article thumbnail

Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. in Marketing and an M.B.A

2022 306
article thumbnail

The Best Free Ways to Market Your Event

Picatic by Eventbrite

But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

2021 311
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Selling Meeting Destinations Must Go Beyond Marketing 

EventMB

Skift Take: Destination marketing organizations have traditionally focused, as the name implies, on marketing. Destinations Diversity and Inclusion Convention and visitors bureau CVBs destination marketing destination marketing organizations Destinations International DMOs NAO

2022 145
article thumbnail

Boston Rebrand Funded by New Tourism Marketing District

EventMB

Destinations Boston destination marketing destination marketing organizations Greater Boston Convention & Visitors Bureau Martha Sheridan Meet BostonSkift Take: The Greater Boston Convention & Visitors Bureau has a new name: Meet Boston.

Tourism 135
article thumbnail

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

article thumbnail

Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?

2021 249
article thumbnail

Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms.

2022 107
article thumbnail

Social Media Marketing for Events

TicketBud

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

2023 78
article thumbnail

Mobile Marketing Campaigns: Reclaiming Experiential Marketing

Tigris Events

[…]. The post Mobile Marketing Campaigns: Reclaiming Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

article thumbnail

Juanita Chavarro Arias Joins Event Marketer

Event Marketer

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. I look forward to connecting with event marketers and sharing stories of the incredible experiences they create.”. The post Juanita Chavarro Arias Joins Event Marketer appeared first on Event Marketer.

2022 64
article thumbnail

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

article thumbnail

Why Experiential Marketing Works

Tigris Events

[…]. The post Why Experiential Marketing Works appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing. Blog B2C Experiential Marketing Opportunities Brand Experience Agency Experiential Marketing

article thumbnail

What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing?

2022 110
article thumbnail

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! WHAT IS EVENT MARKETING? 3 EVENT MARKETING STRATEGY TYPES.

2022 113
article thumbnail

Experiential Marketing Trends for 2023

Tigris Events

[…]. The post Experiential Marketing Trends for 2023 appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

2023 64
article thumbnail

All You Need to Know to Retain, Engage, and Energize Your Workforce

The Great Resignation and tight labor market make recruitment challenging and retention crucial. This eBook explains exactly how team building can improve employee onboarding and help you retain, engage, and optimize the performance of your teams.

article thumbnail

Your Event Marketing Secret Weapon: The Sales Curve

Picatic by Eventbrite

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

2021 289
article thumbnail

Kind Snacks Promotes its Nutrition Philosophy with a Free Farmers Market

Event Marketer

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. The not-so-secret farmers market was designed to be shareable.

2022 103
article thumbnail

Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?

2023 91
article thumbnail

Creative Event Marketing Ideas

MeetingPlay

Event MarketingAn event is only as great as its audience — specifically, the turnout.

article thumbnail

How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. They’ll share how to grow your business faster and minimize costs for both security and compliance

article thumbnail

How Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness

Event Marketer

With that insight in mind, Truly Hard Seltzer signed on as a sponsor of Union Summer, a free annual market in downtown Toronto featuring top food vendors, musicians, film screenings and other live performances from June 27 through Aug.

article thumbnail

Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back.

2022 100
article thumbnail

The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing

2019 230
article thumbnail

Smart marketers avoid web form spam

Conferences that Work

Dear marketer, sending web form spam is a waste of your time! Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. or content marketing services. Hey marketer, you’re wasting your time!

2022 156
article thumbnail

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

article thumbnail

5 Key Event Marketing Strategies That Work

Event Planning BluePrint

So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI. However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

article thumbnail

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Event Marketer

But the marketing insights it gained are invaluable. Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead. More so than ever, we’ve seen the importance around this customer-centric approach to marketing.

article thumbnail

4 Marketing Strategies that Spotlight Sponsorships

Picatic by Eventbrite

With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss. Event Marketing Event Promotion Event Sponsors Event Sponsorships

article thumbnail

Five Ways to Land the Event Marketing Jobs of the Future

Event Marketer

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Ready to flex those post-pandemic marketing chops? Embrace Integrated Marketing.

2021 111
article thumbnail

Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

article thumbnail

Post-event marketing explained.

Expo Pass

Post-event marketing can wait for a day. Good… Now let’s talk marketing. In this article, we’ll break down everything you need to know about post-event marketing and how to keep people excited about your event (long after it ends).

2021 106
article thumbnail

Event Marketing Strategies That Cut Back on No-Shows

Picatic by Eventbrite

Event Marketing June Event Promotion Ticket SalesFor event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers.

2021 271
article thumbnail

Pre-event marketing, explained.

Expo Pass

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events.

2021 102
article thumbnail

Marketing Guru Seth Godin’s 5 Top Event Marketing Secrets

Eventbrite

Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets.

2022 83
article thumbnail

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

article thumbnail

Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. It’s one of the most powerful forms of marketing. What Is Experiential Marketing? . That’s why it’s also known as engagement marketing.

2022 99
article thumbnail

Forces of Nature: Conversations With Some of the Event Marketing Industry’s Leading Women

Event Marketer

Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. And they’re doing it all at a time when event marketers across the board are balancing high expectations with limited budgets.

2022 69
article thumbnail

Event Peeps: Mid-year Event Marketing Industry Pulse Check

Event Marketer

In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group. Erin McElroy, Head of Innovation for Global Events, IBM.

2022 76
article thumbnail

The Future of Event Marketing: How Format Will Influence Function

EventMB

How will these different formats affect an event’s position within a marketing funnel? The post The Future of Event Marketing: How Format Will Influence Function by The Future of Event Marketing: How Format Will Influence Function appeared first on [link].

2021 172
article thumbnail

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.