11 Ways to Market Your Event with No Money

Event Manager

There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. If your event budget is tight, don’t fret.

67 Event Marketing Tricks for Event Professionals

Event Manager

Want to market your event like a marketing pro, bringing in your largest crowd yet? Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link].

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7 Inspiring and Outrageous Experiential Marketing examples

Event Manager

There is no small experiential marketing. Experiential marketing combines […]. The post 7 Inspiring and Outrageous Experiential Marketing examples by Editorial Team appeared first on [link]. Marketing event marketing experiential marketing marketing

20 Guerrilla Marketing Tactics to Promote Your Next Event

Event Manager

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. You are not alone, marketing can […].

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Event Experience Event Marketing

3 Examples of How to Use Moment Marketing

Event Manager

Moment marketing can be an incredible way to reach a very large audience. Promotional marketing companies print up sports […]. The post 3 Examples of How to Use Moment Marketing by EventMB Team appeared first on [link]. Marketing event marketing marketing moment marketing

3 Possible Problems with Your Event Marketing Metrics

Event Farm

In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? While events are the biggest spend in B2B marketing budgets , they are notorious for having the the worst data.

4 Marketing Mistakes Event Planners Make [Video]

Event Manager

In this new video, we talk about the major mistakes people are making when it comes to event marketing. A well thought out marketing campaign is essential to being able to sell tickets and engage with your audience before, during and after your event.

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

What NOT to Do When Hosting a Field Marketing Event

Event Farm

If you’re not hosting field events as part of your marketing strategy, you should. I’m going to use an event I recently attended as an example of what NOT to do when hosting field marketing events; keep reading to learn more about the mistakes you should undoubtedly avoid.

5 Unique Audience Segments For Hyper-Targeted Event Marketing

Event Manager

This is a sponsored post written by Natasha Morgan, Vice President of Marketing with Umbel. Audience segmentation is essential to any event marketer, but those segments should go beyond demographics like age and gender. Audience data has been allowing marketers to personalize […].

Report: Which Event Marketing Tools Drive Attendance?

BizBash

11 Reasons Why Your Event Content Marketing Efforts Aren’t Working

Event Manager

Content marketing is one of the most popular and effective tools in attracting attention and it’s here to stay. Content marketing is not a balm or a panacea for low event attendance. […]. Marketing content marketing event marketing marketing

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

Why You Should Spend Your Budget on the Experience, Not Marketing

Event Manager

It’s the experience you need to concentrate on, not the marketing. The post Why You Should Spend Your Budget on the Experience, Not Marketing by Editorial Team appeared first on [link]. Marketing #eventtech event marketing marketing

Top 50 Marketing Resources

Certain

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. Marketers. Content Marketing Institute. Marketing Insider Group.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. achieve marketing and sales alignment.

4 Questions Marketing Ops Need to Answer After Any Event

Event Farm

Imagine this situation (or simply think back, since you’ve likely experienced something similar): yesterday your team hosted a field marketing event , and only some of your marketing managers and sales reps were on-site. Field marketing events are more high touch than high tech.

Using Experiential Marketing to Rethink Branding

Event Farm

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. In other words, a marketer’s focus used to be the product, and now it’s the consumer. The American Marketing Association still.

How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Event Farm

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

SXSW Events: Insights for Event and Marketing Pros

Event Farm

With the opportunity to attend a variety of screenings, speaking sessions, exhibitions and networking opportunities, professionals spanning multiple industries are often in attendance—and companies and organizations across the world take the opportunity to market to them. Event Marketing

4 Ways In-Person Events Cut Through the Marketing Noise

Event Farm

The world of online marketing becomes more crowded every day. With the vast majority of marketing taking place online for every type of business, the average person is being marketed to via email, ads, direct messages, and other online channels—and it all starts to become noise.

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. One of our interviewees, Christine Wylie, a Group Director at Octagon, described how MasterCard built an experiential marketing campaign around the Rugby World Cup Finals.

How to use Snapchat for Event Marketing

Capterra Event Management

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. Marketing before your event. Marketing during your event. Your attendees are also a crucial component to marketing your event using the “ Our Story ” feature on the app.

How Your Sales Team Can Make the Most of Marketing Events

Event Farm

The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. Do you want more tips about how to align your marketing and sales teams while planning an event?

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. We know that event tracking can be tough, so we’ll run down four actionable ways events can influence your broader marketing strategy. Event Marketing

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Augmented Reality for Events and Experiential Marketing

helloendless

Events and experiential marketing are an ideal first step for brands to explore AR. Event Trends AR augmented reality event trends experiential marketing hologram lead generation mobile virtual reality VR

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How to Build an Event SLA for Marketing and Sales

Event Farm

It's no secret that marketing and sales don’t have the best track record when it comes to agreeing on things, but alignment between the two teams is critical for event success. What exactly do you need sales/marketing to do?

Marketing Events To Millennials Via Snapchat, Instagram and Livestreaming

helloendless

Despite being a generation glued to their screens, marketing events to millennials has been surprisingly successful. Leverage this when marketing events to millennials by making events more exclusive and by providing worthwhile experiences to the attendees.

25 Best Smaller Markets for Meetings: West Coast

BizBash

With destinations known for outdoor adventure, celebrity estates, and even flyable WWII aircraft, the West Coast has a wide array

Put Down That Hashtag! Your Experiential Marketing Depends on It.

BizBash

The Secret to Building Customer Loyalty with Experiential Marketing: Co-Creation

Event Farm

Today’s world is oversaturated with digital marketing campaigns. In increasing numbers, marketers are discovering a. better way to grab ahold of and keep the attention of consumers : experiential marketing. Event Marketing

9 Experiential Marketing Fails to Learn From

Eventbrite

The often-experimental nature of live marketing stunts can result in unintended results. Check out these 9 experiential marketing fails. The post 9 Experiential Marketing Fails to Learn From appeared first on Eventbrite UK Blog.

Top Social Media Tools to Boost Your Event Marketing [Webinar]

Event Manager

Join us for this free webinar to learn about the best social media tools to help boost your event marketing. The post Top Social Media Tools to Boost Your Event Marketing [Webinar] by EventMB Team appeared first on [link].

25 Best Smaller Markets for Meetings

BizBash

Meeting and event planners—as well as attendees—generally know what’s on offer in the nation’s largest cities. But when it comes

A Digital Marketing Checklist for Events

MeetingPool

Social Media Event Marketing Event Planning TechnologyThere’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and […].

5 Marketing Trends That Will be Hot in 2017

Eventbrite

Staying on top of the latest marketing trends can help catapult your events into the spotlight. The post 5 Marketing Trends That Will be Hot in 2017 appeared first on Eventbrite UK Blog. Want the edge in 2017?

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5 Marketing Trends for Eventprofs to Leverage in 2017

MeetingPool

Thanks to predictions from thought leaders in the technology and marketing space, we can […]. Social Media Event Marketing Event Planning MarketingAt The Meeting Pool, we’re always looking to the future to help our readers, friends, and clients continue to see ever greater success! We’re just a month away and we’re looking ahead to see what’s going to be big in 2017.

5 Tips to Help You Market Your Event

Eventinterface

Event marketing is one of the most popular traditional marketing methods for many reasons. The problem some businesses have is that they don’t put much effort into their marketing ideas and, inevitably, lose out on a lot of customers.