2019

3 Ways Storytelling Can Make Your Event Experience Come to Life

EventMB

This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. Taking a page from experiential marketing, event planners are expected to deliver an unforgettable experience. What’s […]. The post 3 Ways Storytelling Can Make Your Event Experience Come to Life by Maritz Global Events appeared first on [link].

2019 146

How to Develop an Event Budget for Your Meeting

Eventmobi

Developing an event budget is a crucial element when planning your meeting or event. It’s the next step after setting your overall event objectives. To begin building your budget, it’s best to determine what financial success means for your event and how you want to measure it. In order to achieve this, you need to list all possible expenses and revenues that will likely occur at your event, and keep your cash flow in mind.

2019 183

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The Event Marketing Lifecycle: When You Can Sell the Most Tickets

Picatic by Eventbrite

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […]. The post The Event Marketing Lifecycle: When You Can Sell the Most Tickets appeared first on Eventbrite US Blog.

2019 242

How to Design an Event Sponsorship Package

Eventmobi

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget. That’s why it’s so critical to understand what are the goals and objectives of your sponsors and potential new sponsors.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Write Catchy Event Copy

Gallus Events

In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage. And it has to know its purpose: to drive potential attendees to attend that event. Every event organiser and event marketer knows this right? You would therefore expect to find the “best in class” at our events.

2019 151

More Trending

Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Velvet Chainsaw

Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line? Their learning stops once the session ends. Authentic learner-centered conferences foster a connection between the participant and the learning taking place.

2019 256

21 Survey Questions To Ask After Your Event

Picatic by Eventbrite

You’ve just wrapped a major event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about sponsors? Are they likely to support your event next year? Surveys tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it […]. The post 21 Survey Questions To Ask After Your Event appeared first on Eventbrite US Blog.

2019 253

30 Ideas for Conference Bags People Won’t Throw Away

EventMB

Conference bags must breed in the dark: everyone seems to have at least a dozen stuffed in the back of their closet. A conference event swag bag should be more than a hole with handles. Conference gifts and corporate goodie bags account for more than $20 billion worth of business worldwide. A functional, stylish […]. The post 30 Ideas for Conference Bags People Won’t Throw Away by EventMB Studio Team appeared first on [link]. Tips goodie bag

2019 153

How to Measure Event Marketing Performance and ROI

Marketo Events

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

2019 131

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Any questions? Rethinking traditional Q&A

Conferences that Work

How often have you heard “Any questions?” ” at the end of a conference session? Hands rise, and the presenter picks an audience member who asks a question. The presenter answers the question and picks another questioner. The process continues for a few minutes. Simple enough. We’ve been using this Q&A format for centuries. But can we improve it? Read the full article at Conferences That Work The post Any questions?

2019 262

Time Travel: See How Six Wedding Designers Recreated Six Distinct Decades

BizBash

The Southern California chapter of Wedding International Professionals Association hosted a design challenge that evoked the 1920s, 1940s, 1950s, 1970s, 1980s, and 1990s

2019 174

Chatbot-First Event Management Software for Time- and IT-Starved Conference Organizers

EventTechBrief

By Michelle Bruno. Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales. That’s changed. As the competition became more formidable, many EMS developers added new platform features.

2019 165

Event Trends for 2019–2020

GEVME

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. The top 10 event planning trends in 2019–2020. Transformation is the trend that will define the primary direction of event industry development in 2019–2020.

2019 186

[Free Guide]: How to Run Virtual Events with Confidence

Virtual events open up a whole new world of possibilities for engaging your attendees. This best practices guide will help you make the most of your online conferences, summits, keynote presentations, and more.

6 Event Management Shortcuts Every Corporate Event Planner Should Know

Attendease

A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives.

The skills needed to be an event manager in 2020 and beyond!

Gallus Events

The Event Manager role continues to be one of the most stressful and one of the most dynamic roles in the world. So what skills should event managers across the globe be focusing on as we get set to move into a new decade? The skills needed to be an event manager in 2020 and beyond! Before we gaze into the future, I would suggest that you take a few minutes to see what skills you should have at this point in time.

2020 173

6 Tips for Increasing User Engagement on Your Event App

Eventmobi

The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Hence, increasing user engagement on your event app is vitally important for the event to be truly successful. The event app industry is on the rise, both in terms of revenue and significance. Once upon a time, event organizers would have to create their own app that would help participants understand, connect, and enjoy the events they attended.

2019 239

Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings?

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

30 Creative Event Promotion Ideas to Increase Attendance

Picatic by Eventbrite

Need fresh event promotion ideas? Here are 20 creative marketing strategies to boost awareness and build hype around your event. Resources and Tools Ambassadors Boostable Email Facebook Ideas Influencers Instagram Livestreaming Retargeting Ads SEO Social Ads ToneDen Youtube

2019 364

4 Reasons Why Events Are the Best Marketing Investment

EventMB

This is a sponsored post by Jifflenow. More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […]. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link].

2019 153

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Marketo Events

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.

2019 131

Squaring the circle: creating room sets for connection

Conferences that Work

Meeting planners typically default to squaring the circle when specifying room sets. They persist in seating attendees in long straight lines whenever possible, ignoring the benefits of curved and circular seating at their events. See Paul Radde’s Seating Matters: State of the Art Seating Arrangements for more information.) The architecture of assembly where curved theatre seating dominates, teaches us otherwise.

2019 223

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Coachella 2019: See Inside the Biggest Parties and Brand Activations

BizBash

Here are some clever, eye-catching ways brands—including Instagram, American Express, BMW, and Yves Saint-Laurent—got themselves noticed during two jam-packed Coachella weekends

2019 173

Swapcard 2019 Skyrocketing Year In Review

Event Age by Swapcard

It’s been an exciting year for our team at Swapcard. Event Tech

2019 122

Sustainability of Corporate Events

GEVME

According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase.

25 Creative Spring Themes for Parties & Events

Social Tables

Learn how to delight friends, colleagues, and customers with impressive spring themes for parties and events. Featuring real examples from innovative brands, foundations, and celebrities, these event ideas for spring theme ideas and event names will help you kick off your own event planning in style. Here’s how to pick the perfect spring event name What’s in a name? A lot, actually.

2019 124

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Event technology how things haven’t really changed

Gallus Events

(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly? You would be forgiven for thinking “yup, it’s impossible to stay on top of technology, sometimes I wonder why we even try?”.

Evaluating Event Success: What to Measure And When

Eventmobi

Evaluating event success is the first step to take towards planning your next event. The planning process of this years’ event is where the evaluation process begins. Beyond the expectation of evaluation from your boss and stakeholders, understanding what worked, what didn’t, and where you can improve, builds the foundation for success and knowing what to measure against. Where you are in your event cycle will play a factor on what metrics you want to measure.

2019 197

Has Your Leadership Evolved For The New Normal?

Velvet Chainsaw

Change is hard. Foresight—looking forward—is hard. Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness. Your organization’s sustainable success depends upon you transforming from normal to new normal leadership says Radar’s Tod Martin.

2019 297