December, 2023

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Top 10 Event Planning Trends to Expect in 2024

Attendease

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. It also faced challenges relating to rising costs, AI integration, and emerging technologies. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide.

2024 370
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Fake women event speakers? We need to think bigger!

Conferences that Work

For heaven’s sake! Fake women event speakers? Fake articles by fake writers in Sports Illustrated? Meeting professionals: this is a golden opportunity! We need to think bigger! Yes, friends, it’s now obvious that what our industry needs is… fake events! Think about it for a moment. Fake speakers Creating fake women speakers is just one tiny step in the right direction.

Speakers 357
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What Event Excellence Looks Like in 2023

EventMB

Skift Take: The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.

2023 207
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Planning a Last-Minute New Year’s Party

TicketBud

As the countdown to the New Year begins, the pressure to plan a memorable celebration can be daunting, especially if you’re doing it last minute. But with some quick thinking, resourcefulness, and creativity, hosting a knock-out New Year’s party on short notice is absolutely possible. The good news is, event planners have noted a rising trend of last-minute ticket buying, meaning many people will likely wait until after Christmas to lock-in their New Year’s Eve plans.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’

Event Marketer

“At NYFW, it’s often a lot of closed parties; we wanted to create a space that everybody could see and join because that’s a huge part of our [campaign] message—‘Diamonds for All.’ We wanted our event to have that same sort of access.” –Erin Matson, VP-Marketing, Pandora North America With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New Yor

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A look into Swapcard’s Marketing & Growth offsite 2023

Event Age by Swapcard

When it comes to performance, the evidence is clear - the highest-performing teams are well-connected. Swapcard is all about building meaningful connections, and as an international company with many remote-working teammates, we are highly intentional when it comes to this. We offer many opportunities for our teams to connect, from fun office parties to niche Slack channels (#just_for_fun), but the biggest opportunity is at our company offsites.

2023 97
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My contract with myself

Conferences that Work

Long ago, I participated in and later staffed a series of workshops that profoundly affected my life. They led me to create a contract with myself that is still important to me. Creating a contract with oneself is a common way to motivate yourself toward achieving desired goals. There are plenty of resources available for writing such contracts. ( Here’s one that’s slanted toward event professionals. ) The workshop where I created my contract for myself took a deeper perspective.

Contracts 353
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Destination Brief: Poland Emerges as Event Industry Powerhouse

EventMB

Skift Take: With industrial buildings transformed into state-of-the-art venues, a growing reputation as the “Silicon Valley of Europe,” and a blossoming tourism industry, discover why Poland is becoming a first choice for event and meeting planners worldwide.

Tourism 199
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Collecting Event Feedback: How Free Online Tools Can Help

TicketBud

Event organizers face enormous pressure to gather a crowd and create memorable experiences that foster invaluable connections, all while working toward organizational goals. But their success cannot be measured simply on the execution of the event itself, rather it’s evaluated in the crucial step that follows: collecting feedback. Why Feedback is Important Gathering feedback after an event is not a box-ticking exercise; it’s an crucial exercise that provides insights on audience engagement

Events 124
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks

Event Marketer

“As we’re thinking about experiential activations overall, it’s an opportunity for us to connect directly with fans and prospective viewers. And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it.

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Net Zero Carbon Events publishes seven guidance documents to support the industry in achieving its carbon emissions goals

Event Industry News

The global industry leading Net Zero Carbon Events initiative has published seven best practice guidance and methodology documents that provide highly valuable actionable insights and strategies for the industry as organisations worldwide develop and implement their plans to achieve net zero.

Events 109
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What One Thing? Curing the Busy Brain with Dr. Romie Mushtaq

Smart Meetings

On this episode of What One Thing? podcast Smart Meetings Vice President and Content Director JT Long chats with Dr. Romila “Romie” Mushtaq on what constitutes a Busy Brain and best practices to cure a Busy Brain. Find out more about Dr. Romie here: Brain Health Keynote Speaker | Dr. Romie (drromie.com) Curious if you have a Busy Brain? Take the Busy Brain quiz here: Busy Brain Test – Dr.

Speakers 108
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2023 in review—and a book sale!

Conferences that Work

I’m looking back on 2023. And , dear reader, get 20% off my ebooks until the end of the year! 2023 in review I slowed down in 2023. Before 2020, I was designing and facilitating around a dozen in-person meetings and conferences a year. After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. In 2023, in-person is back!

2023 208
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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5 Ways to Design Business Events for Bleisure Travelers

EventMB

Skift Take: By now it's old news that business professionals are looking for bleisure travel experiences. How can meeting planners and event organizers capitalize on this growing movement? Here are five ideas for five different types of events.

Travel 197
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Money Talks: Defining an Event Budget

TicketBud

Imagine purchasing tickets to a highly-anticipated event promising exclusive talks with podcast celebrities and a panel with the actors from Supernatural and Harry Potter. Now, imagine showing up to the event, hearing that most speakers backed out after not getting paid, and then being asked to help cover the costs of the event’s outstanding hotel bill of $17,000.

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift , but that’s another story). From the brands you’d expect to find on the field, like Bud Light and FanDuel, to the ones that might make you look twice, like e.l.f.

Sports 115
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The next generation of digital wallets is here with Glownet.com’s latest release

Event Industry News

Introducing Digital Wallet 2.0: A Game-Changing Solution Empowering Users to Take Control of Their Finances We are thrilled to announce the release of Digital Wallet 2.0, a revolutionary product that sets a new standard for digital payment & ticketing solutions. Packed with cutting-edge features and functionalities, Digital Wallet 2.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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What’s a Winter Wonderland Theme? How to Plan a Spectacular Seasonal Event

Social Tables

While some view winter as a cold, windy season where the world slows down and shutters up to wait for warmer weather, we see things differently. We think winter is the perfect season to bring people together for warm, welcoming events. Amid the coldest, harshest season of the year, what better way to usher in holiday cheer than bringing friends, family, and coworkers together at an event with a winter wonderland theme?

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Case Study: Adrian Segar – “Conferences that work”

Conferences that Work

Here’s an independent review of my conference design work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. (Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.) The chapter was written by Ruth Dowson , Chantal Dickson , and Simon Bell.

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Germany’s Exhibition Industry at a Crossroads: Transparency or Status Quo?

EventMB

Skift Take: Germany's exhibition industry might be on the brink of a transformative upheaval as it grapples with calls for transparency and potential regulatory disruption.

Meetings 195
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Seven Strategies to Plan a Year of Events

TicketBud

As the current year winds down, event organizers are gearing up for the next round of exciting programs and gatherings. And they’re right to do so. The success of an event often hinges on meticulous preparation and foresight. Planning your events calendar a year in advance provides the framework for a seamless and successful series of gatherings. It also reinforces marketing and branding initiatives geared toward creating cohesive messaging and consistent experiences for your audiences.

Marketing 110
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Holiday Activations: 14 Brands that Made Festive Season Sparkle

Event Marketer

The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “ speeding tickets ” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa and spin through 14 holiday activations that jingled all the way.

Apparel 114
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Using Post-Event Survey Questions To Optimize Your Next Event

Planning Pod

No matter what type of event you’re hosting, post-event surveys are your secret weapon for gathering valuable feedback from event attendees. Post-event surveys are questionnaires or feedback forms that event organizers distribute to attendees after an event. Here’s everything you need to know about using post-event surveys to elevate event experiences and improve attendee satisfaction.

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Best of 2023: Sustainability

Smart Meetings

Articles, surveys and webinars, oh my! In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This year, sustainability was just as much about education and how-to’s as it was about why it’s important to be sustainable. We know sustainability is important. We know attendees want the events they take part in to make a positive impact, and that they don’t want to contribute to excess carbon emissions.

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Wedding Checklist: Overlooked But Crucial Details!

EventSource

A wedding checklist isn’t complete without the small touches that truly bring the day together. You’ve got the dress – check! You’ve got the venue – check! But have you thought about the best way to welcome guests to the wedding, or the type of topper you’d like for the cake ? Let’s delve into some often overlooked but equally important elements you may want to incorporate into your wedding day!

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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The Drive to Innovate Live Marketing

EventMB

Skift Take: Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections.

Marketing 186
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Planner-Salary Survey: Marketing Duties, Certifications Mean $$$

MeetingsNet

Data from more than 800 corporate, association, and agency planners reveals trends in pay, hours worked, time off taken, job satisfaction, and other work elements. While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors.

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Q&A: 10 Minutes With Sabrina Gonzales of Shutterstock

Event Marketer

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what she says “nobody does” and moving into a sales role at a production agency.