article thumbnail

Collaborate, experiment, and innovate in Toronto

Smart Meetings

Destination Toronto’s 6ix Stack Attendance Marketing program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets.

2004 52
article thumbnail

Toronto is a city of remixed visions, values, and creation.

Smart Meetings

Destination Toronto’s 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto’s team to tap into a wealth of tips, resources, and local expertise to serve your needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. If you were pacing behind, you could make midcourse corrections.

2022 398
article thumbnail

Toronto, More than a Meeting Place

MPI

Destination Toronto's 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto's team to tap into a wealth of tips, resources, and local expertise to serve your needs.

article thumbnail

More Marketing Isn’t the Answer

Velvet Chainsaw

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

article thumbnail

Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants.

B2C 370
article thumbnail

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. We estimate the value to be somewhere between $5 and $30 per hour. To most CEUs are the cherry on top of the main value proposition. Stay tuned. We’ll be digging more into the other CEIR reports for actionable insights.