2019

3 Ways Storytelling Can Make Your Event Experience Come to Life

EventMB

This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. Taking a page from experiential marketing, event planners are expected to deliver an unforgettable experience. What’s […]. The post 3 Ways Storytelling Can Make Your Event Experience Come to Life by Maritz Global Events appeared first on [link].

2019 139

How to Develop an Event Budget for Your Meeting

Eventmobi

Developing an event budget is a crucial element when planning your meeting or event. It’s the next step after setting your overall event objectives. To begin building your budget, it’s best to determine what financial success means for your event and how you want to measure it. In order to achieve this, you need to list all possible expenses and revenues that will likely occur at your event, and keep your cash flow in mind.

2019 183
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The Event Marketing Lifecycle: When You Can Sell the Most Tickets

Picatic by Eventbrite

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […]. The post The Event Marketing Lifecycle: When You Can Sell the Most Tickets appeared first on Eventbrite US Blog.

2019 225

How to Design an Event Sponsorship Package

Eventmobi

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget. That’s why it’s so critical to understand what are the goals and objectives of your sponsors and potential new sponsors.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Write Catchy Event Copy

Gallus Events

In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage. And it has to know its purpose: to drive potential attendees to attend that event. Every event organiser and event marketer knows this right? You would therefore expect to find the “best in class” at our events.

2019 152

More Trending

Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Velvet Chainsaw

Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line? Their learning stops once the session ends. Authentic learner-centered conferences foster a connection between the participant and the learning taking place.

2019 230

21 Survey Questions To Ask After Your Event

Picatic by Eventbrite

You’ve just wrapped a major event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about sponsors? Are they likely to support your event next year? Surveys tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it […]. The post 21 Survey Questions To Ask After Your Event appeared first on Eventbrite US Blog.

2019 236

30 Ideas for Conference Bags People Won’t Throw Away

EventMB

Conference bags must breed in the dark: everyone seems to have at least a dozen stuffed in the back of their closet. A conference event swag bag should be more than a hole with handles. Conference gifts and corporate goodie bags account for more than $20 billion worth of business worldwide. A functional, stylish […]. The post 30 Ideas for Conference Bags People Won’t Throw Away by EventMB Studio Team appeared first on [link]. Tips goodie bag

2019 153

How to Measure Event Marketing Performance and ROI

Marketo Events

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

2019 131

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

6 Event Management Shortcuts Every Corporate Event Planner Should Know

Attendease

A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives.

Why you should hire curious people

Conferences that Work

Why should you hire curious people? Because the future of work belongs to the neo-generalist. And neo-generalists are intensely curious. Here’s Harold Jarche, explaining the importance of generalists: Wicked problems need neo-generalists. Neo-generalists defy common understanding.

2019 244

26 Floral Designers You Should Be Following on Instagram

BizBash

These colorful photo feeds from florists around the country are chock-full of creative inspiration and ideas for your next event

2019 170

Chatbot-First Event Management Software for Time- and IT-Starved Conference Organizers

EventTechBrief

By Michelle Bruno. Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales. That’s changed. As the competition became more formidable, many EMS developers added new platform features.

2019 165

SpotMe Trial

SpotMe Trial

The Ultimate Party Planning Checklist Template

Social Tables

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty.

2019 156

Event technology how things haven’t really changed

Gallus Events

(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly? You would be forgiven for thinking “yup, it’s impossible to stay on top of technology, sometimes I wonder why we even try?”.

2019 178

6 Tips for Increasing User Engagement on Your Event App

Eventmobi

The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Hence, increasing user engagement on your event app is vitally important for the event to be truly successful. The event app industry is on the rise, both in terms of revenue and significance. Once upon a time, event organizers would have to create their own app that would help participants understand, connect, and enjoy the events they attended.

2019 239

Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings?

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

30 Creative Event Promotion Ideas to Increase Attendance

Picatic by Eventbrite

Need fresh event promotion ideas? Here are 20 creative marketing strategies to boost awareness and build hype around your event. Resources and Tools Ambassadors Boostable Email Facebook Ideas Influencers Instagram Livestreaming Retargeting Ads SEO Social Ads ToneDen Youtube

2019 364

Will Emotion Recognition Change the Way We Measure Events?

EventMB

One of the biggest problems that event planners face is figuring out how attendees feel during their event and how they engage with the sessions, activations, entertainment, etc. Emotional recognition is a powerful way to collect that data – and a controversial one.

2019 161

Event Trends for 2019–2020

GEVME

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. The top 10 event planning trends in 2019–2020. Transformation is the trend that will define the primary direction of event industry development in 2019–2020.

2019 186

Five New Event Planning Trends to Watch in 2019

Attendease

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. Here are the five I’m paying attention to this year: 1. Shrinking Budgets.

2019 300

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Any questions? Rethinking traditional Q&A

Conferences that Work

How often have you heard “Any questions?” ” at the end of a conference session? Hands rise, and the presenter picks an audience member who asks a question. The presenter answers the question and picks another questioner. The process continues for a few minutes. Simple enough. We’ve been using this Q&A format for centuries. But can we improve it? Read the full article at Conferences That Work The post Any questions?

2019 230

Time Travel: See How Six Wedding Designers Recreated Six Distinct Decades

BizBash

The Southern California chapter of Wedding International Professionals Association hosted a design challenge that evoked the 1920s, 1940s, 1950s, 1970s, 1980s, and 1990s

2019 167

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Marketo Events

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.

2019 130

The trap of personalized experiences at scale

Event Farm

Last weekend, like most weekends, I started Saturday at my neighborhood coffee shop. This is how it usually goes: I walk in, set my stuff down at an open table, then order my Americano. This weekend wasn’t too different.

2019 130

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

The skills needed to be an event manager in 2020 and beyond!

Gallus Events

The Event Manager role continues to be one of the most stressful and one of the most dynamic roles in the world. So what skills should event managers across the globe be focusing on as we get set to move into a new decade? The skills needed to be an event manager in 2020 and beyond! Before we gaze into the future, I would suggest that you take a few minutes to see what skills you should have at this point in time.

2019 173

Evaluating Event Success: What to Measure And When

Eventmobi

Evaluating event success is the first step to take towards planning your next event. The planning process of this years’ event is where the evaluation process begins. Beyond the expectation of evaluation from your boss and stakeholders, understanding what worked, what didn’t, and where you can improve, builds the foundation for success and knowing what to measure against. Where you are in your event cycle will play a factor on what metrics you want to measure.

2019 197

Has Your Leadership Evolved For The New Normal?

Velvet Chainsaw

Change is hard. Foresight—looking forward—is hard. Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness. Your organization’s sustainable success depends upon you transforming from normal to new normal leadership says Radar’s Tod Martin.

2019 275