Selling Meeting Destinations Must Go Beyond Marketing 

EventMB

Skift Take: Destination marketing organizations have traditionally focused, as the name implies, on marketing. Destinations Diversity and Inclusion Convention and visitors bureau CVBs destination marketing destination marketing organizations Destinations International DMOs NAO

2022 147

Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?

2021 209
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The Best Free Ways to Market Your Event

Picatic by Eventbrite

But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

2021 312

What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing?

2022 109

All You Need to Know to Retain, Engage, and Energize Your Workforce.

The Great Resignation and tight labor market make recruitment challenging and retention crucial. This eBook explains exactly how team building can improve employee onboarding and help you retain, engage, and optimize the performance of your teams.

Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms.

2022 104

Introducing Eventbrite Boost, Your Event Marketing Superpower

Picatic by Eventbrite

Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite BoostReach more people, sell more tickets, build your brand.

2021 311

Mobile Marketing Campaigns: Reclaiming Experiential Marketing

Tigris Events

[…]. The post Mobile Marketing Campaigns: Reclaiming Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

How Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness

Event Marketer

With that insight in mind, Truly Hard Seltzer signed on as a sponsor of Union Summer, a free annual market in downtown Toronto featuring top food vendors, musicians, film screenings and other live performances from June 27 through Aug.

2022 89

Your Event Marketing Secret Weapon: The Sales Curve

Picatic by Eventbrite

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

2021 302

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Kind Snacks Promotes its Nutrition Philosophy with a Free Farmers Market

Event Marketer

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. The not-so-secret farmers market was designed to be shareable.

2022 100

Creative Event Marketing Ideas

MeetingPlay

Event MarketingAn event is only as great as its audience — specifically, the turnout.

2022 67

Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back.

2022 97

Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .

2022 72

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Event Peeps: Mid-year Event Marketing Industry Pulse Check

Event Marketer

In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group. Erin McElroy, Head of Innovation for Global Events, IBM.

2022 73

4 Marketing Strategies that Spotlight Sponsorships

Picatic by Eventbrite

With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss. Event Marketing Event Promotion Event Sponsors Event Sponsorships

Content marketing for events: how to repurpose your event content

SpotMe Blog

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. They have a marketing strategy that combines both content and events.

2022 130

The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing

2019 236

How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. They’ll share how to grow your business faster and minimize costs for both security and compliance

Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. It’s one of the most powerful forms of marketing. What Is Experiential Marketing? . That’s why it’s also known as engagement marketing.

2022 99

Event Marketing Strategies That Cut Back on No-Shows

Picatic by Eventbrite

Event Marketing June Event Promotion Ticket SalesFor event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers.

2021 293

Five Ways to Land the Event Marketing Jobs of the Future

Event Marketer

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Ready to flex those post-pandemic marketing chops? Embrace Integrated Marketing.

2021 111

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Event Marketer

But the marketing insights it gained are invaluable. Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead. More so than ever, we’ve seen the importance around this customer-centric approach to marketing.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Post-event marketing explained.

Expo Pass

Post-event marketing can wait for a day. Good… Now let’s talk marketing. In this article, we’ll break down everything you need to know about post-event marketing and how to keep people excited about your event (long after it ends).

2021 108

Troubled Event Tech Sector Revives Its Marketing Pitch

EventMB

Now companies have to adapt to new realities and find their unique space in the market in order to survive and thrive. Skift Take: Event tech has been on a roller coaster ride since the start of the Covid pandemic.

2022 166

Pre-event marketing, explained.

Expo Pass

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events.

2021 104

The Marketing Step That You’re Missing: The Importance of Branding

Picatic by Eventbrite

When it comes to attracting your desired attendees, event marketing and branding go hand in hand. You might be using a mix of marketing methods, but if […]. Event Marketing March Branding Event Branding Marketing Sponsorship

2021 293

Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

The Future of Event Marketing: How Format Will Influence Function

EventMB

How will these different formats affect an event’s position within a marketing funnel? The post The Future of Event Marketing: How Format Will Influence Function by The Future of Event Marketing: How Format Will Influence Function appeared first on [link].

2021 173

These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . More Cause Marketing Activations: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour.

The Event Marketing Guide: How to Effectively Market Your Online Events

Picatic by Eventbrite

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […].

2020 311

Grow Your LinkedIn Marketing in Three Steps

Eventbrite UK

But it’s also become a serious player in social marketing. According to Sprout Social, LinkedIn marketing generates leads 277% more effectively than Facebook. Home to more than 830 million professionals, LinkedIn is known as the “serious” social network.

2022 123

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

2022 87

What’s the Difference Between Operational and Marketing Emails?

Showclix

When conducting mass email campaigns like this, there are typically two major categories: operational and marketing emails. What’s a marketing email? A marketing email is a message used primarily to promote something. What is an example of a marketing email?

2022 82

Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities

Event Marketer

Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own.

How to Simplify Event Marketing (and Not Drown in Facebook Ads)

Picatic by Eventbrite

Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […]. Event MarketingSave time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager.

2021 311

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.