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BREAKING: WHO Issues New Guidelines for Mass Gatherings

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The World Health Organization issued new guidelines for outdoor events and mass gatherings. Here is what you need to know. Countries are approaching mass gatherings in very different ways.

2020 165

BREAKING: Cvent Layoffs Underway

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Cvent, one of the largest event technology companies, is reportedly laying off some of its workforce. Cvent began laying off an undetermined number of workers on Thursday, multiple sources told EventMB.

2020 192

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Events Are Reopening. Will Attendees Show Up?

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Germany and China just gave the go-ahead to restart trade shows. As planners and owners rush to restart their events, will attendees show up? Michael Webber attended CES in Las Vegas on Jan 21, 2020.

2020 199

Epidemiologist Says the Future of Events Will Be Small and Local

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We spoke to Dr. Brian Labus, epidemiologist and health sciences expert at the University of Nevada, Las Vegas, to prepare event professionals for the challenges of the next few months. The future looks daunting, but there are safe ways to go back to business.

2020 160

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Coronavirus and Events: Outlook and Recovery Timeline

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When will the event industry recover from the coronavirus? When is it safe to schedule your event? Here is a forecast of when things will go back to normal.

2020 200

Is Virtual a Wake-Up Call For The Event Industry?

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Virtual events are currently the only way to meet in groups larger than 10 across the world. While despised as the unlucky sibling of live events for over a decade, they are offering business continuity, substantial savings, and increasingly high revenue. And event owners are starting to notice.

2020 180

How Revenge Attending Could Help Events Bounce Back

EventMB

After months in lockdown, many will flock back to events. Will revenge attending save the event industry from the deepest crisis ever faced? A few weeks ago, Hermès, a luxury brand in fashion, reopened its flagship store in the southern region of Guangzhou, China.

2020 178

Hybrid Events Are the Immediate Future of the Event Industry

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Virtual events have gained a lot of ground in the industry over the last few months, and many of the benefits and best practices learned from successful applications won't soon be forgotten. Here's how to leverage virtual event strategies once live events return.

2020 168

How Likely Are Attendees to Travel to Your Next Event?

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Events being given the green light is only part of the puzzle when it comes to the recovery of the industry — the other part is getting attendees to show up. When you are finally able to plan an event, will people be willing to travel to it? Germany and China were the first […].

2020 148

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Virtual Events: How to Take Advantage of Higher Attendance Rates

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Virtual events have been taking off during the coronavirus pandemic, bringing with them a mix of relief and trepidation. If there’s one silver lining, it’s that attendance rates for virtual events have been multiples higher than their live counterparts.

2020 128

What do Post-Coronavirus Events Look Like?

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The most pressing question on event professionals’ minds is what events will look like once the lockdowns have been lifted. We explore some potential scenarios of the aftermath of Covid-19. The event industry remains one of the hardest hit by the coronavirus crisis.

2020 177

How Venues Are Preparing With Social Distancing Measures

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One avenue some venues are taking to return to normalcy is to implement social distancing-friendly infrastructure and policies to try to create safety around in-person events. Here's what that may look like and when we might expect the first attempts.

2020 167

10 Standout Virtual Event Ideas From Around the Industry

EventMB

While some planners are scrambling to figure out the saving grace that is virtual events, others are leading the way with novel virtual event experiences. Here are some original ideas and insights from recent online events to help inspire your own.

2020 167

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

10 Virtual Trade Show Platforms for Your Next Event

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As virtual meetings and conferences become more common, we can only assume that online trade shows are next. Although they're more complicated to transition online, there is existing tech to assist. Here are ten tools for organizing virtual trade shows.

The Technology That Can Make Events Possible in a Pandemic

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As many countries announce the easing of lockdown measures, many event professionals wonder when we will meet again. Technology will make some events possible. Here is an overview of what to keep an eye on.

2020 160

A New Dawn for the Events Industry

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Last week was undeniably one of the toughest on record for the event industry. Is there light at the end of the tunnel? I started writing about events just a couple of years before the last financial crisis. It was a tough time. Last week has been similarly miserable if not worse.

2020 194

Eventbrite Layoffs Are A Turning Point for Event Technology

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Eventbrite announced yesterday that it was letting go 45% of its staff. What does it mean for the delicate balance of the event technology sector? Many Eventbrite workers are referring to what happened yesterday as to the ‘Blood Orange Wednesday’.

2020 172

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

How Venues and Event Planners Are Collaborating to Find New Ways Forward From Covid-19

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The extremely trying first half of 2020 has tested the relationships between event organizers and their venue partners. Here's a look at how they've been handling the flood of cancellations and what changes may result from the pandemic.

2020 100

Virtual Tours Give Destinations a Path to Post-Covid Events

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Destination marketing organizations (DMOs) have been hard-hit as events and travel plans around the world continue to be canceled. Some are now pivoting to reinvent themselves and convey their USPs to planners in a different way: virtually.

2020 124

How Will Event Planners React To The Coronavirus Crisis?

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If you have been in the event industry long enough, you may remember striking similarities between the lead up to the financial crisis in 2008 and the Coronavirus emergency. Will the industry react in the same way or will things change for good?

2020 164

Event Venues Turned Hospitals: How the Industry Is Helping

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Amid widespread coronavirus-related event cancellations, empty venues and hotels are stepping up to support health care efforts. Here's how the industry is pitching in.

2020 168

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

What Crisis? Virtual Event Tech Platforms See Incredible Boost

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Whereas household names such as Eventbrite and Cvent took significant hits in the past few months, virtual event technology companies are thriving. Many report that they can't keep up with demand and others are securing massive rounds of investment.

2020 100

New Research Hints At a New Normal for The Event Industry

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Germany is carrying out one of the largest researches on how the Coronaviurs spreads. The provisional results discuss the role of events on spreading the virus and depict what the next six to nine months look like.

2020 154

Competing Event Industry Players Ditch Rivalries to Fight Covid-19

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In the weeks since the coronavirus outbreak ravaged the events industry, event professionals around the globe are uniting to join the fight against Covid-19. Competitors become collaborators as lending a helping hand might be the lifeline they need to weather the storm.

2020 140

New Roles Are Emerging for Virtual Events

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The COVID-19 pandemic is profoundly disrupting the events industry, and virtual events appear to be the only immediate way forward. However, the terrain is still quite unfamiliar to many, and the format presents new challenges.

2020 138

5 Ways Event Professionals Can Manage Stress During Uncertain Times

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Event planning is never easy, and it's only been made more chaotic by the current global pandemic. But it’s also an industry that trains us to deal with adversity, to be adaptable, to be resilient. Here are 5 tips to help with stress management during this uncertain time.

2020 149

18 Virtual Event Sponsorship Ideas

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Mastering the art of virtual events is more important than ever, with COVID-19 throwing a wrench in live events and travel plans around the world. Sponsorships are a crucial part of monetizing virtual events — here's how to do it.

5 Scenarios of the Coronavirus Impact on Events

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The coronavirus is a growing global public health threat that will have ramifications throughout the events industry. Here's how it could impact upcoming events and what planners can do to mitigate risks.

2020 171

Eventbrite’s $146 Million First-Quarter Loss Signals Rocky Path Ahead

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Eventbrite announced a massive hit to its revenue during its latest earnings call. The news comes after the announcement of a substantial restructuring of its workforce that saw 45% of its employees laid off. What does the future look like for the ticketing giant?

2020 120

Why Trade Shows Haven’t Had a Smooth Transition to Virtual

EventMB

In the last few weeks, we've seen virtual events become more widespread as an alternative to live events, but trade shows and exhibitions haven't made a particularly smooth transition. Here's a look at why.

2020 126

The Role Destination Marketing Can Play in the Recovery of Events

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The events industry reeled as large-scale gatherings were shut down, and they will likely be among the last activities to reopen. Without the draw of physical locations, destinations will have to find a new role in the recovery of the industry.

2020 128

What Is Going to Happen to All Postponed Events?

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The event industry is living one of the most difficult times of its existence. The Coronavirus outbreak has forced an incredible amount of events to be postponed. But postponed until when? And what will happen in Q4 2020?

2020 151

How to Price Your Virtual Events

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Virtual events and event components are here to stay, and learning how to monetize them is essential for the survival and recovery of the industry. How should you price access to these events? What strategies work best? Answering this question is more complicated than it might at first seem.

2020 104

The Event Industry Will Remember

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While communities are rallying together to defeat the COVID-19 outbreak, there are also a number of companies enforcing unjustified layoffs, charging crazy cancellation fees, and not processing refunds for unused products. The event industry will remember. I was checking my social media stream over the weekend, as all of us are from the solitude […]. The post The Event Industry Will Remember by Julius Solaris appeared first on [link].

2020 137

4 Reasons Why Events Are the Best Marketing Investment

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This is a sponsored post by Jifflenow. More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth.

2019 197