Eventmobi
JULY 25, 2024
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
Velvet Chainsaw
JULY 24, 2024
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results of your efforts — whereas leading indicators look ahead and attempt to predict future outcomes.
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Conferences that Work
JULY 15, 2024
Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.
EventMB
JULY 17, 2024
Skift Take: The combined platform promises to be a new type of all-in-one offering combining meeting and travel management with venue and vendor sourcing.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Age by Swapcard
JULY 1, 2024
Attendee engagement is critical for building meaningful relationships, boosting brand visibility, and driving business results at your trade show, exhibition, or conference. High engagement levels translate to more leads for your exhibitors, increased ROI, and a memorable event experience for all participants.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Industry News
JULY 9, 2024
Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.
Velvet Chainsaw
JULY 17, 2024
Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Having too many cooks in the kitchen — and no clear owner — leads to wasted time, energy, and frustration.
Conferences that Work
JULY 8, 2024
In Part 1 of this post , I offered gratitude for client feedback and gave an excellent example from Rachel LaForgia , the Senior Program Director of The Peace and Security Funders Group (PSFG). In this continuation post, I’ll share what I learned from Rachel’s feedback. I get client feedback! Right after PSFG’s second peer conference in May 2024, I was delighted to receive detailed feedback from Rachel (in red ), which I shared in full in Part 1.
EventMB
JULY 11, 2024
Skift Take: A new industry survey reveals senior incentive travel planners' current priorities and pain points as they navigate rising costs, evolving expectations, and a quickly shifting geopolitical landscape.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Planning Pod
JULY 22, 2024
In an industry built on creating memories, the event customer experience is paramount. From initial inquiry to post-event, every interaction a client has with your business holds weight and shapes their perception of your brand. Cultivating a seamless customer journey means more than successfully pulling off one event – it’s an investment in your business success.
Event Marketer
JULY 11, 2024
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, our honorees talked about the increased demand for live streaming.
Caterease
JULY 26, 2024
In the bustling world of events, catering businesses play a crucial role. Event planners and caterers know that a satisfied client is a repeat client. But how can you ensure your clients keep coming back for more? Today, we’re exploring powerful strategies to increase repeat catering clients, ensuring your business thrives in a competitive market.
MeetingsNet
JULY 12, 2024
A major survey of planners finds that as meeting costs keep rising, sustainability slides down the list of priorities. With rising prices squeezing business-event budgets in many areas, planners are increasingly basing their venue and service-vendor choices on “value for money” while focusing less on sustainability factors. This is according to the International Planner Sentiment Report from The Power of Events, a U.K.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Conferences that Work
JULY 1, 2024
I love my clients, but some have a special place in my heart — those who generously give me feedback. All the conferences I design and facilitate have a time and place for participants to share their experiences. But most clients don’t give me post-event feedback about my work or the event. And that’s okay. After all, feedback benefits me, and it takes time and effort for a client to articulate clear feedback.
EventMB
JULY 9, 2024
Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut.
PCMA Convene
JULY 8, 2024
Julia Gräßer guides Convening EMEA 2023 participants in a meditation during the events’ closing session in Copenhagen, Denmark. Read about the thoughts behind the unusual close in “ Beginning and Ending an Event With Authenticity.” Dominic Thurbon, a Sydney, Australia–based entrepreneur who has created behavioral change programs for some of the most successful companies in the world, is also a speaker who thinks a lot about how behavioral science principles are — and aren’t — applied at co
Event Marketer
JULY 25, 2024
Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse consumers in its deep-rooted philosophy of optimism, as seen through the eyes of eight diverse photog
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventSource
JULY 18, 2024
On a balmy summer day, beneath the opulent chandeliers and grand arches of the Liberty Grand Entertainment Complex , Alycia and Vince celebrated their love in a wedding that was straight out of a modern fairy tale. This landmark event space, complete with its blend of historic and contemporary charm, provided the perfect backdrop for a day that was both luxurious and intimate.
Smart Meetings
JULY 19, 2024
Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world. Read More: How to Build a Risk-assessment Checklist Smart Meetings reached out to Kevin Coffey , travel security and meeting risk advisor and trainer, to get some insights on what planners can lear
Conferences that Work
JULY 22, 2024
In 1997, Dar Williams, inspired by listening late at night to New Hampshire and Vermont’s progressive radio station WRSI The River , wrote the song “Are You Out There” Her beautiful song about audiences and humans’ desire for connection speaks to today’s events industry. Why? First, listen! Hoping that Dar will be OK with this, here are the relevant fragments of her song’s lyrics.
EventMB
JULY 15, 2024
Skift Take: Australia's incredible scenery, boom in state-of-the-art meeting venues and accommodation, and commitment to sustainability have placed it top of mind for incentive trip and association meeting planners.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
PCMA Convene
JULY 22, 2024
A wildfire rages near Osoyoos Lake in British Columbia in 2023. A record 46 million acres burned across Canada during the 2023 fire season, affecting events of all kinds. On April 16, 10 inches of rain fell in Dubai, the same day that journalist Sander Lutz arrived in the city to cover Token2049, one of two cryptocurrency conferences scheduled that week, drawing thousands of visitors to the city.
Event Marketer
JULY 2, 2024
Even the New York Stock Exchange wasn’t exempt from HBO’s takeover. Team Green banners hanging from the Eiffel Tower ? Rockefeller Center declaring for Team Black? Was this for real? Kind of. Ahead of the highly anticipated season two premiere of “House of the Dragon” on June 16, HBO launched a global campaign that had fans, and famous landmarks, choosing a side in the House Targaryen drama.
Event Industry News
JULY 23, 2024
Wordly, the leading provider of live AI translation and captions, released the 2024 State of Live AI Translation, a comprehensive global study into the use of live translation at multilingual meetings and events.
Smart Meetings
JULY 19, 2024
Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world. Read More: How to Build a Risk-assessment Checklist Smart Meetings reached out to Kevin Coffey , travel security and meeting risk advisor and trainer, to get some insights on what planners can lear
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.
Canadian Special Events
JULY 17, 2024
AV-CANADA: Partnering in Corporate Event Excellence AV-CANADA, with over 30 years of experience in live events, is a leader in the industry by delivering innovative, customized solutions that consistently exceed client expectations. Their dedication to providing top-tier audiovisual and production services makes them the go-to choice for corporate event planners aiming to create memorable and impactful events.
EventMB
JULY 10, 2024
Skift Take: Events create 2.5 pounds of landfill-bound waste per person per day. Eliminating things like swag, water bottles, and lanyards can go a long way toward delivering more sustainable events.
EventSource
JULY 23, 2024
Jessica and Stefano’s opulent affair at Casa Loma was a mesmerizing ode to love and sophistication, set against the enchanting backdrop of Toronto’s historic castle. From the moment the sun dipped behind the majestic turrets, their wedding unfolded like a modern fairytale — a seamless blend of grandeur and intimacy! Every detail, carefully planned and executed, reflected not just opulence and elegance but also the unique love story shared by Jessica and Stefano.
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