EventMB

Is Event Tech Evolving to Pit Event Planners Against Their Competition?

EventMB

As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences?

2021 192

Can Hopin Ride Its Virtual Success to a Shift to More Hybrid Events?

EventMB

Hopin’s rise to unicorn status and its recent $7.75B valuation make it an undeniable force to be reckoned with in the virtual event world.

2021 137
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New Multi-Day Features Make Zoom a Viable Option for Event Professionals

EventMB

New features flaunted at this week’s Zoom User Conference Zoomtopia point to Zoom becoming a serious contender for multi-day multi-session events.

2021 152

Do You Need an Event Technologist?

EventMB

The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger.

2021 183

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Hopin Raises New $450 Million Round of Funding

EventMB

Virtual event unicorn Hopin has announced a fresh investment of $450 million in Series D funding. Hopin has now raised more than $1 billion since February 2020. The company is now valued at a breathtaking $7.75 billion. No, this is not groundhog day, although this story sure sounds familiar.

2021 190

Six Proven Strategies for Delivering Real Value to Sponsors in a Virtual or Hybrid Event

EventMB

Real estate within digital event environments — from event apps to registration pages — has always been a hot spot for sponsorships. Images on landing pages, widgets on event app home pages, banner ads in speaker listings, and the like have been around for 15 years, and they’re not going anywhere.

2021 170

4 Questions Corporate Planners Need to Answer to Prove Hybrid Event ROI

EventMB

With hybrid events on the horizon and trade shows in recovery, many corporate event planners have to determine the return on investment (ROI) of participating in physical exhibitions compared to doubling down on their own hybrid event strategy.

2021 169

Live Exhibitions Are Returning, Helped by Virtual: New Research

EventMB

Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says.

2021 174

Rising Production Costs and Labor Shortages Are Holding Back Live Events Recovery

EventMB

In-person events are making a comeback, but happy days are not quite here again. Labor shortages and rising costs are straining event planning budgets and putting a damper on the resurgence. In-person events are on the road to recovery, but it’s one laden with potholes and detours.

2021 182

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Predatory Conferences: Has the Pandemic Made Them Worse?

EventMB

Predatory conferences are bogus events that exist to sell tickets using everything from shoddy registration pages to unconfirmed speakers. With the flush of virtual events during the pandemic, the situation may be getting worse.

2021 134

What is the Hybrid City Alliance? Should You Care?

EventMB

The new Hybrid City Alliance is designed to enable far-flung destinations to join forces for multi-hub hybrid events, but many top destinations are noticeably absent and it’s not clear exactly what has changed about member service offerings.

2021 167

How Industry Strongholds Will Become Event Destination Staples

EventMB

New variants and continued uncertainty around travel mean that a destination’s local intellectual capital will remain a key criterion for selection. Destinations with a strong reputation within a given industry will become a hub for that industry’s events.

2021 119

The Essential Role Communities Could Play in Multi-Hub Events

EventMB

Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force us to consider smaller, more local events. But the added cost and logistics make scaling the strategy a daunting prospect. Could community-run events be the answer?

2021 167

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

What Eventbrite’s Latest Results Say About the Future of the Event Industry

EventMB

Eventbrite continues to operate at a net loss. However, its financial outlook has significantly improved. Despite the latest Covid-related cancelations the company is confident that its strong execution and improved operating model will enable it to progress toward profitability.

2021 158

9 Key Stats That Define the Event Industry Right Now

EventMB

With in-person events taking place right now across the United States and Europe, it's important to monitor the current opportunities and challenges facing event professionals. These nine stats are based on fresh data from our own survey and represent the most up-to-date industry data right now.

2021 123

Does the Event Industry Really Need Another Trade Association?

EventMB

MESA is a new association targeting an audience of small and midsize suppliers. Given all the industry organizations already in existence, why is it necessary?

2021 137

Could A La Carte Session Selection Increase Virtual Event Registrations?

EventMB

Attendees at virtual events usually have to register before seeing a schedule, but some events and platforms are shifting the paradigm. Could giving them more information and choice upfront help drive registration?

2021 159

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Event Tech Lingo: 100 Event Tech Terms You Need to Know

EventMB

Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. Here are 100 terms that you should know when planning digital events or sourcing platforms.

2021 180

Are Event Tech Providers Delivering the Stellar Support They Promise?

EventMB

A wide range of providers have emerged over the last 18 months to serve increasingly complex virtual and hybrid event formats. And if there’s one thing that separates the veterans from the rookies, it’s support. Will new players find the right balance of price and service level?

2021 119

Hopin partners with LinkedIn in bid to transform the way we connect

EventMB

LinkedIn is investing in Hopin, both in cash and through an undisclosed platform-level partnership that also contemplates Streamyard. As the companies continue to bet on a future with virtual events this partnership could give Hopin an unassailable lead in the virtual event platform space.

2021 178

Hopin Hybrid Event Platform [Review]

EventMB

Hopin is an all-in-one event management platform that helps users create customizable virtual, hybrid and in-person events, from worldwide summits to team meetings. Here is our review. What Is It?

2021 159

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Hopin Makes 5th Acquisition of Past Year, Buying Events Marketing Platform Attendify

EventMB

Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. That's another major move by the company that just celebrated its second anniversary this past June. No financial details were disclosed.

2021 164

Tech Giant Cvent Teams Up With Encore to Get an Edge on Hybrid Events

EventMB

Event tech giant Cvent announced a strategic partnership with leading event production company Encore, signaling a new trend in event tech that redefines the term ‘end-to-end’ as in-person events return.

2021 172

Hopin Acquires Boomset in Bid to Conquer Hybrid and In-Person Events

EventMB

Hopin is acquiring Boomset to expand its offering into hybrid and in-person events. This latest acquisition announced Wednesday is part of Hopin’s multi-product strategy, focusing on adding onsite capabilities to its offering.

2021 171

Cvent Going Public in $5 Billion Deal

EventMB

Cvent has agreed to go public through a merger with a special-purpose acquisition company. The deal values Cvent at more than $5 billion, including debt, and means Cvent will once again be a public company.

2021 157

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Cvent’s Revamped Event Marketing and Management Platform [Review]

EventMB

Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Here is our review. What Is It? Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform.

2021 135

How One Standard for Data Collection Could Change the Event Industry

EventMB

Event planners are swimming in data with the potential to boost return on investment and enhance event impact, but without industrywide data standards, that information is often lost or hard to analyze beyond a single event. Explori’s new VSef initiative aims to change that.

2021 159

State of the Event Industry Report: Q1 2021

EventMB

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing.

2021 182

What Is Artificial Intelligence Really and When Will It Matter for Events?

EventMB

“Artificial intelligence” is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. Is the term overused? What is artificial intelligence, and when should you care?

2021 182

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

$770+ Million Raised for Event Tech: EventMB Mid-Year Investment Outlook

EventMB

All you need to know about the most significant investments, acquisitions and strategic partnerships connected to the event industry over the last six months. We disclose the companies involved, the numbers, the details, and more importantly, why it matters.

2021 162

How Vaccine Inequities Are Hurting International Events

EventMB

Could successful vaccine rollouts in countries with strong domestic markets for trade shows and other events put a damper on resuming international events?

2021 154

Wonder Technologies Networking Platform [Review]

EventMB

Wonder is a virtual venue that enables event organizers to host online networking sessions, small conferences, and other virtual events. Here is our review. Wonder: What Is It?

Hubilo Virtual + Hybrid Event Platform [Review]

EventMB

Hubilo is a virtual and hybrid event platform that prioritizes audience engagement with its minimalist navigation. Here is our review. Hubilo: What Is It?

2021 126

Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Download the Request for Proposal template to learn: What is an RFP and why run one? Who should be involved in the process? What requirements should you look for in a virtual event RFP (Request for Proposal)? SPOTME