Event Marketing Plan: Checklist

GEVME

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral.

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy.

10 Corporate Event Marketing Ideas

Bizzabo

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case.

Defining Event Marketing Success

Cvent

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals.

How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

15 Social Media Tactics To Increase Your Event Marketing Exposure

Picatic

Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it.

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives.

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. 2) the job of advertising different events so that people will go to them. Especially that these years event marketing is becoming more and more popular.

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […].

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

2018 111

Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content.

Tech 182

How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email.

3 Possible Problems with Your Event Marketing Metrics

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring?

The Future of Event Marketing [New Report]

EventMB

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link].

25 Event Marketing Phrases No Attendees Believe Anymore

EventMB

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing

Event Marketing: 5 Tactics to Sell Out [Video]

EventMB

Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed.

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

Optimizing B2B Event Marketing

Cvent

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.

B2B 52

Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy.

AVAILABLE NOW: Experiential Event Marketing

G2 Planet

Our blog has been called "best new blog in events,"* and our whitepapers are why. Don't miss our NEW whitepaper on Experiential Event Marketing. This whitepaper includes a free experiential event planning tool that covers everything you need to plan more holistically. Running your Event Marketing DepartmentDownload here or by clicking on the paper below.

Top Social Media Tools to Boost Your Event Marketing [Webinar]

EventMB

Join us for this free webinar to learn about the best social media tools to help boost your event marketing. The post Top Social Media Tools to Boost Your Event Marketing [Webinar] by EventMB Team appeared first on [link].

Enterprise Event Marketing: The Definitive Guide

Bizzabo

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. The event app.

Report: Which Event Marketing Tools Drive Attendance?

BizBash

Beef Up Your Event Marketing and Convert More Attendees

EventMB

Marketing isn’t just something that happens organically. It all starts with a strong marketing plan. Marketing has become more complicated lately. The post Beef Up Your Event Marketing and Convert More Attendees by Christina Green appeared first on [link].

5 Unique Audience Segments For Hyper-Targeted Event Marketing

EventMB

This is a sponsored post written by Natasha Morgan, Vice President of Marketing with Umbel. Audience segmentation is essential to any event marketer, but those segments should go beyond demographics like age and gender.

Event Marketing Automation: The 2018 Guide

Bizzabo

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience.

2018 68

What is B2B Event Marketing?

Bizzabo

Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing.

B2B 79

25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? 4) Invest in Exciting Event Swag. Event Marketing

B2B 82

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives.

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? Is your event B2B or B2C?

2016 212

Top Event Marketing Strategies For Increased Engagement

Meeting Application

Unless it’s some sort of a secret gathering, you probably want as many people to attend your event as possible. Here are top event marketing strategies for increased engagement. A conference has to be advertised just as any product on the market. Event Marketing

The Walking Dead, Event Hype and 6 Killer Event Marketing Tactics

EventMB

What’s The Walking Dead have to do with Event Marketing? Here are 6 Killer Tactics The Walking Dead’s marketing uses that you can apply to your event marketing. Marketing event marketing marketing tactics the walking dead

2016 263

3 Social Media Tools to Boost Your Event Marketing [Video]

EventMB

This video offers 3 hacks you can use to better engage and enhance your events using social media. abovethefold## Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in?

The Most Important Thing to Remember in Event Marketing: Your Event's Promotion

Event Farm

There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. If you really want to set your event up for success, you must promote your event and persuade people to register.

Distributed Commerce: The Future of Event Marketing? [Webinar]

EventMB

Join us for this free webinar to learn more about distributed commerce and why it is important to the future of event marketing. What is it, and how will it become a major component of event marketing in the future? How can smart event marketers […].

Retail 133

3 Steps to Escape the Trap of Reactive Event Marketing

EventMB

This is a sponsored post by Dana Tom, Product Marketing Specialist at Eventbrite. More information about Event Manager Blog’s sponsored posts. The event is weeks away and sales are lower than expected.

8 of the Biggest Event Marketing Mistakes That Brands Have Made

Bizzabo

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Event Marketing

Event Marketing With Facebook Ads

Xorbia

billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Facebook is already a platform where people expect to discover events and invite their friends.

6 Ideas For Event Marketing on Budget

Boomset

Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel. If you are a marketer, check out this post to learn six ideas for event marketing on a budget.

Your Event Marketing Emails Go To Junk? 23 Tips to Stop It

EventMB

It stinks when a beautiful piece of event-planning marketing gets thrown into the spam folder never to be seen again. Today’s marketing can be incredibly frustrating. The post Your Event Marketing Emails Go To Junk? Hate those blasted spam filters?

9 Takeaways from HubSpot's INBOUND Conference for Event Marketers

Event Farm

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference. Fill your event’s schedule.

2016 203

How Event Marketing Will Evolve in 2019, Part 1: Focus on Quality

G2 Planet

Event marketing remains one of the most commonly used and most effective channels in B2B marketing. But the way marketers view and use events is evolving in some important ways

2019 113