Attendease

OCTOBER 12, 2022

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

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Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Event Management Social Media 195

IMG

APRIL 17, 2023

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! REGISTER NOW! A one-stop solution from concept to execution.

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Picatic by Eventbrite

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. In this time of increasing digital get-togethers, Eventbrite creators are bringing their communities even more opportunities to connect and socialize online.

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Marketing Event Marketing Events Event Planning 370

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

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Picatic by Eventbrite

JUNE 14, 2022

Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […]. But then Kakad, a DJ and the founder of Jai Ho!

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Marketing Events Sponsorships Event Marketing 370

Picatic by Eventbrite

MAY 6, 2021

Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Events are coming back – now’s the time to stand out. Like how to stand out from the crowd […].

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Event Marketing Marketing Events 370

Picatic by Eventbrite

MAY 21, 2021

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

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Event Marketing Marketing Events 356

Picatic by Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day. This presents a major opportunity for reaching your audience where they’re already hanging out.

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Social Media Event Marketing Marketing Events 367

Picatic by Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 369

Social Media Marketing Event Marketing Events 369

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. The successful candidate will create and execute comprehensive marketing strategies aimed at maximising event visibility, visitor acquisition, sponsorship, and partnership engagement.

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Marketing Management Sponsorships Sustainability 129

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? Read on to learn why. appeared first on Conferences That Work. No related posts.

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Event Marketing Marketing Conference Events 296

EventMB

NOVEMBER 7, 2023

Skift Take: Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract. Andrea Doyle Read the Complete Story On Skift Meetings

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Event Marketing Marketing Events Meetings 173

Prestige Events Magazine

OCTOBER 21, 2024

Specialist full-service marketing agency for the events industry, Patch Marketing, has launched Octoplus – an innovative new channel management product. ” To learn more about Patch Marketing or to enquire about Octoplus please visit Patch.marketing

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Venues Management Marketing 2010 73

Event Marketer

AUGUST 16, 2024

Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. The post Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers appeared first on Event Marketer.

Marketing 76

Marketing Event Marketing Events 76

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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Event Marketing Marketing Social Media Events 157

Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Whether it’s a grand product launch, a vibrant trade show, or an interactive virtual event, the right event marketing strategy can make a lasting impact.

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Event Marketing Marketing Trade Shows Events 64

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

EventMB

SEPTEMBER 7, 2022

Skift Take: Destination marketing organizations have traditionally focused, as the name implies, on marketing. But today, that is not enough. DMOs must also play an active role in promoting businesses and business sectors, managing political and social issues, and helping combat rising costs.

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Marketing Meetings Management 201

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

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Event Industry News

SEPTEMBER 12, 2024

Acquisition extends Cvent’s reach into the rapidly growing category of repeatable events trusted by marketers to generate awareness, create demand and grow revenue Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has acquired Splash, an event marketing technology company.

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Marketing Hospitality Technology Event Marketing 111

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

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EventMB

AUGUST 6, 2023

Skift Take: Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey. — Andrea Doyle Read the Complete Story On Skift Meetings

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Marketing Events Meetings Event Marketing 164

Event Industry News

OCTOBER 14, 2024

veSpace, a renowned global sourcing and event management Company, is delighted to announce the appointment of Josephine Bradley as its new Marketing Director. This newly-created role is pivotal to supporting the Company’s strategic brand vision and ambitious growth plans.

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Marketing Event Management Management Events 52

InGo

MAY 16, 2024

In order to unlock it, you need referral marketing. Why can referral marketing drive exponential growth for events? Referral marketing has many benefits — it’s the most effective B2B marketing tactic, word-of-mouth is the top recommendation method, and 81% of U.S. And, these people do become direct acquisitions.

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Marketing Event Marketing B2B Social Media 52

Canadian Special Events

SEPTEMBER 25, 2024

If you’re an event planner searching for a space that adapts to your creative vision, let me introduce you to STACKT Market. A Blank Slate for Your Wildest Event Ideas STACKT Market stands out for its flexibility, making it ideal for events of all sizes. STACKT Market is where your next unforgettable event begins.

Marketing 52

Marketing Food and Beverage Retail Social Media 52

EventMB

JULY 14, 2022

Now companies have to adapt to new realities and find their unique space in the market in order to survive and thrive. Skift Take: Event tech has been on a roller coaster ride since the start of the Covid pandemic. Miguel Neves Read the Complete Story On Skift Meetings.

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Event Tech Tech Marketing Events 221

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. And do emails still work? What about promotions? Start with “Why?”.

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Event Marketing Marketing Trade Shows Social Media 158

StraussCA

MAY 16, 2024

When used strategically, email marketing can be a powerful tool for reaching members, promoting events, and driving action. In this article, I will delve into the importance of email marketing for associations and provide practical tips for creating compelling email campaigns.

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Marketing Social Media Management Events 93

EventMB

MAY 17, 2021

How will these different formats affect an event’s position within a marketing funnel? The post The Future of Event Marketing: How Format Will Influence Function by The Future of Event Marketing: How Format Will Influence Function appeared first on [link]. Not all events are created equally — a reality that has been […].

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Event Marketing Marketing Tech Events 229