2021

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Crafting the Event Experience: A Guide to Experience Mapping

Event Farm

How do you hook the attention of your audience, build their excitement for your event, and design an event experience that exceeds their expectations while delivering the business outcomes you seek? Yes, you can do it all. Our in-house event experience technologist, Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, shared his trusted technique in our recent webinar: Crafting the Event Experience – Part 2: Experience Mapping.

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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant causes cases to rise. Several conventions that occurred in June and July resulted in a number of positive COVID tests, including breakthrough cases among fully vaccinated participants.

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These aren’t the unconferences you’re looking for

Conferences that Work

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven meeting.” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting. ” — Unconference

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Are Hologram Presentations the Next Big Event Trend?

EventMB

As early adopters in the event industry have shown, hologram technology allows presenters to ‘beam in’ with lifelike 3D effects — in real time. With equipment costing up to $60K, however, widespread use may still be the stuff of science fiction. Hologram technology is available, and business conferences may widely implement it in the coming […].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to Plan a Concert in 10 Steps

Social Tables

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.

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The Impact Of VR On Virtual Events & Digital Experiences

Endless Events

Sometimes, one has to look on the bright side of things. From the ashes of the destruction caused by the COVID-19 pandemic, new opportunities emerged. The world learned how to stay connected when being isolated was a requirement. People came together in extraordinary and unprecedented ways even though, technically, that wasn’t possible. And all of this happened thanks to the wonderful opportunities put forward by technology.

Tech 156
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2Heads in the running for four Event Technology Awards

Event Industry News

2Heads Global Design , the UK’s leading independent experiential agency have been synonymous with innovation and experience design for nearly 40 years. Renowned for creating merging the limits of live and online, 2Heads were nominated in four categories at this year’s Event Technology Awards. 2Heads work with clients on experience strategy and engagement to create brand loyalty through online and digital tools that disrupt and story-tell.

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How Major Fall Conferences are Betting on the Return of In-person Attendance

Event Marketer

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Others—like Salesforce—see it as an opportunity to reset and come back with reimagined concepts.

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Entire Hotels Are Starting to Get Booked for a New Round of Company Retreats

Skift

JW Orlando Bonnet Creek Resort & Spa. JW Marriott Skift Take: The pent-up demand is real, but over time traditional notions of the corporate retreat may change. — Matthew Parsons Read the Complete Story On Skift.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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58 of the Most Influential People in Virtual Events

Glisser

The events industry has had a tough year to say the least, but these challenging times have also inspired some huge achievements and innovations in virtual events. Here, we celebrate some of the people who have gone above and beyond this past year, and we urge you to follow them for inspiration, success stories and motivation.

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8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Events are coming back but planning an event looks nothing like it used to. Venue and governmental regulations keep changing. Many of your regular vendors have lost staff or gone out of business. With so many new safety-related expenses, your old budget template no longer works. . Event budgets were the focus of part IV of our virtual series on Pandemic Compliance and Safety at Live Events.

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My Turbulent Love Affair With Digital-Event Networking

Velvet Chainsaw

I have been a loyal and passionate disciple of networking for all of my adult life. I have spent decades learning, speaking and writing about it. Yet when our world was turned upside down last March, and all meaningful connection with everyone was forced into a digital world, I suddenly felt like I lost my footing and became very unstable. I learned a lot over the first nine months of the pandemic as I collaborated with clients to design and deliver high-value networking experiences in the digit

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Did anyone learn anything?

Conferences that Work

The meeting is over. Did anyone learn anything? And how would you know? An EventTech Chat discussion. I greatly enjoy participating in EventTech Chat , “a weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events” hosted by pals Brandt Krueger and Glenn Thayer. During last week’s chat, one of the topics we discussed was whether there are differences in how people learn online, as opposed to face to fac

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Is Event Tech Evolving to Pit Event Planners Against Their Competition?

EventMB

As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences? When the pandemic kiboshed large physical gatherings, event technology […].

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How to Plan an Outdoor Event in 10 Steps

Social Tables

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.

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Study: Online Attendees are Having Less Fun

Smart Meetings

So, how are you feeling about virtual event networking about now? Not so good, according to Virtual Attendee Experience Report from event software company Bizzabo. A survey of 700 attendees and data from 967 events over a 12-month period found that the fun factor of online events is definitely waning: There was a 26 percent increase in respondents saying the last virtual event they attended wasn’t fun.

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Why You Shouldn’t Care About Platforms Getting Investments

Endless Events

Event app platforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in event platforms come next. Hopin , the 2019 London-based start-up, is considered a unicorn among event apps. In such a short span of time, it has managed to attract enormous investments. But should we care? Time and time again, Will and Brandt have proven to the Event Tech Podcast listeners that they are experts in all things tech.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Venues set to trial You Check health passport

Event Industry News

Working with the Music Venue Trust (MVT) and approved for trial by the DCMS, start-up company You Check will test its new health passport with live audiences as a means to safely reopen UK music venues. Pencilled in for the 100 Club in London and Bristol’s 250 capacity Exchange, the first test events can’t come soon enough. According to MVT research more than 400 grassroots music venues are at imminent risk of being closed permanently.

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Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

Event Marketer

Forget ‘warm bodies’—these brand ambassador types are essential staff members. Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting “warm bodies”—these days, brands and agencies seek out intelligent brand ambassadors who can effectively relay their messaging.

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The New York Times Pulls Plug on Travel Show After 17 Years

Skift

The New York Times Travel Show has ended. This photo was taken at the 2019 show. j-No / Flickr Skift Take: No matter what you thought of the show, it's another large loss for the travel industry after a horrific year. — Angel Adegbesan Read the Complete Story On Skift.

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How Planners Are Customizing Hybrid Events

PCMA Convene

A hybrid meeting takes place at Marina Bay Sands’ Hybrid Broadcast Studio in Singapore. The overall number of COVID-19 Recovery Dashboard respondents who said they were planning to hold simultaneous events for digital and in-person audiences dropped over the last six months. (Courtesy Marina Bay Sands). Let’s call it a micro-trend: In the six months since Convene began collecting data about how planners are designing hybrid events, there has been a slow-but-steady decrease in the number of

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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20 Pandemic-Related Changes to Make in the Attendee Journey

Event Farm

Event organizers are eager to bring people back together safely. To help attendees feel comfortable and confident about the event experience, put yourself in their shoes so you can understand the event journey from their point of view. Attendees naturally have different expectations now. You must placate their anxieties, answer their questions, and get them excited.

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Virtual Events are Here to Stay, and They’re Getting Better by the Day

SmartMeetings

Occasionally, major unexpected developments force entire industries to rapidly change their business model overnight or face the very real prospect of extinction. While widespread technology adoption is traditionally a slow process, the Covid-19 pandemic forced a rapid and necessary global shift to remote work , travel restrictions and digital communication , putting the live meetings and events industry on pause.

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New On-Site Covid Test Available for Business Events

MeetingsNet

Specially trained dogs are the next line of defense to keep events Covid-free. As in-person meetings, conventions, and trade shows get set to resume in some cities despite the uncertainty of Covid-19’s delta variant, a new breed of on-site test is becoming more widely available, bringing another layer of health security to business events. At Florida International University’s Forensic Research Institute, four scent dogs were trained earlier this year to identify humans who are infected with Cov

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Hopin Raises New $450 Million Round of Funding

EventMB

Virtual event unicorn Hopin has announced a fresh investment of $450 million in Series D funding. Hopin has now raised more than $1 billion since February 2020. The company is now valued at a breathtaking $7.75 billion. No, this is not groundhog day, although this story sure sounds familiar. This latest Series D round of […]. The post Hopin Raises New $450 Million Round of Funding by Miguel Neves appeared first on [link].

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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The Complete Guide to Event Stage Design

Social Tables

A well-designed stage can help you stand out from the crowd and can be a make or break factor of the experience for your audience. But before you commit to an event stage design, it’s important to consider all the factors that go into creating one. Support your event goals and impress your audience with the following guide. Whether you’re an event planning pro or a total beginner, you have the power to create your own stage design simply by mastering the basic concepts of production design.

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Smart Tip from Salamander Hotels: The Meeting is Just the Beginning

Smart Meetings

The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved. The “meeting” as defined by delivering content from a stage is getting shorter—or even nonexistent—as groups put emphasis on team bonding and book more activities than ever before. Ty Brassie.

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Mixed Reality For Virtual Events With Touchcast!

Endless Events

On this week’s episode of #EventIcons, we’re happy to introduce one of our amazing partners. Edo Segal is the founder and CEO of Touchcast , an innovative solution that’s bringing a human connection back to virtual events. One of the many trends we identified for the upcoming months was the implementation of mixed reality in digital experiences.

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