EventMB

How Planners Can Successfully Leverage Virtual Event Studios

EventMB

To facilitate virtual and hybrid events during the pandemic, convention centers around the world have begun to build out full-fledged virtual event studios — but planners still need to consider the skills necessary to use them.

2020 149

Virtual Events Are Not the Enemy — Superspreader Events Are

EventMB

The event industry is facing an existential crisis that may continue for several years. While many insiders bicker online about the value of face-to-face versus virtual, the task of going back to live events becomes more challenging. The culprit? Superspreader events. Let’s be honest.

2020 172

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New Vaccine Optimism Boosts the Event Industry

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The massacred event industry has been in need of some good news for a while. The news came this morning with the announcement of a 90% effective vaccine. Eventprofs are convinced that only a vaccine can bring them back to business.

2020 179

Questioning Whether the Future of Events Is Really Hybrid

EventMB

The event industry seems to agree that the future is a hybrid of in-person and virtual experiences. Is this what attendees want? The second wave of the pandemic has hit, virtual events keep gaining traction. The environment is uncertain. The signs of polarization we covered a while ago have worsened.

2020 185

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

20 Questions Facing The Event Industry in 2021

EventMB

What we know about the Covid-19 crisis is that we don’t know much. As the worst crisis ever to hit the event industry is wreaking havoc with damage that it will take years to contain, there are lingering questions that will shape the future of events. We’ll explore some.

2021 188

LinkedIn Is Reportedly Stepping Up Virtual Events Products

EventMB

LinkedIn is reportedly building more products for virtual events. And it’s not what you think. Right after posting this tweet on the state of networking during virtual events Most agree that networking at virtual events is a problem.

2020 168

What’s Next for Virtual Event Technology?

EventMB

Virtual event technology has accelerated more in the past six months than in the past six years. What can you expect to see in virtual events in the near future? At our latest event, I argued with a few of our speakers.

2020 196

Hopin’s New $125 Million Raise Signals Continued Investor Interest in Virtual Events

EventMB

Virtual event technology company Hopin just announced it has closed one of the largest funding rounds in the history of the event industry.

2020 148

Virtual Events Need a Better Business Model

EventMB

The virtual event revolution is well underway, and it shows no signs of slowing down. Does it mean that they are viable revenue sources? We investigate.

2020 175

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Why Destination Partners Are Crucial for the Return to Live Events

EventMB

Event planners have more to worry about than ever, but destinations can be an essential ally in the safe path to recovery: Their connection to the local community can translate to added layers of convenience, safety, and reliability.

2020 128

Events Are Not Dead, But They Need to Change

EventMB

Skift CEO Rafat Ali published a piece last week on how the event industry is facing its Napster moment. Is the industry really doomed in favor of virtual events? Not really, but change is required. I was watching a documentary on the phenomenon of the hikikomori.

2020 200

The Event Industry’s Recovery Timeline Is Changing: What You Need to Know

EventMB

The Event industry has entered a new phase of its recovery from the devastation brought on by the Covid-19 pandemic. While uncertainty remains, there are positive signs that rebuilding can start.

2020 200

How Planners Can Remain Competitive in a Changing Post-Covid Job Market

EventMB

The event landscape keeps shifting as the pandemic continues to spread around the world. Eventprofs will need to adapt to a new job market as virtual and hybrid events become the norm for the foreseeable future.

2020 98

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Introducing the EventMB Black Event Business Directory

EventMB

Diversifying event partnerships is one way to join the world-wide call to action to support the Black community in the fight to end systemic racism. Here is a curated list of 50 Black-owned businesses to diversify your partner and supplier portfolio.

2020 148

The Rise of Audio in Virtual Events to Combat Zoom Burnout

EventMB

Zoom fatigue and new platforms such as Clubhouse are spurring a new way of hosting your events: audio. Clubhouse is the app of the moment. Extremely popular within Silicon Valley, it is spurring what Jeremiah Owyang described during our last event as ‘ephemeral content’.

2020 177

9 Ways to Get Job-Ready for the Event Industry Recovery

EventMB

Some might argue that professional development is a waste of energy right now, but there has never been more reason to adapt. Events are changing and so are the demands on event professionals. Here are nine ways to win work as soon as it becomes available.

2020 169

6 Strategies to Market Hybrid Events to Virtual and Live Attendees

EventMB

Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?

2020 157

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

How to Build Community Around Virtual Events

EventMB

Virtual events mean steeper competition as traditional barriers to entry fall to the wayside, but the limitations of having to be in the same physical place and time are also reduced. How can planners take advantage to create ongoing community engagement?

2020 146

Why Are Live Events Still Moving Forward in Areas With a 99 Percent Risk of Infection?

EventMB

The live event industry is desperate to go back to business. Some events are willing to pursue a comeback at all costs, even if it means getting attendees sick. Who is right and who is wrong? The event industry is bleeding. Painting a nice picture is not helping anyone.

2020 197

How Some Events Are Making More Profit Virtually Than In-Person

EventMB

The learning curve for still-new virtual events is steep, and many eventprofs have struggled to profitably shift their events online. However, there are events that have not only succeeded, but exceeded their live event profits — here's how.

2020 149

Are You Ready for Post-Lockdown Events? Here Is What They Look Like

EventMB

Business events are making a timid come-back with a whole new set of rules and recommendations from international and local health organizations. The first events will look very different. These telling images shed light on the first in-person events.

2020 189

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Impact on Small Businesses From All of the Cancelled Trade Shows

EventMB

In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?

8 Takeaways From the Democratic National Convention Virtual Event

EventMB

The Democratic National Convention (DNC) just wrapped up, and for the first time ever, it was in a virtual event format. Here is an analysis of what happened and what event planners can learn from it. Credit: Alex Hanel/DNCC This year, the DNC was different.

2020 178

Ticketmaster Leads Event Tech Companies in Screening for Tests and Vaccines

EventMB

Ticketmaster is looking at how to use its ticketing app in partnership with health firms and vaccine distribution providers to verify attendees' testing or vaccination status. What are the implications for events?

2020 113

How to Set Virtual Event Speakers Up for Success

EventMB

Planners aren’t the only eventprofs getting used to virtual events — speakers also have a steep learning curve. One of the most important factors in keeping an audience’s attention is production value. Here’s how speakers and planners can work to deliver it.

The 10 Biggest Covid Myths Event Planners Need to Ignore

EventMB

Since the onset of Covid-19, myths about its origins and its very nature have abounded. In this article, we discuss 10 of the most stubborn misconceptions and why it’s important for event planners to see past the rhetoric. It’s easy to get caught up in arguments about Covid-19.

2020 165

5 Factors to Consider Before Cancelling Your Event

EventMB

The coronavirus pandemic has affected virtually every event scheduled after Q1 of 2020, and has forced many to cancel. But with alternative formats and rising competition, is cancelling outright ever the best decision? Here's our take.

2020 176

The Future of Event Security is Data Privacy

EventMB

Overcoming the risk of Covid-19 is the real dealbreaker for event safety in 2020, but what does handling this threat entail and what is the most effective strategy for doing so without neglecting other security concerns?

2020 115

Wynn Resorts Bets on Testing For a Faster Return to Events

EventMB

Wynn Resorts CEO Matt Maddox shared his vision for a faster return to events, including doubling down on testing with an onsite lab. Will it help with the return to large meetings? Las Vegas is getting serious about getting back to events.

2020 154

Events in 2020: Stories of Struggle and Success

EventMB

The event industry has had a tough go of it this year. Event professionals have all been affected in one way or another by the pandemic, and have experienced different paths to acceptance and recovery. Here, three eventprofs share their stories of struggle and success in 2020.

2020 144

UK Goes Back and Forth on Business Events — What’s to Come?

EventMB

The UK, a country with huge event institutions like Reed and Informa, doesn’t seem to be able to make up its mind about whether or not live events can happen. With the virus' second wave now upon us and renewed restrictions being implemented, we need a plan.

2020 152

5 Emerging Event Trends to Keep on Your Radar

EventMB

Our The Future of the Event Industry virtual event attracted ~10,000 registrants with deep dives into every facet of events, including health and safety, diversity and inclusion, virtual event technology, and event engagement. Check out these five can’t-miss moments.

2020 177

Zoom Steps Into Professional Virtual Events with OnZoom

EventMB

Zoom has launched OnZoom, a virtual event marketplace where events can be hosted. Who is it for and how does it compare to the current event tech market? Here is what you need to know. Zoom has become the go-to software for virtual events largely by accident.

2020 140

How to Approach Food & Beverage at Events During Covid

EventMB

Food and beverage, like many other features of events, will need to be adapted moving forward to ensure compliance with current health and safety guidelines. What will this look like as live events start to resume?

Social Distancing Events: How to Get Attendees to Follow the Rules

EventMB

As hybrid and in-person events return, the conversation has now turned to physical distancing and other risk-mitigation efforts like masks and face shields. The early results suggest that universal compliance with social distancing rules might be an unrealistic expectation.

2020 172