Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design.

Conference 363

Conference Conference Design Education Attendance Marketing 363

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Conference 294

Conference 2018 Marketing Tech 294

Velvet Chainsaw

AUGUST 2, 2016

To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. We estimate the value to be somewhere between $5 and $30 per hour. To most CEUs are the cherry on top of the main value proposition. Stay tuned. We’ll be digging more into the other CEIR reports for actionable insights.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Velvet Chainsaw

MAY 22, 2019

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work.

Conference 321

Conference Healthcare Sports Hospitality 321

Velvet Chainsaw

JUNE 28, 2016

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Velvet Chainsaw

JULY 10, 2017

Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

Conference 288

Conference Education 2017 Speakers 288

Smart Meetings

MAY 1, 2023

Destination Toronto’s 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto’s team to tap into a wealth of tips, resources, and local expertise to serve your needs.

2004 130

2004 Food and Beverage Sustainability Attendance Marketing 130

Velvet Chainsaw

JUNE 5, 2024

Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.”

B2B 221

B2B 2023 Conference Education 221

Eventsforce

FEBRUARY 24, 2022

Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive. Referrals to members and businesses for transportation, local gifts, etc.

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98

Event Farm

JANUARY 17, 2017

Why do people attend marketing events? Make sure your process of checking guests in at the event makes it easy for your sales reps to know when specific advocates, customers, or prospects arrive. This will allow the right member of your team to greet them and make sure the appropriate introductions happen. Make the right introductions.

B2B 140

B2B Marketing Attendance Marketing Events 140

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

InitLive

SEPTEMBER 24, 2019

Create sponsorship proposals that include your predicted attendance, marketing strategies, and targeted demographics so your potential sponsors will know who they'll be reaching by supporting your event. Approach the businesses you outlined in the first step and start making connections.

Sponsorships 48

Sponsorships Attendance Marketing Events Marketing 48

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

MPI

AUGUST 24, 2023

Destination Toronto's 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto's team to tap into a wealth of tips, resources, and local expertise to serve your needs.

Meetings 52

Meetings 2004 Food and Beverage Sustainability 52

Cvent: Event Marketing

OCTOBER 9, 2018

In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending.

Attendance Marketing 31

Attendance Marketing Event Marketing Marketing Events 31

Attendee Events

NOVEMBER 15, 2017

Split the class into teams and have each team make a few different kinds and then do an exchange so each person goes home with 6-9 types of candies, depending upon class attendance. Market your class on these elements: Chance to make up trays for neighbors or a special get together.

Attendance Marketing 52

Attendance Marketing Events Marketing Corporate Events 52

Eventory

JANUARY 29, 2019

The event will welcome thousands of marketing specialist who will present their views and interesting news in a fun atmosphere. Main attractions: Attending Marketing Festival you need to prepare for the unforgettable event experience. You can surely expect the best!

2019 112

2019 Marketing Conference Social Media 112

Bizzabo

APRIL 18, 2019

CTAConf) is a must-attend marketing event set in the beautiful city of Vancouver, Canada. Must-Attend Marketing Events. Date and Location: September 25 - 26 in Vancouver, Canada. Hosted by Unbounce, a popular landing page software company, Call to Action Conference (i.e. 2019 should be no different. The Best AI Events.

2019 64

2019 Conference Speakers 2018 64

Capterra Event Management

OCTOBER 25, 2016

This contest comes in many different forms, such as a free drink or t-shirt for the first “X” amount of registrants or rewards for those who refer others to register and attend. Marketing these contests on social media and email will lead to a viral marketing system that encourages sharing with friends.

Marketing 40

Marketing Social Media Banking Advertising 40

Socio Events

MARCH 27, 2023

For an effective report that will align the entire event team, measure KPIs that include: Attendance Marketing Content Sponsorship Attendee satisfaction To learn more about tracking event goals, check out Event marketing KPIs: measure event success with these top 11 KPIs.

2023 52

2023 Sponsorships Social Media Entertainment 52

Eventory

OCTOBER 9, 2018

This way, you have everything under control, your event community can easily network and marketing manager’s are more than content. #8 As I mentioned before, one of the main goals for marketing managers attending marketing conferences is to make business connections.

Marketing 60

Marketing Conference Management Event Management 60

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Dave is a frequent industry speaker, facilitator, and author specializing in large conference innovation and growth. Where to find him? Reach out to Dave on Dlutz@velvetchainsaw.com Bo Kruger Who is he?

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Dave is a frequent industry speaker, facilitator, and author specializing in large conference innovation and growth. Where to find him? Reach out to Dave on Dlutz@velvetchainsaw.com Bo Kruger Who is he?

Speakers 98

Speakers Healthcare Consulting Financial 98

Velvet Chainsaw

FEBRUARY 5, 2018

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. We immediately jump to the generations following or before ours.

Marketing 271

Marketing Social Media Advertising Tech 271

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

Conference 321

Conference Social Media 2018 B2B 321

Velvet Chainsaw

FEBRUARY 2, 2018

We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely.

Hospitality 361

Hospitality Social Media Conference Meetings 361

Velvet Chainsaw

SEPTEMBER 8, 2016

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. You should too!

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Conference Marketing Education Advertising 150