The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.

2019 297

Marketer to Marketer: Collecting Marketing Consent

atEvent

Working in demand generation and growth marketing, it’s important that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us. Best Practices Marketing Consent Produc

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11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. So get them to put their own marketing tools to good use!

2020 77

Your Guide to Marketing Online Events

Picatic by Eventbrite

In the wake of COVID-19, creators are rethinking how they connect with their audience. In-person events have been forced into the digital realm — and it’s led to a level of resourcefulness and creativity that we couldn’t have imagined even a few months ago.

2020 252

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples

Picatic by Eventbrite

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business.

2019 303

Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools.

Event Marketing Plan: Checklist

GEVME

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Why do you need an event marketing plan?

Experiential Marketing: 100 Inspiring Examples (2019 Edition)

EventMB

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. The post Experiential Marketing: 100 Inspiring Examples (2019 Edition) by EventMB Team appeared first on [link].

2019 191

10 Guerrilla Marketing Ideas for Event Organizers in 2019

Picatic by Eventbrite

Looking for guerrilla marketing ideas? The post 10 Guerrilla Marketing Ideas for Event Organizers in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Marketing Event Tips Experiential Marketing

2019 311

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

10 ½ Creative Event Marketing Ideas to Drive Ticket Sales

Picatic by Eventbrite

You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. And with that comes a paralysis of choice.

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

2016 334

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link].

Experiential Marketing, Defined — and Examples to Inspire You

Picatic by Eventbrite

Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Experiential Marketing

2019 329

Event Venue Marketing: Use Your Space to Drive Sales

Picatic by Eventbrite

The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media Marketing

How to Maximize and Build Event Success with Video Marketing

Eventmobi

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. Video marketing is one of the biggest ways to garner that success, both before and after the big day.

4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Here are four signs your experiential marketing efforts are lacking purpose: 1.

Building Excitement for an Event with Email Marketing

Picatic by Eventbrite

Event Planning & Promotion Constant Contact Email Campaigns Email MarketingThis is a guest post from River Cartie from Constant Contact. In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget.

2019 298

How to Create an Event Marketing Plan

GEVME

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. What is an event marketing plan?

How to market a Virtual Event

Oveit

Just like in-person experiences, virtual events also need a powerful marketing campaign. The post How to market a Virtual Event appeared first on Oveit.com. While many principles remain unchanged and are to be applied just […].

2020 81

Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s.

2018 237

4 Forces Shaping Event Marketing in 2020

atEvent

But with bigger investments comes the need for smarter marketing. Event Industry Insights Event MarketingAccording to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year.

2020 117

How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Email marketing rates.

11 Ways to Market Your Event with No Money

EventMB

There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. If your event budget is tight, don’t fret.

2016 198

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

2017 244

4 Reasons Why Events Are the Best Marketing Investment

EventMB

The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link]. Tips events marketing eventplanning #eventprof eventmanagementThis is a sponsored post by Jifflenow. More information about the Event Manager Blog’s sponsored posts.

2019 198

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Especially that these years event marketing is becoming more and more popular. Even so, the term became popular after Philip Kotlera’s book entitled simply ,,Marketing” came out.

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Event marketing – the right definition and meaning.

Marketing Your Event During COVID-19

PCMA Convene

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing.

2020 111

How to Market an Event Planning Business

GEVME

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. How to market an event planning business: 10 best practices.

The Future of Event Marketing [Free Report]

EventMB

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. Planning for the future and collecting data is especially difficult for event marketers.

2017 253

6 Event Video Examples to Inspire Your Event Marketing

Picatic by Eventbrite

This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog.

2018 282

Experiential Marketing Technology: An Event Planner’s Guide

EventMB

This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Event Marketing #eventtech EventProfs eventmanager eventmarketing

2018 191

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market?

2018 110

10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Marketo Events

Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. Marketing attribution tools.

2020 117

5 Lessons Learned After One Month of Virtual Events | Field Marketing

Marketo Events

It’s no secret that this is a challenging time for field marketers and event marketers. We’re over a month into our new reality, and our field marketing team has launched six virtual events. Put your event out into the market to see how your customers are receiving the idea.

2020 123

How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

How to Create a COVID-era Event Marketing Plan

SmartMeetings

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. More : Take Your Email Marketing to the Next Level.

2020 88