Introducing The B2B Marketing Attribution Maturity Framework

BizBash

Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch.

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6 B2B social media marketing tips for eventprofs

Plan Your Meetings

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. There has been a lot of hype about B2B social media marketing.

Trending Sources

Eventtia: Event Management Software Committed to Better B2B Networking [Review]

EventMB

The post Eventtia: Event Management Software Committed to Better B2B Networking [Review] by EventMB Team appeared first on [link]. Eventtia event management software is designed for those who want to have full control over their events. Here is our review. Eventtia: What Is It?

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How The Economy Is Affecting B2B Exhibitions in 2017

PCMA Convene

After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We

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How to Make People Feel Comfortable at Your B2B Networking Events

Eventtia

Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? La entrada How to Make People Feel Comfortable at Your B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmaking

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5 Errors That Will Sabotage Your Brokerage Events

Eventtia

B2B matchmakingThe core elements of development and growth revolve around meaningful relationships and professional connections. People can’t launch new businesses or startup endeavors without building a strong networking foundation first.

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5 Steps to Enhance B2B Matchmaking

Smart Meetings

There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient.

Tips For Planning an Event: Avoiding Last-Minute Registrations, Preparing for Event Problems, and More

helloendless

The Future of B2B Events in the Eyes of the Experts. B2B events have long been a great tool for networking. Experts say that the future of B2B lies in how professionals can personalize these events. When planning an event, problems are unavoidable.

How to Avoid the Hassle and Run High-Quality B2B Networking Events

Eventtia

Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmaking

Sneak Peek of Forrester Event Research

Certain

What the webinar will cover: Where B2B marketers are, as a whole, in leveraging events and generating event ROI. Event Management Event Marketing Events webinar b2b events b2b marketing Buying Signals EventStream Forrester Forrester Research

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4 Apps for More Planner Love (Networking)

Smart Meetings

Apps Technology android apps b2b chat click download iphone match matchmaking network opportunities pair TechThe most successful technology aims to connect people—just look at Mark Zuckerberg’s net worth.

Improve Audience Engagement With Technology and Techniques

helloendless

eBay Open Delivers B2B Event Insights. This success gives us a lot of insights about how we should be doing our B2B events. These days, it’s not enough to draw a crowd to an event. You also need to ramp up and improve audience engagement to create a truly impactful event.

The Best Questions to Ask Your AV Company For An Amazing Event

helloendless

It can seem like a daunting task finding the right AV company for you. We know this so created a list of questions to ask your AV company, as well as why to ask them. These questions to ask your AV company will help you navigate through your options and make the best decision possible for your event.

5 Types of Millennials that Will Kill Your Networking Events

Eventtia

B2B matchmakingYesterday’s consumers of YouTube pranks and Instagrammable avocado toasts have become today’s executives, entrepreneurs, and high-qualified professionals. Their disruptive approaches are enabling the economy to spin the other way around, generating new value-exchange frameworks.

How to sell as persuasively as a TED speaker talks

Lara Mcculloch

Small business sales Small business tools b2b sales event planning sales fast b2b sales outbound sales sales consultant sales expert sales prospecting sales scripts sales techniques for small business

How To Boost Corporate Meeting Engagement: Be Authentic, Ask Questions, Interact

helloendless

Montreal C2 Conference Reimagines B2B Events. The three-day Montreal C2 remains to be the best template of B2B events as it continues to put the importance of connections at its core. For many, a corporate meeting is a necessary evil.

How to Calculate And Communicate The Value of Your B2B Lead Generation Event

Eventbrite

The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog. August Conference Consumer Event Management Event Marketing Event Planning Leadership / Management Marketing Membership/Association Operations / Logistics Other Owner Post Event Trade Show b2b event value Lead Generation pipeline

An Insight for Your Next B2B Event: Millennials Are Social Business Travelers

BizBash

Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while

4 Ways to Leverage Customer Advocacy at Events

Event Farm

In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for.

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Quadrant2Design® to exhibit at International Confex 2018 for the first time

Event Industry News

For the first time, exhibition stand specialists Quadrant2Design® will be exhibiting at International Confex 2018, the UK’s leading B2B exhibition for event organisers, to launch their new ‘Freedom2Exhibit®’ plan.

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How the Bizzabo Events Cloud helps organisers create more successful events

Event Industry News

Each year over $500B is spent on professional events, making events the single largest investment for most B2B marketing teams. That means that event organizers have a critically important job with many companies who rely on organizers to make large investments successful.

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EventsCase named top 2 ‘most user-friendly’ and top 5 ‘most affordable’ event management software

Event Industry News

Capterra, a leading B2B software directory accessed by millions of people every year, has honoured EventsCase with two distinctions on April 20, 2017.

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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

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Imago acquires Qualifa to support continued expansion of portfolio

Event Industry News

Delivering Unprecedented ROI & Lead Generation Value from Footfall and Data Imago Techmedia today announces that it has entered into a definitive agreement to acquire B2B lead generation company Qualifa, to add to its expanding portfolio.

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What's the Right ROI for Your Sales Event Spend? VPs of Sales Chime In

Event Farm

Seventy-seven percent of B2B marketers use in-person events as part of their content marketing strategies, and 67% of B2B marketers think that event marketing is their most effective strategy.

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3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

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15 Unique Event Venues in NYC

Event Farm

If you’re hosting a B2B event, this can be especially difficult. This list is great for those in the B2B space who are trying to think outside of the box, but it’s also ideal for those hosting consumer-facing events—keep reading to learn more.

Guest Blog – The importance of resilience in an ever-changing world

Event Industry News

Unless you’re familiar with the world of B2B experiential marketing, you may not have ever heard of Freeman. How do you keep a 90-year old company relevant in the digital age? You instil a culture of adaptability. By Freeman Vice Chair Carrie Freeman Parsons. For 90 years we’ve been the company behind the curtain, designing and building some of the world’s most beautiful brand experiences.

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Top 50 Marketing Resources

Certain

Heinz Marketing Blog is your everyday B2B sales and marketing resource for top industry insights. Thoughtfully Simple isn’t the same as most B2B event planning blogs. However, it has really awesome DIY projects that can be used for any B2B event. B2B Event Management.

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Imbibe Media Limited acquired by Reed Exhibitions

Event Industry News

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3 Possible Problems with Your Event Marketing Metrics

Event Farm

While events are the biggest spend in B2B marketing budgets , they are notorious for having the the worst data. This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy.

How to Boost Marketing Engagement During the Holidays with Targeted Outreach

Certain

You’re not alone, the myth of the B2B marketing slump during the holidays is a strong misconception, when in reality, successful B2B companies often experience a holiday spike in sales if they plan properly. Are you looking to increase marketing engagement during the winter months?

4 Ways In-Person Events Cut Through the Marketing Noise

Event Farm

For B2B marketers, the deluge of online marketing messages bombarding the average person on a daily basis reduces the impact of even our best marketing campaigns. Here are 4 ways that live events can help B2B marketers cut through the online marketing noise: 1.

Event Technology Awards Judge’s Spotlight: James Morgan

Event Industry News

James is a specialist in creating and implementing B2B brand strategy, content marketing, communication campaigns and business partnerships through digital and traditional mediums. James Morgan is the founder of Event Tech Lab; a marketing and communications incubator for Event Tech Startups.

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RIP Expo Revenue

PCMA Convene

In the B2B space there are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Five Realities of Today’s B2B Buyer. Ninety percent of B2B buyers don’t respond to cold outreach.

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15 Unique Event Venues in Miami

Event Farm

If you're hosting a B2B event, it can be especially difficult to find a venue that's professional without being bland, and one that meets all of your logisitcal requirements but still lets you think outside of the box.

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6 Characteristics of a Revenue-Generating Event

Event Farm

One of the most difficult parts any B2B event is having access to the right contextual data before, during, and after the event. This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. Why does your company host events?

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What NOT to Do When Hosting a Field Marketing Event

Event Farm

It might not seem like a big deal, but it isn't professional—and if you want invitees to trust your professional opinion during a B2B event, make sure your communications with those prospects are as professional as possible.

4 Insider Tips on How to Make Your Event Successful

Eventinterface

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

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