article thumbnail

B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson. Seventy-four percent of B2B buyers choose the sales rep who was the first to add value and insight.

B2B 244
article thumbnail

B2B In-Person Conferences Strike Back

Smart Meetings

Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? The post B2B In-Person Conferences Strike Back appeared first on Smart Meetings.

B2B 98

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Beginner’s Guide to B2B Event Marketing

Event Smart

This article will serve as a beginner’s guide to everything you need to know about business-to-business or B2B event marketing. […] If your business is directed towards fellow businesses, the more you need to include organizing events in your marketing efforts.

B2B 52
article thumbnail

Insider Tips for B2B Customer Engagement

Tigris Events

[…] The post Insider Tips for B2B Customer Engagement appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

B2B 97
article thumbnail

B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

article thumbnail

ROAR B2B acquires Environment Media Group Ltd

Event Industry News

ROAR B2B, the events and media group, today announced it has completed the acquisition of Environment Media Group Ltd, the UK’s leading specialist media and events business focused on the waste management and environment sector, for an undisclosed sum. Rob will stay with the business heading up the Environment portfolio at ROAR B2B.

B2B 96
article thumbnail

B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers

Event Industry News

“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020.

B2B 142
article thumbnail

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.

article thumbnail

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

SpotMe is the event management platform for B2B marketers. Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.