Velvet Chainsaw
NOVEMBER 16, 2020
This is a guest post by Joy S. Davis, CAE, based on an email she sent to me after reading Lisa Block’s recent post, “I Am Sorry, But We Are Not All Fine.” Joy is Managing Director, Member Products, for the American Association of Pharmaceutical Scientists. Not too long ago, I gently asked my Executive Director to stop opening her weekly columns to members with a depressing reminder of COVID-19 and how weird things are right now.
Conferences that Work
AUGUST 10, 2020
Is it possible to routinely start online meetings on time? Yes! But first…. Think about the last three meetings you attended. Raise your hand if all of them started on time. Anyone? Anyone? Why don’t scheduled meetings start on time? The reason that almost no scheduled meetings (in-person or online ) start on time is that we provide one single time for meetings to both open and start.
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Conferences that Work
AUGUST 17, 2020
This is not an easy post to write. The pandemic’s impact on lives and businesses has been devastating. COVID-19 has virtually eliminated in-person meetings: our industry’s bread and butter. In order to overcome the many significant challenges created by the coronavirus, the meeting industry has made valiant efforts to rethink in-person meetings.
Conferences that Work
AUGUST 31, 2020
Please stop treating adults like children at your conferences. (For an exception, see the end of this post.). With children there’s an argument for broadcast-style learning. Schools originally developed as establishments for improving the efficiency of oral communication of information. They did this by bringing many students together, so they could learn simultaneously from one teacher.
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58% of marketers claim that they need to rethink their events strategy in a new way to ensure it’s successful and meets the organization’s goals. If you’re part of this group, this playbook’s for you. In Zuddl’s free playbook around pre-event marketing, get actionable insights from experts from Vanta, Rocketlane, and more, up-to-date intel, best practices, and ready-to-use checklists and templates that’ll help you stay ahead of the curve and drive the results you need to achieve.
Conferences that Work
OCTOBER 12, 2020
Many event professionals are hoping and waiting for a meeting industry new normal. The COVID-19 pandemic has devastated our businesses. We want to believe that, at some point, in-person meetings like the ones we’ve held for decades will return. Yes, there are a few world regions where cases of infection are currently very low. Such areas are already holding local in-person events, but safe inter-regional meetings are not possible.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
NOVEMBER 9, 2020
The massacred event industry has been in need of some good news for a while. The news came this morning with the announcement of a 90% effective vaccine. Eventprofs are convinced that only a vaccine can bring them back to business. Recent research from EventMB sees 40 percent of planners ranking a vaccine as the […]. The post New Vaccine Optimism Boosts the Event Industry by Julius Solaris appeared first on [link].
BizBash
JUNE 29, 2020
Want to host a small gathering this summer? Follow these best practices to keep your guests safe and socially distanced.
Marketo Events
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual events are shattering attendance records.
Planning Pod
APRIL 12, 2020
Want to know the secret to planning a successful event? It really boils down to four simple words, with the first three being focus , preparation and diligence. Yes, money and resources always help, as do connections and experience. But in our many years of planning events (and helping thousands of other event managers plan theirs through our event management software ), we have found that those three qualities – focus, preparation, diligence – are necessary traits in event organizer
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Bizzabo
AUGUST 28, 2020
From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. From showcasing their products to making major announcements and connecting with developers, technologists, and B2B customers, it’s clear that virtual events are high value across the board.
Velvet Chainsaw
OCTOBER 14, 2020
Virtual Expo Truths. Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. I’ve got bad news for you. Virtual expos will never be able to come close to replacing the revenue generated from your face-to-face expo. Here’s some of our learnings: 1. Corporate Booth.
Endless Events
MARCH 10, 2020
This week we’re diving into the dozy topic of how to plan a virtual event. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more. So today, we’re diving deeper. Because we figured it’s high time to actually get into tactical tips related to events that don’t adhere to the in-person model.
Skift
NOVEMBER 24, 2020
The Peale Center for Baltimore History and Architecture, which originally opened in 1814, has been rebuilt in virtual world Second Life. The Peale Skift Take: Plenty of takeaways for businesses from this ambitious project, including the risks when you embrace the digital lifestyle a little too much. — Matthew Parsons Read the Complete Story On Skift.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
DECEMBER 4, 2020
#WeMakeEvents announces an important collaboration with #ExcludedUK for an urgent action to raise awareness, and much needed funds, for the 3 million people who remain excluded from meaningful government support. ‘Silent Nights’ will start at 7pm on Friday 18th December and end at 7am on Saturday 19th December. Organisers are inviting those whose livelihoods have been affected to participate by sleeping out at their place of work that has been affected by Covid-19.
Conferences that Work
JUNE 29, 2020
I’ve been noticing a strange trend, ever since COVID-19 caused just about all bread and butter meetings to vanish. Suddenly, people are calling the meetings we’re holding these days virtual meetings. In the immortal words of Bob Newhart. Stop it! Virtual. I’m sorry, but when I think of a virtual meeting, this comes to mind…. …together with content like this….
SmartMeetings
OCTOBER 1, 2020
The stakes are high. When the lights went dark on the more than $1 trillion meetings and events industry in March, the call to shelter in place dimmed prospects not only for 26 million people whose jobs are directly or indirectly connected to bringing people together, but also for the 1.5 billion globally who attend meetings and $2.5 trillion in annual sales generated when people shake hands.
EventMB
NOVEMBER 17, 2020
The event industry is facing an existential crisis that may continue for several years. While many insiders bicker online about the value of face-to-face versus virtual, the task of going back to live events becomes more challenging. The culprit? Superspreader events. Let’s be honest. If you work in the event industry, it is not a […]. The post Virtual Events Are Not the Enemy — Superspreader Events Are by Julius Solaris appeared first on [link].
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
PCMA Convene
MARCH 6, 2020
During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing.
Marketo Events
APRIL 21, 2020
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory.
Planning Pod
APRIL 9, 2020
Here at Planning Pod , we know firsthand how hard COVID-19 has hit the events industry, including millions of event professionals, event planners and event venues. In addition to businesses furloughing / laying off employees, eliminating jobs and closing their doors, millions of people have found themselves in totally uncharted territory – facilitating e-learning for their children, adjusting business practices and working from home.
Bizzabo
DECEMBER 2, 2020
We're humbled to announce our latest round of funding for the hybrid future of events. Here's the official announcement from Bizzabo CEO and Co-Founder Eran Ben-Shushan. First and foremost, I’m extremely grateful for the trust and partnership of our customers during this unique and challenging year. We at Bizzabo are so excited for what comes next and I’d like to take a moment to provide you with more visibility into what makes us so excited!
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Eventsforce
JULY 14, 2020
No one really knows what events will look like in a post COVID-19 world. With government guidelines changing all the time – and the looming risk of a second wave – it’s difficult to see how things will actually pan out over the coming year. Even when in-person events resume, the reality is likely to be that for a significant amount of time, attendees will be split between those willing and able to attend physically and those who will not.
Stova
MAY 18, 2020
Do you want to learn how to be a successful presenter at a virtual event? Or, maybe, you are an event planner and you’d like to know how to train your virtual presenters to create the best virtual experience? If your answer to either of these questions is a resounding yes , you’re reading the right blog. We’ve done our homework and found the best of the best practices for presenting at your next virtual event. ( We’ve also included bonus training tips to help out all you event planners. ).
Skift
AUGUST 26, 2020
Photo by Darth Liu on Unsplash Skift Take: All types of business events are in danger of their revenue streams of tickets, sponsorships, memberships, and other types of fees being eroded. This is happening as the world gets used to digital formats and alternatives emerge to physical networking, matchmaking, and other tasks we get out of these events.
Event Industry News
SEPTEMBER 2, 2020
Initially launched by PLASA in response to calls from its membership, the #WeMakeEvents campaign aims to raise awareness around the current plight of the live events sector and how it urgently needs financial support in order to survive the Covid-19 crisis. The initial response has been fantastic, including a collective Day of Action on 11th August with creative expressions across the country, including over 700 buildings lit up in red and other activities that culminated with 4,000 socially dis
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.
Conferences that Work
DECEMBER 21, 2020
Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. So good, it should be shared with a wider audience. So here’s a treasury of good ideas and resources we uncovered. Huge thanks to the conveners and leaders: my friend, team performance and facilitation expert Kristin Arnold , and corporate innovation leader Scott Kirsner.
SmartMeetings
AUGUST 31, 2020
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance.
EventMB
SEPTEMBER 29, 2020
Nevada’s Governor Sisolak just announced that gatherings of up to 1,000 attendees can happen in Las Vegas. In a press conference, Governor Sisolak outlined that gatherings of up to 250 are now allowed. If a venue has the capacity to keep cohorts of 250 attendees, the limit goes up to 1,000 for a total of […]. The post Breaking: Las Vegas Can Now Host Conventions with Up to 1,000 Attendees by Julius Solaris appeared first on [link].
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