February, 2021

What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions.

2021 211

Hybrid Event Best Practices: A Virtual-First Approach


After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. What best practices will be essential in this new landscape?

2021 229

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Your Seminar Planning Checklist: 16 Steps to Success

Picatic by Eventbrite

Planning a seminar? Use this list of 16 seminar planning tips to reduce stress, put on a successful event, and make sure no detail is forgotten! Resources and Tools Agendas Event Budgets Event Websites Facebook Retargeting Ads Speakers and Panelists Ticketing or Registration Venues

2021 311

Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Gamification “makes about as much sense as chocolate-dipped broccoli” Education professor Amy Bruckman , coined this analogy in a 1999 paper on game software design: “Most attempts at making software both educational and fun end up being neither.

2021 222

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

How to take an exhibition digital


The future that we are heading into is more promising, more exciting, and more economical. The concept of hosting a digital exhibition is relatively new.

2021 156

More Trending

Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid.

2021 207

How Virtual Event Platforms Can Help Measure Event Success


2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making.

2021 195

In The Face of Adversity, Healthcare Professionals Chose Eventbrite

Picatic by Eventbrite

Back in December, officials with the Brevard County branch of the Florida Department of Health eagerly opened their phone lines, ready to accept the first appointments for their fledgling COVID-19 vaccination program.

2021 298

Playing games, gamification, and the gulf between them

Conferences that Work

My post on gamification last week garnered plenty of comments on LinkedIn. Many responses exposed the vague ways people use the word gamification to imply, well, something good about a service that some companies provide. Like advertising’s liberal use of improved!

2021 178

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Virtual School Events – How to go about hosting your own?


Virtual events are the fad. Or are they? Well, they are not here just because of a trend. Virtual events are here to stay forever. If you are new to the virtual events industry, it may seem overwhelming.

2021 156

Mixed Reality For Virtual Events With Touchcast!

Endless Events

On this week’s episode of #EventIcons, we’re happy to introduce one of our amazing partners. Edo Segal is the founder and CEO of Touchcast , an innovative solution that’s bringing a human connection back to virtual events.

2021 101

How to spark real conversation at your next virtual or hybrid event.

Expo Pass

We know we can meet, network, and get things done virtually, but creating real, organic conversations, like we have walking around an event space — that’s a challenge.

2021 97

2021 Event Email Marketing: The 5-Email Roadmap to Success


When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

2021 84

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Create the Perfect Event Sponsorship Pitch Deck

Picatic by Eventbrite

Looking for sponsors for your next conference? Attract them with your stellar sponsorship pitch deck! Resources and Tools Event Sponsorship Proposal Event Sponsorships Fundraising

2021 261

Does your association’s tail wag your membership’s dog?

Conferences that Work

Who’s responsible for association culture? The association staff, or its membership? Association culture? Here’s a definition by Jamie Notter.].

2021 164

Hybrid Events: What you Need to Know to Organize one


Hybrid events aren’t a new concept; however, these events have existed for a while now and have come to be known worldwide recently during the ongoing pandemic. Most companies didn’t sort to have virtual meetings or work from home.

2021 156

The Business Events Industry Recovery: Two Different Views

PCMA Convene

Daniel Levine (left) and Kevin Molesworth have two very different views on the future of business events.

2021 91

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

The Best Free Ways to Market Your Event


You’ve put a lot of time, resources, and money into planning your event – now you have to make sure it’s well attended so that all of your hard work pays off.

2021 129

I Just Completed the First Meeting & Event Management Master’s Program in North America—Here’s What I Learned


Editor’s Note : Created in 2019, San Diego State University’s Meeting & Event Management Master’s Program was created in partnership between Meeting Professionals International (MPI) and San Diego State University’s L. Robert Payne School of Hospitality & Tourism Management. Deanna Roberts.

2021 85

10 International Women’s Day Event Ideas

Picatic by Eventbrite

Since 1911, International Women’s Day has celebrated the achievements and strength of women around the world. Events focused on women are a great way to bring colleagues and organizations together to honor the women of the past, present, and future and learn more about the issues women face today.

2021 232

Don’t be a hero — solve small problems!

Conferences that Work

When’s the right time to solve small problems? The right answer is almost always “ as soon as practically possible! ” Why? Because small problems often become large problems if we don’t work on them in a timely fashion.

2021 172

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

[TEMPLATE] How to Help Conference Attendees Justify Event Cost


Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. And we all know, time is money.)

2021 84

What Business Events Pros Learned in 2020

PCMA Convene

Hybrid events, like the recent Convening Leaders 2021 which help a live event at the Marina Bay Sands in Singapore (above), are the next iteration of events during the pandemic. Syafiq AB photo).

2021 90

20 Sure Fire Ways to Maximize Event Engagement


Event engagement is a critical component of a successful event. Keeping attendees participating has always been a challenge, but this gets even more complex in a virtual setting. In this article, we will show you the best ways to maximize event engagement at your next event. Let's dive in!

2021 84

10 Requirements for an Interactive Hybrid Event


Joe Schwinger. While the last year has drastically shifted the way we do everything from socializing and traveling to hosting meetings and events, the meetings industry is currently experiencing another change—the shift from fully virtual to hybrid meetings and events.

2021 75

Create Engaging and Impactful Workplace Diversity Events

Picatic by Eventbrite

Diversity pays. According to a 2020 report from What to Become, companies employing an equal number of men and women make up to 41% more in revenue than their less diverse counterparts, and 43% of companies with diverse management show higher profits.

2021 209

Venues set to trial You Check health passport

Event Industry News

Working with the Music Venue Trust (MVT) and approved for trial by the DCMS, start-up company You Check will test its new health passport with live audiences as a means to safely reopen UK music venues.

2021 113

Jenn and Daniel’s Unique Wedding at Stardust Drive In


If you’re looking for some fun and flavour — and cinematic bliss — look no further than Jenn and Daniel’s dreamy wedding at Stardust Drive-In.

2021 110

What Event Professionals Have Learned From Pandemic Disruption

PCMA Convene

Alex Sapiz, vice president for global events for Cisco (clockwise from top left); Lauren Parr, vice president for meetings at the American Geographical Union; and Timothy Simpson, brand and engagement chief strategist for the Design Studio, talk about disruption during a NEXT Conference session.

2021 77