May, 2022

Lessons I learned from an online workshop

Conferences that Work

I recently ran a workshop , hosted by the Manitoba Chapter of the Canadian Society of Association Professionals (CSAE), on the design of participation-rich events. Here are the lessons I learned from this online workshop. Note: This event was a workshop , not a presentation.

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Podcast: Nothing Matters More Than Connecting People


This episode of the Event Manager Podcast features George P Johnson Experience Marketing’s President - Americas, Fiona Bruder in a conversation about creating experiences that that connect people.

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18 Virtual Event Engagement Ideas That Actually Work

Social Tables

As event planners worldwide shifted strategies to meet the ever-changing needs caused by COVID-19, virtual and hybrid events skyrocketed. Even as in-person events return, many businesses and event planners plan to keep the virtual event trend alive.

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U.S. Travel Is Up, But Not Out of Weeds Yet

Smart Meetings

On May 4, Washington, D.C., Mayor Muriel E. Bowser and Destination DC President and CEO Elliott L. Ferguson came together at Union Market for its annual Travel Rally, held during U.S.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

How To Prepare For A Career In Event Planning

Endless Events

The events industry is exciting, ever-changing, and sociable. It is teeming with various career opportunities.

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More Trending

Who has more power, a consultant or a janitor?

Conferences that Work

Picture the renowned senior consultant breezing into the gleaming corporate HQ of Fortune 500 MegaCorp, for a well-paid gig advising C-suite executives.

6 Post-Pandemic Tips From the Planner of the TED Conference


The annual TED Conference is an invitation-only affair that draws more than 2,000 experts, visionaries, and influencers from all over the world. TED head of conferences Monique Ruff-Bell, a 23-year veteran of the events industry, shares her takeaways.

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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms.

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TWT: Masks Off for Euro Air Travel, Crowded Flights Mean Unhappy Flyers

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Hybrid Event Case Study: Peloton

Endless Events

In this week’s Event Tech Podcast episode, Will and Brandt discuss Peloton because, as it turns out, their workouts make for a great hybrid event case study. They claim that event planners should take note.

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Pump up your attendance with a top-notch event marketing strategy.

Expo Pass

Events need marketing. This is a fact. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue?

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Nervous excitement is back!

Conferences that Work

After two years of only designing and facilitating online meetings, I’m suddenly immersed in preparing for in-person meetings again. And that strange emotion nervous excitement is coming back! Two multi-day events, 2,000 miles apart, in the space of a week.

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5 Essential Strategies for Building a Successful Event Community


Want attendees to feel FOMO 365 days a year? Learn how to turn events into touchpoints for a year-round community with these five strategies. The digital revolution may have begun decades ago, but it has undeniably accelerated over the past two years.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24.

2022 91

What Event Planning Best Practices Are Here to Stay?

Smart Meetings

No one really knows what events will look like in a post Covid-19 world and it’s difficult to see how things will pan out over the coming year.

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Hybrid Event Budget: 7 Items & Tips To Consider

Endless Events

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for.

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Think of Your Hybrid Event Like a Sporting Event

Event Age by Swapcard

Anyone who knows me knows I love sports. Having grown up in Toronto, Canada, it’s always been about hockey and basketball for me (not to mention soccer football, and rugby too). More likely than not, you’ll catch me watching some sort of sporting event whenever I get the chance.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Tips on building a Corsi-Rosenthal Box for an airborne pandemic

Conferences that Work

I just built a Corsi-Rosenthal Box. You might be thinking “ what? ” Well, it’s a simple and inexpensive DIY air filtering device that helps remove airborne viruses, wildfire pollution, pollen, dust, etc. from indoor air.

2022 156

Cvent Exceeds Earnings Projections


Cvent continues to report strong growth, exceeding its Q1 earnings projections made in March 2022. In its first Q1 earnings call since going public last July, Cvent reports exceeding its Q4 guidance as it continues to achieve strong growth.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

EMS first-timers met up during Happy Hours for snacks and networking at The Hub.

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The Continued Importance of Outdoor Meetings 

Smart Meetings

While 2022 is in full swing, the meetings and event industry is continuing to navigate best practices regarding safe meetings and social gatherings during the Covid-19 pandemic. One trend that we are continuing to see is that of outdoor meetings.

2022 94

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Wedding priorities – where do you begin?

Prestige Events Magazine

We have all heard the famous question about whether the chicken or the egg came first – the same though can be true of venues and dates when trying to book a wedding. As much as that might sound like a dreadful thought, it isn’t actually far from the truth. Planning a wedding is all about priorities.

2022 83

How Event Technology Will Benefit Your Events

Endless Events

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

2022 88

15 Marketing Tips to Promote Your Summer Events

Eventbrite UK

The days are long, the sun is out, and it’s time for “Hot Event Summer” Those seeking experiences are flocking back to live events – in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day.

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How Data Is Helping With Event Attendee Movement


A Salt Lake City-based tech startup saw an unmet need in the event industry – how to collect and analyze attendee spend and movement data – and now the company’s growth is skyrocketing.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Evvnt Hires New Product Lead Krishna Venkatraman


PRESS RELEASE – New York — (May 17, 2022) – Evvnt Inc., America’s largest events discovery network and leading provider of local event ticketing and marketing technology, has hired Krishna Venkatraman as its new Vice President of Product.

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Tech Tips From the Top: Breaking Barriers and Defining Hybrid

Smart Meetings

“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of Event Technology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live!

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More Women Participated in Virtual Than In-Person Events

Convene by PCMA

Separate studies reveal that the number of women participating in virtual STEM conferences, both as speakers and attendees, increased during the pandemic.

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