Event Marketing Plan: Checklist

GEVME

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Why do you need an event marketing plan?

The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.

2019 196

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy.

Experiential Marketing: 100 Inspiring Examples (2019 Edition)

EventMB

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. The post Experiential Marketing: 100 Inspiring Examples (2019 Edition) by EventMB Team appeared first on [link].

2019 260

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

A Tailored Email Marketing Strategy for Event Catering Promotion

GEVME

According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. By 2021 the contract catering market is expected to grow at an annual rate of 4%.

Event Venue Marketing: Use Your Space to Drive Sales

Picatic by Eventbrite

The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media Marketing

2019 158

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

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Event Marketing: The 2019 Guide

Bizzabo

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. Event marketing can also include digital events such as webinars or live-streamed workshops.

2019 104

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link].

Experiential Marketing Technology: An Event Planner’s Guide

EventMB

This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Event Marketing #eventtech EventProfs eventmanager eventmarketing

2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. B2B Marketing Forum.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

Event Marketing Plan Template

Cvent

Your marketing plan should begin right when event planning begins. We’ve created a basic event marketing plan template below to help you get started. Fill it out to create the best marketing plan yet! . Create an Email Marketing Plan That Doesn’t Irritate Potential Attendees.

2019 56

The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and.

10 Corporate Event Marketing Ideas

Bizzabo

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Event Marketing

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market?

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2019 Event Marketing Benchmarks and Trends

Bizzabo

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Below you can find the executive summary to the 2019 Event Marketing: Benchmarks and Trends Report.

2019 105

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. Planning for the future and collecting data is especially difficult for event marketers.

2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends.

2019 99

6 Event Video Examples to Inspire Your Event Marketing

Picatic by Eventbrite

This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog.

2019 180

New Data: How Event Marketing Will Change in 2019

Picatic by Eventbrite

As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out.

2019 184

Defining Event Marketing Success

Cvent

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals.

20 Guerrilla Marketing Tactics to Promote Your Next Event

EventMB

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. You are not alone, marketing can […].

2016 334

How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

The Event Planner’s Guide to Experiential Marketing

EventMB

What are the key components of a successful experiential marketing campaign and how can event planners use live brand marketing to its full advantage without it costing the earth? Experiential marketing is live event marketing that engages an audience with a brand like nothing else.

Experiential Marketing Best Practices

G2Planet

While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Especially that these years event marketing is becoming more and more popular. Even so, the term became popular after Philip Kotlera’s book entitled simply ,,Marketing” came out.

Marketing Is Broken. We Want to Fix It.

Event Farm

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention.

Using Experiential Marketing to Rethink Branding

Event Farm

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. In other words, a marketer’s focus used to be the product, and now it’s the consumer. The American Marketing Association still.

The Importance of Experiential Marketing for Events

Aventri

Experiential marketing—using immersive event experiences to market a brand or product to consumers—continues to surpass traditional marketing techniques in terms of effective marketing strategies. Event Marketing featured

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Event Experience Event Marketing

The Future of Event Marketing [New Report]

EventMB

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link].

25 Event Marketing Phrases No Attendees Believe Anymore

EventMB

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Event marketing – the right definition and meaning.

7 Inspiring and Outrageous Experiential Marketing examples

EventMB

There is no small experiential marketing. Experiential marketing combines […]. The post 7 Inspiring and Outrageous Experiential Marketing examples by Editorial Team appeared first on [link]. Marketing event marketing experiential marketing marketing

Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. GDPR and Marketing: Does It Affect You?

Influencer Marketing – #EventIcons Episode 112

Endless Events

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. snöball event influencer marketing.

10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar]

EventMB

In this webinar we’ll examine strategies, approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events, while building stronger relationships with your audiences. ##abovethefold## […].

2018 169

11 Ways to Market Your Event with No Money

EventMB

There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. If your event budget is tight, don’t fret.

2016 207

Why Marketers Should Consider Brand Activations at Festivals in 2019

Marketo

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. Experience Marketing for Brands. the critical question in any marketer’s mind. Talking the Talk Leads to Engagement Marketing.

2019 113

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. We know that event tracking can be tough, so we’ll run down four actionable ways events can influence your broader marketing strategy. Event Marketing