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What is the Most Efficient B2B Networking Format?
Eventtia
AUGUST 28, 2018
B2B matchmaking
B2B Related Topics 
B2B Buyers Have Changed, Expos Haven’t
Velvet Chainsaw
MARCH 2, 2018
The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Here are five evolving trends and stats in the B2B-buyer journey that are impacting expositions (with hat tip to Christopher Ryan’s post “The Evolving Journey of the B2B Buyer” on the Customer Think Blog): Ninety percent of B2B buyers don’t respond to cold outreach. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson.
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How to Plan a B2B Event and Empower Brands to Achieve More
Eventtia
NOVEMBER 27, 2018
B2B meeting B2B matchmaking
How to Run B2B Networking Sessions at Your Online Events
Eventtia
DECEMBER 24, 2020
B2B MatchmakingReplacing in-person interaction for online interaction was always going to make it more difficult for attendees to meet and interact with each other. But at the same time, it’s also where some serious value can be added to the attendee experience.
CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy
Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads
Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.
B2B Meetings to Foster the Construction Sector of Colombia
Eventtia
JULY 9, 2019
B2B matchmakingInterview with Clara Inés Ferrer Orozco, Fair Director, CAMACOL Antioquia.
How to Set up a Powerful B2B Networking Strategy
Eventtia
SEPTEMBER 12, 2018
B2B matchmaking networking
How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)
SpotMe Blog
JUNE 2, 2021
All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads? Check out The B2B Marketers Cliff Notes to B2B Demand Generation .
How to Help People to Make an Impact at Networking Events [FREE DOWNLOAD]
Eventtia
SEPTEMBER 19, 2018
B2B matchmaking networking B2B meeting
Why B2B matchmaking is the Best Networking Solution for International Trade
Eventtia
SEPTEMBER 6, 2018
B2B matchmaking networking B2B meeting
[#EventTalks] Episode #4: How to Get Started with B2B Influencer Marketing for Virtual Events
Hubilo Blog
JUNE 29, 2020
B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.
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B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers
Event Industry News
JULY 2, 2020
“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. B2B events spend in Q2 2020 is down 80% vs. Q2 2019.
The Key to Effective b2b Matchmaking Events
b2match
MARCH 10, 2021
When surveyed, 91% of event organizers measure the success of their events on attendee satisfaction. EventMB ) Now imagine creating the following scenario in your next event to exponentially increase your attendee’s satisfaction. Product News
How to Make Your Networking Events Ultra-Efficient (with B2B Auto-Matchmaking)
Eventtia
DECEMBER 26, 2018
A B2B networking event is so much more than just one-on-one meetings between different professionals and brands. networking B2B meeting B2B matchmaking
What Defines a Successful b2b Matchmaking Event and How to Deliver It
b2match
JUNE 16, 2021
When surveyed, 91% of event organizers measure the success of their events based on attendee satisfaction. EventMB ). So we decided to create a use case not from the event organizer’s perspective, but from an attendee point of view.
How to Use Events to Optimize Every Stage of the B2B Marketing Funnel
Aventri
FEBRUARY 16, 2021
B2B customer relationships are built on trust and sustainability, especially in today’s primarily service-based economy. Events have a proven track record in establishing those relationships and driving meaningful business growth.
Introducing The B2B Marketing Attribution Maturity Framework
BizBash
DECEMBER 29, 2017
Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch. At Bizible we often get asked, “What are the levels or phases of marketing attribution?”.
Half of future B2B events will be completely virtual and “pandemic-proof”, finds LinkedIn research
Event Industry News
APRIL 13, 2021
45% of future B2B events will be completely virtual, according to new research from LinkedIn, the world’s largest professional network. Given £31bn a year was spent on UK B2B events pre-pandemic, this suggests the virtual events industry in the UK could be worth £14bn a year.
Tips to Boost b2b Networking for Virtual Events
b2match
FEBRUARY 24, 2021
Virtual events aren’t just about pushing content at attendees, they are also about connecting people with one another. Business opportunities are constantly being sought after at events. As the event organizer, it’s up to you to offer up those chances. Event Tips
Six Types of B2B Events You'll Want to Run
Eventtia
MAY 7, 2019
In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives. Different organizations have different ways of implementing their event marketing strategy. Event Planning
5 Free B2B Events Listing Sites that you should know
GEVME
SEPTEMBER 6, 2019
Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com. While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Know a site that we missed out that offers free B2B event listings?
What is B2B Event Marketing?
Bizzabo
MAY 23, 2018
Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Event marketing continues to be a tried-and-true solution for B2B companies and it’s only continuing to grow. Given its versatility as a marketing tactic, live events can do a lot for B2B companies. What is B2B Event Marketing?
Innovative B2B event marketing ideas
webMOBI
JUNE 19, 2018
The post Innovative B2B event marketing ideas appeared first on WebMobi. Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […].
How to Connect with Prospects at B2B Matchmaking Events
Eventtia
MARCH 8, 2018
The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. La entrada How to Connect with Prospects at B2B Matchmaking Events aparece primero en Eventtia | Event management software. B2B matchmakingYes, you are responsible for setting up and providing a stress-free experience for your attendees.
One Industry One Voice – #WeCreateExperiences B2B campaign successfully launches
Event Industry News
DECEMBER 17, 2020
One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.
B2B Matchmaking Software or Networking Apps: Make the Right Choice
Eventtia
FEBRUARY 22, 2018
La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. B2B matchmakingIt’s not always your fault that people don’t click during your networking events or dynamics. You’ll discover plenty of reasons why attendees fail to build meaningful relationships at events. Not finding common business ground or general personality clashes are just some of them.
5 Steps to Enhance B2B Matchmaking
SmartMeetings
OCTOBER 9, 2017
There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient. By using the right B2B matchmaking tools, you can ask your guests (when registering to attend the event) to specify their networking preferences and interests.
Eventtia: Event Management Software Committed to Better B2B Networking [Review]
EventMB
FEBRUARY 23, 2017
The post Eventtia: Event Management Software Committed to Better B2B Networking [Review] by EventMB Team appeared first on [link]. Eventtia event management software is designed for those who want to have full control over their events. Here is our review. Eventtia: What Is It?
How the First Major B2B Trade Show So Far in 2021 Pulled It Off
PCMA Convene
FEBRUARY 19, 2021
When Surf Expo — the first major B2B trade show in the U.S. SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando.
How to Build a Hub of Influence at Networking Events
Eventtia
DECEMBER 19, 2018
networking B2B meeting B2B matchmaking
3 simple ways to measure B2B lead generation efficiency during the event
Eventory
OCTOBER 30, 2018
What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation. To measure B2B lead generation efficiency during the event you will need specific tools. Below we highlighted three extremely effective ways to measure the generation of B2B leads during the event. Also, you can use it in B2B relations with partner companies and other exhibitors. B2B leads are divided into cold, warm and hot.
Bizzabo Recognized as a Leader in the Forrester Wave™: B2B Marketing Event Management Solutions
Bizzabo
MARCH 8, 2021
The Bizzabo team is excited to announce that we’ve been named a leader in B2B marketing event management solutions in the Forrester Wave ™ report.
Master LinkedIn Advertising for B2B Events
Eventbrite
MARCH 20, 2018
The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.
Why You Should Stop Relying on Email for Your B2B Event Marketing
Eventbrite
OCTOBER 17, 2018
In short: your email efforts aren’t driving any registrations for your B2B event. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. Class, Training or Workshop Conference Content / Production Event Marketing Event Promotion Marketing Membership/Association October b2b event promotion email marketing LinkedIn linkedin promotionYou have a healthy email list — but your bounce rates are high.
Optimizing B2B Event Marketing
Cvent
AUGUST 8, 2018
During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. The post Optimizing B2B Event Marketing appeared first on Blog. Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018.
Bauer Media’s B2B events business launches first virtual exhibition
Event Industry News
NOVEMBER 17, 2020
Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition.
How to Avoid the Hassle and Run High-Quality B2B Networking Events
Eventtia
FEBRUARY 19, 2018
Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmakingI feel you, friend, and I don’t envy you. And if it’s not your case, the hassle can feel downright torturous. But either way, you still have to put on a good face and do everything you can to […].
How to Revitalize the Executive Networking Experience
Eventtia
DECEMBER 4, 2018
eventos de networking B2B meeting B2B matchmaking
How to Make People Feel Comfortable at Your B2B Networking Events
Eventtia
FEBRUARY 15, 2018
Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? La entrada How to Make People Feel Comfortable at Your B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmakingAs wonderful as that sounds, in reality, that’s just not possible. There are certain factors that will make your guests feel awkward or unsafe when interacting with other attendees.
Live Webinar: How to Market Your B2B Events on LinkedIn
Eventbrite
MARCH 29, 2018
Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets? Then sign up for our next community webinar where we’ll be talking about how to use LinkedIn to sell out your events. LinkedIn is the largest professional network in the world, with over 460 million users, so […].
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