B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson. B2B buying is a team sport — an average of 5.4

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How to Connect with Prospects at B2B Matchmaking Events

Eventtia

The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. B2B matchmaking

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Introducing The B2B Marketing Attribution Maturity Framework

BizBash

Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch.

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B2B Matchmaking Software or Networking Apps: Make the Right Choice

Eventtia

La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. B2B matchmakingIt’s not always your fault that people don’t click during your networking events or dynamics.

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How to Avoid the Hassle and Run High-Quality B2B Networking Events

Eventtia

Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmaking

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25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. Source: B2B News Network.

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Getting B2B Trade Show Attendees to Buy

G2 Planet

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity

5 Steps to Enhance B2B Matchmaking

Smart Meetings

There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient.

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Master LinkedIn Advertising for B2B Events

Eventbrite

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Live Webinar: How to Market Your B2B Events on LinkedIn

Eventbrite

Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets? Then sign up for our next community webinar where we’ll be talking about how to use LinkedIn to sell out your events. LinkedIn is the largest professional network in the world, with over 460 million users, so […].

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B2B social media algorithm woes and changes ahead

Plan Your Meetings

The post B2B social media algorithm woes and changes ahead appeared first on Plan Your Meetings @ Meeting Professionals International. It’s no secret. The organic distribution of social media post, especially by brands, has plummeted. It’s about to get worse. (CC) CC) Esther Vargas. LinkedIn.

The New B2B Shopping Experience

eTouches

As a consumer, you’re use to researching and buying products online. All the information that you need to make your decision along with customer reviews is at your fingertips. However, when you enter the world of enterprise solutions most companies make it a long process that costs you too much of your valuable time. Purchasing enterprise solutions should be controlled by you, the consumer, and you should be able to set your own timeline for investment.

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How The Economy Is Affecting B2B Exhibitions in 2017

PCMA Convene

After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We

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RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio

Event Industry News

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions. The post RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio appeared first on Event Industry News.

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. There has been a lot of hype about B2B social media marketing.

How to Calculate And Communicate The Value of Your B2B Lead Generation Event

Eventbrite

The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog. August Conference Consumer Event Management Event Marketing Event Planning Leadership / Management Marketing Membership/Association Operations / Logistics Other Owner Post Event Trade Show b2b event value Lead Generation pipeline

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2016 State of B2B Event Marketing Statistics [Supergraphic]

Certain

When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? The post 2016 State of B2B Event Marketing Statistics [Supergraphic] appeared first on Certain Inc.

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How to Use Event Surveys for B2B Lead Generation

Certain

Did you know that utilizing event surveys is a successful technique for B2B lead generation? Knowing this, you are probably wondering how you can implement event surveys for successful B2B lead generation, right?

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The 11 Worst B2B Networking Mistakes at Events

Converve

You’re not the only person at a B2B event who is networking. A good conversation at a B2B event doesn’t help at all if you don’t make the effort to follow up. When doing B2B networking, this is not in at all. A well-developed business network helps immensely!

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Survey: How Important is B2B Matchmaking for Event Planners?

Converve

How far have event, congress and trade show planners come implementing B2B matchmaking services at their events? How do they use such services and how important are they for the success of their events? We'd like to know a little bit more about this from you!

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An Insight for Your Next B2B Event: Millennials Are Social Business Travelers

BizBash

Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while

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IEG bolsters American operations through partnership with leading B2B trade show operator EEX

Event Industry News

The post IEG bolsters American operations through partnership with leading B2B trade show operator EEX appeared first on Event Industry News. The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S. market, at events organized by the American company.

This is How AIRTEC Turns Classic Trade Fair Concepts Upside Down Using B2B Matchmaking

Converve

It focusses itself annually clearly at the B2B target audience. Exhibitors at B2B fairs ask more and more about return on investment, which is now measured by the number of business leads that the fair platform generates. At the heart of AIRTEC for visitors are the B2B meetings.

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B2B Matchmaking: 7 Arguments Why Your Fair Visitors Should Use This Service

Converve

The more exhibitors and visitors participate on your matchmaking platform, the more effective and exact the B2B matchmaking will be. "Identify interesting contacts via B2B matchmaking platform – and don’t lose any time”.

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How to Correctly Match the Offer and Demand at Your Brokerage Event

Eventtia

When attending a B2B matchmaking event, your guests have specific goals and interests. B2B matchmakingA brokerage event is more than one-on-one meetings between professionals.

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Key Insights from The 2018 State of B2B Event Marketing Report

Certain

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. For more insights and to view The 2018 State of B2B Event Marketing in its entirety, click here.

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SiriusDecision 2018 Summit Brings B2B’s Top Insights and Innovations to Las Vegas

Certain

On May 8th – 10th, thousands of B2B sales and marketing professionals will descend on Las Vegas for the SiriusDecisions 2018 Summit , a three-day conference taking place at the Mandalay Bay Resort. Wednesday, May 9th from 5:30pm – 7:30pm: B2B Bash in the Marketplace.

2018 26

Marketplace Austria 2015 - B2B Networking by b2match

b2match

Delicatessen & Speed Networking The Marketplace Austria is an international cooperation forum for food producers, retailers and wholesalers. This lively event is held each year at the headquarters of the Austrian Federal Economic Chamber in Vienna. With about 300 participants the 10th anniversary of this event was again a huge success. For the 4th time the Austrian Federal Economic Chamber offered buyer-seller matchmaking sessions at the Marketplace Austria.

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Try Out New Trade Show Booth Ideas

Endless Events

Getting Business Done in B2B Trade Shows. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. In this interview with the Bizzabo Blog, Dayna discusses the nitty-gritty about how this event grew to be one of the biggest brands in the B2B universe.

Why You Should Get Rid of the Business Cocktail Party

Eventtia

B2B matchmakingWhat’s the first thing that comes to your mind when you think about planning a networking session? Is it setting up different business categories for your attendees to ensure a better match?

2018 68

Networking at Trade Shows: This is How You Can Make it Work

Eventtia

B2B matchmakingTrade shows are complex. From booking stands to planning the knowledge sessions, you are accountable not only to your sponsors and attendees, but also to your exhibitors. After all, they’re the ones who should get out the most out of attending your trade shows.

How to Plan a Sustainable Networking Event

Eventtia

B2B matchmakingWhen it comes to planning sustainable events, you can identify two types of planners. The first one is planners who’ve decided to “go green” because it’s trendy and it will give them a better marketing positioning.

Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event.

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Tech and AV Design Tips For The Best Audience Experience

Endless Events

There are tips for B2B events, conferences and campus events. According to the year’s Center for Exhibition Industry Research Index Report, the number of people attending trade shows is increasing, particularly in the B2B sector.

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Corporate Event Planning Ideas: Amazing Social Spaces, Be Family-Friendly, and More

Endless Events

87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. B2B Event Marketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy.

How to Attract High-Quality Attendees to Your Networking Events

Eventtia

B2B matchmakingNetworking events are more about the quality of your guests than about flawless planning and logistics. By attracting high-quality attendees to your events, you’re also increasing your events’ standards by offering greater chances for relevant connections.

2018 76

B2B Matchmaking Event at The M2M/IoT Forum CEE 2016 [Video]

b2match

Over the past years, the M2M/IoT Forum evolved to one of the largest hubs for intelligence technology. On June 13⁄14 2016 the M2M/IoT Forum CEE went into its 4th round in the Vienna City Hall. Speakers from all across the world, each of them a specialist in their fields, turned this year’s version of the M2M/IoT Forum into a networking hub for IoT and M2M enthusiasts.

5 Types of Millennials that Will Kill Your Networking Events

Eventtia

B2B matchmakingYesterday’s consumers of YouTube pranks and Instagrammable avocado toasts have become today’s executives, entrepreneurs, and high-qualified professionals. Their disruptive approaches are enabling the economy to spin the other way around, generating new value-exchange frameworks.

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5 Errors That Will Sabotage Your Brokerage Events

Eventtia

B2B matchmakingThe core elements of development and growth revolve around meaningful relationships and professional connections. People can’t launch new businesses or startup endeavors without building a strong networking foundation first.

2018 68

Craft The Perfect Event Proposal, Market Via Facebook Groups, and More

Endless Events

B2B and the Women’s Movement. Before you plan for an event, you first need to get stakeholders on board. That means you need to craft an (almost) perfect event proposal if you want approval. Luckily, we’ve got a guide to help you do just that.

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