A Guide to Safety and Liability for Virtual, Yes, Virtual Events


Recently, event safety has focused on Covid-compliance for in-person and hybrid events. But with the increasing number of virtual events, little has been done to address the topic of virtual event safety — and no, we aren't referring to data security.

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Top Event Tech Priorities and Pain Points for Planners in 2022


Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event profs.

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Global Events Snapshot: Taiwan Tackles Consequences From Strict Covid Controls


Taiwan’s low case numbers mean that it has in some ways been an oasis of normalcy during the pandemic, but those low rates are in part thanks to travel restrictions that have limited intervention business visitors. How is the local event industry faring?

2022 138

Should Events Report Covid Case Numbers?


The recent Consumer Electronics Show had some of the most comprehensive health and safety measures ever provided by an event of its size.

2022 113

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

LinkedIn’s New Event Platform Could Spell Trouble for Event Tech Giants


Over a 10-year period from to 2020, LinkedIn took its annual revenue from $243 million to $8 billion — and it now boasts close to 800 million users. Now that it’s launching its own event platform. Will it quickly dominate the space?

2022 137

3 Ways to Stand Out in a Sea of Virtual Event Sameness


Event platforms are the new in-person venues. How you play host, design the experience, and most importantly, deliver content that’s worth watching determines whether you earn an encore or fall flat.

2022 102

2021 Event Tech Investments and Acquisitions Review


Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.

2022 137

CES Opens In-Person Despite Calls to Cancel


CES is being held in person for the first time in two years, but the move is proving divisive. Critics have called for its cancelation while major exhibitors have pulled out — yet 40,000 to 60,000 visitors and over 2,200 exhibitors are voting yes with their feet.

2022 139

MeetingPlay and Aventri Merge to Form Event Tech Powerhouse


Established event players MeetingPlay and Aventri will merge, helped by an undisclosed investment from two private equity firms, the companies announced Thursday. The deal marks the latest in a wave of consolidation driven by the demand for hybrid and virtual event capabilities.

2022 138

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Event Professionals Share New Year’s Resolutions


Twenty event professionals share their New Year’s resolutions. Seven common themes paint a clear picture of what event professionals want to be and see in 2022. They also offer a good recipe for how to tackle the year ahead.

2022 140

Are Hologram Presentations the Next Big Event Trend?


As early adopters in the event industry have shown, hologram technology allows presenters to ‘beam in’ with lifelike 3D effects — in real time. With equipment costing up to $60K, however, widespread use may still be the stuff of science fiction.

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11 Event Trends to Watch in 2022


With growing uncertainty surrounding events, it helps to stay ahead of the game as you plan for the new year. Here, we explore a summary of the top 11 trends for the events industry in 2022.

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2022 Predictions for the Event Industry


EventMB will be hosting its Event Trends Summit 2022 tomorrow (December 15), but what has other industry research predicted for the coming year? To share the top highlights, we review three vendor reports and one association article.

2022 150

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Why Omicron Won’t Undo All Our Progress on Covid


The recent emergence of Omicron, a new Covid variant of concern, has sent shockwaves through global markets and led to the WTO conference being postponed days ahead of the planned meeting in Geneva. How concerned should event planners be?

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5 Steps to Ensure Event Engagement


Engagement is a vital element in creating successful events, but this requires an effective strategy. To meet event objectives, planners must understand their goals, target audience, and how to make the most of their event tech.

2021 144

Global Events Snapshot: Australia


How has Australia experienced and adapted to the pandemic from an event industry perspective? In our second global snapshot, we discuss all relevant regulations currently in place and provide a brief overview of the state of the local event industry.

The Case for Separating In-Person and Virtual Experiences During Hybrid Events


EventMB’s latest survey found that almost two-thirds of event planners are still struggling to develop their hybrid event strategies. Many now suggest that the winning formula is to host the in-person and virtual experiences at different times.

2021 148

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

What the Metaverse Will Mean for the Event Industry


Will the metaverse — a parallel universe of virtual reality spaces — end up transforming the landscape of events, or is the hype overblown? Technical producer and technology guru Brandt Krueger shares his predictions.

2021 158

Is Event Tech Evolving to Pit Event Planners Against Their Competition?


As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences?

2021 190

Omicron and the Events Industry: The View from South Africa


The discovery of a new Covid variant has sparked panic across the globe and left many event professionals dealing with mass cancellations. While it’s still early days, it’s crucial to unpack Omicron’s impact on our industry and understand how we can move forward.

2021 148

What the U.S. Reopening to Global Travel Means for Events


The US is easing its travel restrictions on international visitors as of November 8. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events?

2021 162

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Hopin Raises New $450 Million Round of Funding


Virtual event unicorn Hopin has announced a fresh investment of $450 million in Series D funding. Hopin has now raised more than $1 billion since February 2020. The company is now valued at a breathtaking $7.75 billion. No, this is not groundhog day, although this story sure sounds familiar.

2021 184

How to Win at Event Gamification


The gaming world is booming due to access to new and exciting technology and people staying at home during the pandemic, with figures showing roughly 2.69 billion video game players globally in 2020.

2021 130

How to Put Your Webinars to Work in 2022


Webinars are becoming an increasingly popular event format, but the game has changed over the last year. Learn the golden rules that will set your webinars apart from the competition in 2022.

2022 128

Users Surprisingly Are Becoming Less Comfortable With Event Tech


EventMB’s State of the Event Industry survey results revealed many interesting findings, but the most surprising might have been that comfort levels with event tech appear to be dropping. What do these results tell us about the industry and where it’s going in 2022?

2021 125

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Do You Need an Event Technologist?


The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger.

2021 174

7 Big Reasons Not to Miss IMEX This Year


Meeting and event planners will be converging on Las Vegas for IMEX America in less than a week, and EventMB will be there. As IMEX’s official tech media partner, we’re here to give you the scoop on what not to miss.

2021 147

Six Proven Strategies for Delivering Real Value to Sponsors in a Virtual or Hybrid Event


Real estate within digital event environments — from event apps to registration pages — has always been a hot spot for sponsorships. Images on landing pages, widgets on event app home pages, banner ads in speaker listings, and the like have been around for 15 years, and they’re not going anywhere.

2021 168

Rising Production Costs and Labor Shortages Are Holding Back Live Events Recovery


In-person events are making a comeback, but happy days are not quite here again. Labor shortages and rising costs are straining event planning budgets and putting a damper on the resurgence. In-person events are on the road to recovery, but it’s one laden with potholes and detours.

2021 180

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

5 Ways to Better Partner with IT


The right tech integrations can be essential to effective event management, particularly when it comes to data. The first step, however, often begins with a supportive partnership between event organizers and IT. Here are five ways to make it happen.

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Event Tech Solutions for Covid Vaccine Screening


Vaccination programs have played a major role in the return to in-person events, but they’ve also brought extra logistical challenges: Many planners now have to verify the vaccine status of attendees. Fortunately, some event tech providers now offer solutions.

2021 128

How Industry Strongholds Will Become Event Destination Staples


New variants and continued uncertainty around travel mean that a destination’s local intellectual capital will remain a key criterion for selection. Destinations with a strong reputation within a given industry will become a hub for that industry’s events.

2021 159

Why Event Planners Can’t Afford to Overlook Hybrid Attendees


The term “hybrid” is now commonly used to describe event formats that combine in-person and virtual experiences. While the concept of a hybrid event may be familiar, it raises an important question: Is there such a thing as a hybrid attendee?

2021 143

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions