INDUSTRY INSIGHTS YOUR PEERS ARE READING
Your event campaigns are about to get a lot more precise. See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How ABM goes Hand-in-hand with Events. MORE
Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment. MORE
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018. MORE
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. 2) the job of advertising different events so that people will go to them. Especially that these years event marketing is becoming more and more popular. MORE
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment. MORE
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […]. MORE
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. MORE
billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Facebook is already a platform where people expect to discover events and invite their friends. MORE
Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. This year, we decided to launch the largest report on professional events yet. MORE
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives. MORE
Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. MORE
Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Why Is Event Marketing Important? Types of Events. MORE
With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy. This page will be the center of your Facebook event marketing strategy, and from here you can posts statuses and set up events. MORE
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. MORE
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email. MORE
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral. MORE
Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. MORE
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report. MORE
Event Marketing MORE
In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. The event app. MORE
When it comes down to it, so much of event planning—and specifically event marketing —relies on crunching numbers. In fact, the lifeline of your event might just depend upon it. That’s why we’ve collected some statistics to help you in the process of your event marketing. MORE
Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? 4) Invest in Exciting Event Swag. Event Marketing MORE
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy. MORE
We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link]. MORE
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives. MORE
Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it. MORE
2018 was another milestone year in event marketing, especially when it came to spending and event technology. According to AMEX : Event Marketing featured MORE
In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing MORE
As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. The post New Data: How Event Marketing Will Change in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Pulse Report MORE
Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. The short answer is by creating an effective event marketing plan. So, what is event marketing? MORE
Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? Is your event B2B or B2C? MORE
Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. MORE
Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. MORE
Your event deserves to have a killer promotion plan. Your marketing plan should begin right when event planning begins. After all, without a great promotion strategy, no one will know about your event. Fill it out to create the best marketing plan yet! . MORE
How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. MORE
We are in 2019 and event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest data from last year. CEO Event tips and best practices ROI Event Intelligence Event Feature Featured Compliance MORE
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys. MORE
Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. MORE
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. MORE
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Top Event Statistics. Event Technology. MORE
The post Why pop-ups are so popular with event marketers appeared first on Czarnowski. Insights MORE
The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. MORE
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. MORE
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? MORE
Event Marketing Related Topics GEVME
FEBRUARY 25, 2019
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.
Picatic by Eventbrite
JANUARY 1, 2019
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.
GEVME
JULY 4, 2018
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral.
Eventory
MARCH 8, 2018
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. 2) the job of advertising different events so that people will go to them. Especially that these years event marketing is becoming more and more popular.
Eventory
AUGUST 14, 2018
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.
Marketo
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.
Bizzabo
DECEMBER 13, 2018
Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Why Is Event Marketing Important? Types of Events.
Bizzabo
NOVEMBER 13, 2018
Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case.
Bizzabo
DECEMBER 12, 2018
Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. This year, we decided to launch the largest report on professional events yet.
EventMB
JANUARY 30, 2019
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.
Event Farm
SEPTEMBER 20, 2017
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives.
Plan Your Meetings
AUGUST 7, 2018
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy.
Big Tickets
OCTOBER 13, 2017
billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Facebook is already a platform where people expect to discover events and invite their friends.
Aventri
FEBRUARY 19, 2019
2018 was another milestone year in event marketing, especially when it came to spending and event technology. According to AMEX : Event Marketing featured
Picatic by Eventbrite
JANUARY 2, 2019
As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. The post New Data: How Event Marketing Will Change in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Pulse Report
Picatic by Eventbrite
MAY 2, 2018
Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it.
Bizzabo
DECEMBER 17, 2018
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Top Event Statistics. Event Technology.
Bizzabo
MARCH 14, 2019
The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy.
Endless Events
FEBRUARY 9, 2018
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.
Aventri
MARCH 20, 2019
When it comes down to it, so much of event planning—and specifically event marketing —relies on crunching numbers. In fact, the lifeline of your event might just depend upon it. That’s why we’ve collected some statistics to help you in the process of your event marketing.
Picatic by Eventbrite
NOVEMBER 21, 2018
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report.
Event Farm
JANUARY 25, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring?
Bizzabo
OCTOBER 25, 2018
Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. The short answer is by creating an effective event marketing plan. So, what is event marketing?
Bizzabo
MARCH 5, 2019
Your event campaigns are about to get a lot more precise. See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How ABM goes Hand-in-hand with Events.
Cvent
JANUARY 10, 2019
Your event deserves to have a killer promotion plan. Your marketing plan should begin right when event planning begins. After all, without a great promotion strategy, no one will know about your event. Fill it out to create the best marketing plan yet! .
Endless Events
JULY 12, 2018
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email.
Event Farm
JULY 25, 2017
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.
Bizzabo
SEPTEMBER 17, 2018
Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content.
Cvent
OCTOBER 18, 2018
How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals.
Event Farm
SEPTEMBER 5, 2017
Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy.
EventMB
AUGUST 29, 2017
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […].
Czarnowski
FEBRUARY 5, 2019
The post Why pop-ups are so popular with event marketers appeared first on Czarnowski. Insights
Bizzabo
MAY 25, 2018
In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. The event app.
Big Tickets
JULY 7, 2017
With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy. This page will be the center of your Facebook event marketing strategy, and from here you can posts statuses and set up events.
EventMB
SEPTEMBER 27, 2016
We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link].
atEvent
JANUARY 17, 2019
We are in 2019 and event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest data from last year. CEO Event tips and best practices ROI Event Intelligence Event Feature Featured Compliance
Bizzabo
MAY 23, 2018
Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing.
Event Farm
OCTOBER 5, 2016
Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? Is your event B2B or B2C?
Event Farm
SEPTEMBER 20, 2017
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives.
Bizzabo
MAY 14, 2018
Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? 4) Invest in Exciting Event Swag. Event Marketing
Event Geek
NOVEMBER 20, 2017
Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment.
EventMB
DECEMBER 5, 2017
In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing
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