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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson. Seventy-four percent of B2B buyers choose the sales rep who was the first to add value and insight.

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ROAR B2B acquires Water Monitoring & Air Quality Exhibitions

Event Industry News

ROAR B2B, the events and media group, today announced it has completed the acquisition of WWEM the Water, Wastewater & Environmental Monitoring Exhibition and AQE the Air Quality and Emission Exhibition from ILM Exhibitions for an undisclosed sum.

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SpotMe named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023

SpotMe Blog

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?

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B2B In-Person Conferences Strike Back

Smart Meetings

Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? The post B2B In-Person Conferences Strike Back appeared first on Smart Meetings.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Cvent Partners with International Event Marketing Agency VOK DAMS to Accelerate B2B Event Success in DACH Region

Event Industry News

Driven by the mutual goal to elevate the B2B event landscape across Germany, Austria and Switzerland (DACH), the collaboration enhances VOK DAMS’s extensive service offerings with an in-house team of Cvent-certified […]

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Is B2B media M&A primed for a return to growth?

Event Industry News

Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

SpotMe is the event management platform for B2B marketers. Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.