February, 2025

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Al Hutchinson Stepping Down as CEO of Visit Baltimore

EventMB

Skift Take: After eight years as president and CEO of Visit Baltimore, Al Hutchinson has decided not to renew his contract when it expires on June 30, the DMO said Thursday.

Contracts 183
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Why event planners often overlook the importance of attendee conversations

Conferences that Work

Event planners often overlook the importance of attendee conversations. Why does this happen? For a clue, read this AT&T advertisement promoting telephones in the 1900’s! A 1909 AT&T advertisement that promotes the telephone as broadcast & messaging technology. The_Implement_Of_The_Nation Here’s Kevin Kelly’s analysis of what AT&T totally missed about how telephones could be used. “Advertisements at the beginning of the last century tried to sell hesitant

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2025 Experiential Marketing Trends You Need to Know

IMG

The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions.

2025 195
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HOW TO ORGANISE THE IDEAL HOME SHOW, GILES PERRY, IDEAL HOME SHOW DIRECTOR TELLS ALL

Prestige Events Magazine

Giles Perry is a driving force behind the Ideal Home Show , who has been leading the show for over 15 years, expanding its reach to include Spring and Christmas editions, as well as the Eat & Drink Festival, and The Cake & Bake Show. The Ideal Home Show, in partnership with La Redoute, which has been a cornerstone of British culture since 1908, is set to return to Olympia London from 21 st March to 6 th April 2025.

2025 105
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

This year marked New Orleans 11 th time hosting the Super Bowltying with Miami for the most NFL Championship gamesand, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. 9, which saw the Philadelphia Eagles deny the Kansas City Chiefs a three-peat with a dominant win.

Apparel 105

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8 Tips for No-Fuss Seating Charts

EventMB

Skift Take: There are many considerations when it comes to seating charts, especially regarding C-level executives and VIPs.

Meetings 183
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We need alternative platforms for communities and events

Conferences that Work

The corporate-owned platforms we rely on for professional and personal communities are increasingly failing to meet our needs. Major social media networks have become saturated with advertisements, data mining, and algorithmic controls that hinder authentic engagement. This shift poses significant threats to the integrity and autonomy of our online interactions.

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10 Event Registration Page Examples You Can Learn From

Guidebook

Your event registration page is the most critical step in converting website visitors into confirmed attendees. Since this page is designed for conversion, the user experience matters significantly. A poorly structured registration page can lead to confusion, drop-offs, and missed opportunities. On the other hand, a well-optimized page guides users through the process, ultimately increasing registration rates and building anticipation for the event.

Retail 78
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Barbican unveils tropical summer party packages for corporate and association events

Prestige Events Magazine

The Barbican, in partnership with caterer Searcys is offering event planners the opportunity to escape the hustle of the City this summer and immerse their guests in the lush surroundings of its tropical Conservatory. Nestled in the heart of London and home to over 1,500 species of exotic plants, this unique venue provides an inspiring backdrop for corporate and association events.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Event Measurement: EM and EMMC Extend Partnership

Event Marketer

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events.

2025 103
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Renowned industry figure wins ‘Festival Promoter of the Year’ Award

Event Industry News

The renowned promoter behind the Isle of Wight Festival, John Giddings, was named Festival Promoter of the Year last night at the esteemed FestForums awards in Santa Barbara. The award comes shortly after the Isle of Wight Festival was named Best Large Festival at the UK Music Festival Awards in December last year.

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Money-Saving Menu Changes Your Attendees Won’t Notice

EventMB

Skift Take: Saving money on food and beverage is easier than you think. Just replace A with B.

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Angel and Michael’s Enchanting Wonderland Wedding at Casa Loma

EventSource

Love has a way of bringing two souls together in the most beautiful harmony, and Angel and Michaels wedding was a perfect reflection of that enchantment. From the very first glance to the moment, they said I do, every detail of their wedding told a story of dreams fulfilled, promises made, and a future as bright as the sun that blessed their perfect day.

Venues 81
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Event Registration Survey Questions: 45+ Examples and Best Practices

Guidebook

Event registration survey questions are essential for collecting key attendee information that shapes the event experience. Whether included in the registration form or sent separately as a pre-event survey, these questions help personalize interactions, streamline logistics and ensure every attendee feels valued. In this quick guide, we’ll: break down the different types of event registration survey questions. share best practices for writing them. offer tips to maximize response rates wi

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Woodhead installed as commercial director at XSEM

Prestige Events Magazine

Woodhead installed as commercial director at XSEM A Yorkshire-headquartered brand engagement agency has strengthened its leadership team with the recruitment of a new commercial director. Rob Woodhead has joined Leeds-based XSEM with the aim of growing its already widening client base. The former managing director of Simply Better, a Bingley-based events and marketing agency which ceased trading in 2024, has paid tribute to XSEM for successfully riding out a period that devastated the events ind

2003 101
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Company Rock Stars

Event Marketer

In the age of influencers, companies are leaning into influence , showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, its the company rock star era, with luminaries like Richard Branson having helped pave the way. People want to consume from companies that are treating their people well and any public-facing showing of that is great, not just for the employees themselves to i

2024 95
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beam announces new Chair and Vice Chair following a milestone year

Event Industry News

beam, the UK trade association for the business events, accommodation, and meetings industry, has officially appointed its 2025 Chair and Vice Chair following a successful year of growth and transformation.

2025 105
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Chris Anderson Stepping Down as the Head of TED

EventMB

Skift Take: Chris Anderson, TEDs curator for the past 25 years, is passing the torch to new leadership. He has issued an open invitation to anyone who believes they have the resources and ideas to guide TEDs next chapter.

Meetings 168
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Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

PCMA Convene

Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. If we could build an economy that would use things rather than use them up, we could build a future, said one of the foremost world leaders on building a circular economy, Ellen MacArthur an accomplished English sailor who learned those principles firsthand while navigating the worlds oceans.

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Destinations International 2025 Marketing and Communications Summit Kicks Up Its Heels in Austin, Texas

Exhibitor Magazine

AUSTIN, TX Destinations International (DI), the world's leading and most respected association representing destination organizations and conventio.

2025 73
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Culinary Olympian Andrew Saupe appointed Executive Chef at the HAC

Prestige Events Magazine

The Honourable Artillery Company (HAC) has appointed Andrew Saupe as Executive Chef. Saupe, who joined the HACs in-house catering partner Searcys in May 2023, brings over two decades of culinary expertise to the role. A former Warrant Officer Class One with 24 years of regular army service in the Royal Logistics Corps, Saupe has already made an impact on the HACs catering offer with the development of new innovative and seasonal menus.

2025 98
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Executive Q&A: Daiya CMO John Kelly Talks Pizza Rental Store and Dairy-free Sampling

Event Marketer

Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didnt get into Crustbuster, Daiyas retro-inspired pizza rental store at SoHos Upside Pizza on Jan. 24. More than 500 New Yorkers got to sample the brands dairy-free pizzas in a fully themed, VHS-filled pop-up that evoked the same vibes from Friday pizza night of the 90s.

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Groundbreaking National Pilot Paves Way for New Policy to Drive Sustainability in Outdoor Events

Event Industry News

Ten local authorities trial Green Events Code of Practice (GECoP) to introduce new minimum environmental standards Findings from 60 music, sports and community events demonstrate overwhelming support for nationally aligned standards A landmark pilot project has demonstrated that local authority-led assessments can drive widespread sustainability in outdoor events, paving the way for future policy.

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Setting Boundaries at Work: 10 Strategies For Planners

EventMB

Skift Take: For many planners, the key to managing the demands of their jobs is drawing a hard line between work and their personal lives. Its not always easy.

Meetings 159
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Sophie and Yang’s Musically Magical Wedding at Spencer’s at the Waterfront

EventSource

Sophie and Yangs wedding was a celebration of their shared love for music, set at the stunning Spencer's at the Waterfront. The venues breathtaking views of the water provided the perfect backdrop for their day, while Capso Studio beautifully captured every special moment in timeless photos, from the intimate vows to the lively reception. With the expertise of Destiny Weddings , Sophie and Yangs music-inspired vision came to life perfectly.

Venues 82
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Responsible Swag: Rethinking Giving and Receiving at Events

PCMA Convene

Professor Sonali Diddi (in green) at the Fashion and Circularity Symposium held at Colorado State University in 2023. Sonali Diddi, an associate professor in the Department of Design and Merchandising at Colorado State University (CSU) and a faculty affiliate at CSUs School of Global Environmental Sustainability, is an expert on textile waste, including the environmental impact of fast fashion low-priced, cheaply made apparel thats meant to be rapidly replaced and often ends up in landfills.

Fashion 52
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Science Museum’s Exploring Space set to close ahead of ground floor transformation Last chance to host an ‘out of this world’ event

Prestige Events Magazine

The Science Museums Exploring Space will partially close after 22 April and fully close on 2 June 2025 as part of an ambitious transformation of the ground floor galleries marking the last chance to host an event in this popular space. Exploring Space has welcomed tens of millions of visitors over four decades, and hosted hundreds of events from corporate dinners under the rocket to drinks receptions and networking events for clients including T2RL, CORDAP, Bayer Crop Science and Imperial Colleg

2027 87
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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and Matcha Moments. THIS TOUR VEHICLE IS DRIVING BLUE DIAMOND NUTS Youve seen Oscar Mayers Wienermobile , the OG experiential tour vehicle. And youve likely spotted Planters NUTmobile , too, which happened to be spinning around New Orleans over the weekend for Super Bowl LIX.