The Event Marketing Guide: How to Effectively Market Your Online Events

Picatic by Eventbrite

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […].

2020 298

Event Marketing Supercharged: Eventbrite Joins Forces with ToneDen

Picatic by Eventbrite

Our suite of event marketing tools has made it easy for thousands of creators to publish and promote their events all in one place. We know that reaching new customers and building your community of ticket buyers is crucial to your events business.

2020 245

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The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing

2019 234

6 Strategies to Market Hybrid Events to Virtual and Live Attendees

EventMB

Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?

2020 156

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

Marketer to Marketer: Collecting Marketing Consent

atEvent

Working in demand generation and growth marketing, it’s important that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us. In my last entry, I covered my top five tips for setting up your atEvent qualifiers , but in this article, I want to cover the marketing consent portion of lead qualification. Best Practices Marketing Consent Product

The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples

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Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog. Business & Professional Event Planning & Promotion Event Lifecycle Event Marketing Event Marketing Plan Social Media Marketing

2019 237

Experiential Marketing: 100 Inspiring Examples (2019 Edition)

EventMB

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. In this article, we’ll dive deep into what experiential marketing is, how to best use brand activations for greatest effect, ways to incorporate activations […]. The post Experiential Marketing: 100 Inspiring Examples (2019 Edition) by EventMB Team appeared first on [link].

2019 152

Your Guide to Marketing Online Events

Picatic by Eventbrite

In the wake of COVID-19, creators are rethinking how they connect with their audience. In-person events have been forced into the digital realm — and it’s led to a level of resourcefulness and creativity that we couldn’t have imagined even a few months ago. But the events themselves aren’t the only things changing. The way […]. Resources and Tools

2020 245

Event Marketing Plan: Checklist

GEVME

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Event marketing isn’t only about a one-day show going viral. Successful event marketers start their journey by building a content strategy that covers a range of messages. Why do you need an event marketing plan? Marketing channel ?

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link]. Marketing event marketing marketing social media digital marketing marketing tips offline marketingWith social media, you can amplify your voice but don’t forget offline opportunities as well.

Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Nowadays, marketing specialists need to learn about new tools, develop new skills, and adapt to a fast-changing environment. Top 12 best event marketing tools for 2019. GEVME Email Marketing.

10 ½ Creative Event Marketing Ideas to Drive Ticket Sales

Picatic by Eventbrite

You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts? What if you decide wrong?

2019 272

10 Guerrilla Marketing Ideas for Event Organizers in 2019

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Looking for guerrilla marketing ideas? The post 10 Guerrilla Marketing Ideas for Event Organizers in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Marketing Event Tips Experiential MarketingThis is how you can obtain maximum exposure with could-be attendees for a whole lot less.

2019 239

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. Even if InfluentialEventProf provides all this information, there is plenty of research that shows that such paid marketing biases influencers to be more positive about their review than they would have been otherwise.

2016 257

11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Anybody who hasn’t been living under a rock knows about the power of social media in marketing. So get them to put their own marketing tools to good use!

2020 78

Event Venue Marketing: Use Your Space to Drive Sales

Picatic by Eventbrite

The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media MarketingYou spent hours on your event promotions, crafting the perfect email and social copy. But your ticket sales are in a slump, and you need to revamp your promotions — again. Feel like you’ve used up all your best ideas?

2019 264

Experiential Marketing, Defined — and Examples to Inspire You

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Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Experiential MarketingGet all your questions answered in this post.

2019 253

How to Maximize and Build Event Success with Video Marketing

Eventmobi

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after. Video marketing is one of the biggest ways to garner that success, both before and after the big day.

2019 174

4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. Here are four signs your experiential marketing efforts are lacking purpose: 1. Event Marketing b2b Consumer

Building Excitement for an Event with Email Marketing

Picatic by Eventbrite

Event Planning & Promotion Constant Contact Email Campaigns Email MarketingThis is a guest post from River Cartie from Constant Contact. In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget. That’s why building and maintaining excitement is key to a successful event. Let’s take a look at how an email communication […].

2019 240

How to Create an Event Marketing Plan

GEVME

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan? Writing an event marketing plan is a necessary step.

11 Ways to Market Your Event with No Money

EventMB

There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. Marketing is incredibly important to a successful event. […]. The post 11 Ways to Market Your Event with No Money by Christina Green appeared first on [link]. If your event budget is tight, don’t fret.

2016 153

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign. Consumers, however, are inundated with online and digital marketing campaigns.

2017 187

Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations. The post Next Markets May Include Leveraging Opportunities Of Perennials appeared first on Velvet Chainsaw.

2018 180

How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events. There are also some approaches for how to calculate ROI for event marketing that you should use for ultimate success.

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. Especially that these years event marketing is becoming more and more popular. But event marketing has so much more potential!

How Planners Can Remain Competitive in a Changing Post-Covid Job Market

EventMB

Eventprofs will need to adapt to a new job market as virtual and hybrid events become the norm for the foreseeable future. The post How Planners Can Remain Competitive in a Changing Post-Covid Job Market by Victoria Copans appeared first on [link].

2020 115

The Future of Event Marketing [Free Report]

EventMB

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […]. The post The Future of Event Marketing [Free Report] by EventMB Studio Team appeared first on [link].

4 Reasons Why Events Are the Best Marketing Investment

EventMB

The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link]. Tips events marketing eventplanning #eventprof eventmanagementThis is a sponsored post by Jifflenow. More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth.

2019 153

How to Create Buzz With Social Media Event Marketing

Planning Pod

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning. Event marketing is very closely connected with engagement marketing.

How Event Destinations Are Adapting to a Virtual Market

EventMB

If DMCs want to market their destinations successfully, they need to take these challenges into account. The post How Event Destinations Are Adapting to a Virtual Market by Angela Tupper appeared first on [link]. Event planners have arguably never faced more barriers than they do now.

2020 131

5 Best Content Marketing Practices to Revamp Your Virtual Events

Eventtia

Event MarketingOver the last year, virtual events have become a prominent aspect of business growth.

2020 62

4 Forces Shaping Event Marketing in 2020

atEvent

But with bigger investments comes the need for smarter marketing. Event Industry Insights Event MarketingAccording to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality.

2020 90

6 Event Video Examples to Inspire Your Event Marketing

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This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Animoto Event Video Video Marketing Video TemplatesIn 2018, 95% of events that used video said it was effective.

2018 229

How to Use Live Video for Your Event Marketing Strategy 

Eventmobi

Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. . There are many live stream software options on the market to choose from that will allow you to go live at your event, and many of them are free of charge. . There are a plethora of cameras on the market that fit practically every budget, requirement, and need. Blog] 6 Ways to Use Videos for Event Marketing.

2019 150

How to market a Virtual Event

Oveit

Just like in-person experiences, virtual events also need a powerful marketing campaign. The post How to market a Virtual Event appeared first on Oveit.com. Event management event marketing Event professionals Event tech Events Uncategorized demographics keywords marketing speakers virtual eventsWhile many principles remain unchanged and are to be applied just […].

2020 66

The Event Planner’s Guide to Experiential Marketing

EventMB

What are the key components of a successful experiential marketing campaign and how can event planners use live brand marketing to its full advantage without it costing the earth? Experiential marketing is live event marketing that engages an audience with a brand like nothing else. Clips of experiential marketing often go viral because of […]. The post The Event Planner’s Guide to Experiential Marketing by Christina Green appeared first on [link].

2017 132