EventMB

What Is Artificial Intelligence Really and When Will It Matter for Events?

EventMB

“Artificial intelligence” is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. Is the term overused? What is artificial intelligence, and when should you care?

2021 191

Introducing EventMP: The Event Manager Podcast

EventMB

EventMB has been bringing the latest news, research, innovations, and best practices to your inbox for 14 years, and we’re extremely excited to announce the next evolution of that mission: EventMP, the Event Manager Podcast.

2021 176
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Europe’s Test Events Push the Boundaries of Safety. What Can They Teach Us?

EventMB

Test events are popping up across Europe to gauge the safety of meeting in person as many developed countries move closer to herd immunity status. What have these real-world experiments taught us about the risks?

2021 170

Cisco Acquires Socio as Event Tech Deals Now in Full Swing

EventMB

Cisco has announced the intention of acquiring Socio Labs Inc, the developers of the Socio event management platform.

2021 168

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Hopin Acquires Boomset in Bid to Conquer Hybrid and In-Person Events

EventMB

Hopin is acquiring Boomset to expand its offering into hybrid and in-person events. This latest acquisition announced Wednesday is part of Hopin’s multi-product strategy, focusing on adding onsite capabilities to its offering.

2021 107

How to Make Money on Virtual Events Without Charging Ticket Fees

EventMB

EventMB’s Q1 2021 State of the Event Industry survey revealed two areas for improvement at virtual events: engagement and monetization. But there is no better way to deter online engagement than to charge for it. How can these goals be reconciled?

2021 168

Hybrid Events by Convene [Review]

EventMB

Convene has a new hybrid event offering that includes a physical venue paired with hybrid technology and support. Here is our review. Hybrid Events by Convene: What Is It?

2021 107

Event Tech Lingo: 100 Event Tech Terms You Need to Know

EventMB

Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. Here are 100 terms that you should know when planning digital events or sourcing platforms.

2021 129

State of the Event Industry Report: Q1 2021

EventMB

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing.

2021 157

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

The Future of Event Marketing: How Format Will Influence Function

EventMB

Thanks to vaccine rollouts, in-person events grow more viable by the day. At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different formats affect an event’s position within a marketing funnel?

2021 148

What Role Will Event Apps Play in Keeping Events Safe?

EventMB

Mobile technology is sure to play a critical role in our much-desired return to in-person events, yet event apps are currently not top of mind. Will they be used to help ensure a covid-safe environment? If so, can planners force all attendees to use them?

2021 161

Brella Raises $10 Million in Funding to Double Down on Hybrid Events

EventMB

Networking-focused hybrid event platform Brella has announced a $10 million in new funding led by Connected Capital and returning investors Vendep Capital. The Finland-based company will use the funds to develop year-round approaches to hybrid events.

2021 91

Third-Party Planners Are Taking Charge to Protect Their Contracts — Will it Last?

EventMB

The sweeping cancellations and pandemic-related uncertainties have exposed vulnerabilities in the way third-party planners get paid, which is pushing some to redefine their contracts in order to protect their interests. Is this sustainable?

2021 149

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

How Can You Improve Lead Generation at Virtual Events?

EventMB

Sponsors and exhibitors are still struggling with virtual event value, with many creating their own content and events to better engage customers. What does this mean for the future of lead generation at virtual events?

2021 152

How Destinations like Cannes With Slow Vaccine Rollouts Prepare for Covid-Safe Events

EventMB

The biggest convention center in Cannes recently announced that it is introducing a medical concierge service as an added measure of protection against Covid-19. Will destinations continue to focus on Covid safety with vaccine rollouts in full swing?

2021 140

Tech Giant Cvent Teams Up With Encore to Get an Edge on Hybrid Events

EventMB

Event tech giant Cvent announced a strategic partnership with leading event production company Encore, signaling a new trend in event tech that redefines the term ‘end-to-end’ as in-person events return.

2021 98

Wikimania Virtual Event Uses Multilingual Content to Break Down Global Barriers

EventMB

Wikimania, the annual conference of the Wikimedia Foundation, is going virtual for the first time in its 16-year history.

2021 104

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Travel policies likely to curtail event industry’s restart

EventMB

The event industry is counting on a swift return to in-person events, particularly in the U.S. where many states have fully reopened and are eager to see vaccinated people fill convention centers.

2021 113

Hopin partners with LinkedIn in bid to transform the way we connect

EventMB

LinkedIn is investing in Hopin, both in cash and through an undisclosed platform-level partnership that also contemplates Streamyard. As the companies continue to bet on a future with virtual events this partnership could give Hopin an unassailable lead in the virtual event platform space.

2021 110

Confusing UK Travel Guidelines Could Spell Trouble for European Events

EventMB

Will mixed messages and complicated policies from the British government leave UK event attendees on the sidelines as Europe reopens? British event professionals make up a substantial portion of exhibitors and attendees to EU trade events.

2021 113

Eventbrite’s Self-Serve Ticket Model Powers It to Third Straight Quarter of Growth

EventMB

Online ticketing and tech platform Eventbrite continued to feel the effects of the pandemic in the first quarter of 2021, but its outlook is positive for the remainder of the year as it continues its recovery.

2021 140

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Symphony by Cadence [Review]

EventMB

Symphony is Cadence’s answer to the challenge of virtual and hybrid engagement during sessions. Here is our review. Symphony: What Is It?

2021 107

Will All Virtual Events Run on This New Zoom Platform in the Future?

EventMB

Zoom just announced that it will be launching a new event platform, Zoom Events, over the summer in an already saturated event tech market. Will it be worth the wait? Here's our take.

2021 129

Virtual Events Are Not the Enemy — Superspreader Events Are

EventMB

The event industry is facing an existential crisis that may continue for several years. While many insiders bicker online about the value of face-to-face versus virtual, the task of going back to live events becomes more challenging. The culprit? Superspreader events. Let’s be honest.

2020 199

What Texas’ Reopening Can Teach the Event Industry About Mask Mandates

EventMB

Texas made headlines last month when it lifted all restrictions including its state-wide mask mandate, but industry sources say most businesses are still upholding safety rules that go beyond government requirements — and so far, consumer demand seems to be onside.

2021 147

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

New Vaccine Optimism Boosts the Event Industry

EventMB

The massacred event industry has been in need of some good news for a while. The news came this morning with the announcement of a 90% effective vaccine. Eventprofs are convinced that only a vaccine can bring them back to business.

2020 199

Why the Event Industry Can No Longer Ignore Climate Change

EventMB

The event industry has the opportunity and the responsibility to play a game-changing role in reducing carbon emissions. However, it cannot do so by returning to the profoundly unsustainable industry of the past; to succeed, it must change what it stands for.

2021 145

Has Virtual Event Data Raised the Bar for Proving In-Person Event Return on Investment?

EventMB

Prior to the pandemic, the folding of events into marketing departments added pressure to prove event success with the hard data that marketing teams were accustomed to seeing. The recent explosion in virtual events will undoubtedly amplify this trend.

2021 148

Is the Event Industry Facing a Brain Drain?

EventMB

The lack of support for event planners over the past 13 months has left many in the lurch over Covid, forcing planners to retool, reskill, and in some cases, restart in other careers. What will this mean for the industry as events begin to resume?

2021 147

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Questioning Whether the Future of Events Is Really Hybrid

EventMB

The event industry seems to agree that the future is a hybrid of in-person and virtual experiences. Is this what attendees want? The second wave of the pandemic has hit, virtual events keep gaining traction. The environment is uncertain. The signs of polarization we covered a while ago have worsened.

2020 198

20 Questions Facing The Event Industry in 2021

EventMB

What we know about the Covid-19 crisis is that we don’t know much. As the worst crisis ever to hit the event industry is wreaking havoc with damage that it will take years to contain, there are lingering questions that will shape the future of events. We’ll explore some.

2021 197

LinkedIn Is Reportedly Stepping Up Virtual Events Products

EventMB

LinkedIn is reportedly building more products for virtual events. And it’s not what you think. Right after posting this tweet on the state of networking during virtual events Most agree that networking at virtual events is a problem.

2020 196

Breaking: Las Vegas Can Now Host Conventions with Up to 1,000 Attendees

EventMB

Nevada’s Governor Sisolak just announced that gatherings of up to 1,000 attendees can happen in Las Vegas. In a press conference, Governor Sisolak outlined that gatherings of up to 250 are now allowed.

2020 200

The 5 Secrets To Thriving in a Post-Pandemic World

Speaker: Kevin Tam, Sculpture Hospitality Consultant

This webinar is about creating the mindset necessary to navigate a post-pandemic world. The last year and a half of the pandemic has wounded all of us, mentally, emotionally and financially, especially being in one of the hardest hit industries. To thrive, we have to learn how to accept it, face it, deal with it and strategize around it.