Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy
NOVEMBER 6, 2019
They scrubbed their attendance data and realized that 31% of their attendees were solo (the only person from their organization). RAPS already had a strong first-timer experience, but this year they did a special reach out to those attending solo and invited them to join their renamed Convergence Conference Kick-off, which happened the hour before the opening reception. Smaller organizations often rotate who gets to attend annually from the team.