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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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The Mocktail Movement Goes Mainstream

Event Marketer

According to The Food Institute , Gen Z consumes 20 percent less alcohol, on average, than millennials. An entire cottage industry of non-alcoholic beverages is leveraging growing consumer interest to create a new sector of beers, wines and mixed drinks that have their own followings and flavor profiles.

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Exclusive Collection partners with Prept. Foundation. Promoting education and positive attitude to tomorrow’s foodies

Prestige Events Magazine

Foundation to help drive young peoples education, appreciation and positive attitudes around food and cooking. Prepts immersive food education programme helps children and young people roll up their sleeves and get cooking. It provides vital skills, food knowledge and connections to prepare them for life.

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Best of 2024: F&B

Smart Meetings

Food and beverages can make or break an event, often leaving a lasting impression on attendees. Was the food well-prepared? How Canada Is Shaking Up F&B Offerings In this piece, Smart Meetings Managing Editor Kate Zaliznock highlights Canadas innovative approach to food and beverage. Was there variety?

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Focus on Sustainability: Marriott Bonvoy Events Embrace Innovative Practices in Meetings and Events

Smart Meetings

From locally sourcing food and provisions to waste reduction programs, hotels and restaurants alike are integrating smart measures to ensure a better future and greater guest satisfaction. Sustainability in hospitality is no longer a trend but rather a foundational set of practices, including for Marriott Bonvoy Events.

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A decade of change: IACC’s 2025 report explores the future of event planning

Prestige Events Magazine

The flexibility of meeting space remains important, but declined from second to third place this year, while food and beverage offerings made a jump from 2023 to second place. Food and beverage Food and beverage is more important than ever with respondents providing an average rating of 9.0 during 2023.