2023

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How to Make Money From Events

Picatic by Eventbrite

In these belt-tightened times, savvy event organizers are looking for new ways to boost their revenue. Here are 5 proven ways to bring in additional income from your event.

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Top 10 Event Planning Trends to Expect in 2024

Attendease

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. It also faced challenges relating to rising costs, AI integration, and emerging technologies. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide.

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What Event Excellence Looks Like in 2023

EventMB

Skift Take: The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.

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Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.

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6 Tech Must-Haves for Executing Engaging Event Experiences

Event Farm

Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and

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Event Lead Retrieval: How to Transform Your Exhibitor Experience

Eventmobi

Event lead retrieval has evolved from sharing business cards to scanning QR codes. It’s faster, easier, and can be done on the fly—but how do you optimize the process? Microscanners might seem like a simple answer, but what if you want to include additional information or your exhibitors want to access their leads in real time? A comprehensive event tech solution supports your event’s needs in one place and makes lead retrieval a natural part of the event experience.

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Looking for Corporate Holiday Event Ideas?

IMG

As the holiday season fast approaches, the anticipation for corporate holiday parties and festive events is on the rise. Whether it’s an end-of-year celebration, a team-building affair, or a well-deserved break for your employees, planning a memorable corporate holiday event is a priority. To stay ahead and ensure your event stands out, exploring the latest trends and innovative ideas becomes crucial.

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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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7 Event KPIs That Will Prove You Put on a Great Event

Attendease

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.

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How to Host a Webinar and Harness its Power

Attendease

If you want to host a webinar, you’ve got some work to do. But don’t worry! You’re in the right place. We’re here to prep you for success. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time.

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Five Qualities of an Exceptional Event Project Manager

Velvet Chainsaw

Photo Credit: Zuko.io Images Our last post, Key Vendor Service-Level Expectations , explored how the events industry is managing through a significant loss of experienced talent. We shared some strategies to help close the gap and navigate this new normal. In the fast-paced world of event planning, strong project management from your key vendors is essential for success.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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5 Need-to-Know Excel Functions for Event Planning

Picatic by Eventbrite

An Excel spreadsheet full of data on ticket sales, budget, and registration information can be an incredibly helpful resource as you plan your event. By using Excel for your event planning, you’ll discover it’s more than a simple event checklist. It’s a versatile application with plenty of tools to help with event management.

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Social Media Event Promotion: The Top 10 Strategies

Attendease

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. While most of your social media marketing and event promotion occurs before an event starts, it shouldn’t stop there.

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How to Create Stunning Event Websites Without Coding or Developers

Attendease

Event websites are more than just a digital flier or an online invitation. They’re the first handshake, the opening pitch, the key that can unlock an attendee’s interest and commitment. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.

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Five Smart Strategies for Post Pandemic Success

Velvet Chainsaw

Last week I attended the National Speakers Association’s (NSA) Annual Meeting, Influence 2023. As a 25+ year member of NSA, I was eager to see how they would weave in their 50-year anniversary and deliver on a promise to elevate the education and main room experiences. They did not disappoint. Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Discover the Best Event Platform: A Six-Step Guide

Attendease

As businesses grapple with today’s ever-changing event landscape, having the best event platform is no longer a luxury—it’s a necessity! However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. Nonetheless, in a world where digital connectivity is king, it’s essential to find the right tools to captivate your audience and deliver memorable experiences.

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Betsy Bair to Retire from VCC

Velvet Chainsaw

Betsy Bair, Vice President, Strategic Narratives at Velvet Chainsaw, will retire as of March 31, 2023. For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. Her passion for studying and learning the business of each of our clients is unparalleled. Betsy is a client favorite and has fostered ongoing connections with many of the association leaders she has supported.

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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed. According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023.

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How to Create a Workshop Plan: Your Essential Checklist

Picatic by Eventbrite

Creating a workshop? Here’s how to turn your workshop plan into an experience that educates, motivates, and inspires attendees.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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39 Event Invite Subject Lines: Stand Out & Increase Attendance

Picatic by Eventbrite

When writing a subject line for an invitation email, the goal is to pique your attendees’ interest. Subject lines for event invitations should be brief, informative, and intriguing. You should provide just enough details that the recipient will want to open up the email and learn more.

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How to Celebrate Earth Day: 14 Event Ideas for Earth Day 2023

Picatic by Eventbrite

Earth Day is an annual call to dedicate ourselves to environmental protection. Each year’s Earth Day focuses on a different topic, and the theme for 2023 is climate change. April 22 may only be one day on the calendar, but with these event ideas, you can set the tone for sustainability year-round.

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How Do Webinars Work? A Comprehensive Guide

Attendease

Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars have been gaining momentum since the pandemic and are quickly becoming a powerful communication tool for businesses, organizations, and individuals alike.

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Los Angeles DJ Jae Murphy Curates a Soundtrack to Black History Month

Picatic by Eventbrite

Before Jae Murphy became an in-demand DJ, he was a host known for working the room at comedy showcases, dance competitions, and fraternity parties on campus at Howard University, where he studied broadcast journalism.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The Best Time to Post on Social Media for Events

Picatic by Eventbrite

Find out the best length & time to post on each network for your social media event marketing, according to the experts at Buffer.

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10 Steps to Build a Successful Event PR Strategy

Picatic by Eventbrite

PR is critical to event promotion success. Get press coverage with a smart event PR strategy that increases interest and attendance.

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Your Secret Sauce for Growing Attendees, by Tayleur Crenshaw, Founder of Gold Beams

Picatic by Eventbrite

What’s up? My name is Tayleur. I’m an event producer and the founder of Gold Beams (website / Instagram / YouTube). Gold Beams is a production company. We produce events for Black creatives and the Black community at large. We’re also contracted to produce and project manage events for others. Gold Beams’ internal events have […].

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