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B2B In-Person Conferences Strike Back

Smart Meetings

Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? The post B2B In-Person Conferences Strike Back appeared first on Smart Meetings.

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SpotMe named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023

SpotMe Blog

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?


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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson. Seventy-four percent of B2B buyers choose the sales rep who was the first to add value and insight.

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CEIR contracts with Oxford Economics, Tourism Economics Division for monitoring and forecasting B2B exhibition performance

Event Industry News

business-to-business (B2B) exhibition performance. The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research. Effective 1 October 2023, Oxford Economics will take on the role of tracking and analyzing U.S.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Insider Tips for B2B Customer Engagement

Tigris Events

[…] The post Insider Tips for B2B Customer Engagement appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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The ultimate guide to B2B events

Socio Events

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

SpotMe is the event management platform for B2B marketers. Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Innovative and adaptive marketing teams are implementing strategies for going all “Virtual” including B2B meetings. Use B2B Marketing Zone's webinars to earn continuing education credits! Executive and expert meetings with qualified prospects and customers will always be the driver of business success.