Conferences that Work

FEBRUARY 10, 2025

Event planners often overlook the importance of attendee conversations. Why does this happen? For a clue, read this AT&T advertisement promoting telephones in the 1900’s! A 1909 AT&T advertisement that promotes the telephone as broadcast & messaging technology. The_Implement_Of_The_Nation Here’s Kevin Kelly’s analysis of what AT&T totally missed about how telephones could be used. “Advertisements at the beginning of the last century tried to sell hesitant

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Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike.

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Prestige Events Magazine

FEBRUARY 10, 2025

The Belfry Hotel & Resort achieves sustainability milestone with globally recognised EarthCheck certification 10 February 2025: Demonstrating its commitment to leading the industry on climate action and providing sustainable travel experiences for guests, The Belfry Hotel & Resort, in West Midlands, has officially achieved EarthCheck Benchmark Bronze status.

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Sustainability Hotels 2025 Hospitality 170

PCMA Convene

FEBRUARY 21, 2025

In a world overflowing with noise and endless options, an event that strikes an emotional chord stands out. Ive always been interested in how emotion can spur someone to action how the exact right words can inspire someone to make a change to their life, how hearing a story that tugs at the heartstrings can open someone up to make a donation to a cause, and how understanding why a piece of legislation threatens their livelihood can get even the most uninvolved person to call their local represe

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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Events

Smart Meetings

FEBRUARY 21, 2025

As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Here are three pivotal trends that are transforming how premium properties can differentiate themselves and deliver exceptional value. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. 1.

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2025 Meetings Sustainability Negotiating 130

Canadian Special Events

FEBRUARY 10, 2025

By Margaret Graziano The human brain is incredibly adaptable. It holds the potential to change, learn, and grow throughout our lives. However, many people unknowingly sabotage this by operating with a fixed mindset, the belief that abilities and intelligence are static. Research shows that this mindset limits personal and professional success, as well as discourages any positive change.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and

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Prestige Events Magazine

FEBRUARY 10, 2025

CHS Leeds has announced its educational programme for the event, taking place 25 th March 25, at the Royal Armouries, Leeds, and which will focus on the shows theme of Welfare. Sessions will touch on every aspect of Welfare, from safe travel, delegate protection, relationships, and even a special session on Martyns Law. CHSs educational programmes have become one of the key reasons why visitor numbers across the businesss brands continue to grow.

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Education 2025 Travel Hospitality 170

PCMA Convene

FEBRUARY 14, 2025

Professor Sonali Diddi (in green) at the Fashion and Circularity Symposium held at Colorado State University in 2023. Sonali Diddi, an associate professor in the Department of Design and Merchandising at Colorado State University (CSU) and a faculty affiliate at CSUs School of Global Environmental Sustainability, is an expert on textile waste, including the environmental impact of fast fashion low-priced, cheaply made apparel thats meant to be rapidly replaced and often ends up in landfills.

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Fashion Apparel 2023 Sustainability 64

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Smart Meetings

FEBRUARY 24, 2025

For years, event professionals have catered to the extroverted majoritydesigning high-energy networking receptions, open collaboration hubs, and fast-paced, interactive programming. But what about attendees who find these environments exhausting? How can we create events that also meet the needs of introverts and ambiverts? While the concept of an ambivertthe person who balances introverted and extroverted tendencieshas gained traction, the reality is that most people lean naturally toward one s

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Event Design Technology Event Apps Events 130

MPI

FEBRUARY 7, 2025

We asked sustainability experts in the meeting and event industry to tell us about sustainability trends event planners should be paying more attention to in 2025, from certification to evolving regulations to measuring carbon footprints. _ Sustainability certification is finally reaching a tipping point and gaining traction. There are multiple options to cover the entire event ecosystem.

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Planning Pod

FEBRUARY 24, 2025

As event professionals, you pour your hearts and souls into crafting unforgettable experiences. But without the proper tools in your arsenal, the dreaded “price discussion” can leave even the most seasoned professional feeling deflated. Price-sensitive clients are a reality, and while its important to be accommodating, you also need to ensure your business thrives.

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Negotiating Events Management Marketing 88

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Now its crucial to connect influencers and exhibitors, and the National Hardware Show , taking place March 18-19 in Las Vegas, is doing exactly that with its new NHS Influencer Summit. Building on the shows successful social media engagement program, the two-day event is designed to bridge the gap between traditional trade show marketing and the rapidly evolvi

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Trade Shows Social Media Retail Marketing 214

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Events

Prestige Events Magazine

FEBRUARY 4, 2025

The Barbican, in partnership with caterer Searcys is offering event planners the opportunity to escape the hustle of the City this summer and immerse their guests in the lush surroundings of its tropical Conservatory. Nestled in the heart of London and home to over 1,500 species of exotic plants, this unique venue provides an inspiring backdrop for corporate and association events.

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Food and Beverage Entertainment Venues Events 238

PCMA Convene

FEBRUARY 14, 2025

Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. If we could build an economy that would use things rather than use them up, we could build a future, said one of the foremost world leaders on building a circular economy, Ellen MacArthur an accomplished English sailor who learned those principles firsthand while navigating the worlds oceans.

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Smart Meetings

FEBRUARY 21, 2025

Stand out from the competition by giving planners exactly what they wanteven before they ask! 1. A Lightning-Fast RFP Response Planners are often juggling multiple deadlines. Responding quickly (and thoroughly) to their RFP makes a strong first impression. Bonus points if you include a few tailored recommendations based on their event details. 2. Transparent Pricing Without Surprises Nothing derails trust faster than unexpected fees.

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Meetings Transportation Tech Technology 130

The MICE

FEBRUARY 27, 2025

Sustainable venues and hotels in Rotterdam set high sustainability standards for the events industry. This is how they do it. Sustainability in action: Rotterdam Ahoy Convention Centre Rotterdam Ahoy Convention Centre , at the heart of Rotterdam’s event infrastructure, combines sustainability with practical benefits for event organizers. During my visit to cover Urban Future 2024, I experienced firsthand how The Rotterdam Hall, Ports, and Docks spaces welcomed about 2,500 attendees for the

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Eventscase Blog

FEBRUARY 11, 2025

Since 2020, the events industry has rapidly adopted emerging technologies that promised to revolutionise the way events are organised and experienced. However, many of these innovations have either failed to achieve the expected impact or emerged too early, requiring further development. Below, we explore some of these technologies in the event industry that, despite their potential, have not taken off as anticipated.

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Event Marketer

FEBRUARY 25, 2025

In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: Panasonics story began over a century ago with thisthe double socket. This is the spark that ignited decades of innovation and passion, comfort and connection, to every corner of the globe.

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2025 Sustainability Technology Entertainment 300

Prestige Events Magazine

FEBRUARY 25, 2025

International Womens Day 2025 is calling for all to #AccelerateAction for gender equality. We hear from inspiring leaders from the hospitality and events industry on what this means to them, how they are taking action in their organisations and what further changes theyd like to see in order to #AccelerateAction. I celebrate the strength, resilience and innovation of women around the world, especially in business.

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EventSource

FEBRUARY 25, 2025

Every year, the Wedding Planners Institute of Canada (WPIC)founded by Danielle Andrews of The Wedding Planners and Tracey Manailescu of Tracey M Events brings together wedding professionals to celebrate industry achievements, spark inspiration, and set the tone for an incredible year ahead. This years theme, “Timeless Elegance,” provided the perfect backdrop for an unforgettable evening at the breathtaking Ascott Parc Event Centre.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Smart Meetings

FEBRUARY 21, 2025

Meeting planners are responsible for the success of corporate events, conferences, and incentive programs. They are responsible for finding the perfect destination, securing a venue, managing logistics, and ensuring a seamless experience for attendees. But with evolving industry trends, tighter budgets, and higher expectations, planners face more challenges than ever.

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Meetings Sustainability Contracts Tech 130

PCMA Convene

FEBRUARY 24, 2025

If a campaign underperforms, making changes in real time ensures efficiency and effectiveness. If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Just as with an investment portfolio, diversification is critical to mitigating risk and maximizing opportunity. But its not only about using multiple platforms, its about how they are used.

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Social Media B2B Advertising Events 101

Eventscase Blog

FEBRUARY 19, 2025

Gamification refers to the use of game-like elements and dynamics in non-playful contexts to enhance motivation and engagement. Specifically, gamification in events aims to transform the attendee experience, making it more interactive and memorable. Integrating game mechanics promotes greater participation and fosters deeper connections between attendees and presented content.

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Entertainment Technology Venues Events 52

Event Marketer

FEBRUARY 26, 2025

Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips You never get a second chance to make a first impression. And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Between Gen Z aging into the workforce, and the post-pandemic Great Reshuffling that saw a large chunk of workers migrate to new industries, first-timers

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Conference 2024 Food and Beverage Event Apps 243

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Events

Prestige Events Magazine

FEBRUARY 4, 2025

Corner Corner, a new multi-use destination where food, culture, live music and sustainable farming come together, will open its doors this Spring in Canada Water. Spanning over 55,000 square feet, Corner Corner has been curated by Broadwick and KERB as a flagship venue for British Land and AustralianSupers 4bn Canada Water Masterplan. The concept created by Broadwick, reimagines what a modern, multi-use space can be by bringing together brilliant kitchen residencies in a visually stunning food h

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Sustainability Retail Venues Education 147

MPI

FEBRUARY 14, 2025

If you want to be a more conscientious listener, try embracing nature, says Ciara Feely, who will be presenting “The Superpower of Listening: Building Harmony and Unity Beyond Words” during MPI’s European Meetings & Events Conference (EMEC), 22-25 February in Istanbul. “Go out into nature, whether it’s in the middle of the country or in the middle of the city, because nature is everywhere,” says Feely, an author and sales mindset speaker.

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Smart Meetings

FEBRUARY 13, 2025

Getting lost in the sea of travel booking platforms? Travelport and Chase are using AI to secure your attention. Have an upcoming meeting in Ottawa? A new transit extension just made your attendees arrival process smoother. Dreaming of shorter TSA wait times (arent we all)? Germanys Frankfurt Airport just debuted exciting new technology that may soon have us all moving faster.

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