Expert insights. Personalized for you.
Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Ready to flex those post-pandemic marketing chops? More Career Inspiration: Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events. MORE
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. MORE
Today, whenever marketing is discussed, everyone tries to be the early bird and jump on the digital marketing bandwagon. This isn’t the wrong move, but sometimes things don’t go as planned, and you have limited time to create and execute marketing strategies. MORE
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. 2) the job of advertising different events so that people will go to them. But event marketing has so much more potential! MORE
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? MORE
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link]. Marketing event marketing marketing social media digital marketing marketing tips offline marketing MORE
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event Promotion MORE
Understandably, this news has shaken many marketers. Event Marketing featuredOver the next two years, third-party cookies will be phased out of use. MORE
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. But how to convince those in charge that strategic event planSing will help to improve performance and achieve the goals of the company? Is it even possible to explain the Event Marketing meaning to COO? MORE
Save time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager. Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […]. MORE
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done. Planning for the future and collecting data is especially difficult for event marketers. This isn't the marketer's fault. MORE
Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […]. MORE
Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. MORE
For event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers. Event Marketing June Event Promotion Ticket Sales MORE
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing MORE
According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. Event Industry Insights Event Marketing MORE
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. A strong event promotion strategy will help you drive event registrations, establish brand recognition, and build a contact base. Post-event sales estimations. MORE
Thanks to vaccine rollouts, in-person events grow more viable by the day. How will these different formats affect an event’s position within a marketing funnel? Not all events are created equally — a reality that has been […]. MORE
Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. MORE
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events. MORE
The past 18 months have been a challenge for the events industry, but the ability to pivot and adapt to a "new normal" during these trying times is something the events world can be proud of. Event Experiences Event Community Virtual Events Hybrid events In-person events MORE
After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. MORE
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Expect CEOs, CFOs and managers to ask you to justify the expense of every event, if they’re not already. MORE
Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite Boost MORE
You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Event Planning & Promotion MORE
Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it. The post 15 Social Media Tactics To Increase Your Event Marketing Exposure appeared first on Picatic Event Planning Blog. Helpful Event Tips conferences conventions event marketing festivals social media summits MORE
You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts? MORE
There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . Blast your event on social . Simulcast your event. MORE
What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., You could time your event promotion with their buying […]. Event Marketing Eventbrite Boost MORE
Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. MORE
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Create A Facebook Event & Promote It. MORE
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan? Key elements of an event marketing plan. MORE
Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite Boost MORE
Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform. MORE
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […]. Event Marketing EventProfs eventmanagement eventmarketing MORE
We know that reaching new customers and building your community of ticket buyers is crucial to your events business. Our suite of event marketing tools has made it easy for thousands of creators to publish and promote their events all in one place. MORE
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. MORE
Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Try a super-creative event kit. MORE
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. GEVME Email Marketing. MORE
On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? MORE
If there is one thing that event professionals today know to be true, it is making meaningful connections with prospects and accounts is a powerful thing. The rise of digital and hybrid events has left event professionals wondering how to map out marketing strategies ahead of time. MORE
Event Marketing Related Topics 
Conferences that Work
MAY 17, 2021
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?
Picatic by Eventbrite
MAY 6, 2021
Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite Boost
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Expo Pass
OCTOBER 6, 2021
After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event.
Picatic by Eventbrite
MAY 21, 2021
What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., You could time your event promotion with their buying […]. Event Marketing Eventbrite Boost
Expo Pass
SEPTEMBER 27, 2021
Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Try a super-creative event kit.
Picatic by Eventbrite
JUNE 18, 2021
For event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers. Event Marketing June Event Promotion Ticket Sales
Picatic by Eventbrite
JUNE 15, 2021
Save time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager. Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […].
EventMB
JULY 7, 2021
Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […].
Picatic by Eventbrite
JANUARY 1, 2019
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing
EventMB
AUGUST 26, 2021
Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform.
GEVME
JULY 4, 2018
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. A strong event promotion strategy will help you drive event registrations, establish brand recognition, and build a contact base. Post-event sales estimations.
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Picatic by Eventbrite
NOVEMBER 16, 2020
We know that reaching new customers and building your community of ticket buyers is crucial to your events business. Our suite of event marketing tools has made it easy for thousands of creators to publish and promote their events all in one place.
Eventbrite UK
MAY 7, 2021
Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite Boost
Picatic by Eventbrite
APRIL 18, 2019
You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts?
GEVME
FEBRUARY 25, 2019
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. GEVME Email Marketing.
Event Farm
MARCH 28, 2019
On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing?
Event Age by Swapcard
SEPTEMBER 22, 2021
The past 18 months have been a challenge for the events industry, but the ability to pivot and adapt to a "new normal" during these trying times is something the events world can be proud of. Event Experiences Event Community Virtual Events Hybrid events In-person events
Eventory
MARCH 8, 2018
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. 2) the job of advertising different events so that people will go to them. But event marketing has so much more potential!
atEvent
JANUARY 22, 2020
According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. Event Industry Insights Event Marketing
Picatic by Eventbrite
DECEMBER 8, 2020
You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Event Planning & Promotion
GEVME
MARCH 28, 2019
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events.
EventMB
JANUARY 30, 2019
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […]. Event Marketing EventProfs eventmanagement eventmarketing
Plan Your Meetings
AUGUST 7, 2018
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Expect CEOs, CFOs and managers to ask you to justify the expense of every event, if they’re not already.
Eventory
APRIL 5, 2018
Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.
Aventri
OCTOBER 19, 2021
Understandably, this news has shaken many marketers. Event Marketing featuredOver the next two years, third-party cookies will be phased out of use.
Bizzaboo
JULY 30, 2021
Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks.
GEVME
APRIL 11, 2019
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan? Key elements of an event marketing plan.
Event Marketer
JULY 12, 2021
Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Ready to flex those post-pandemic marketing chops? More Career Inspiration: Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events.
Eventory
AUGUST 14, 2018
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. But how to convince those in charge that strategic event planSing will help to improve performance and achieve the goals of the company? Is it even possible to explain the Event Marketing meaning to COO?
Convene by PCMA
AUGUST 13, 2021
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.
Endless Events
JULY 6, 2020
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Create A Facebook Event & Promote It.
NVOLV
NOVEMBER 22, 2020
Today, whenever marketing is discussed, everyone tries to be the early bird and jump on the digital marketing bandwagon. This isn’t the wrong move, but sometimes things don’t go as planned, and you have limited time to create and execute marketing strategies.
Picatic by Eventbrite
MAY 2, 2018
Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it. The post 15 Social Media Tactics To Increase Your Event Marketing Exposure appeared first on Picatic Event Planning Blog. Helpful Event Tips conferences conventions event marketing festivals social media summits
EventMB
AUGUST 29, 2017
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link]. Marketing event marketing marketing social media digital marketing marketing tips offline marketing
Smart Meetings
OCTOBER 7, 2021
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan.
Eventmobi
AUGUST 15, 2019
There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . Blast your event on social . Simulcast your event.
Event Farm
SEPTEMBER 20, 2017
As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done. Planning for the future and collecting data is especially difficult for event marketers. This isn't the marketer's fault.
Aventri
APRIL 27, 2021
If there is one thing that event professionals today know to be true, it is making meaningful connections with prospects and accounts is a powerful thing. The rise of digital and hybrid events has left event professionals wondering how to map out marketing strategies ahead of time.
Planning Pod
JULY 19, 2020
Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.
Eventbrite
AUGUST 13, 2021
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event Promotion
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