2024

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5 Tips to Streamline Web Communication for Healthcare Events

Attendease

It’s no secret that people are turning to online resources more and more frequently to answer their health questions. 77% of people use search engines during the patient journey, and about 7% of all daily searches are health-related. That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities.

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Do you have an unhealthy relationship with your career?

Conferences that Work

Recently, I had a thought-provoking conversation with association maven and friend KiKi L’Italien. She said she had worked hard to avoid replicating in her marriage some unhealthy dynamics she experienced in her family while growing up. And she felt she’d been successful. But recently, she realized that she had incorporated these unhealthy dynamics into her relationship with her career.

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Thomas Reiser: The Evolution of Association Management

EventMB

Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.

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Calculating event value: Key factors to think about when pricing your events.

Expo Pass

Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event planners! In this article, we’re going to cover 5 essential things to think about when it’s time to calculate those ticket prices.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

Event Marketer

The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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The Sustainable Event Guide 2024

Event Industry News

As sustainability continues to take centre stage in event planning, this comprehensive guide serves as your go-to resource for discovering the top sustainable venues and suppliers.

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A Sustainability Pulse Check for Events

PCMA Convene

For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. We’ll start with whether climate change is being incorporated in the program content. According to the “ 2024 Speaking Industry Benchmark Report ,” sustainability comes in tenth on a list of 17 relevant speaking topics — between technology and human rights — that organizers are planning their events around this year.

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A Win in the Fight Against Conference Scammers

MeetingsNet

The Federal Trade Commission has finalized a rule allowing it to take scammers to court—including those who fraudulently use conference names, logos, and mailing lists—and seek financial penalties. “Advocacy works!” said Tommy Goodwin, FASAE, CAE, PMP, CMP, vice president of the Exhibitions and Conferences Alliance, applauding both the Federal Trade Commission for finalizing an anti-impersonation fraud rule and the many business event industry organizations that advocated for it.

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Will You Help Shape the New Book for the Event Industry?

eventplanner

Are you ready to help shape the future of event planning? We are proud to announce that the fourth, completely updated edition of the best-selling book for organisers, EVENT PLANNER by Kevin Van der Straeten, is in the making.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Celebrating 10 Years of Retail’s Best

Prestige Events Magazine

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. This event, known for its invitation-only policy, serves as a platform for significant networking within the retail sector, connecting high profile independent retail operators representing no less than 3,500 sites at any one time.

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Engaging Your Event Team: 5 Tips for Boosting Morale

Attendease

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

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Concerns about using facial analysis at events

Conferences that Work

Should the event industry embrace facial analysis — a technology that promises to offer new analytic data to event stakeholders? In this post, I’ll explain why I’m concerned. I’ve included: An introduction to facial recognition and facial analysis; A timeline of recent public experiences and responses to the use of facial analysis at events; Why I think the use of this technology is misguided, ethically and legally dubious; and My conclusions.

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What do Taylor Swift and Event Planning Have in Common?

EventMB

Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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A Celebration of the Life and Legacy of Marin Bright

Smart Meetings

Marin Bright often told the story of how she launched the meetings and events industry’s first lifestyle magazine in 2002, a few months after the devastating attacks on 9/11 and the downturn in the travel industry. Over 22 years, through economic recessions, a global pandemic and personal health issues, as CEO of Bright Business Media, LLC and Smart Meetings , she continued to exemplify the resiliency and grit required to build the Smart Meetings community into the most engaged in the in

2002 122
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How Nespresso Turned a New York City Elevator into a Mini Café

Event Marketer

“Ultimately, the idea here was we have this newish machine, and we know it’s small. We know there’s an opportunity for this to let people appreciate the size of it on their countertops. So let’s just dramatize that aspect of it, and start putting these machines in small spaces to demonstrate that functional attribute.” –Stephen Kill, Marketing Director, Nespresso USA Commuters were surprised and delighted to find an elevator cafe on their way up to the office.

Marketing 108
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If you care about one thing this month, make it data management (yes, really)

Eventsforce

With the buzz of December already a distant memory, the arrival of January comes as an anticlimax. It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. While it can be difficult to muster enthusiasm for anything right now, data management (yep, that’s right) is something that’s always worthy of your consideration and — as this blog sets out — a concept that’s never more relevant than at the very start of the year, when

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Can the Events Sector Truly Become a Zero-Waste Industry?

Event Industry News

Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness.

Events 117
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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The Anti-Diet Movement on Display at an Event for Dieticians

PCMA Convene

Nutrition experts caution that the anti-diet movement is “hurting people at risk of health problems related to excess weight and a poor diet,” according to a recent story in The Washington Post. In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health.

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First Business Event in Las Vegas Sphere

MeetingsNet

The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.

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How to Design Efficient Badges for Your Event

eventplanner

Have you ever walked into someone's office and seen an event badge collection hanging on their wall? If not, know that lots of people save their event badges as a memory. So if you think that carefully designing a badge isn’t worth your time, think again.

Events 105
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Awards success for Hilton Garden Inn Emirates Old Trafford

Prestige Events Magazine

The Hilton Garden Inn Emirates Old Trafford picked up the much-coveted ‘Hotel Top Team of the Year’ award last week at the Manchester Hoteliers Association Annual Awards, whilst two members of the team were recognised individually. The Manchester Hoteliers Association Awards are a celebration of Manchester’s bustling hospitality scene, capitalising on the city’s growing international stature, and its increasing profile as a centre of excellence for meetings and events.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Easter Catering in 2024: Festive Trends and Tips to Make Your Event a Hit

Caterease

Easter has always been a time of celebration, renewal, and gatherings filled with amazing food. But with the 2024 culinary landscape poised for evolution, how can caterers ensure their offerings epitomize the spirit of Easter while being on-trend and innovative?

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Lessons from Anguilla on returning after four years away

Conferences that Work

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

Tourism 332
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New Bureau Launches to Meet High Demand for AI Speakers

EventMB

Skift Take: Keynote speakers with expertise in artificial intelligence are in high demand as organizations embrace the new technology. One emerging speakers bureau is crafting bespoke sessions to meet client objectives.

Speakers 193
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American Airlines Eases Pet Policy

Smart Meetings

As American makes it easier to travel with pets, what will this mean for passengers? The next time you’re on an American Airlines flight, don’t be surprised if things look a little, well, furrier. American recently updated its pet policy, which could serve as encouragement to travelers—specifically, those who normally leave their small friends at home or try to pass them as support animals—to bring them along.

Airlines 104
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Field Report: 10 Top Exhibits at Design & Construction Week 2024 in Las Vegas

Event Marketer

Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.

2024 112
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Diary of a Conference and Meeting Planner

Coterie Spark

Why should you hire conference and meeting planners? There are many reasons, but today we’re going to discuss the surprises you’d have to manage if there weren’t hired professionals to assist. That’s because even the most meticulously planned events require a last-minute change (or two). Experienced conference and meeting planners, however, allow you to focus on the important stuff: VIPs, attendees, speakers.

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‘Your Festival Needs You’: The Fair launches campaign celebrating festival culture to encourage vital support

Event Industry News

Festival production company The Fair has launched a campaign celebrating the value of festivals, in a bid to gather vital support for independent events.

Events 113