11 Ways to Market Your Event with No Money


There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. If your event budget is tight, don’t fret.

7 Inspiring and Outrageous Experiential Marketing examples


There is no small experiential marketing. Experiential marketing combines […]. The post 7 Inspiring and Outrageous Experiential Marketing examples by Editorial Team appeared first on [link]. Marketing event marketing experiential marketing marketing

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20 Guerrilla Marketing Tactics to Promote Your Next Event


Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. You are not alone, marketing can […].

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

The Event Planner’s Guide to Experiential Marketing


What are the key components of a successful experiential marketing campaign and how can event planners use live brand marketing to its full advantage without it costing the earth? Experiential marketing is live event marketing that engages an audience with a brand like nothing else.

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

Report: Which Event Marketing Tools Drive Attendance?


Guerilla Marketing for Events. 15 Brands We Can Learn From


Think guerilla marketing is just for big brands with deep pockets? That is the basis for all good guerrilla marketing. The post Guerilla Marketing for Events. Marketing event marketing marketing guerilla marketing

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

25 Event Marketing Phrases No Attendees Believe Anymore


In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing

What NOT to Do When Hosting a Field Marketing Event

Event Farm

If you’re not hosting field events as part of your marketing strategy, you should. I’m going to use an event I recently attended as an example of what NOT to do when hosting field marketing events; keep reading to learn more about the mistakes you should undoubtedly avoid.

Top 50 Marketing Resources


Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. Marketers. Content Marketing Institute. Marketing Insider Group.

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4 Questions Marketing Ops Need to Answer After Any Event

Event Farm

Imagine this situation (or simply think back, since you’ve likely experienced something similar): yesterday your team hosted a field marketing event , and only some of your marketing managers and sales reps were on-site. Field marketing events are more high touch than high tech.

Using Experiential Marketing to Rethink Branding

Event Farm

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. In other words, a marketer’s focus used to be the product, and now it’s the consumer. The American Marketing Association still.

3 Examples of How to Use Moment Marketing


Moment marketing can be an incredible way to reach a very large audience. Promotional marketing companies print up sports […]. The post 3 Examples of How to Use Moment Marketing by EventMB Team appeared first on [link]. Marketing event marketing marketing moment marketing

4 Marketing Mistakes Event Planners Make [Video]


In this new video, we talk about the major mistakes people are making when it comes to event marketing. A well thought out marketing campaign is essential to being able to sell tickets and engage with your audience before, during and after your event.

4 Ways In-Person Events Cut Through the Marketing Noise

Event Farm

The world of online marketing becomes more crowded every day. With the vast majority of marketing taking place online for every type of business, the average person is being marketed to via email, ads, direct messages, and other online channels—and it all starts to become noise.

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

More Brands Opt For Experiential Marketing While Ad Budgets Shrink


Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift.

SXSW Events: Insights for Event and Marketing Pros

Event Farm

With the opportunity to attend a variety of screenings, speaking sessions, exhibitions and networking opportunities, professionals spanning multiple industries are often in attendance—and companies and organizations across the world take the opportunity to market to them. Event Marketing

5 Unique Audience Segments For Hyper-Targeted Event Marketing


This is a sponsored post written by Natasha Morgan, Vice President of Marketing with Umbel. Audience segmentation is essential to any event marketer, but those segments should go beyond demographics like age and gender. Audience data has been allowing marketers to personalize […].

11 Reasons Why Your Event Content Marketing Efforts Aren’t Working


Content marketing is one of the most popular and effective tools in attracting attention and it’s here to stay. Content marketing is not a balm or a panacea for low event attendance. […]. Marketing content marketing event marketing marketing

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. One of our interviewees, Christine Wylie, a Group Director at Octagon, described how MasterCard built an experiential marketing campaign around the Rugby World Cup Finals.

Why You Should Spend Your Budget on the Experience, Not Marketing


It’s the experience you need to concentrate on, not the marketing. The post Why You Should Spend Your Budget on the Experience, Not Marketing by Editorial Team appeared first on [link]. Marketing #eventtech event marketing marketing

5 Tips to Help You Market Your Event


Event marketing is one of the most popular traditional marketing methods for many reasons. The problem some businesses have is that they don’t put much effort into their marketing ideas and, inevitably, lose out on a lot of customers.

How Your Sales Team Can Make the Most of Marketing Events

Event Farm

The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. Do you want more tips about how to align your marketing and sales teams while planning an event?

Camp Registration Marketing Tips


When you are a camp director, marketing your camp is sometimes the last thing on your long to-do list. I can guarantee that most people don’t LOVE marketing their camp. Camp Marketing Resources. Camp Social Media Marketing Tips. 10 Best Camp Marketing Blogs.

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. We know that event tracking can be tough, so we’ll run down four actionable ways events can influence your broader marketing strategy. Event Marketing

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2018 Event Predictions: Marketers Double Down on Personalization


With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? One thing is clear for event marketers in 2018: Personalization is key. .

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Little and Often – Social Media Marketing for #Eventprofs


Yes, social media marketing requires tons of time. The post Little and Often – Social Media Marketing for #Eventprofs by Christina Green appeared first on [link]. Marketing event marketing marketing social media for events social mediaWho has a lot of time?

Augmented Reality for Events and Experiential Marketing


Events and experiential marketing are an ideal first step for brands to explore AR. Event Trends AR augmented reality event trends experiential marketing hologram lead generation mobile virtual reality VR

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How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Event Farm

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry


What is the state of event marketing? The resulting event marketing stats and findings were—for lack of a better turn of phrase—jaw-dropping. For the Event Marketing 2018 Benchmarks and Trends report , we surveyed over 400 mid- to senior-level marketers.

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Your Event Marketing Emails Go To Junk? 23 Tips to Stop It


It stinks when a beautiful piece of event-planning marketing gets thrown into the spam folder never to be seen again. Today’s marketing can be incredibly frustrating. The post Your Event Marketing Emails Go To Junk? Hate those blasted spam filters?

How to Build an Event SLA for Marketing and Sales

Event Farm

It's no secret that marketing and sales don’t have the best track record when it comes to agreeing on things, but alignment between the two teams is critical for event success. What exactly do you need sales/marketing to do?

Put Down That Hashtag! Your Experiential Marketing Depends on It.


Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

And with today’s rapidly-evolving event marketing technology , there’s more opportunity than ever for organizations to build innovative and disruptive marketing strategies that leverage the power of experiential. What does this mean for event marketing tech?

The Secret to Building Customer Loyalty with Experiential Marketing: Co-Creation

Event Farm

Today’s world is oversaturated with digital marketing campaigns. In increasing numbers, marketers are discovering a. better way to grab ahold of and keep the attention of consumers : experiential marketing. Event Marketing

9 Guerrilla Marketing Ideas for Event Organisers


Guerrilla marketing campaigns are an innovative way to promote your event. The post 9 Guerrilla Marketing Ideas for Event Organisers appeared first on Eventbrite UK Blog. Event Marketing Event Promotion Event Trends Marketing November event marketing ideas Guerrilla marketingWe explore our favourite examples, from stickers to geofilters.