What is the Most Efficient B2B Networking Format?

Eventtia

B2B matchmaking

B2B 124

B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson. B2B buying is a team sport — an average of 5.4

B2B 253

How to Help People to Make an Impact at Networking Events [FREE DOWNLOAD]

Eventtia

B2B matchmaking networking B2B meeting

B2B 152

How to Set up a Powerful B2B Networking Strategy

Eventtia

B2B matchmaking networking

B2B 72

Why B2B matchmaking is the Best Networking Solution for International Trade

Eventtia

B2B matchmaking networking B2B meeting

B2B 62

Introducing The B2B Marketing Attribution Maturity Framework

BizBash

Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch.

B2B 148

What is B2B Event Marketing?

Bizzabo

Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. What is B2B Event Marketing?

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Optimizing B2B Event Marketing

Cvent

During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. The post Optimizing B2B Event Marketing appeared first on Blog.

B2B 52

How to Connect with Prospects at B2B Matchmaking Events

Eventtia

The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. B2B matchmaking

B2B 68

B2B Matchmaking Software or Networking Apps: Make the Right Choice

Eventtia

La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. B2B matchmakingIt’s not always your fault that people don’t click during your networking events or dynamics.

B2B 76

3 simple ways to measure B2B lead generation efficiency during the event

Eventory

What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation. To measure B2B lead generation efficiency during the event you will need specific tools. B2B leads are divided into cold, warm and hot.

B2B 108

How to Avoid the Hassle and Run High-Quality B2B Networking Events

Eventtia

Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmaking

B2B 76

25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. Source: B2B News Network.

B2B 82

5 Steps to Enhance B2B Matchmaking

Smart Meetings

There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient.

B2B 59

How to Make People Feel Comfortable at Your B2B Networking Events

Eventtia

Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? La entrada How to Make People Feel Comfortable at Your B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmaking

B2B 72

Eventtia: Event Management Software Committed to Better B2B Networking [Review]

EventMB

The post Eventtia: Event Management Software Committed to Better B2B Networking [Review] by EventMB Team appeared first on [link]. Eventtia event management software is designed for those who want to have full control over their events. Here is our review. Eventtia: What Is It?

B2B 200

Why You Should Stop Relying on Email for Your B2B Event Marketing

Eventbrite

In short: your email efforts aren’t driving any registrations for your B2B event. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. You have a healthy email list — but your bounce rates are high.

B2B 63

The New B2B Shopping Experience

Aventri

As a consumer, you’re use to researching and buying products online. All the information that you need to make your decision along with customer reviews is at your fingertips. However, when you enter the world of enterprise solutions most companies make it a long process that costs you too much of your valuable time. Purchasing enterprise solutions should be controlled by you, the consumer, and you should be able to set your own timeline for investment.

B2B 40

Master LinkedIn Advertising for B2B Events

Eventbrite

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

The Psychology of Uncertainty, or How to Connect People at Events

Eventtia

B2B matchmaking networking

2018 48

Live Webinar: How to Market Your B2B Events on LinkedIn

Eventbrite

Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets? Then sign up for our next community webinar where we’ll be talking about how to use LinkedIn to sell out your events. LinkedIn is the largest professional network in the world, with over 460 million users, so […].

B2B 66

B2B social media algorithm woes and changes ahead

Plan Your Meetings

The post B2B social media algorithm woes and changes ahead appeared first on Plan Your Meetings @ Meeting Professionals International. It’s no secret. The organic distribution of social media post, especially by brands, has plummeted. It’s about to get worse. (CC) CC) Esther Vargas. LinkedIn.

How The Economy Is Affecting B2B Exhibitions in 2017

PCMA Convene

After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We

2017 75

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. There has been a lot of hype about B2B social media marketing.

The 11 Worst B2B Networking Mistakes at Events

Converve

You’re not the only person at a B2B event who is networking. A good conversation at a B2B event doesn’t help at all if you don’t make the effort to follow up. When doing B2B networking, this is not in at all. A well-developed business network helps immensely!

B2B 68

How to Calculate And Communicate The Value of Your B2B Lead Generation Event

Eventbrite

The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog. August Conference Consumer Event Management Event Marketing Event Planning Leadership / Management Marketing Membership/Association Operations / Logistics Other Owner Post Event Trade Show b2b event value Lead Generation pipeline

B2B 56

2016 State of B2B Event Marketing Statistics [Supergraphic]

Certain

When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? The post 2016 State of B2B Event Marketing Statistics [Supergraphic] appeared first on Certain Inc.

2016 41

How to Use Event Surveys for B2B Lead Generation

Certain

Did you know that utilizing event surveys is a successful technique for B2B lead generation? Knowing this, you are probably wondering how you can implement event surveys for successful B2B lead generation, right?

B2B 41

RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio

Event Industry News

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions. The post RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio appeared first on Event Industry News.

Survey: How Important is B2B Matchmaking for Event Planners?

Converve

How far have event, congress and trade show planners come implementing B2B matchmaking services at their events? How do they use such services and how important are they for the success of their events? We'd like to know a little bit more about this from you!

B2B 52

Four Ways to Capture Valuable Data at Corporate Events

G2 Planet

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers

An Insight for Your Next B2B Event: Millennials Are Social Business Travelers

BizBash

Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while

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#5 | Great Partners Usually = Great B2B Events

MPG Event Marketing

Pretty much everything in life is better when done in the company of good ‘others’. Events are no exception. Getting the right media partners, associations and other event supporters on board is one of the most critical aspects of making your event a success and securing its long-term future.

B2B 52

Networking at Trade Shows: This is How You Can Make it Work

Eventtia

B2B matchmaking networking fairTrade shows are complex.

#9 | B2B Event Marketing: Measure It To Manage It

MPG Event Marketing

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure.

B2B 63

Marketplace Austria 2015 - B2B Networking by b2match

b2match

Delicatessen & Speed Networking The Marketplace Austria is an international cooperation forum for food producers, retailers and wholesalers. This lively event is held each year at the headquarters of the Austrian Federal Economic Chamber in Vienna. With about 300 participants the 10th anniversary of this event was again a huge success. For the 4th time the Austrian Federal Economic Chamber offered buyer-seller matchmaking sessions at the Marketplace Austria.

2015 48

#6 | Strong Brand Identity & Positioning for B2B Event Success

MPG Event Marketing

How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’.

B2B 60

This is How AIRTEC Turns Classic Trade Fair Concepts Upside Down Using B2B Matchmaking

Converve

It focusses itself annually clearly at the B2B target audience. Exhibitors at B2B fairs ask more and more about return on investment, which is now measured by the number of business leads that the fair platform generates. At the heart of AIRTEC for visitors are the B2B meetings.

B2B 52

B2B Matchmaking: 7 Arguments Why Your Fair Visitors Should Use This Service

Converve

The more exhibitors and visitors participate on your matchmaking platform, the more effective and exact the B2B matchmaking will be. "Identify interesting contacts via B2B matchmaking platform – and don’t lose any time”.

B2B 52

#5 | Great Partners Usually = Great B2B Events

MPG Event Marketing

Pretty much everything in life is better when done in the company of good ‘others’. Events are no exception. Getting the right media partners, associations and other event supporters on board is one of the most critical aspects of making your event a success and securing its long-term future. So, what are the key things to consider to help optimise your event through intelligent partnerships? Picking the right partners.

B2B 40

IEG bolsters American operations through partnership with leading B2B trade show operator EEX

Event Industry News

The post IEG bolsters American operations through partnership with leading B2B trade show operator EEX appeared first on Event Industry News. The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S. market, at events organized by the American company.

#9 | B2B Event Marketing: Measure It To Manage It

MPG Event Marketing

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure.

B2B 52

Let’s Talk Finances: Event Sales Tax, Event Budgeting and More

Endless Events

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court.