INDUSTRY INSIGHTS YOUR PEERS ARE READING
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys. MORE
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. MORE
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. 2) the job of advertising different events so that people will go to them. Especially that these years event marketing is becoming more and more popular. MORE
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment. MORE
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […]. MORE
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. MORE
billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Facebook is already a platform where people expect to discover events and invite their friends. MORE
There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. Email Marketing. MORE
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives. MORE
Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. This year, we decided to launch the largest report on professional events yet. MORE
Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. MORE
Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Why Is Event Marketing Important? Types of Events. MORE
With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy. This page will be the center of your Facebook event marketing strategy, and from here you can posts statuses and set up events. MORE
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. MORE
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral. MORE
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report. MORE
Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. MORE
Event Marketing MORE
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. MORE
Event marketing is the phenomenon that creates value for everyone that is involved in the process of organising and hosting an event. The post How To Ace Event Marketing appeared first on Townscript Blog. Event Management Event Marketing Event Planning Event Promotion audience engagement event marketing event planning podcast social media MORE
When it comes down to it, so much of event planning—and specifically event marketing —relies on crunching numbers. In fact, the lifeline of your event might just depend upon it. That’s why we’ve collected some statistics to help you in the process of your event marketing. MORE
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy. MORE
Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it. MORE
You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. MORE
2018 was another milestone year in event marketing, especially when it came to spending and event technology. According to AMEX : Event Marketing featured MORE
As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. The post New Data: How Event Marketing Will Change in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Pulse Report MORE
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. MORE
Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? Is your event B2B or B2C? MORE
Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. MORE
Your event deserves to have a killer promotion plan. Your marketing plan should begin right when event planning begins. After all, without a great promotion strategy, no one will know about your event. Fill it out to create the best marketing plan yet! . MORE
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. MORE
How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. MORE
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys. MORE
I asked Maggie Stevens, senior account director at mdg, to share her insights for embracing a courageous event-marketing attitude. Fear of Collaboration — Great marketing doesn’t happen in a vacuum. We are living in the most analytic-driven period in event marketing. MORE
It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. MORE
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. MORE
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Top Event Statistics. Event Technology. MORE
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. MORE
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? MORE
Event management is an integral part of event organisation. After you plan events, you also need to promote them. That’s where event marketing comes in. What is event marketing. Why is event marketing important? Design an event page. MORE
If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. MORE
Event Marketing Related Topics GEVME
FEBRUARY 25, 2019
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.
Picatic by Eventbrite
MAY 21, 2019
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business.
GEVME
MARCH 28, 2019
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success.
GEVME
APRIL 11, 2019
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again.
GEVME
JULY 4, 2018
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral.
Picatic by Eventbrite
JANUARY 1, 2019
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.
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Picatic by Eventbrite
APRIL 30, 2019
It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours.
Eventory
MARCH 8, 2018
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. 2) the job of advertising different events so that people will go to them. Especially that these years event marketing is becoming more and more popular.
Eventory
AUGUST 14, 2018
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.
Eventory
APRIL 5, 2018
Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized.
Marketo
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.
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Plan Your Meetings
AUGUST 7, 2018
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy.
Marketo
APRIL 19, 2019
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.
Picatic by Eventbrite
MAY 2, 2018
Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it.
Event Farm
SEPTEMBER 20, 2017
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives.
Big Tickets
OCTOBER 13, 2017
billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Facebook is already a platform where people expect to discover events and invite their friends.
Picatic by Eventbrite
JANUARY 2, 2019
As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. The post New Data: How Event Marketing Will Change in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Pulse Report
Picatic by Eventbrite
NOVEMBER 21, 2018
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report.
EventMB
JANUARY 30, 2019
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.
Townscript
MARCH 11, 2019
Event marketing is the phenomenon that creates value for everyone that is involved in the process of organising and hosting an event. The post How To Ace Event Marketing appeared first on Townscript Blog. Event Management Event Marketing Event Planning Event Promotion audience engagement event marketing event planning podcast social media
Aventri
FEBRUARY 19, 2019
2018 was another milestone year in event marketing, especially when it came to spending and event technology. According to AMEX : Event Marketing featured
Bizzabo
DECEMBER 13, 2018
Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Why Is Event Marketing Important? Types of Events.
Bizzabo
NOVEMBER 13, 2018
Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case.
Event Farm
JANUARY 25, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring?
Bizzabo
DECEMBER 12, 2018
Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. This year, we decided to launch the largest report on professional events yet.
Aventri
MARCH 20, 2019
When it comes down to it, so much of event planning—and specifically event marketing —relies on crunching numbers. In fact, the lifeline of your event might just depend upon it. That’s why we’ve collected some statistics to help you in the process of your event marketing.
Event Farm
JULY 25, 2017
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.
Cvent
JANUARY 10, 2019
Your event deserves to have a killer promotion plan. Your marketing plan should begin right when event planning begins. After all, without a great promotion strategy, no one will know about your event. Fill it out to create the best marketing plan yet! .
GEVME
APRIL 16, 2019
Event management is an integral part of event organisation. After you plan events, you also need to promote them. That’s where event marketing comes in. What is event marketing. Why is event marketing important? Design an event page.
PCMA Convene
FEBRUARY 26, 2019
I asked Maggie Stevens, senior account director at mdg, to share her insights for embracing a courageous event-marketing attitude. Fear of Collaboration — Great marketing doesn’t happen in a vacuum. We are living in the most analytic-driven period in event marketing.
Event Farm
SEPTEMBER 5, 2017
Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy.
Bizzabo
DECEMBER 17, 2018
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Top Event Statistics. Event Technology.
Cvent
OCTOBER 18, 2018
How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals.
Cvent
MARCH 26, 2019
There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. Email Marketing.
EventMB
AUGUST 29, 2017
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […].
Big Tickets
JULY 7, 2017
With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy. This page will be the center of your Facebook event marketing strategy, and from here you can posts statuses and set up events.
Bizzabo
APRIL 10, 2019
If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples.
Event Farm
OCTOBER 5, 2016
Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? Is your event B2B or B2C?
Marketo
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.
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