Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?

2021 212

Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms.

2022 104
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The Best Free Ways to Market Your Event

Picatic by Eventbrite

But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

2021 304

Smart marketers avoid web form spam

Conferences that Work

Dear marketer, sending web form spam is a waste of your time! Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. or content marketing services. Hey marketer, you’re wasting your time!

2022 156

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Mobile Marketing Campaigns: Reclaiming Experiential Marketing

Tigris Events

[…]. The post Mobile Marketing Campaigns: Reclaiming Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back.

2022 97

Introducing Eventbrite Boost, Your Event Marketing Superpower

Picatic by Eventbrite

Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite BoostReach more people, sell more tickets, build your brand.

2021 268

Kind Snacks Promotes its Nutrition Philosophy with a Free Farmers Market

Event Marketer

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. The not-so-secret farmers market was designed to be shareable.

2022 101

Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. It’s one of the most powerful forms of marketing. What Is Experiential Marketing? . That’s why it’s also known as engagement marketing.

2022 91

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Five Ways to Land the Event Marketing Jobs of the Future

Event Marketer

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Ready to flex those post-pandemic marketing chops? Embrace Integrated Marketing.

2021 111

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Event Marketer

But the marketing insights it gained are invaluable. Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead. More so than ever, we’ve seen the importance around this customer-centric approach to marketing.

6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

2022 87

Post-event marketing explained.

Expo Pass

Post-event marketing can wait for a day. Good… Now let’s talk marketing. In this article, we’ll break down everything you need to know about post-event marketing and how to keep people excited about your event (long after it ends).

2021 107

How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. They’ll share how to grow your business faster and minimize costs for both security and compliance

Pre-event marketing, explained.

Expo Pass

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events.

2021 103

These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . More Cause Marketing Activations: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour.

The Future of Event Marketing: How Format Will Influence Function

EventMB

How will these different formats affect an event’s position within a marketing funnel? The post The Future of Event Marketing: How Format Will Influence Function by The Future of Event Marketing: How Format Will Influence Function appeared first on [link].

2021 176

4 Marketing Strategies that Spotlight Sponsorships

Picatic by Eventbrite

With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss. Event Marketing Event Promotion Event Sponsors Event Sponsorships

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1.

2022 136

Your Event Marketing Secret Weapon: The Sales Curve

Picatic by Eventbrite

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

2021 227

15 Marketing Tips to Promote Your Summer Events

Eventbrite UK

The post 15 Marketing Tips to Promote Your Summer Events appeared first on Eventbrite UK. Event Promotion Eventbrite Boost Marketing Event Marketing

2022 123

Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities

Event Marketer

Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own.

Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

Event Marketer

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer.

European River Cruises Set Sail in Meetings and Events Market

EventMB

The post European River Cruises Set Sail in Meetings and Events Market appeared first on Skift Meetings. Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt.

2022 127

christmas markets

SevenEvents

to help everyone get in the christmas spirit below are some great christmas markets based here in the uk and in europe. manchester christmas market. manchester has always been known in the uk for doing one of the best of christmas markets and this year is no different.

The Event Marketing Guide: How to Effectively Market Your Online Events

Picatic by Eventbrite

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […].

2020 299

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

12 Takeaways from the Spring and Summer Virtual Editions of the Experiential Marketing Summit

Event Marketer

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. INTEGRATED MARKETING FTW.

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link]. Marketing event marketing marketing social media digital marketing marketing tips offline marketingWith social media, you can amplify your voice but don’t forget offline opportunities as well.

2017 146

From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments?

2022 85

Marketing Solutions: Contactless Yet Still Engaging

Tigris Events

[…]. The post Marketing Solutions: Contactless Yet Still Engaging appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing. Blog Event Marketing Event Planning Marketing Agency marketing solutions Marketing Strategies

2020 82

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Master Email Event Marketing With These Expert Tips

Picatic by Eventbrite

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success.

2020 305

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. If you don’t utilize metrics and measurement strategies or can only make one change to your event marketing strategy, start implementing a ROI tracking program. Build pre-event marketing strategy.

2018 146

New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer.

2022 95

Market Research Campaigns: Turn Insights Into Actions!

Tigris Events

[…]. The post Market Research Campaigns: Turn Insights Into Actions! appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing. Blog Event Marketing event st Market Research market research campaigns

2021 77

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model