Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?

2021 212

Creative Event Marketing Ideas

MeetingPlay

An event is only as great as its audience — specifically, the turnout. Event Marketing

2022 68
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Introducing Eventbrite Boost, Your Event Marketing Superpower

Picatic by Eventbrite

Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite Boost

2021 268

Your Event Marketing Secret Weapon: The Sales Curve

Picatic by Eventbrite

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., You could time your event promotion with their buying […]. Event Marketing Eventbrite Boost

2021 227

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Post-event marketing explained.

Expo Pass

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event.

2021 107

Pre-event marketing, explained.

Expo Pass

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Try a super-creative event kit.

2021 103

Five Ways to Land the Event Marketing Jobs of the Future

Event Marketer

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Ready to flex those post-pandemic marketing chops? More Career Inspiration: Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events.

2021 111

Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.

2022 136

European River Cruises Set Sail in Meetings and Events Market

EventMB

The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. Sandy Biback, a planner with over 30 years of experience in meetings, conferences, and events, is a huge fan of river cruising. “A

2022 127

Event Marketing Strategies That Cut Back on No-Shows

Picatic by Eventbrite

For event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers. Event Marketing June Event Promotion Ticket Sales

2021 216

Event Marketing Plan: Checklist

GEVME

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. A strong event promotion strategy will help you drive event registrations, establish brand recognition, and build a contact base. Post-event sales estimations.

How to Simplify Event Marketing (and Not Drown in Facebook Ads)

Picatic by Eventbrite

Save time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager. Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […].

2021 276

Hopin Makes 5th Acquisition of Past Year, Buying Events Marketing Platform Attendify

EventMB

Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […].

2021 169

The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing

2019 181

From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? It could be private events for them.

2022 85

6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

2022 87

New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. Embrace the widespread adoption of event technology.

2022 95

The Latest Event Marketing Trends and Predictions for 2022

Aventri

In many ways, the onset of the coronavirus pandemic marked a profound and dramatic change to the events industry. In this article, we’ll explore some of the biggest trends to help event marketers plan for an uncertain future. Event Marketing featured

2022 87

Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. GEVME Email Marketing.

What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing?

4 event marketing strategies to boost your attendance today

Event Industry News

It’s the day of your virtual event, people have started to log in, and the show’s about to start. The hype of virtual events has worn off, people’s calendars are jam-packed with back-to-back virtual meetings, and having to attend another event can sometimes feel exhausting.

2022 103

End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Breaking down the psychology of event engagement. Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel.

2021 108

Event Marketing in the "New Normal"

Event Age by Swapcard

The past 18 months have been a challenge for the events industry, but the ability to pivot and adapt to a "new normal" during these trying times is something the events world can be proud of. Event Experiences Event Community Virtual Events Hybrid events In-person events

2021 122

Producing In-person Events Post-COVID: Nine Resources for Event Marketers

Event Marketer

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. 2) Event Planning Guide for COVID & Social Distancing.

2021 108

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. 2) the job of advertising different events so that people will go to them. But event marketing has so much more potential!

4 Forces Shaping Event Marketing in 2020

atEvent

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. Event Industry Insights Event Marketing

2020 118

10 ½ Creative Event Marketing Ideas to Drive Ticket Sales

Picatic by Eventbrite

You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts?

2019 230

Event Marketing Supercharged: Eventbrite Joins Forces with ToneDen

Picatic by Eventbrite

We know that reaching new customers and building your community of ticket buyers is crucial to your events business. Our suite of event marketing tools has made it easy for thousands of creators to publish and promote their events all in one place.

2020 268

Introducing Eventbrite Boost – Your Event Marketing Superpower

Eventbrite UK

Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite Boost

2021 115

How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events.

Pump up your attendance with a top-notch event marketing strategy.

Expo Pass

Events need marketing. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? Why is event marketing important?

2022 96

Cvent’s Revamped Event Marketing and Management Platform [Review]

EventMB

Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform.

2021 141

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Expect CEOs, CFOs and managers to ask you to justify the expense of every event, if they’re not already.

2018 146

How the Metaverse Will Impact Event Marketing and Sponsorships

GEVME

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse.

2022 156

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.

Master Email Event Marketing With These Expert Tips

Picatic by Eventbrite

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Event Planning & Promotion

2020 305

The Future of Event Marketing [Free Report]

EventMB

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […]. Event Marketing EventProfs eventmanagement eventmarketing

2019 114

8 Insider Tips for Post-Pandemic Event Marketing

Eventbrite UK

Now that events programmes are back up and running, organisers are navigating a new world when it comes to reaching audiences and growing their events. The post 8 Insider Tips for Post-Pandemic Event Marketing appeared first on Eventbrite UK.

2022 78

Should Event Marketers Care About the Metaverse?

InGo

But should event marketers join? For example, this technology would allow a participant to feel like they’re physically at an event where they can walk around and interact with their environment with haptic gloves or game controllers.

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