Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars

Event Marketer

Just like the tracks available in the dance pods, the apparel will be updated each season. Consumers enter a solo pod, where they use their own gestures to power the Pepsi Pop Star experience. How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek?

A Short Guide to Dye Sublimation


If you’re in the market looking to get custom printed promotional gifts, apparel, or even tents and displays for your business, dye sublimation is a great option. This printing technique is great for fabric surfaces from apparel, to promotional flags, canopies, and pop-up tents, etc.

3 Perfect Swag Bag Ideas for Event Organizers that Convert in 2019

EventBank Insights

Quick Links Strong Impact | Clothing Good Impact | Gadgets Ok Impact | Stationery Clothing & Apparel Swag Bags Clothing is one of the best swag bag ideas that are both useful and long-lasting. doesn't always have to be a t-shirt either, for example, you could give away:Hats Slides/Flip-flops Sunglasses Tote-bags Wallets Neck Pillow (if you know attendees are flying in from out of town) The Strategy For apparel, the strategy is quite clear.

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How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. Brands did their best to commemorate Pride Month virtually in 2020.

Deck the Halls with Free Holiday Cutout Characters


We even put a couple dogs in festive apparel, although they were much more agreeable about it. . We always go the extra mile for you here at eLearning Brothers. If that means risking life and limb to get a photo of a cat in a Christmas sweater for your holiday cutout character needs…we’ll do it! In fact, we put TWO cats in holiday outfits—that’s how much we love our eLearning Brothers members.

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Swag of the Future: Hybrid-Ready, Safe and Responsible

Smart Meetings

Laurie Amigo, strategic branding director at Halo, notes that apparel branding expanded to shirt collars and shoulders so that company and event logos were visible for virtual meetings. So, what’s in store for swag , now that in-person events are slowly, steadily returning to the landscape?

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Where to Donate Unused Event Materials After Cancellations

PCMA Convene

For example, we partner with the NFL every year to donate the apparel items from runner-up teams in the Super Bowl, NFC, and AFC championship games.”. The nonprofit Good360 will take certain unused items from events recently cancelled due to the coronavirus outbreak and resulting restrictions.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray.

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Steps Workplaces Took to Make Safer Work Environments for Covid-19


Customer service-related workplaces such as restaurants or apparel shops approached safety measures differently. The pandemic pushed teams of all industries to find ways to make the workplace safe for both employees and any business patrons.

Top Tips on Marketing your Conferences and Events


He advises global clients in leading industries such as apparel and footwear, financial services and e-commerce, retailing, sports and transportation on marketing strategies to make them more consumer-centric. Normal. false. false. false. EN-US. X-NONE. X-NONE. Traditional marketing techniques no longer work. Attendees change their identities faster than a chameleon changes color.

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The Roaring 20s Redux: Will the 2020s Mirror the 1920s?

Decibel Management

Or at the very least, a weekend without athleisure apparel? The similarities between the 2020s and the 1920s are impossible to ignore. So will our version of post-pandemic life be Gatsby-esque? Or will things just…go back to normal? . The 1920s.

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5 Best Practices for Designing Event Merchandise


He’s the CMO and co-founder of Bonfire , an online platform that’s reinventing the way people create, sell and purchase custom apparel. You’ve decided on the type of event you’re going to hold. You’re ready to start spreading the word on your organization’s social media accounts. You’re crafting a registration landing page that any attendee will find easy to use.The only thing missing is memorable merchandise that will commemorate your event and spread the word about your organization.

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How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste

Event Marketer

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel.

How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket.

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How to be the Most Popular House on Halloween Night


Or hire actors on stilts dressed in spooky apparel walking around giving everyone a bit of fright. Everyone can remember the most popular house to stop at when trick or treating as a child. It’s the house that you always make it a point to stop at.

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Upcoming 11 Top 2022 Trade Shows Across the US


This event is one of the largest in the country with a wide variety of trendy and young contemporary apparel, footwear, and accessories. After two years of dreadful virtual business meetings and events, we can finally resume normalcy and attend face-to-face events.

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Top Tips on Marketing your Conferences and Events


He advises global clients in leading industries such as apparel and footwear, financial services and e-commerce, retailing, sports and transportation on marketing strategies to make them more consumer-centric. Normal. false. false. false. EN-US. X-NONE. X-NONE. Traditional marketing techniques no longer work. Attendees change their identities faster than a chameleon changes color.

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A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way

Event Marketer

All three window displays were located within an easily walkable 10-minute loop and those passing by were treated to live dance performances, live models clad in Hunte’s trending fall/winter apparel and Royster’s contemporary take on a snowy backdrop.

The Best Event Marketing at Dreamforce 2017

Event Geek

Best Branded Apparel - Zero Keyboard The Zero Keyboard crew didn’t let lack of a booth hold back their team spirit or swagger. The dust has finally settled after another whirlwind week at Dreamforce this year and it was one for the record books.

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What to Give? Think Socially Responsible and Personal


Nike Grind materials, which consist of regenerated products, are used in 71 percent of Nike footwear and apparel products, including yarns, trims, jerseys and shoes. Items include electronics, sunglasses, jewelry, handbags and luggage, food and wine accessories, lifestyle apparel, footwear and sandals, bicycles, fragrances, cosmetics and spa experiences.