Event marketing strategies for tough economic times (UPDATED)
Plan Your Meetings
AUGUST 7, 2018
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Expect CEOs, CFOs and managers to ask you to justify the expense of every event, if they’re not already.