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Multicultural Marketing for Marketing Leaders & CMOs

IMG

In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. Fortune 500 Multicultural Marketing Expert, and Diversity & Inclusion Advocate Dana C.

Marketing 195
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Marketing Guru Seth Godin’s 5 Top Event Marketing Secrets

Picatic by Eventbrite

Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets. Marketing isn’t hype or hustle, he said; […]. He started by defining things.

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Diversity Makes Us Better: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs

IMG

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! REGISTER NOW! A one-stop solution from concept to execution.

Marketing 195
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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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Pre-Event B2B Marketing: Expert Insights to Achieve Results

58% of marketers claim that they need to rethink their events strategy in a new way to ensure it’s successful and meets the organization’s goals. Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. If you’re part of this group, this playbook’s for you.

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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Events 369
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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization.

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Marketers can be resilient but they must also adapt to the new normal. Use B2B Marketing Zone's webinars to earn continuing education credits!

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A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Digital Marketing Tools. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere. Jay and his team will discuss: Reputation Management. And much more!

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire. With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers.