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8 Takeaways From Skift’s First Retreat as a Fully Dispersed Company

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The world sputtered shut during the pandemic, but for those with the ability to work remote – it was all systems go. That was the case for Skift. As a matter of fact, the team was so productive that it closed its midtown Manhattan office.

2022 139

Atlantic City – A Budding Destination for Cannabis Events

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All one has to do is stroll the aisles of MJBizCon , a top U.S. cannabis trade show, to understand the depth of the business opportunity the cannabis industry provides. More than 1,200 exhibiting companies and 27,000 attendees gathered at the Las Vegas Convention Center in October 2021.

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European River Cruises Set Sail in Meetings and Events Market

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Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt. Now that most Covid testing requirements for international travel have been lifted, cruise experts predict the floodgates will soon open.

2022 127

Will Vegas Events Be All Shook Up Without Elvis Impersonators?

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Some Las Vegas wedding chapels have received cease-and-desist letters instructing them to make sure Elvis has left the building.

2022 145

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Event Data Is a Goldmine, But Planners Can’t Do It Alone

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With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data.

2022 111

Horror Stories From Labor Shortages Affecting Events

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For many meeting planners, staff shortages and supply chain issues are testing their ingenuity to the max these days. While destinations and venues are open, a lack of trained and experienced staff is adding unwanted challenges in hosting all types of events.

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How Events Can Make Non-Drinkers Feel Included

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When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the companies they work for, as well as attendees, that is a good thing.

2022 127

What Makes Events Truly Accessible

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“Disability is not a monolith – someone who has experience with one will not necessarily have it with others,” said Samantha Evans, certification manager for the International Association of Accessibility Professionals.

2022 139

Podcast: Nothing Matters More Than Connecting People

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This episode of the Event Manager Podcast features George P Johnson Experience Marketing’s President - Americas, Fiona Bruder in a conversation about creating experiences that that connect people.

2022 151

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Podcast: Collaboration and Advocacy

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In this episode of the Event Manager Podcast by Skift Meetings, we are joined by Amy Calvert, CEO of the Events Industry Council (EIC) to discuss advocating for the event industry in the wider business community.

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Hot Tech Conference Collision Defies Odds, Draws 35,000 to Toronto

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More than 35,000 attendees from 130 countries involved in the global tech ecosystem gathered in Toronto at the Enercare Centre for Collision , a Web Summit event. This year’s ticket count is a significant jump from the 25,711 who attended the last in-person Collision, also in Toronto, in 2019.

2022 98

Why Corporations Demand Multilingual Meetings

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AI-powered interpretation platform Wordly released a new report on corporate usage of multilingual interpretation for events. Over 200 U.S and UK-based corporate planners responded to the survey, all working for companies with over 500 staff in either marketing or sales roles.

2022 124

Podcast: Impactful Events Are Successful Events

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In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Podcast: Winning on Support

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This episode of the Event Manager Podcast, by Skift Meetings, titled Winning on Support, features Jon Kazarian and focuses on the topic of taking the stress out of working with event technology. Kazarian is the Founder and CEO of Accelevents , a leading virtual & hybrid events platform.

2022 126

What Does the Lifting of Mask Mandates Mean to Events?

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To mask or not to mask, that is the question. Industry experts advise event planners to adhere to local health guidelines and pay attention to Covid infection and hospitalization rates.

2022 154

Ukraine War Takes Toll on Conference Destinations

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No event planner would dream of running their event directly inside a war zone, but the question becomes more real the closer your destination is to areas of conflict. Neighbouring countries such as Poland have no say in the matter. They are already caught up in this challenging situation.

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Events and Artificial Intelligence: 2022 and Beyond

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Artificial intelligence adoption has gained traction throughout the Covid pandemic. But what do these developments mean for the event industry, and could it relieve people altogether from the event planning process in the future?

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Mobile World Congress 2022 Proves a Milestone in Event Recovery

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Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry.

2022 174

Podcast: The Event Industry Through the Eyes of a Student

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This episode of The Event Manager Podcast by Skift Meetings sees us joined by Panashe Mahakwa, a student at Vistula University in Warsaw and recipient of the 2022 MPI Foundation Student Scholarship Award. We’ll be looking at the event industry through the eyes of a student during this episode. .

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5 Essential Strategies for Building a Successful Event Community

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Want attendees to feel FOMO 365 days a year? Learn how to turn events into touchpoints for a year-round community with these five strategies. The digital revolution may have begun decades ago, but it has undeniably accelerated over the past two years.

2022 148

Are Zero Waste and Emissions Festivals a Testing Ground for Sustainability in Events?

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The circular economy has been called the new paradigm in sustainability. According to Alexandre Lemille, managing director of Anthesis Group , a sustainability services company, the term circular refers to products that do not produce future waste or pollution either directly or indirectly.

2022 120

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Targeting Event Attendees on Values, Not Demographics

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David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.

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Empowering Women Through Mentoring

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In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry.

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Events Industry Confronts Yet Another Wave of Covid

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The new Omicron subvariant BA.2 is on the radar of event planners as the number of worldwide cases ticks up. According to the Centers for Disease Control and Prevention (CDC), this new variant is even more contagious than the last strain of Omicron. “BA:2,

2022 153

Is a Recession Looming? What Does This Mean for the Event Industry?

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In wake of the Covid pandemic, the event industry is being challenged by higher costs, supply chain disruptions and labor shortages. A recession may also be up ahead. Is a recession on the way? Analysts from Deutsche Bank, J.P.

2022 152

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Event Tech Hit by the Perfect Storm

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It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. At the peak of virtual events some experts predicted a shift towards and permanently overtaking in-person events.

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The Need for Pricing Transparency From Event Tech Companies

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With the rise of virtual and hybrid meetings and the proliferation of platforms to support them has come a new source of frustration for planners: lack of pricing transparency.

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Is Your Event Protected From a Russian Cyber Attack?

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Whether state-sponsored or rogue, cyber threats from Russia aren’t new. But they are newly worrisome as U.S. officials warn that the Kremlin may be readying a fresh spate of cyberattacks against the U.S. in retaliation for sanctions related to Russia’s invasion of Ukraine.

2022 148

New Tech to Help Events Reach Net Zero

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It is no easy feat for an event to become net zero, but event professionals can now track their progress in reducing global greenhouse gas emissions using industry-dedicated tools.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Virtual Event Tech Insiders Offer Their Insights

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Event tech thought leaders share insights on partnering with tech providers to create personalized, immersive event experiences that deliver meaningful engagement.

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9 Travel Trends Impacting Events Right Now

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Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified.

2022 153

Return to In-Person Events Highlights Accessibility Challenges

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The return of in-person events has sparked a great deal of excitement, but not for all. New data suggests that virtual events have accessibility and inclusion benefits that cannot be ignored.

2022 151

4 Ways to Keep Speakers On Topic

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What do you do if your speaker goes off the rails? Let’s say the speaker goes off script and says things that don’t align with your company? What questions do you ask of the speaker to prevent this from happening? The speaker was very famous.

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Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions