67 Event Marketing Tricks for Event Professionals


Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link].

2018 Event Marketing Trends


2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market?

2018 88

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s.

2018 172

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

25 Event Marketing Phrases No Attendees Believe Anymore


In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. Marketing event marketing marketing

Beef Up Your Event Marketing and Convert More Attendees


Marketing isn’t just something that happens organically. It all starts with a strong marketing plan. Marketing has become more complicated lately. The post Beef Up Your Event Marketing and Convert More Attendees by Christina Green appeared first on [link].

10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar]


In this webinar we’ll examine strategies, approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events, while building stronger relationships with your audiences. ##abovethefold## […].

2018 160

Introducing The B2B Marketing Attribution Maturity Framework


At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. Furthermore this covers all marketing channels.

B2B 151

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

More Brands Opt For Experiential Marketing While Ad Budgets Shrink


Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift.

Little and Often – Social Media Marketing for #Eventprofs


Yes, social media marketing requires tons of time. The post Little and Often – Social Media Marketing for #Eventprofs by Christina Green appeared first on [link]. Marketing event marketing marketing social media for events social mediaWho has a lot of time?

What GDPR Means for Event Marketers


event marketers will be expected to know how this will affect the ways that they are managing and collecting data in Europe, and examine their current practices to become compliant before the regulation goes into effect. Event Marketing Sales and Marketing Technology Solutions

2018 63

20 Guerrilla Marketing Tactics to Promote Your Next Event


Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. You are not alone, marketing can […].

Guerilla Marketing for Events. 15 Brands We Can Learn From


Think guerilla marketing is just for big brands with deep pockets? That is the basis for all good guerrilla marketing. The post Guerilla Marketing for Events. Marketing event marketing marketing guerilla marketing

The Future of Event Marketing [New Report]


We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link].

Marketing Is Broken. We Want to Fix It.

Event Farm

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention.

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

5 Unique Audience Segments For Hyper-Targeted Event Marketing


This is a sponsored post written by Natasha Morgan, Vice President of Marketing with Umbel. Audience segmentation is essential to any event marketer, but those segments should go beyond demographics like age and gender. Audience data has been allowing marketers to personalize […].

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Event Experience Event Marketing

3 Examples of How to Use Moment Marketing


Moment marketing can be an incredible way to reach a very large audience. Promotional marketing companies print up sports […]. The post 3 Examples of How to Use Moment Marketing by EventMB Team appeared first on [link]. Marketing event marketing marketing moment marketing

Using Experiential Marketing to Rethink Branding

Event Farm

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. In other words, a marketer’s focus used to be the product, and now it’s the consumer. The American Marketing Association still.

Experiential Marketing and YOU

Smart Meetings

Experiential marketing is on fire right now as a trendy topic for breakout sessions and as a budget item. But what does the increased emphasis on blending a human experience with a marketing goal mean to event professionals? Enterprise Event Marketing).

2018 58

7 Inspiring and Outrageous Experiential Marketing examples


There is no small experiential marketing. Experiential marketing combines […]. The post 7 Inspiring and Outrageous Experiential Marketing examples by Editorial Team appeared first on [link]. Marketing event marketing experiential marketing marketing

Camp Registration Marketing Tips


When you are a camp director, marketing your camp is sometimes the last thing on your long to-do list. I can guarantee that most people don’t LOVE marketing their camp. Camp Marketing Resources. Camp Social Media Marketing Tips. 10 Best Camp Marketing Blogs.

Spring Marketing Event Season is Here!


It’s official, spring marketing event season has begun! Certain’s VP of Marketing, Kristen Alexander, at the 2018 MCX booth tour. Marketing Nation Summit – April 29-May 2 – San Francisco, CA. The post Spring Marketing Event Season is Here!

2018 63

Your Event Marketing Emails Go To Junk? 23 Tips to Stop It


It stinks when a beautiful piece of event-planning marketing gets thrown into the spam folder never to be seen again. Today’s marketing can be incredibly frustrating. The post Your Event Marketing Emails Go To Junk? Hate those blasted spam filters?

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

Top 50 Marketing Resources


Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. Marketers. Content Marketing Institute. Marketing Insider Group.

Data-driven Tips for Using Email Marketing to Promote Events


And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook.

2018 64

3 Possible Problems with Your Event Marketing Metrics

Event Farm

In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? While events are the biggest spend in B2B marketing budgets , they are notorious for having the the worst data.

11 Ways to Market Your Event with No Money


There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. If your event budget is tight, don’t fret.

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. We know that event tracking can be tough, so we’ll run down four actionable ways events can influence your broader marketing strategy. Event Marketing

4 Ways In-Person Events Cut Through the Marketing Noise

Event Farm

The world of online marketing becomes more crowded every day. With the vast majority of marketing taking place online for every type of business, the average person is being marketed to via email, ads, direct messages, and other online channels—and it all starts to become noise.

4 Marketing Mistakes Event Planners Make [Video]


In this new video, we talk about the major mistakes people are making when it comes to event marketing. A well thought out marketing campaign is essential to being able to sell tickets and engage with your audience before, during and after your event.

The Rising Battle for Ticket Second Market


If you’re an event organizer, it’s hard to decide whether the ticket second market is a bane or a boon to your existence. This article sheds some light on what was once a rather shady practice and how it currently affects the market. Tips economy ticket second market ticketing

Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

And with today’s rapidly-evolving event marketing technology , there’s more opportunity than ever for organizations to build innovative and disruptive marketing strategies that leverage the power of experiential. What does this mean for event marketing tech?

2017 205

3 Social Media Tools to Boost Your Event Marketing [Video]


The post 3 Social Media Tools to Boost Your Event Marketing [Video] by EventMB Team appeared first on [link]. Videos tools event marketing marketing video social media social media tools

How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Event Farm

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

2017 219

Top Social Media Tools to Boost Your Event Marketing [Webinar]


Join us for this free webinar to learn about the best social media tools to help boost your event marketing. The post Top Social Media Tools to Boost Your Event Marketing [Webinar] by EventMB Team appeared first on [link].