2023

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Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

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How to Make Money From Events

Picatic by Eventbrite

In these belt-tightened times, savvy event organizers are looking for new ways to boost their revenue. Here are 5 proven ways to bring in additional income from your event.

Events 448
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Trending Sources

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7 Event KPIs That Will Prove You Put on a Great Event

Attendease

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!

Events 396
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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Accessibility Advocates Oppose Disability Simulations

EventMB

Skift Take: After Skift Meetings published an article about a wheelchair venue tour, accessibility advocates strongly objected to disability simulation exercises. Now, we are revisiting the topic to provide a platform for the concerns that were raised.

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The Conference Buyer’s Guide 2023

Event Industry News

The Conference Buyer’s Guide returns for 2023, a packed edition with input from suppliers, associations, venues, and agencies alike. A must-read for conference and meeting organisers keen to learn more about the latest tech advances including a big focus on AI in events: how to boost efficiency and enhance customer experiences.

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Lessons Learned from MPI WEC in Mexico

Smart Meetings

What to consider when planning an event at an all-inclusive resort Meeting Professionals International (MPI) CEO Paul VanDeventer likes to say that when planning the association’s World Education Congress (WEC), MPI takes chances so members don’t have to take on the risk. “Some things work better than others,” he said in a call, reflecting on lessons learned from last week’s gathering of 1,400 meeting professionals at Barcelo Maya Grand Resort in the Mexican Caribbean.

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The 2023 IT List: Recognizing the Top 100 Event Agencies

Event Marketer

Your RFPs can now… go out. Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.

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Event-Contract Sticking Points: A Practical Approach

MeetingsNet

Three industry veterans share their advice on crafting contract terms and clauses that meet the needs of host groups, not just host venues. Right now, the meetings industry’s landscape features high demand, rising prices, and hotel reps’ relative inexperience with meetings, all of which make planners’ jobs more difficult than ever. To help cut through the thicket of contractual issues within this landscape, three longtime meeting negotiators—Tyra Warner, Lauren Andrews, and Jeff Duncan—held a di

Contracts 106
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Get Ready to swing for the Boundaries at Social Cricket at Sixes!

Prestige Events Magazine

At Sixes, we’re all about reimagining cricket and challenging its stereotypes. It’s not that outdated game played in whites that may end in a draw after 5 days play; it’s a whole new ball game! Here’s the lowdown: World-Class Fun: We’re here to serve you some world-class fun and hospitality. From the moment you step in, we’ve got your back with top-notch service.

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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

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A Fundraiser With Soul — and New Soles

PCMA Convene

Artesha Moore (second from right), president and CEO of Association Forum, leaned in to her love of sneakers to make the groups annual Honors Gala a “sneaker ball.” This past June, Chicago-based Association Forum gave its annual Honors Gala a twist by joining a growing number of organizations that have turned their fundraisers into sneaker balls.

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The “Other” New Normal: How Planners Have Adapted to Remote Working

Eventsforce

The COVID-19 pandemic has indelibly changed the ways in which we live and work. For those in the events sector, the advent and continued popularity of hybrid and remote is undeniably one of the era’s lasting legacies, one which has left a profound mark on the wider industry. Yet deeper still runs the impact of another new normal: remote working. As the results of our white paper have revealed, this practice is now firmly entrenched within the sector’s wider working culture.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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48 years together — so far, so good

Conferences that Work

48 years ago this week I met Celia at the wedding of mutual friends in the heart of the English New Forest. I moved in with her ten days later and we’ve been together ever since. We married in 1977… …and moved to the U.S. the same year. We have been through so much together. Wonderful times and hard times. Along the way our family grew; we now have three (adult) children and three grandkids.

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Florida Feels the Pinch as Conventions Pull Out

EventMB

Skift Take: Florida is going to lose out on major conventions because of its controversial new laws. Many associations are no longer considering meeting in the Sunshine State.

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Introducing speaker & sponsor collaboration: simplifying content management for your event 

Socio Events

The world of event planning is fast-paced, and we know that every moment counts. Coordinating and managing content from speakers, sponsors, and exhibitors can be a tedious and time-consuming task. The current manual process of collecting and integrating this content into your event app can take up valuable resources. That’s why we’re thrilled to introduce a game-changing feature that will revolutionize how you manage event content: speaker and sponsor collaboration.

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The Event Technology Awards Dazzle at ExCeL London for Event Tech Live’s 10th Anniversary

Event Industry News

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion. With thirty-six winners crowned overall and vFairs being this year’s stand out tech, bagging four awards including Best Hybrid Event Platform or Production, Best Event Networking Technology, Best Virtual Event Platform and Best Sustainable Tech Solution.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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It’s Breast Cancer Awareness Month: Hotels Launch Fundraising Initiatives

Smart Meetings

Meet to make a positive impact this October October is Breast Cancer Awareness Month. From Oct. 1 through 31 each year, the international health campaign organized by major breast cancer charities aims to increase awareness of breast cancer and raise funds for research into its cause, prevention and treatment. This year, a number of hotels around the United States host events and initiatives to raise money for charities that work to increase awareness of breast cancer and to fund research and pa

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The 2023 Fab 50: Recognizing the Event Industry’s Top Builders

Event Marketer

THE ONLY EDITORIAL ROSTER OF THE INDUSTRY’S BEST FABRICATION PARTNERS The budgets are tight. The timelines are all over the place. The faces on many client teams are new. But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today.

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How Hot is the Meetings Market, and Where is It Hottest?

MeetingsNet

Knowland’s report on year-over-year events growth says Nashville’s meetings scene jumped more than 30 percent in September. Here are the other high-percentage growth cities, and the industries driving it. Knowland, a data-as-a-service provider for the hospitality industry, has some of the answers. Its meeting-volume report for September was released October 5, and it shows growth for the events industry is strong.

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Welcome To Skiddle: Bournemouth Reggae Weekender

Skiddle

It gives us enormous pleasure to welcome another fantastic festival experience to Skiddle, the Bournemouth Reggae Weekender. A vibrant 3-day extravaganza, celebrating rich African-Caribbean heritage, this immersive event promotes a diverse offering of entertainment. In between live performances from a list of incredible local talents and established international acts, guests are encouraged to embark on a mission of cultural exploration, with an array of artisan traders and craft stands on site

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Event Buyers Live partners with Bridge Creative for 2023 event

Prestige Events Magazine

A social enterprise that supports adults with learning disabilities and autism by removing barriers to employment is providing crew members to Event Buyers Live 2023. Bridge Creative – headed up by Ben Tinkler – is working with the event’s organising and operations team, which is building on the event’s promises to improve and promote diversity, equality, and inclusion (DEI) within its own event and the wider live events industry.

Events 105
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Events and Venues Face New Challenges to Safety, Security

PCMA Convene

(Illustrations by Liam Eisenberg) A man ran up on a riser and slapped a physician speaker several times across the face at a session during the 2023 American College of Obstetricians and Gynecologists (ACOG) Annual Clinical & Scientific Meeting in May, yelling profanities and accusing him of sexually assaulting his wife, while stunned audience members at the Baltimore Convention Center looked on.

Venues 109
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How To Make a Program for an Event – A Guide with Examples and Templates

Event Smart

A well-planned and written program is necessary for the successful execution of an event and to give attendees a good experience. It’s like the blueprint for a house that determines what the final output will look like, and the order in which the event must happen.

Events 114
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How to Get More Online Catering Orders with Examples

Caterease

If you own a catering business, one challenge you might face is increasing the number of online catering orders. In this insightful blog post, we will provide various real-life examples that showcase effective methods to attract more online catering orders. By implementing these proven strategies, you can enhance your presence in the online catering industry and ultimately expand your business.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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CES Gets Meetings Industry Going for 2023

EventMB

Skift Take: With attendee and exhibitor numbers getting closer to pre-Covid figures, the entire meetings industry is hopeful for a strong CES that sets the tone for the rest of 2023. — Miguel Neves Read the Complete Story On Skift Meetings.

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IBTM Americas: ‘Design what you want to design, and what you want to achieve’

MPI

During her IBTM Americas session on Sept. 13, Liz Whittaker, vice president of creative services for Encore, shared her vision on graphic design and the importance of organizing, prioritizing and promoting the retention of the messages we want to convey to our audience.

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How Event Tech fits into Event Design

Event Industry News

With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years. This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into event design.