Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

They scrubbed their attendance data and realized that 31% of their attendees were solo (the only person from their organization). RAPS already had a strong first-timer experience, but this year they did a special reach out to those attending solo and invited them to join their renamed Convergence Conference Kick-off, which happened the hour before the opening reception. Smaller organizations often rotate who gets to attend annually from the team.

2019 290

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.

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If You Build It, Will Teams Come?

Velvet Chainsaw

This will help organizations identify those tracks/sessions that should be attended together, particularly those aligned with their desired business outcomes. Make it easy for teams to register and attend together and consider incentives to encourage it. Roll up your attendance data to identify your top 25 attending organizations over the last three years. Educate your participants/members on the importance of teams attending and learning together.

2019 267

Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. Josh Bersin , an expert in enterprise learning and talent management, examined the issue of learning culture and found that companies that effectively nurture their workforce’s desire to learn are at least 30% more likely to be market leaders in their industries over an extended period of time.

Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

We believe this measurement is much better for detecting early warning signs in attendance erosion. The big divides came in on attending to “find a solution for an existing problem.” There was a 20-point spread: only 57% of attendees said it was important in driving them to attend, while 77% of organizers thought it was. Attendance Marketing attendance analysis attendance marketing attendees behavioral data conference best practices engagement Trade show marketing

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. How have you used content marketing to strategically reach your target market for your event?

2018 235

Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations. The post Next Markets May Include Leveraging Opportunities Of Perennials appeared first on Velvet Chainsaw.

2018 185

Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers.

2017 200

More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: Marketing spend for conferences with an expo is usually closer to 6 percent.

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. Ultimately, these should lead to convincing the reader to bookmark and attend the session. The Advanced Marketing Institute has a free headline analyzer tool that totally rocks.

2016 171

4 Ways to Leverage Customer Advocacy at Events

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. Behind direct interaction with a company or organization, customer references rank second on a list of B2B marketing tactics that pull the most weight in influencing purchasing decisions.

2017 206

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

It encompasses responses from both show organizers and their loyal attendees about the factors that drive attendance. But there was a huge divide on the third factor “to attend conference programs/sessions.” Interestingly enough, The Decision to Attend Study for Conventions and Exhibitions survey conducted last year by The Experience Institute, PCMA, and IAEE, had very different results. Over 90% of respondents said education was a strong attendance driver.

5 Steps to Secure Sponsorship for Your Next Event

InitLive

Identify who you want to attend your event. Create sponsorship proposals that include your predicted attendance, marketing strategies, and targeted demographics so your potential sponsors will know who they'll be reaching by supporting your event. Marketing With Your Sponsors. One of the most crucial aspects of planning a major event is securing sponsorship.

Building Value-Based Live Events

Cvent

In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending. Marketers need to deliver personalized content that enables attendees to connect with others at the event and exceed their expectations. Event Marketing Reporting & ROI

Event Marketing at the Highest Level

Canadian Special Events

Event marketing at work, can be found in the most unsuspecting places. A High energy, spirit filled, youth concert with over 2000 people in attendance. MarketingThe house of praise is a great example of a modern church that understands the power of an event to create engagement and grow their membership.

2016 40

5 Ways To Market Your Event on a Shoestring Budget

Capterra Event Management

You’ve spent all of your money on decorations, catering, lighting, staff, event management software , and all other aesthetics of your event, but now you are left with a shoestring budget for marketing. Marketing doesn’t have to be an expensive venture, so long as you follow the right practices and engage the right outlets. Here are five ways to reach those potential millions and market your event on a tiny budget. In regards to event marketers, HARO is a PR godsend.

2016 66

TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. Development of martech, changes in customers’ preferences and other factors contribute to the constant creation of new marketing trends, new directions to go and many interesting undiscovered approaches. The attendance at industry events can help you keep up. Top 25 best marketing conferences in 2019.

2019 91

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent. When a conference has a strong loyal attendance base, the marketing budget should be no higher than 6 percent.

2017 48

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent. When a conference has a strong loyal attendance base, the marketing budget should be no higher than 6 percent.

2017 45

30 Must-Attend SaaS Conferences in 2019

Bizzabo

Which ones should you attend? Why You Should Attend: There's so much to learn and experience at Dreamforce. No matter what areas of SaaS you work in — sales, marketing, customer service, IT — this conference is for you. INBOUND is a marketing conference by HubSpot that takes place in Boston, MA every year. Why You Should Attend: If you want to learn how to get customers to come to you rather than chasing them around the internet, INBOUND has a lot to offer.

2019 60

Why marketing managers secretly hate marketing conferences

Eventory

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. However, after attending five similar conferences, you may start to feel like the benefits aren’t commensurate with the cons. Marketing conferences aren’t efficient in achieving marketers’ goals.

Top 98 keynote speakers every event planner must know about

Hubilo Blog

List of keynote speakers in Marketing & Sales List of keynote speakers on Artificial Intelligence List of keynote speakers on Big Data List of keynote speakers in MICE Industry List of keynote speakers on Personal finance, Investment & Economy List of keynote speakers on Start-up & Funding List of keynote speakers in the Healthcare Industry List of keynote speakers on Blockchain. Keynote speakers in Marketing and Sales. Why have a keynote speaker at your event?

Top 99 keynote speakers every event planner must know about

Hubilo Blog

List of keynote speakers in Marketing & Sales List of keynote speakers on Artificial Intelligence List of keynote speakers on Big Data List of keynote speakers in MICE Industry List of keynote speakers on Personal finance, Investment & Economy List of keynote speakers on Start-up & Funding List of keynote speakers in the Healthcare Industry List of keynote speakers on Blockchain. Keynote speakers in Marketing and Sales. Why have a keynote speaker at your event?