2024

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Engaging Your Event Team: 5 Tips for Boosting Morale

Attendease

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

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Lessons from Anguilla on returning after four years away

Conferences that Work

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

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Thomas Reiser: The Evolution of Association Management

EventMB

Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.

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Calculating event value: Key factors to think about when pricing your events.

Expo Pass

Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event planners! In this article, we’re going to cover 5 essential things to think about when it’s time to calculate those ticket prices.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Sustainable Event Guide 2024

Event Industry News

As sustainability continues to take centre stage in event planning, this comprehensive guide serves as your go-to resource for discovering the top sustainable venues and suppliers.

More Trending

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A Win in the Fight Against Conference Scammers

MeetingsNet

The Federal Trade Commission has finalized a rule allowing it to take scammers to court—including those who fraudulently use conference names, logos, and mailing lists—and seek financial penalties. “Advocacy works!” said Tommy Goodwin, FASAE, CAE, PMP, CMP, vice president of the Exhibitions and Conferences Alliance, applauding both the Federal Trade Commission for finalizing an anti-impersonation fraud rule and the many business event industry organizations that advocated for it.

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Five Brand Campaigns and Experiences for International Women’s Day 2024

Event Marketer

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that takes on a life of its own and that’s exactly how it should be, according to supporters —as a “truly ‘inclusive’” movement where “everyone, everywhere can h

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A Celebration of the Life and Legacy of Marin Bright

Smart Meetings

Marin Bright often told the story of how she launched the meetings and events industry’s first lifestyle magazine in 2002, a few months after the devastating attacks on 9/11 and the downturn in the travel industry. Over 22 years, through economic recessions, a global pandemic and personal health issues, as CEO of Bright Business Media, LLC and Smart Meetings , she continued to exemplify the resiliency and grit required to build the Smart Meetings community into the most engaged in the in

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Shaping the Events Industry in 2024: Event Professionals Share Their Predictions 

ePly

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. From COVID-19’s impacts to the ever-changing expectations of attendees and technology, our industry is set to see dramatic shifts in the coming years. We spoke with experts from the industry to learn more about their event predictions for the future.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Why Organizations Are Choosing to Meet in Controversial Destinations

PCMA Convene

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. In 2023, proposed and enacted laws targeting the rights of minority populations swept the U.S. in record-breaking numbers. According to the Human Rights Campaign, the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization, more anti-LGBTQ+ bills were introduced in state houses last year than in

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Steven Bartlett lecture series to begin at Central Hall Westminster’s upgraded Great Hall

Prestige Events Magazine

Steven Bartlett, the entrepreneur, investor, best-selling author and host of hit podcast The Diary of A CEO, is to kick off his new international lecture series at Central Hall Westminster next month. Bartlett, who toured The Diary of A CEO to sold-out audiences in 2022, will grace the stage of the enhanced Great Hall on March 11, 12 and 18 to deliver tailor-made talks on entrepreneurship.

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Concerns about using facial analysis at events: part two

Conferences that Work

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. (See, e.g., this thread on LinkedIn which has, at the time of writing, four thousand impressions.) Five days later, Panos Moutafis , co-founder & CEO of Zenus , the “ethical facial analysis” company, responded. I find his response inadequate, and this post explains why.

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Workplace Bullying Allegations Roil Tourism Diversity Matters

EventMB

Skift Take: The nonprofit Tourism Diversity Matters faces a scandal involving workplace bullying – its executive director has been fired, and the organization's founder and president has stepped down.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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If you care about one thing this month, make it data management (yes, really)

Eventsforce

With the buzz of December already a distant memory, the arrival of January comes as an anticlimax. It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. While it can be difficult to muster enthusiasm for anything right now, data management (yep, that’s right) is something that’s always worthy of your consideration and — as this blog sets out — a concept that’s never more relevant than at the very start of the year, when

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Transition: How working in B2B events has evolved

Event Industry News

In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.

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Engaging Attendees in a Remote Work Era

SmartMeetings

Remote work is changing event expectations; this is what you can do about it “Creativity and productivity happen when each person is engaged and the whole team feels valued.” Remote work taught meeting professionals to focus on what needs to get done, not necessarily when. In the new world of hybrid work, we’re choosing when to go into the office and when to work from home or when to do a video call versus a collaborative online update on Slack or Teams.

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Speaker Trends for This Year’s Business Events

MeetingsNet

Economic, cultural, and technological issues are impacting who makes it onto the podium at meeting and conventions. The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. While the full 2024 report will be released on March 26th, Jennifer Best, vice president of marketing at AAE, shared some early data from this year’s survey results with

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket.

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Why It’s Time to Get Serious About AI for Events

Smart Meetings

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It is actually a tool that will get some of that ‘drag stuff’ out of the way to focus on the things that you really want to do, the reason you got into the events industry in the first place,” he explained at Sm

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How to Avoid Ticket Scalping at Your Event: Tips and Recommendations

Eventscase Blog

At Eventscase, we understand the importance of ensuring a safe and satisfying experience for attendees. Ticket resale is a constant challenge, plagued by scams that not only affect the reputation of organisers but also the financial security of buyers. In this post, we will explore strategies and technological solutions on how to avoid ticket resale scams , thus ensuring the integrity and reputation of your events.

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20 Bright Ideas for Personalizing Attendee Experiences

PCMA Convene

A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. (Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology?

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Science Museum joins forces with London & Partners to host Esports Summit

Prestige Events Magazine

The Esports Summit presented by London & Partners, the business growth and destination agency for London, in partnership with the Science Museum will take place on Tuesday 27 th February 2024 and will feature keynote speakers and panel discussions that will share insights into esports in London. Taking place at the Science Museum, the third edition of this event will bring together key stakeholders including leading publishers, tournament organisers and higher education with the discussion c

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START Summit injects innovation into Europe’s startup conference scene

The MICE

START Summit offers an innovative take on entrepreneurship conferences – entirely student-run it gives a fresh perspective on Europe’s startup landscape. It’s scheduled for March 21-22, 2024, in St. Gallen, Switzerland. The history of START Summit dates back to 1997 when it was established as START Global by students from the University of St.

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What do Taylor Swift and Event Planning Have in Common?

EventMB

Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

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The Recipe for Starting a Catering Business with Next to No Money

Caterease

Dreaming of launching your own catering business but find your budget more appetizer-sized than main course? Fear not! This post is tailor-made for you—the aspiring caterer ready to turn your culinary passion into a thriving business without breaking the bank. We’re dishing out the essential steps to start small and dream big, turning your delectable dream into a full-fledged reality.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Attitude is Everything, Julie’s Bicycle and A Greener Future publish new toolkit on how to make disabled people’s access to live events environmentally sustainable

Event Industry News

Key headlines: In summer 2023, Julie’s Bicycle surveyed disabled people about access and environmental sustainability at live events and festivals. The key findings are: A Greener Future took an in depth look at three festivals and their experience of providing accessibility for disabled people compatible with the festival’s environmental sustainability goals.

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Emergency Event Maneuvers

SmartMeetings

Complex gatherings require creative solutions Brandon Goodman Meeting professionals plan their tactical strategies for months before entering the Zone of Action in the ballroom. Despite extensive reconnaissance and detailed mapping, land mines can pop up when you least expect it. That includes AV and staging operations. What do you do when you are suddenly in the line of fire?

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Labor Double-Whammy for Hotels Affects Planners, Too

MeetingsNet

Even as they pay front-line employees the highest average hourly rate ever, more than two-thirds of properties nationwide still have notable staffing shortages. December 2023 saw the highest average hourly rate ever for front-line employees at hotels across the country: $23.91, according to the U.S. Bureau of Labor Statistics. Even so, 67 percent of more than 400 hotel managers who responded to the latest survey conducted by the American Hotel and Lodging Association say they still face a staffi

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