11 Ways to Market Your Event with No Money

Event Manager

There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. If your event budget is tight, don’t fret.

7 Inspiring and Outrageous Experiential Marketing examples

Event Manager

There is no small experiential marketing. Experiential marketing combines […]. The post 7 Inspiring and Outrageous Experiential Marketing examples by Editorial Team appeared first on [link]. Marketing event marketing experiential marketing marketing

Trending Sources

20 Guerrilla Marketing Tactics to Promote Your Next Event

Event Manager

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. You are not alone, marketing can […].

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

4 Marketing Mistakes Event Planners Make [Video]

Event Manager

In this new video, we talk about the major mistakes people are making when it comes to event marketing. A well thought out marketing campaign is essential to being able to sell tickets and engage with your audience before, during and after your event.

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

11 Reasons Why Your Event Content Marketing Efforts Aren’t Working

Event Manager

Content marketing is one of the most popular and effective tools in attracting attention and it’s here to stay. Content marketing is not a balm or a panacea for low event attendance. […]. Marketing content marketing event marketing marketing

3 Possible Problems with Your Event Marketing Metrics

Event Farm

In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? While events are the biggest spend in B2B marketing budgets , they are notorious for having the the worst data.

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

Why You Should Spend Your Budget on the Experience, Not Marketing

Event Manager

It’s the experience you need to concentrate on, not the marketing. The post Why You Should Spend Your Budget on the Experience, Not Marketing by Editorial Team appeared first on [link]. Marketing #eventtech event marketing marketing

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Event Experience Event Marketing

Top 50 Marketing Resources

Certain

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. Marketers. Content Marketing Institute. Marketing Insider Group.

4 Questions Marketing Ops Need to Answer After Any Event

Event Farm

Imagine this situation (or simply think back, since you’ve likely experienced something similar): yesterday your team hosted a field marketing event , and only some of your marketing managers and sales reps were on-site. Field marketing events are more high touch than high tech.

SXSW Events: Insights for Event and Marketing Pros

Event Farm

With the opportunity to attend a variety of screenings, speaking sessions, exhibitions and networking opportunities, professionals spanning multiple industries are often in attendance—and companies and organizations across the world take the opportunity to market to them. Event Marketing

4 Ways In-Person Events Cut Through the Marketing Noise

Event Farm

The world of online marketing becomes more crowded every day. With the vast majority of marketing taking place online for every type of business, the average person is being marketed to via email, ads, direct messages, and other online channels—and it all starts to become noise.

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. One of our interviewees, Christine Wylie, a Group Director at Octagon, described how MasterCard built an experiential marketing campaign around the Rugby World Cup Finals.

Augmented Reality for Events and Experiential Marketing

helloendless

Events and experiential marketing are an ideal first step for brands to explore AR. Event Trends AR augmented reality event trends experiential marketing hologram lead generation mobile virtual reality VR

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Using Experiential Marketing to Rethink Branding

Event Farm

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. In other words, a marketer’s focus used to be the product, and now it’s the consumer. The American Marketing Association still.

How Your Sales Team Can Make the Most of Marketing Events

Event Farm

The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. Do you want more tips about how to align your marketing and sales teams while planning an event?

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. We know that event tracking can be tough, so we’ll run down four actionable ways events can influence your broader marketing strategy. Event Marketing

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How to Build an Event SLA for Marketing and Sales

Event Farm

It's no secret that marketing and sales don’t have the best track record when it comes to agreeing on things, but alignment between the two teams is critical for event success. What exactly do you need sales/marketing to do?

Put Down That Hashtag! Your Experiential Marketing Depends on It.

BizBash

The Secret to Building Customer Loyalty with Experiential Marketing: Co-Creation

Event Farm

Today’s world is oversaturated with digital marketing campaigns. In increasing numbers, marketers are discovering a. better way to grab ahold of and keep the attention of consumers : experiential marketing. Event Marketing

A Digital Marketing Checklist for Events

MeetingPool

Social Media Event Marketing Event Planning TechnologyThere’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and […].

9 Experiential Marketing Fails to Learn From

Eventbrite

The often-experimental nature of live marketing stunts can result in unintended results. Check out these 9 experiential marketing fails. The post 9 Experiential Marketing Fails to Learn From appeared first on Eventbrite UK Blog.

Podcast: Gratitude Marketing—the Intersection of Gifting and Events

BizBash

5 Marketing Trends for Eventprofs to Leverage in 2017

MeetingPool

Thanks to predictions from thought leaders in the technology and marketing space, we can […]. Social Media Event Marketing Event Planning MarketingAt The Meeting Pool, we’re always looking to the future to help our readers, friends, and clients continue to see ever greater success! We’re just a month away and we’re looking ahead to see what’s going to be big in 2017.

5 Marketing Trends That Will be Hot in 2017

Eventbrite

Staying on top of the latest marketing trends can help catapult your events into the spotlight. The post 5 Marketing Trends That Will be Hot in 2017 appeared first on Eventbrite UK Blog. Want the edge in 2017?

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Convene’s 26th Annual Meetings Market Survey

PCMA Convene

Every year, when we compile the latest Meetings Market Survey results, we compare them to the previous year’s survey. Those disclaimers aside, Convene ’s annual Meetings Market Survey continues to be recognized as an important piece of benchmarking research in the meetings industry.

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Event Marketing: C-Suite Strategy Talks

PCMA Convene

The desire to belong and make connections is human nature. The tricky part, according to Don Neal, founder and CEO of 360 Live Media, is to pull meeting attendees off their devices and remind them that face-to-face interactions are irreplaceable.

How a New Marketing and PR Strategy Doubled This Event’s Attendance

BizBash

Restaurant and food-tasting events have become the norm across the country, and Washington is no exception. How, then, did Events

How to Use Experiences to Capture the Millennial Market

BizBash

Modern Marketing Experience 2017 Recap: How to Start Your Brand on a Path to the You-to-One Future

Certain

Laura Ipsen, General Manager, Oracle Marketing Cloud, MME17. It’s spring again — the flowers are in bloom, the bees are buzzing, and pollen is floating through the air — which means it’s event season and time for Certain’s Modern Marketing Experience 2017 recap post.

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8 Tools to Improve Your Event’s Marketing Copy

Eventbrite

Make your event's marketing copy more eye catching, more relevant, and easier to digest with these eight useful online tools. The post 8 Tools to Improve Your Event’s Marketing Copy appeared first on Eventbrite UK Blog. April Content / Production Event Marketing Event Promotion Featured Marketing Social Media Uncategorised copywriting Event copy marketing Marketing copy writing

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. Download our free eBook, Which Event Marketing Software Platform is Right for Me?

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How to Plan Successful Experiential Marketing Campaigns

Eventbrite

Learn how to plan successful experiential marketing campaigns, with advice from 5 of the country's leading experiential agencies. The post How to Plan Successful Experiential Marketing Campaigns appeared first on Eventbrite UK Blog. Event Marketing Event Planning Featured July Marketing Brands Customer Engagement experiential marketing Live experiences SMBs

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. There has been a lot of hype about B2B social media marketing.

How This Wearable Tech Device Provides Custom Marketing at Large Events

BizBash

Marketing Your Event on Social Media: 6 Design Tips for Non-Designers

Event Farm

At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. We’ve even taken the time to create a guide geared toward event pros: Marketing Your Event on Social Media: Design Tips and Templates for the Non-Designer.