Swapcard Partners With DMEXCO, Europe’s Leading Digital Marketing & Tech Event

Event Age by Swapcard

Paris, France - Swapcard , leading virtual, hybrid and physical events platform, and DMEXCO announced today the launch of a partnership for the 2021 edition of Europe’s leading digital marketing & tech event. Event Experiences Event Community Event Tech Virtual Events

2021 124

Event Tech Lingo: 100 Event Tech Terms You Need to Know


Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. The recent explosion of virtual and hybrid event tech has helped the […].


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2021 Event Tech Investments and Acquisitions Review


Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.

2022 137

New Year, New Ideas: Event Tech Predictions For 2022

Endless Events

And what better way to kick off a new year than with an event tech predictions episode? Will and Brandt are joined by a regular guest on the Event Tech Podcast: Endless’ very own Kyle Kocinski. Event Tech Predictions For 2022: A Note On The Pandemic. Can you believe it?

2022 89

Event Tech Mergers & Acquisitions: A Double-Edged Sword

Endless Events

Last week, the Event Tech Podcast hosted Kyle Kocinski as a guest of honor and went over event technology trends and predictions for 2022. They discuss where this trend is leading us and what the event tech market might look like further down the line.

2022 68

Event Tech Hidden Costs Series: Data Governance


Event Planning Featured Event Marketing GDPR Tech Tips Edu Thought Leadership

The Future of Event Marketing: How Format Will Influence Function


At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different formats affect an event’s position within a marketing funnel? Event Marketing EventProfs eventindustry eventmanagement

2021 163

Tech Meets the Future


From around the world, announcements of dates and places for bringing tech minds together F2F have started to trickle in. By the end of the year, he had hired someone full-time as a field marketer to manage the experiences.

Tech 78

Promoting Equitable Access to Tech

Convene by PCMA

In November, LACC partnered with Human-I-T on a tech donation drive, collecting unwanted devices that will be refurbished and given to underserved communities. Collection bins for the tech drive were placed in employee breakrooms for five days in mid-November.

2021 82

Event Tech Buyer’s Guide 2022

Event Industry News

Many were somehow capable of looking around impossibly tight corners to put, to keep, companies and individuals in business, and flourishing, through lockdowns and radically changed markets.

2022 87

How to market a Virtual Event


Just like in-person experiences, virtual events also need a powerful marketing campaign. The post How to market a Virtual Event appeared first on Oveit.com. While many principles remain unchanged and are to be applied just […].

2020 92

Shane Lewis joins Event Tech Live

Event Industry News

Event Tech Live (ETL) starts its busiest year with a new appointment to a new position. Adam Parry, co-founder of Event Tech Live, comments: “There is so much happening with the ETL brand we’re delighted to welcome Shane into the family.

2022 52

Tech Mergers Could Simplify Virtual Meeting Management


Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts.

2021 88

MeetingPlay and Aventri Merge as First Big Event Tech Deal of 2022

Smart Meetings

See also: Tech Mergers Could Simplify Virtual Meeting Management. Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting.

2022 71

Looking into the Future of Event Tech

Velvet Chainsaw

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Which of these event tech predictions surprises you? The post Looking into the Future of Event Tech appeared first on Velvet Chainsaw.

2019 221

Event Tech Live 2019 Preview


Event Tech Brief is a proud media sponsor of Event Tech Live. The stages, each loaded with inspiration, thought-leadership, advice and expert analysis, are Expo & Engage, Brand & Buzz, Conference & Creativity, Festival & Future and the brand-new Marketing & Measurement stage. Another new addition to 2019 is an entire hall dedicated to event marketing. This includes sessions hosted on the Marketing & Measurement stage.

2019 100

Accessibility of Event Tech

Endless Events

It’s Monday, so you know it’s time to talk event tech! And today, we’re diving headfirst into the topic of accessibility of event tech. But what happens when we bring forth the issue of accessibility of event tech? Michael is the Marketing Manager of CadmiumCD and Meghan is the company’s developer. Together, the three will walk you through everything you need to know about accessibility of event tech.

Study Finds Event Marketers Continue to See Gaps in Event Tech

PCMA Convene

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.

2021 84

Virtually There: Tech Meetings


Tech companies tested virtual meetings before they were cool. Craig Millon, chief client officer with the marketing company Jack Morton Worldwide (the elves behind the OnePlus viral event), suggests that meeting professionals look to television production for inspiration.

Tech 80

Event Heroes: How One Tech Company Is Mastering Event Marketing


This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders. Getting the most out of video marketing.

2018 105

Bizzabo Boldly Claims Its Event Tech Is an Operating System


Is this just marketing spin, or is there substance behind the bold statement? The post Bizzabo Boldly Claims Its Event Tech Is an Operating System by Angela Tupper appeared first on [link].

2021 126

2019’s Biggest Event Tech Trends

Endless Events

Event tech trends are evolving faster than ever before. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST. While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. ,

2019 88

Organically Grown Event Tech Live Challenged The Critics and Won


A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. He also noticed that the flashiest of tools were getting attention while other less shiny, but hugely effective (bottom-line changing) tech was left lurking in the shadows. They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages.

2018 179

Event Tech Lab realigns

Event Industry News

Event Tech Lab has been working in the event technology area since 2014. The realignment of the Event Tech Lab’s service offering now includes some new services. Since the pandemic new services have been requested due to the nature of event organising realignment and market demands.

How to Create Buzz With Social Media Event Marketing

Planning Pod

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

How Do Virtual Events Help Sales & Marketing?

Hubilo Blog

But how can they be truly leveraged from a sales and marketing perspective? From a marketer’s point of view, virtual event platforms have helped their brands get even more eyeballs. The post How Do Virtual Events Help Sales & Marketing?

2021 71

10 Event Tech Trends for 2018

Hubilo Blog

With the technology industry at its peak, 2018 has also seen a lot of updates in event tech trends that have gained widespread acceptance and are expected to last and grow further in the coming years. Here are some of these trends that are literally ruling event tech world this year. While smartphones have already started making good use of facial recognition for security, event tech is also following suit now. That is what the tech trend of social media walls is all about.

2018 145

What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing?

2Heads Global Design win at Event Tech Awards

Event Industry News

Winning most creative agency in event technology at this years Event Tech Awards was a great moment for 2Heads Global Design. Event Technology Featured News 2Heads Global Design Event Tech Awards EventHive VX

2021 109

New Event Tech Awards gongs reflect tech’s pivot perfection

Event Industry News

Best Hybrid Event Platform, Best Live Streaming and Video Production, Best Digital Event Production Company and Best Visual Event Platform highlight technology’s truly pivotal role over the last 12 months while the fifth, Event Tech’s Rising Star, recognises next generation initiative and acumen.

Tech 73

This Is How To Do Event Tech On A Budget

Endless Events

Ladies and gentlemen, it’s time to talk event tech on a budget! And if the Event Tech Podcast is your Bible on all things technology related to the industry, today we bring a brand new gospel. So this week, we’re covering the hot topic of event tech on a budget. And he’s also the creator of Event Tech Live and the Event Tech Awards. Event Event Tech On A Budget: Where Are We? Event Tech: The Landscape. Event Tech Brief.

Tech 70

5 Tech Trends to Elevate Your Event Marketing Efforts


When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Exhibiting Marketing Events

2019 61

Marketing Your Tech Conference: 5 Methods to Draw a Crowd


guest post Event Technology Event Content event planning skills event manager event marketing event tech integration

2019 40

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). This is definitely one of the 2018 event marketing trends to watch!

2018 77

Eventboost @ Event Tech Live 2020

Event Industry News

The platform integrates with CRMs, marketing automation tools, and any meeting and video platform of your choice. Event Technology Featured Features News UK and Europe US and Canada ETL20 Event Tech Live EventboostMeet Eventboost.

2020 102

Event Tech Podcast: A Klik Review

Endless Events

Here at the Event Tech Podcast, we’re always trying to bring you the latest news on all things related to technology. But just in case you are in dire need of an in-depth, honest review, the Event Tech Podcast is here to help!

Event Tech Spotlight: Fairyscope

Event Industry News

Exhibitors can reduce costs for marketing materials, retrieve more leads, measure the ROI and increase the reach of marketing. Company name: Fairyscope Web address: [link] Founded: 2013.

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign. Consumers, however, are inundated with online and digital marketing campaigns.

2017 187

Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

2021 77

How to Create an Event Marketing Plan


For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan? Writing an event marketing plan is a necessary step.