Marketer to Marketer: Collecting Marketing Consent

atEvent

Working in demand generation and growth marketing, it’s important that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us. Best Practices Marketing Consent Produc

The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.

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The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples

Picatic by Eventbrite

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business.

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Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools.

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

10 ½ Creative Event Marketing Ideas to Drive Ticket Sales

Picatic by Eventbrite

You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. And with that comes a paralysis of choice.

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy.

4 Forces Shaping Event Marketing in 2020

atEvent

But with bigger investments comes the need for smarter marketing. Event Industry Insights Event MarketingAccording to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year.

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Event Marketing Plan: Checklist

GEVME

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Why do you need an event marketing plan?

Building Excitement for an Event with Email Marketing

Picatic by Eventbrite

Event Planning & Promotion Constant Contact Email Campaigns Email MarketingThis is a guest post from River Cartie from Constant Contact. In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget.

Event Venue Marketing: Use Your Space to Drive Sales

Picatic by Eventbrite

The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media Marketing

4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Here are four signs your experiential marketing efforts are lacking purpose: 1.

Experiential Marketing, Defined — and Examples to Inspire You

Picatic by Eventbrite

Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Experiential Marketing

Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s.

How to Maximize and Build Event Success with Video Marketing

Eventmobi

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. Video marketing is one of the biggest ways to garner that success, both before and after the big day.

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

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How to Create an Event Marketing Plan

GEVME

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. What is an event marketing plan?

How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Email marketing rates.

Did You Know: Event Marketing Guide

Showclix

Did you know ShowClix has an event marketing guide to help you enhance your advertising campaigns? Effective marketing is a crucial part of the success of any event. To access the Event Marketing Guide, log in to the ShowClix Admin and go into the Marketing tab.

Marketer to Marketer: Narrowing Down Qualifying Questions

atEvent

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales team is very important to me.

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Especially that these years event marketing is becoming more and more popular. Even so, the term became popular after Philip Kotlera’s book entitled simply ,,Marketing” came out.

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Event marketing – the right definition and meaning.

How to Market an Event Planning Business

GEVME

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. How to market an event planning business: 10 best practices.

6 Event Video Examples to Inspire Your Event Marketing

Picatic by Eventbrite

This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog.

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Experiential Marketing: 100 Inspiring Examples (2019 Edition)

EventMB

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. The post Experiential Marketing: 100 Inspiring Examples (2019 Edition) by EventMB Team appeared first on [link].

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Marketo Events

when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Sales can use real-time data to inform timely and relevant outreach, customer teams can use it to build better relationships, and marketing can use it for personalized post-event follow up.

Leveraging Influencer Marketing for Event Promotion

Explara

It’s pretty clear that influencer marketing is here to stay. The post Leveraging Influencer Marketing for Event Promotion appeared first on Explara Blog. Event Marketing ExplaraBiz Event Influencer marketing Online Selling

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link].

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market?

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Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. Planning for the future and collecting data is especially difficult for event marketers.

The Future of Event Marketing [Free Report]

EventMB

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.

How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. B2B Marketing Forum.

The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and.

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4 Ways to Market Your Event on TikTok in 2020

Showclix

Have you utilized TikTok yet for your event marketing? That means that this high-engagement social media platform is a ripe resource for event marketers! Read on, and start planning your TikTok marketing strategy today!

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Marketing Predictions for 2020: Here’s What the Experts Say

EventBank Insights

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020.

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How to Use Live Video for Your Event Marketing Strategy 

Eventmobi

Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. . There are many live stream software options on the market to choose from that will allow you to go live at your event, and many of them are free of charge. . There are a plethora of cameras on the market that fit practically every budget, requirement, and need. Blog] 6 Ways to Use Videos for Event Marketing.

The Event Marketing Lifecycle: When You Can Sell the Most Tickets

Picatic by Eventbrite

The post The Event Marketing Lifecycle: When You Can Sell the Most Tickets appeared first on Eventbrite US Blog. Business & Professional Event Planning & Promotion Event Advertising Strategy Event Lifecycle Event Marketing Ticket Sales ToneDen

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