Event Marketing Plan: Checklist

GEVME

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral.

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy.

How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

15 Social Media Tactics To Increase Your Event Marketing Exposure

Picatic

Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it.

Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content.

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25 Event Marketing Phrases No Attendees Believe Anymore

EventMB

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized.

The Future of Event Marketing [New Report]

EventMB

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link].

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

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Event Marketing: 5 Tactics to Sell Out [Video]

EventMB

Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed.

How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email.

Beef Up Your Event Marketing and Convert More Attendees

EventMB

Marketing isn’t just something that happens organically. It all starts with a strong marketing plan. Marketing has become more complicated lately. The post Beef Up Your Event Marketing and Convert More Attendees by Christina Green appeared first on [link].

Optimizing B2B Event Marketing

Cvent

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.

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3 Possible Problems with Your Event Marketing Metrics

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring?

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

Event Marketing With Facebook Ads

Xorbia

billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Facebook is already a platform where people expect to discover events and invite their friends.

Top Social Media Tools to Boost Your Event Marketing [Webinar]

EventMB

Join us for this free webinar to learn about the best social media tools to help boost your event marketing. The post Top Social Media Tools to Boost Your Event Marketing [Webinar] by EventMB Team appeared first on [link].

Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy.

3 Social Media Tools to Boost Your Event Marketing [Video]

EventMB

This video offers 3 hacks you can use to better engage and enhance your events using social media. abovethefold## Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in?

Event Marketing Automation: The 2018 Guide

Bizzabo

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience.

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5 Unique Audience Segments For Hyper-Targeted Event Marketing

EventMB

This is a sponsored post written by Natasha Morgan, Vice President of Marketing with Umbel. Audience segmentation is essential to any event marketer, but those segments should go beyond demographics like age and gender.

Report: Which Event Marketing Tools Drive Attendance?

BizBash

What is B2B Event Marketing?

Bizzabo

Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing.

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25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? 4) Invest in Exciting Event Swag. Event Marketing

B2B 81

Your Event Marketing Emails Go To Junk? 23 Tips to Stop It

EventMB

It stinks when a beautiful piece of event-planning marketing gets thrown into the spam folder never to be seen again. Today’s marketing can be incredibly frustrating. The post Your Event Marketing Emails Go To Junk? Hate those blasted spam filters?

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. A shift in perspective: events as a marketing channel, not one-off initiatives.

Top Event Marketing Strategies For Increased Engagement

Meeting Application

Unless it’s some sort of a secret gathering, you probably want as many people to attend your event as possible. Here are top event marketing strategies for increased engagement. A conference has to be advertised just as any product on the market. Event Marketing

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? Is your event B2B or B2C?

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The Walking Dead, Event Hype and 6 Killer Event Marketing Tactics

EventMB

What’s The Walking Dead have to do with Event Marketing? Here are 6 Killer Tactics The Walking Dead’s marketing uses that you can apply to your event marketing. Marketing event marketing marketing tactics the walking dead

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Enterprise Event Marketing: The Definitive Guide

Bizzabo

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. The event app.

3 Steps to Escape the Trap of Reactive Event Marketing

EventMB

This is a sponsored post by Dana Tom, Product Marketing Specialist at Eventbrite. More information about Event Manager Blog’s sponsored posts. The event is weeks away and sales are lower than expected.

Distributed Commerce: The Future of Event Marketing? [Webinar]

EventMB

Join us for this free webinar to learn more about distributed commerce and why it is important to the future of event marketing. What is it, and how will it become a major component of event marketing in the future? How can smart event marketers […].

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The Most Important Thing to Remember in Event Marketing: Your Event's Promotion

Event Farm

There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. If you really want to set your event up for success, you must promote your event and persuade people to register.

AVAILABLE NOW: Experiential Event Marketing

G2 Planet

Our blog has been called "best new blog in events,"* and our whitepapers are why. Don't miss our NEW whitepaper on Experiential Event Marketing. This whitepaper includes a free experiential event planning tool that covers everything you need to plan more holistically. Running your Event Marketing DepartmentDownload here or by clicking on the paper below.

Infographic: How Effective Event Marketing Boosts ROI

Smart Meetings

Want to increase engagement, attendance and effectiveness of your events? Strategic event marketing can mean the difference between a successful event with good ROI and a forgettable, costly meeting. But what does it take to create an effective event marketing plan?

9 Takeaways from HubSpot's INBOUND Conference for Event Marketers

Event Farm

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference. Fill your event’s schedule.

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Why Live Video is an Event Marketer's Swiss Army Knife

BizBash

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5 Attention Grabbing Facebook Event Marketing Strategies

Xorbia

With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy. This page will be the center of your Facebook event marketing strategy, and from here you can posts statuses and set up events.

Event Marketing Calendar [Template]

Attendease

Planning an event is no easy task: event managers must be detail oriented and extremely organized in order to keep track of an entire array of variables. Always aiming to make your life easier, we have put together an event marketing calendar template, so you can plan your entire marketing communication schedule ahead of time, and have a bird’s eye view into your event communication throughout the entire event lifecycle. Email Marketing.

How to Use Event Marketing and Promote Your Products

Eventtia

Let’s talk about your marketing efforts. Are you redirecting all of your actions to inbound marketing? La entrada How to Use Event Marketing and Promote Your Products aparece primero en Eventtia | Event management software. Event Marketing