2023

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How to Make Money From Events

Picatic by Eventbrite

In these belt-tightened times, savvy event organizers are looking for new ways to boost their revenue. Here are 5 proven ways to bring in additional income from your event.

Events 448
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What Event Excellence Looks Like in 2023

EventMB

Skift Take: The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.

2023 206
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Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

Speakers 418
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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’

Event Marketer

“At NYFW, it’s often a lot of closed parties; we wanted to create a space that everybody could see and join because that’s a huge part of our [campaign] message—‘Diamonds for All.’ We wanted our event to have that same sort of access.” –Erin Matson, VP-Marketing, Pandora North America With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New Yor

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Lessons Learned from MPI WEC in Mexico

Smart Meetings

What to consider when planning an event at an all-inclusive resort Meeting Professionals International (MPI) CEO Paul VanDeventer likes to say that when planning the association’s World Education Congress (WEC), MPI takes chances so members don’t have to take on the risk. “Some things work better than others,” he said in a call, reflecting on lessons learned from last week’s gathering of 1,400 meeting professionals at Barcelo Maya Grand Resort in the Mexican Caribbean.

2023 126
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Skiddle and the NTIA launch Promoter Fund to support emerging event organisers in Scotland

Skiddle

Continuing our unwavering commitment to nurturing the next generation of event organisers, we are delighted to unveil our second promoter fund scheme of the year, in collaboration with the Night Time Industries Association (NTIA). The initiative, which follows our previous student-focused program in the summer, has this time been specially devised to aid emerging promoters looking to make their mark on the events scene in various cities and towns across Scotland.

2024 119
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Why Meeting Planners Should—and Shouldn’t—Worry About Airline Strikes

MeetingsNet

Pilots are walking the picket line, but odds are that planes will keep flying. Here’s why. Recent news that pilots at American, Southwest, and United airlines are threatening to strike might be fraying the nerves of meeting professionals concerned about their upcoming events. Here’s a wrap-up of the latest news on airline pilot contracts, and some perspective on the possibility of a strike.

Airlines 122
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The “Other” New Normal: How Planners Have Adapted to Remote Working

Eventsforce

The COVID-19 pandemic has indelibly changed the ways in which we live and work. For those in the events sector, the advent and continued popularity of hybrid and remote is undeniably one of the era’s lasting legacies, one which has left a profound mark on the wider industry. Yet deeper still runs the impact of another new normal: remote working. As the results of our white paper have revealed, this practice is now firmly entrenched within the sector’s wider working culture.

Financial 120
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How To Make a Program for an Event – A Guide with Examples and Templates

Event Smart

A well-planned and written program is necessary for the successful execution of an event and to give attendees a good experience. It’s like the blueprint for a house that determines what the final output will look like, and the order in which the event must happen.

Events 114
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A Fundraiser With Soul — and New Soles

PCMA Convene

Artesha Moore (second from right), president and CEO of Association Forum, leaned in to her love of sneakers to make the groups annual Honors Gala a “sneaker ball.” This past June, Chicago-based Association Forum gave its annual Honors Gala a twist by joining a growing number of organizations that have turned their fundraisers into sneaker balls.

2024 111
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Accessibility Advocates Oppose Disability Simulations

EventMB

Skift Take: After Skift Meetings published an article about a wheelchair venue tour, accessibility advocates strongly objected to disability simulation exercises. Now, we are revisiting the topic to provide a platform for the concerns that were raised.

Venues 252
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EMEC: 5 things to know about incentive travel in a post-pandemic world

MPI

Pádraic Gilligan, chief marketing officer for SITE, will walk attendees through the latest trends in incentive travel and its “awesome, transformational power” at MPI’s EMEC Brighton, 26-28 March.

Travel 111
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Fake women event speakers? We need to think bigger!

Conferences that Work

For heaven’s sake! Fake women event speakers? Fake articles by fake writers in Sports Illustrated? Meeting professionals: this is a golden opportunity! We need to think bigger! Yes, friends, it’s now obvious that what our industry needs is… fake events! Think about it for a moment. Fake speakers Creating fake women speakers is just one tiny step in the right direction.

Speakers 357
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The 2023 IT List: Recognizing the Top 100 Event Agencies

Event Marketer

Your RFPs can now… go out. Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.

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Feeding the beast: engaging online delegates through live streaming

Event Industry News

By Rich Belcher, Director of First Sight Media Feeding the beast, it’s the idea that encourages engagement with your online audience by maintaining connection with them during the entirety of the event.

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It’s Breast Cancer Awareness Month: Hotels Launch Fundraising Initiatives

Smart Meetings

Meet to make a positive impact this October October is Breast Cancer Awareness Month. From Oct. 1 through 31 each year, the international health campaign organized by major breast cancer charities aims to increase awareness of breast cancer and raise funds for research into its cause, prevention and treatment. This year, a number of hotels around the United States host events and initiatives to raise money for charities that work to increase awareness of breast cancer and to fund research and pa

Hotels 116
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Prioritizing Privacy Protection

Special Events

Time to start thinking about privacy regulations for your business

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10 Ways to Make Meetings and Events Neuro-Inclusive

MeetingsNet

April is Autism Awareness Month, the perfect time for meeting professionals to commit to learning more about how a few simple changes can improve the meeting experience for neurodiverse attendees. As the growing interest in workplace diversity, equity, and inclusion expands, meeting professionals are considering how events can be more inclusive for neurodiverse attendees, including those with autism.

Meetings 122
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OCEARCH – March Spotlight

Click & Pledge

OCEARCH – March Spotlight Our Project Ocean March spotlight lands on OCEARCH, a global nonprofit piecing together the life puzzle of our ocean’s biggest residents. OCEARCH focuses most of its attention on the white shark, as it believes they are critical to ocean health and flourishing. During their various sea expeditions, they catch, tag and release sharks to learn more about each stage of their lives.

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My contract with myself

Conferences that Work

Long ago, I participated in and later staffed a series of workshops that profoundly affected my life. They led me to create a contract with myself that is still important to me. Creating a contract with oneself is a common way to motivate yourself toward achieving desired goals. There are plenty of resources available for writing such contracts. ( Here’s one that’s slanted toward event professionals. ) The workshop where I created my contract for myself took a deeper perspective.

Contracts 353
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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48 years together — so far, so good

Conferences that Work

48 years ago this week I met Celia at the wedding of mutual friends in the heart of the English New Forest. I moved in with her ten days later and we’ve been together ever since. We married in 1977… …and moved to the U.S. the same year. We have been through so much together. Wonderful times and hard times. Along the way our family grew; we now have three (adult) children and three grandkids.

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Florida Feels the Pinch as Conventions Pull Out

EventMB

Skift Take: Florida is going to lose out on major conventions because of its controversial new laws. Many associations are no longer considering meeting in the Sunshine State.

Meetings 249
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CES Gets Meetings Industry Going for 2023

EventMB

Skift Take: With attendee and exhibitor numbers getting closer to pre-Covid figures, the entire meetings industry is hopeful for a strong CES that sets the tone for the rest of 2023. — Miguel Neves Read the Complete Story On Skift Meetings.

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All Eyes on Davos and Its Covid Mitigation Practices

EventMB

Skift Take: During the World Economic Forum in Davos, attendees were required to get tested for Covid onsite. A negative test granted access, while a positive test led to the attendee’s badge being deactivated.

Meetings 249
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Tech Conference Accused of Creating Fake Women Speakers

EventMB

Skift Take: Tech industry insiders say fake female speakers were featured in the DevTernity conference lineup to create the illusion of diversity.

Speakers 254
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Cut Keynotes in Half, Say Meeting Designers

EventMB

Skift Take: The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.

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New Florida Laws Are Bad for Meetings Business

EventMB

Skift Take: The NAACP is the latest group to issue a formal Florida travel advisory in response to a Governor Ron DeSantis bill. The LGBTQ+ and the Latino communities have done the same, and now meetings and events are canceling.

Meetings 222