Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools.

2019 156

The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.

2019 273

Event Marketing Plan: Checklist

GEVME

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Why do you need an event marketing plan?

How to Maximize and Build Event Success with Video Marketing

Eventmobi

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. Video marketing is one of the biggest ways to garner that success, both before and after the big day.

2019 212

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

Event Venue Marketing: Use Your Space to Drive Sales

Picatic by Eventbrite

The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media Marketing

2019 299

A Tailored Email Marketing Strategy for Event Catering Promotion

GEVME

According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. By 2021 the contract catering market is expected to grow at an annual rate of 4%.

Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s.

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

2016 334

Maximize Your Marketing ROI With Free And Automated Promotional Features

Picatic by Eventbrite

You need ways to make your marketing more cost-effective and your team more efficient. The post Maximize Your Marketing ROI With Free And Automated Promotional Features appeared first on Eventbrite US Blog. Lean team. Small budget. Big goals.

2019 262

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy.

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes.

2016 256

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Especially that these years event marketing is becoming more and more popular. Even so, the term became popular after Philip Kotlera’s book entitled simply ,,Marketing” came out.

How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. B2B Marketing Forum.

2019 101

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Event marketing – the right definition and meaning.

Experiential Marketing: 100 Inspiring Examples (2019 Edition)

EventMB

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. The post Experiential Marketing: 100 Inspiring Examples (2019 Edition) by EventMB Team appeared first on [link].

2019 187

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

Event Marketing: The 2019 Guide

Bizzabo

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. Event marketing can also include digital events such as webinars or live-streamed workshops.

2019 105

10 Corporate Event Marketing Ideas

Bizzabo

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Event Marketing

6 Event Video Examples to Inspire Your Event Marketing

Picatic by Eventbrite

This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market?

2018 113

2019 Event Marketing Benchmarks and Trends

Bizzabo

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Below you can find the executive summary to the 2019 Event Marketing: Benchmarks and Trends Report.

2019 123

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. Planning for the future and collecting data is especially difficult for event marketers.

The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and.

The Future of Event Marketing [Free Report]

EventMB

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.

2019 129

New Data: How Event Marketing Will Change in 2019

Picatic by Eventbrite

As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out.

2019 256

Why Marketers Should Consider Brand Activations at Festivals in 2019

Marketo

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. Experience Marketing for Brands. the critical question in any marketer’s mind. Talking the Talk Leads to Engagement Marketing.

2019 159

Meetings Market Survey: Expositions

PCMA Convene

Respondents to Convene’s Meetings Market Survey 2018 reported that, on average, attendance at their largest convention/meeting exposition in 2018 was 4,320 people, making 2018 the second year in a row the average number has dropped from the 2016 high of 5,211. More Meetings Market Survey.

2019 52

How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media.

2019 94

Event Marketing With Facebook Ads

Big Tickets

billion users make it worth any event marketer’s time to figure out how to use them to their advantage. If there was, marketing would be far less interesting. Want to know more about how you can use Facebook to market your events? At this point, we all know how to use Facebook.

Power to the Independents: Eventbrite Music’s Powerful Marketing Solution

Picatic by Eventbrite

When Eventbrite and Ticketfly came together in 2017, we set out on a bold mission: to bring together the best of both platforms into a new ticketing and marketing solution purpose-built for the independent live music community.

2019 198

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link].

Using Experiential Marketing to Rethink Branding

Event Farm

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. In other words, a marketer’s focus used to be the product, and now it’s the consumer. The American Marketing Association still.

2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends.

2019 99

How Eat Drink SF Makes the Most of Their Marketing Budget

Picatic by Eventbrite

Their team runs lean, with a lean marketing team that attracts over 8,000 foodies and 120 restaurants to its flagship festival every August. The post How Eat Drink SF Makes the Most of Their Marketing Budget appeared first on Eventbrite US Blog.

Marketing Is Broken. We Want to Fix It.

Event Farm

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention.

12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy.

2019 62

Event Marketing Trends For 2019 (And Why Businesses Should Care)

Aventri

2018 was another milestone year in event marketing, especially when it came to spending and event technology. According to AMEX : Event Marketing featured

2019 88

Why marketing managers secretly hate marketing conferences

Eventory

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers.

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Event Experience Event Marketing

Experiential Marketing Technology: An Event Planner’s Guide

EventMB

This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Event Marketing #eventtech EventProfs eventmanager eventmarketing

15 Social Media Tactics To Increase Your Event Marketing Exposure

Picatic by Eventbrite

Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. The post 15 Social Media Tactics To Increase Your Event Marketing Exposure appeared first on Picatic Event Planning Blog.