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7 Things to Look For in an Event App

Eventmobi

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose.

2022 195
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7 Things to Look For in an Event App

Eventmobi

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose.

2022 195
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8 Event App Features on Your Attendee’s Wishlist

Eventmobi

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Some event app features are so seamlessly incorporated into the event experience that you may not even be aware! Image source: Event MB. Event map.

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Virtual Event Apps vs Webinars vs Video Meetings

e2m.live

There’s a global pandemic that makes in-person events all but impossible in the near future. However, to give up on events altogether is clearly not an option. Event managers are looking for reliable, scalable solutions to host virtual events.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! WHAT IS EVENT MARKETING? Multi-event strategy.

2022 113
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3 Reasons Why Using a Promo Video Will Increase Event App Adoption

Eventmobi

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. On these calls I like to start by asking my client, “What are the event goals for your app this year? Event App Adoption. The Event App Promotional Video.

2018 174
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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. Measuring event ROI in two ways.

2018 88
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Event Marketing Plan: Checklist

GEVME

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. A strong event promotion strategy will help you drive event registrations, establish brand recognition, and build a contact base. Post-event sales estimations.

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The Top 3 Event App Mistakes

Quickmobile

We all know there are a million moving parts to every event. And sure, the pressure of having things go exactly right on the day of the event is enormous. Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an event app for their attendees. Promote the Event App. It is a KPI that helps answer the question “ Was the event app worth it? Event App Best Practices

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What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing?

2019 130
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Looking For Best Event Apps in 2023 to Create Memorable Events?

Nunify

On 14 November 2022, Mr. and Miss Shahla conducted their wedding ceremony with an event app. Guests shared their live photos on the event feed. The couple organized contests within the app. A small example of how an event app can transform your event.

2023 52
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How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events.

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How to Get Event App Sponsorship

Core-apps

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors. Why Event App Sponsors are Attractive to Organizers. By securing event app sponsors, organizers benefit.

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14 Lesser-Known Ways To Accelerate Event App Adoption

Nunify

In today’s digital world, building an event app is no longer a choice but a necessity for your business events. Event apps aren’t just platforms to conduct virtual events but an integration capable of increasing your event engagement and event ROI regardless of the type of event.

2022 52
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How to Use Live Video for Your Event Marketing Strategy 

Eventmobi

There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . Blast your event on social . Simulcast your event.

2019 150
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Event Marketing: How Software Automation Changes the Game

Boomset

Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient. A lot goes into planning a successful event. Maybe you’re building your event based off of another that inspired you.

2020 62
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Event Marketing tactics for your Event App

AIDA Event Tech Digest

You’re exploring event apps for your next event, but you’re unsure whether attendees will download your app? Do you feel that event marketing for your app can take up much of your time and effort? According to EventManagerBlog, 29% of event professionals reported less than 35% of their attendees downloaded their event app. Our experience shows that event engagement increases when at least 50% of your attendees download the app.

Tech 40
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How to Get Event App Sponsorship

Expo Logic

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! Why Event App Sponsors are Attractive to Organizers. By securing event app sponsors, organizers benefit.

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Event Marketing: The 2019 Guide

Bizzabo

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. Why Is Event Marketing Important?

2019 80
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Why Event Apps can Harm the Success of Your Event

Converve

Anyone still using a desktop computer as their first point of contact for event marketing is making a big mistake. But are (native) event […]. Der Beitrag Why Event Apps can Harm the Success of Your Event erschien zuerst auf Converve.

2019 52
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A Comprehensive Walk-Through Your Mobile Event App

Hubilo Blog

We have talked about it time and again, event technology has come a long way since its inception. Introduction to a Mobile Event App. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile event app. The most used technologies by event planners are photobooths (45%), event apps (44%) and live streaming tools (44%). – Engaging Events.

2018 67
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Must Know Virtual Event Statistics For Your Event Marketing strategy

Nunify

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Event Industry Trends. Event Industry Trends.

2022 100
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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event.

2022 62
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Start Driving Engagement Before Your Event

Quickmobile

And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile event app are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. In this first part of our blog series, “ Engagement at Every Stage ,” we’ll talk about how to use event apps to motivate attendees before the event has even begun. Why Engage Pre-Event?

2018 145
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The Business of Events: Marketing Your Mobile Event App

Cvent

If you want to successfully market your mobile event app, you have to be organized. Creating a plan ahead of time will help lead to better mobile event app adoption. . Design website banners that read “Download This App Now.”. Write app teaser emails and social media tweets. Write “App is Live” emails and social media tweets. Create postcards for the drop bag explaining how to download the app. Before the app launch date.

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Frustrated With The One And Done Nature Of Event Apps?

Expo Logic

That once the event is over, they delete the event app and that’s the end of their engagement. TripBuilder Media’s Mobile 365 ™ app transforms the way you communicate with members at your events, and all year long. One App.

2020 36
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5 Ways to Monetize Your Mobile Event App

Expo Logic

The Event Tech Group mobile app solutions provide multiple opportunities for you to build revenue and for sponsors to build brand awareness. This overview will outline the powerful revenue generating opportunities available through both our year-round and event app mobile solutions.

2020 36
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5 Ways to Monetize Your Mobile Event App

Expo Logic

The Event Tech Group mobile app solutions provide multiple opportunities for you to build revenue and for sponsors to build brand awareness. This overview will outline the powerful revenue generating opportunities available through both our year-round and event app mobile solutions.

2020 36
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Event apps & registration go together like a horse and carriage

Meeting Application

What are your actions to capture the attention of your audience, build anticipation and boost tickets sales before your event even starts? You may not know that technology not only adds incredible value to event marketing but it can also help to achieve pre-event / on-event / post-event goals. The post Event apps & registration go together like a horse and carriage appeared first on Blog.

2018 63
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How Mobile Event Apps Make Your Event Greener

Expo Logic

The EPA has called out the meetings and events industry as one of the most wasteful today. The typical conference attendee will throw away over 4 pounds of waste per day, according to Event Manager Blog. What Is Green Event Planning? Event marketing and promotion.

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4 Technical Questions to Ask When Researching Event Marketing Software

Boomset

There are plenty of event marketing platforms out there. You’ve run an event technology assessment to better understand your strategic needs, you’ve gotten buy-in from your team, you’ve asked around your network, and you’ve narrowed down your list of prospective event marketing platforms to a slim few. At the end of the day, event marketing platforms share a lot of functions in common. No event marketing platform exists in silo.

2018 48
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Hybrid Event Marketing Strategies and Ideas: The 2022 Guidee

Eventtia

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Without further ado, let us begin from the basics: what is a hybrid event? What is a Hybrid Event? Key Challenges to Planning and Marketing a Hybrid Event. to promote your event.

2022 48
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Enterprise Event Marketing: The Definitive Guide

Bizzabo

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Enterprise event marketing is an experiential-focused marketing strategy that is executed by enterprise class organizations, which may be B2B-focused, B2C-focused or a hybrid of the two. How an Event Technology Stack Enables Enterprise Event Marketing.

2018 61
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5 Ways to Encourage Attendees to Download Your Mobile Event App

Aventri

According to Event MB’s Event Bible 2018 , 91.2% of event marketers agree that mobile event apps are relevant to experiential marketing: Event Technology featured

2018 65
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How to Measure Event Marketing Performance and ROI

Marketo

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

2019 105
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Understanding the cost of mobile event apps

Eventbase

There are a lot of considerations that go into selecting the ideal event app provider for your brand, but budget and return on investment are two of the most common. An event app provider that has lower upfront costs can be an attractive entry point into the world of event technology, providing an easy way to launch your app without making a significant dent in your event marketing budget. What’s the total lifetime cost of your event app?

2018 46
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Virtual Trade Shows FAQ: 12 Questions Event Planners Ask

e2m.live

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. And once you do, how do you ensure attendees are engaged throughout the event? The size of an event matters.

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Event Marketing Automation: The 2018 Guide

Bizzabo

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in. If you’re a marketer at a medium to large organization, chances are this is old-news for you. What is event marketing automation?

2018 59
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Nine Questions To Ask When Choosing A Mobile Event App Provider

Expo Logic

It’s tough to choose a mobile event app provider. Always keep in mind that you want to focus on which app is most “suitable” for your particular needs because needs can vary. HOW LONG HAVE YOU BEEN CREATING MOBILE SOLUTIONS AND WHAT TYPE OF EVENTS DO YOU FOCUS ON?

2020 36
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Should I Build my Own Event App or Subscribe to a SaaS?

Meeting Application

At first, the question may seem like a no-brainer – of course you should develop your own app, right? Stay with me to learn whether you should build your own event app or subscribe to a SaaS. The post Should I Build my Own Event App or Subscribe to a SaaS? Business Event MarketingWell, not so fast. There’s a number of factors of significant weight you’ll have to consider before moving ahead with any of the options.

2018 61