When Your Conference Planning Process Eclipses Your Purpose

Velvet Chainsaw

When Conference Plans Land On Chutes. So many conference leaders, organizers and planning teams are obsessed with details, logistics and planning. Their plans actually obscure their conference’s vision. Putting The Planning Process Before The People.

Common, Yet Hazardous, Conference Planning Thinkholes That Inhibit Uniqueness

Velvet Chainsaw

Why do so many people rate the conference experience as stale, predictable and average at best? Why do conference leaders miss the mark at preparing their own unique DNA conference experience? We have lost our way to discovering our own conference DNA!

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Avoid These Hazardous Conference Planning Thinkholes [Part 2]

Velvet Chainsaw

Just like potholes, conference planning thinkholes can be an expensive problem for your event. They can create some major cavities and damage to your participants’ conference experience. Defining Conference Planning Thinkholes.

Top Tips to Avoid These Simple Event and Conference Planning Mistakes


Planning conferences and events takes great organizational skill and a close attention to detail. Make plans to cope with all weather extremes, from providing extra drinking water in hot weather to umbrellas in wet weather.

What Participants Expect From 21st Century Conference Experiences

Velvet Chainsaw

Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. Savvy conference organizers meet these disruptions head-on.

Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

Is Your Conferencing Treating Its Customers As Tourists Or Explorers?

Velvet Chainsaw

How does your conference treat its participants? Are your conference customers more like tourists? Seeking conference swag, amenity room drops, welcome bags and quick ideas? The Tourist Conference Experience. These conferences aim to top previous year’s events.

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20 Ways to Modernize an Annual Meeting – Part 1

Velvet Chainsaw

If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Conference Planning annual meeting changes conference improvement conference sacred cows

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Ultimately, if there are no job improvements, then you, your company and the conference organizers have just experienced learning scrap. The Conference Copycat Critter: Quick Just Give Me The Highpoints So I Can Copy Them! Those copycat conference critters become victims of mimicry.

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Event Planning Proposals. How Do You Handle Rejection?

Master the Event

The post Event Planning Proposals. schema done Planning A Conference Planning An Event event planning proposals eventplanners eventplanningHow Do You Handle Rejection? appeared first on mastertheevent.com.

The 21st Century Meeting Professional: Act Strategically, Think Both Functionally And Strategically

Velvet Chainsaw

What’s the role of the 21st Century meeting and conference professional? Perform very straight forward, transactional, functional tasks related to the logistics of conferences, meetings and events. Conference Customers Demand More.

Copycat Cookie-Cutter Conference Or Unique Event

Velvet Chainsaw

And the conference and events you plan can be unique too. As a one-of-a-kind meeting professional, you are called to create one-of-a-kind conferences. Still they just copy what everyone else is doing with their conference. Caged Conference Visions. You are unique.

En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. The post En Route For Next-Gen Conference Audiences appeared first on Velvet Chainsaw.

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Our Increased Distrust Of Institutions And What It Means To Your Association, Conference

Velvet Chainsaw

Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc. Yes, your conference and your membership organization are customary, standard institutions. “I’m done with !”.

Relabel Conference Registrants

Velvet Chainsaw

A Momentous Catalyst To Conference Attendee Behavior Change. I am often asked how to get conference attendees to adopt 21 st Century learning habits. The majority of conferences treat attendees as consumers of information. Conference Planning Registrants Relabel

When Conference Participants Vote With Their Feet

Velvet Chainsaw

And one that we as conference organizers should pay attention to. So let’s dig deeper into the issue of people voting with their feet at your conference. Is your conference only a consumer-driven event? Or is your conference a leading transformational experience?

These Conference Big Ideas Are Not For The Trendy Meeting Professional

Velvet Chainsaw

This list of conference big ideas just doesn’t belong to the traditional, average conference planning process. Big Conference Ideas On The Road Less Traveled Part 2. Forming Teams Of Conference Culture Mavens. They have a role and place at a conference.

Mediocrity Is Your Biggest Conference Competitor

Velvet Chainsaw

Your real conference competition is not that event held six months after yours. Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. It runs smoothly as planned.

Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees

Velvet Chainsaw

Most conferences offer some type of learning opportunities for their participants. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many people as possible. Embrace Designing Deep Learning Conference Experiences.

The Impact of Pride Events

Master the Event

schema done Planning A Conference Planning An Event LGBT pride events pride week The Gay and Lesbian Convention & Visitors BureauThe post The Impact of Pride Events appeared first on mastertheevent.com.

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Engaging the Five Senses in Event Planning


Marketing plans often include strategies on how to communicate a company’s message. The best way to accomplish this is by engaging the five senses in event planning. So, why aren’t more event professionals engaging the five senses in event planning?

Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.

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The Conference Owner’s Guide To Customer Experience

Velvet Chainsaw

Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Or perhaps no one is considering the holistic experience of your conference customer? Do you know what your conference target market customer wants?

2018 27

7 Tradeshow Mistakes and How to Avoid Them

Master the Event

schema done Planning A Conference Planning An Event conference and event planning conference attendee event planning event tips tradeshow tradeshow attendeeThe post 7 Tradeshow Mistakes and How to Avoid Them appeared first on mastertheevent.com.

2016 26

Why Your Conference Needs An Intrapreneur

Velvet Chainsaw

Are you making some changes to your annual conference? If you are, you need a conference intrapreneur! More than just one intrapreneur, you need a conference planning culture of intrapreneurship. Ultimately, you’ll want to develop a conference team of intrapreneurs.

Getting Serious About Forecasting Future Conference Topics

Velvet Chainsaw

Savvy 21st Century conference organizers can effectively demonstrate strategic learning alignment of their conference networking and education programming. Smart conference professionals are skilled at articulating the value of their event’s networking and learning opportunities.

Great Questions Define Great Conference Experiences

Velvet Chainsaw

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.

Flourishing Conference Professionals Lead With Purpose

Velvet Chainsaw

As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They design conference experiences that become meaning-making opportunities for their participants. And they make their planning teams’ work important.

Evolve into a Caretaker of Content

Velvet Chainsaw

Imagine designing your next conference or annual meeting from scratch around content instead of picking up the template you’ve been using for years and tweaking it. We believe that 21 st century conferences can no longer be all things to all people.

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Learner- And User-Design Key To Next-Gen Audiences

Velvet Chainsaw

Wikipedia defines design as the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). City planning?

2018 23

Conferences Can Serve As Friendly Frontiers For The Insatiably Curious To Play

Velvet Chainsaw

Your conference could be a place for your customers to experience unrestricted curiosity and play. Curiosity and play are necessities you can’t afford to avoid at your conference. Creating Conference Spitball Shooting Participants.

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. Your conference needs more than the gimmick of 3D glasses. Too many of our conference experiences lack depth and authenticity.

What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?

Velvet Chainsaw

But most conference experiences have changed very little, if at all. So what type of conference education are you serving your customers—shallow learning, advancement learning or deep learning? What will it take to plan and provide deep learning approaches at your events?

Designing 21st Century Conference Learning Experiences And Spaces

Velvet Chainsaw

Our conference learning spaces affect our audience. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Are You Putting Lipstick On Outdated Conference Education Models And Calling It A Success?

Conferences Can Foster And Reclaim Authentic Conversations, Deep Connections And Transformational Community

Velvet Chainsaw

As a conference organizer, you can seed your annual meeting with experiences that nurture authentic conversations, deep connections and community. You can design, structure and facilitate conference experiences that foster and reclaim meaningful dialogue in an age of digital disruptions.

2018 16

The Ironic Challenge Attracting Academics As Your Conference Target Market

Velvet Chainsaw

Many conferences depend upon academic researchers to present at their event. Yet that very research often puzzles their conference stakeholders. The Irony Of Academic Research And Conferences. Here’s the irony of academic research and conferences.

Attract With Content; Keep Them With The Experience

Velvet Chainsaw

And your conference audience does. Technology Disrupts Traditional Content-Driven Conferences. So why should someone pay a registration fee, book a flight and hotel rooms, and take a couple of days off from their normal work to attend your conference?

Four Personalization Strategies Conferences And Associations Can Adopt From Education

Velvet Chainsaw

Let’s separate reality from fiction regarding personalized conference experiences and personalized learning. Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. So what is conference personalization?

The Best Questions to Ask Your AV Company For An Amazing Event


It can seem like a daunting task finding the right AV company for you. We know this so created a list of questions to ask your AV company, as well as why to ask them. These questions to ask your AV company will help you navigate through your options and make the best decision possible for your event.

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Everything You Need to Know to Create Your Event Timeline


Having an event timeline is an integral part of the event planning process. The event timeline is your guiding company through the planning process. As stated before timelines keep your event and the planning process on track. Create Emergency Plans .