Event Marketing Plan: Checklist

GEVME

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Why do you need an event marketing plan?

Experiential Marketing: 100 Inspiring Examples (2019 Edition)

EventMB

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. The post Experiential Marketing: 100 Inspiring Examples (2019 Edition) by EventMB Team appeared first on [link].

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Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy.

A Tailored Email Marketing Strategy for Event Catering Promotion

GEVME

According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. By 2021 the contract catering market is expected to grow at an annual rate of 4%.

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s.

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link].

Experiential Marketing Technology: An Event Planner’s Guide

EventMB

This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Event Marketing #eventtech EventProfs eventmanager eventmarketing

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and.

10 Corporate Event Marketing Ideas

Bizzabo

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Event Marketing

Defining Event Marketing Success

Cvent

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market?

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Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. Planning for the future and collecting data is especially difficult for event marketers.

Why Marketers Should Consider Brand Activations at Festivals in 2019

Marketo

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. Experience Marketing for Brands. the critical question in any marketer’s mind. Talking the Talk Leads to Engagement Marketing.

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How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

Experiential Marketing Best Practices

G2 Planet

While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands

20 Outstanding Event Marketing Examples

Bizzabo

Inspire your event strategy with these 20 event marketing examples from leading brands. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? The short answer is by creating an effective event marketing plan.

15 Social Media Tactics To Increase Your Event Marketing Exposure

Picatic

Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. The post 15 Social Media Tactics To Increase Your Event Marketing Exposure appeared first on Picatic Event Planning Blog.

20 Guerrilla Marketing Tactics to Promote Your Next Event

EventMB

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. You are not alone, marketing can […].

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The Event Planner’s Guide to Experiential Marketing

EventMB

What are the key components of a successful experiential marketing campaign and how can event planners use live brand marketing to its full advantage without it costing the earth? Experiential marketing is live event marketing that engages an audience with a brand like nothing else.

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Especially that these years event marketing is becoming more and more popular. Even so, the term became popular after Philip Kotlera’s book entitled simply ,,Marketing” came out.

Marketing Is Broken. We Want to Fix It.

Event Farm

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention.

Using Experiential Marketing to Rethink Branding

Event Farm

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. In other words, a marketer’s focus used to be the product, and now it’s the consumer. The American Marketing Association still.

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Event marketing – the right definition and meaning.

Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Getting the most out of video marketing. Vasil Azarov (Growth Marketing Conference).

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25 Event Marketing Phrases No Attendees Believe Anymore

EventMB

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing

Inside Revolve's Experiential Marketing Vacation for Influencers

BizBash

Call it fashion summer camp. More than 75 influencers, models, and bloggers partied in a cave and on yachts on

3 Best Ways of Using Online Marketing to Attract Event-Goers

Meeting Application

You can face it with strong marketing and solid promotion, making the venue full of enthusiastic and engaged attendees. 1 Social Media: Be sure who are you talking to Define your attendee persona profile and make your marketing stronger. Event Marketing

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Introducing The B2B Marketing Attribution Maturity Framework

BizBash

At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. Furthermore this covers all marketing channels.

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10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar]

EventMB

In this webinar we’ll examine strategies, approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events, while building stronger relationships with your audiences. ##abovethefold## […].

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4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Event Experience Event Marketing

Influencer Marketing – #EventIcons Episode 112

Endless Events

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. snöball event influencer marketing.

Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. GDPR and Marketing: Does It Affect You?

7 Inspiring and Outrageous Experiential Marketing examples

EventMB

There is no small experiential marketing. Experiential marketing combines […]. The post 7 Inspiring and Outrageous Experiential Marketing examples by Editorial Team appeared first on [link]. Marketing event marketing experiential marketing marketing

Six Enlightening Facts about Experiential Marketing

G2 Planet

Today experiential marketing can be optimized on every level to increase the value of activations and lower costs. What makes it really shine is the ability to integrate every experience with a Data-Driven Enterprise Event Platform to extend the value of the experience.

How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals.

The Future of Event Marketing [New Report]

EventMB

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link].

25 Ingenious Offline Marketing Examples

Bizzabo

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. Of course, live events are just one form of offline marketing. Guerilla marketing.

5 Unique Audience Segments For Hyper-Targeted Event Marketing

EventMB

This is a sponsored post written by Natasha Morgan, Vice President of Marketing with Umbel. Audience segmentation is essential to any event marketer, but those segments should go beyond demographics like age and gender. Audience data has been allowing marketers to personalize […].

11 Ways to Market Your Event with No Money

EventMB

There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. If your event budget is tight, don’t fret.

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. We know that event tracking can be tough, so we’ll run down four actionable ways events can influence your broader marketing strategy. Event Marketing