Attendance Marketing Related Topics 
Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Attendees’ decision to attend will be made later than normal.
Velvet Chainsaw
APRIL 12, 2022
Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. How are you leveraging your conference community influence to drive attendance and participation?
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Velvet Chainsaw
JULY 23, 2018
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.
Velvet Chainsaw
NOVEMBER 6, 2019
They scrubbed their attendance data and realized that 31% of their attendees were solo (the only person from their organization). RAPS already had a strong first-timer experience, but this year they did a special reach out to those attending solo and invited them to join their renamed Convergence Conference Kick-off, which happened the hour before the opening reception. Smaller organizations often rotate who gets to attend annually from the team.
Velvet Chainsaw
MAY 28, 2019
This will help organizations identify those tracks/sessions that should be attended together, particularly those aligned with their desired business outcomes. Make it easy for teams to register and attend together and consider incentives to encourage it. Roll up your attendance data to identify your top 25 attending organizations over the last three years. Educate your participants/members on the importance of teams attending and learning together.
Velvet Chainsaw
MAY 22, 2019
Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. Josh Bersin , an expert in enterprise learning and talent management, examined the issue of learning culture and found that companies that effectively nurture their workforce’s desire to learn are at least 30% more likely to be market leaders in their industries over an extended period of time.
Velvet Chainsaw
JUNE 28, 2016
We believe this measurement is much better for detecting early warning signs in attendance erosion. The big divides came in on attending to “find a solution for an existing problem.” There was a 20-point spread: only 57% of attendees said it was important in driving them to attend, while 77% of organizers thought it was. Attendance Marketing attendance analysis attendance marketing attendees behavioral data conference best practices engagement Trade show marketing
Velvet Chainsaw
FEBRUARY 2, 2018
Conference Networking association insights attendance marketing conference planning connexity cultivating connection epidemic of loneliness face-to-face connection networking radical hospitality We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K.
Velvet Chainsaw
FEBRUARY 5, 2018
Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations. The post Next Markets May Include Leveraging Opportunities Of Perennials appeared first on Velvet Chainsaw.
Velvet Chainsaw
JULY 10, 2017
Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers.
Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: Marketing spend for conferences with an expo is usually closer to 6 percent.
Velvet Chainsaw
SEPTEMBER 8, 2016
Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. Ultimately, these should lead to convincing the reader to bookmark and attend the session. The Advanced Marketing Institute has a free headline analyzer tool that totally rocks.
Smart Meetings
SEPTEMBER 18, 2022
Destination Toronto’s 6ix Stack Attendance Marketing program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Plan with Confidence.
Velvet Chainsaw
AUGUST 2, 2016
It encompasses responses from both show organizers and their loyal attendees about the factors that drive attendance. But there was a huge divide on the third factor “to attend conference programs/sessions.” Interestingly enough, The Decision to Attend Study for Conventions and Exhibitions survey conducted last year by The Experience Institute, PCMA, and IAEE, had very different results. Over 90% of respondents said education was a strong attendance driver.
Event Farm
JANUARY 17, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. Behind direct interaction with a company or organization, customer references rank second on a list of B2B marketing tactics that pull the most weight in influencing purchasing decisions.
InitLive
SEPTEMBER 24, 2019
Identify who you want to attend your event. Create sponsorship proposals that include your predicted attendance, marketing strategies, and targeted demographics so your potential sponsors will know who they'll be reaching by supporting your event. Marketing With Your Sponsors. One of the most crucial aspects of planning a major event is securing sponsorship.
Eventsforce
FEBRUARY 24, 2022
Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Attendee Engagement Blog Event Marketing Event Planning Event ROIAs a meeting and event planner, do you ever feel a little stuck?
Socio Events
MARCH 27, 2023
Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. Start email marketing early One of the most cost-effective ways to market your virtual event, email marketing is best done as early as possible.
Attendee Events
NOVEMBER 15, 2017
The holidays are a time of year where people are looking for fun events to attend, enjoying time with family, and seeking out gift giving opportunities. Market your class on these elements: Chance to make up trays for neighbors or a special get together.
Cvent
OCTOBER 9, 2018
In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending. Marketers need to deliver personalized content that enables attendees to connect with others at the event and exceed their expectations. Event Marketing Reporting & ROI
Canadian Special Events
SEPTEMBER 1, 2016
Event marketing at work, can be found in the most unsuspecting places. A High energy, spirit filled, youth concert with over 2000 people in attendance. MarketingThe house of praise is a great example of a modern church that understands the power of an event to create engagement and grow their membership.
Capterra Event Management
OCTOBER 25, 2016
You’ve spent all of your money on decorations, catering, lighting, staff, event management software , and all other aesthetics of your event, but now you are left with a shoestring budget for marketing. Marketing doesn’t have to be an expensive venture, so long as you follow the right practices and engage the right outlets. Here are five ways to reach those potential millions and market your event on a tiny budget. In regards to event marketers, HARO is a PR godsend.
Eventory
JANUARY 29, 2019
2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. Development of martech, changes in customers’ preferences and other factors contribute to the constant creation of new marketing trends, new directions to go and many interesting undiscovered approaches. The attendance at industry events can help you keep up. Top 25 best marketing conferences in 2019.
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent. When a conference has a strong loyal attendance base, the marketing budget should be no higher than 6 percent.
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent. When a conference has a strong loyal attendance base, the marketing budget should be no higher than 6 percent.
Bizzabo
APRIL 18, 2019
Which ones should you attend? Why You Should Attend: There's so much to learn and experience at Dreamforce. No matter what areas of SaaS you work in — sales, marketing, customer service, IT — this conference is for you. INBOUND is a marketing conference by HubSpot that takes place in Boston, MA every year. Why You Should Attend: If you want to learn how to get customers to come to you rather than chasing them around the internet, INBOUND has a lot to offer.
Eventory
OCTOBER 9, 2018
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. However, after attending five similar conferences, you may start to feel like the benefits aren’t commensurate with the cons. Marketing conferences aren’t efficient in achieving marketers’ goals.
Hubilo Blog
FEBRUARY 25, 2020
Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Why have a keynote speaker at your event?
Hubilo Blog
FEBRUARY 25, 2020
Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Why have a keynote speaker at your event?
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