2024

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How To Create More Engaging Workshops For Your Association’s Members: 5 Fresh Ideas

Eventmobi

Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.

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Concerns about using facial analysis at events: part three

Conferences that Work

In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.

2024 348
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Does Remote Work Make Less of an Impact on the Environment?

EventMB

Skift Take: Many meeting and event professionals work from home. Climate benefits are associated with not commuting to an office, but home setups aren’t the most environmentally friendly.

Meetings 209
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A Planner’s Guide to Event Vendors 

Social Tables

Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. In this guide, we’re walking you through everything you should know about event vendors.

Contracts 158
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

Event Marketer

The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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Moving Your Meeting Amid Rising Reproductive Rights Concerns

PCMA Convene

The Society for Maternal-Fetal Medicine (SMFM) held its 43rd Annual Pregnancy Meeting, Feb. 6-11, at Moscone West. In March, urologist Ashley Winter took to X (formerly Twitter) to share that she wouldn’t be attending the American Urological Association’s 2024 annual meeting, May 3 – 6, 2024 in San Antonio, Texas. “My husband & I are trying for our 2nd child.

Meetings 119
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A Celebration of the Life and Legacy of Marin Bright

Smart Meetings

Marin Bright often told the story of how she launched the meetings and events industry’s first lifestyle magazine in 2002, a few months after the devastating attacks on 9/11 and the downturn in the travel industry. Over 22 years, through economic recessions, a global pandemic and personal health issues, as CEO of Bright Business Media, LLC and Smart Meetings , she continued to exemplify the resiliency and grit required to build the Smart Meetings community into the most engaged in the in

2002 122
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Hard Event Choices: Affordability vs. Sustainability

MeetingsNet

A major survey of planners finds that as meeting costs keep rising, sustainability slides down the list of priorities. With rising prices squeezing business-event budgets in many areas, planners are increasingly basing their venue and service-vendor choices on “value for money” while focusing less on sustainability factors. This is according to the International Planner Sentiment Report from The Power of Events, a U.K.

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Transform Your Catering Business with Influencer Marketing

Caterease

Word-of-mouth has evolved into a powerful online phenomenon in today’s digital world. Collaborating with food influencers can be a game-changer for caterers looking to expand their reach and credibility.

Marketing 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Embracing and caring at Caesars Entertainment’s Global Wellness Summit

MPI

The goal of the Global Wellness Summit was for 115 meeting professionals and members of the meetings media to experience “an unparalleled preview of Caesars’ new wellness offerings through a blend of luxury, relaxation and self-discovery.

Meetings 105
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AV-CANADA

Canadian Special Events

AV-CANADA: Partnering in Corporate Event Excellence AV-CANADA, with over 30 years of experience in live events, is a leader in the industry by delivering innovative, customized solutions that consistently exceed client expectations. Their dedication to providing top-tier audiovisual and production services makes them the go-to choice for corporate event planners aiming to create memorable and impactful events.

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Concerns about using facial analysis at events: part two

Conferences that Work

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. (See, e.g., this thread on LinkedIn which has, at the time of writing, four thousand impressions.) Five days later, Panos Moutafis , co-founder & CEO of Zenus , the “ethical facial analysis” company, responded. I find his response inadequate, and this post explains why.

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New Events Venture Group Launched

EventMB

Skift Take: A Shark Tank for the events industry has been unveiled to connect event entrepreneurs with investors. When a deal is struck, capital and mentorship will help their idea become a reality.

Events 208
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Elevate Mentoring Opens Doors for Underrepresented Young Talent with NewGen Initiative

Prestige Events Magazine

· Groundbreaking initiative aims to create a more inclusive and diverse events industry · Tailored specifically for young people facing barriers in entering the industry.” · NewGen programme will provide career pathways for talent aged 18-25 Elevate, the pioneering not-for-profit mentorship programme that has supported and inspired nearly 2,000 event professionals since its inception eight years ago, announces the launch of Elevate NewGen, a brand new initiative to provide equal access t

Events 96
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How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat

Event Marketer

“This was more than just an event; this was a movement.” –Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. Cosmetics e.l.f. sponsored Indy 500 driver Katherine Legge, the only woman who competed in this year’s race. When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change.

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Music industry giants unite behind youth vote campaign Just Vote

Event Industry News

Just Vote’s partnership with the summer festivals, ‘Crash the Party’, features: As festival season kicks off, music festival industry heavyweights are uniting to get 18-34 year olds to the polls.

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Earth Day 2024: Ending Single-Use Plastic

PCMA Convene

r.World, a company that provides reusable service ware, estimates 4 billion single-use plastic cups are used annually at live events in North America. The official theme for Earth Day 2024 is “Planet vs. Plastic,” a call to arms issued by Earthday.org to reduce all plastic production by 60 percent by 2040 and to rapidly phase out all single-use plastics by 2030.

2024 119
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Smart Moves in Sonoma, Cabo San Lucas and More

Smart Meetings

Edward Harris Edward Harris, Williamsburg Tourism Council Harris joins Williamsburg Tourism Council as CEO. In his most recent role as president and CEO of Discover Lancaster in Pennsylvania, he guided the DMO through transformative growth since 2020 with innovative marketing strategies and a commitment to promoting regional culture. He brings over 20 years of experience in the marketing and tourism sector, demonstrating proven success throughout, to his new role leading the DMO for Williamsburg

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First Business Event in Las Vegas Sphere

MeetingsNet

The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.

2024 127
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Building Lasting Client Relationships in Your Catering Business

Caterease

In the bustling world of events, catering businesses play a crucial role. Event planners and caterers know that a satisfied client is a repeat client. But how can you ensure your clients keep coming back for more? Today, we’re exploring powerful strategies to increase repeat catering clients, ensuring your business thrives in a competitive market.

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Will You Help Shape the New Book for the Event Industry?

eventplanner

Are you ready to help shape the future of event planning? We are proud to announce that the fourth, completely updated edition of the best-selling book for organisers, EVENT PLANNER by Kevin Van der Straeten, is in the making.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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If you care about one thing this month, make it data management (yes, really)

Eventsforce

With the buzz of December already a distant memory, the arrival of January comes as an anticlimax. It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. While it can be difficult to muster enthusiasm for anything right now, data management (yep, that’s right) is something that’s always worthy of your consideration and — as this blog sets out — a concept that’s never more relevant than at the very start of the year, when

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Lessons from Anguilla on returning after four years away

Conferences that Work

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

Tourism 336
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Thomas Reiser: The Evolution of Association Management

EventMB

Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.

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Celebrating 10 Years of Retail’s Best

Prestige Events Magazine

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. This event, known for its invitation-only policy, serves as a platform for significant networking within the retail sector, connecting high profile independent retail operators representing no less than 3,500 sites at any one time.

Retail 107
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay

Event Marketer

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.

2023 112
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Multilearning: Finalist at the Event Technology Awards US & Canada

Event Industry News

Multilearning has changed the format of meetings worldwide by introducing the concept of Oral ePoster Sessions which has helped hundreds of medical and scientific meeting organizers successfully transition from paper posters to sustainable digital poster solutions.

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A Sustainability Pulse Check for Events

PCMA Convene

For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. We’ll start with whether climate change is being incorporated in the program content. According to the “ 2024 Speaking Industry Benchmark Report ,” sustainability comes in tenth on a list of 17 relevant speaking topics — between technology and human rights — that organizers are planning their events around this year.