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What is the Most Efficient B2B Networking Format?
Eventtia
AUGUST 28, 2018
B2B matchmaking
B2B Related Topics 
B2B Buyers Have Changed, Expos Haven’t
Velvet Chainsaw
MARCH 2, 2018
The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson. B2B buying is a team sport — an average of 5.4
Trending Sources
How to Plan a B2B Event and Empower Brands to Achieve More
Eventtia
NOVEMBER 27, 2018
B2B meeting B2B matchmaking
How to Set up a Powerful B2B Networking Strategy
Eventtia
SEPTEMBER 12, 2018
B2B matchmaking networking
How to Help People to Make an Impact at Networking Events [FREE DOWNLOAD]
Eventtia
SEPTEMBER 19, 2018
B2B matchmaking networking B2B meeting
Why B2B matchmaking is the Best Networking Solution for International Trade
Eventtia
SEPTEMBER 6, 2018
B2B matchmaking networking B2B meeting
How to Make Your Networking Events Ultra-Efficient (with B2B Auto-Matchmaking)
Eventtia
DECEMBER 26, 2018
A B2B networking event is so much more than just one-on-one meetings between different professionals and brands. networking B2B meeting B2B matchmaking
What is B2B Event Marketing?
Bizzabo
MAY 23, 2018
Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. What is B2B Event Marketing?
3 simple ways to measure B2B lead generation efficiency during the event
Eventory
OCTOBER 30, 2018
What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation. To measure B2B lead generation efficiency during the event you will need specific tools. B2B leads are divided into cold, warm and hot.
How to Revitalize the Executive Networking Experience
Eventtia
DECEMBER 4, 2018
eventos de networking B2B meeting B2B matchmaking
How to Connect with Prospects at B2B Matchmaking Events
Eventtia
MARCH 8, 2018
The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. B2B matchmaking
B2B Matchmaking Software or Networking Apps: Make the Right Choice
Eventtia
FEBRUARY 22, 2018
La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. B2B matchmakingIt’s not always your fault that people don’t click during your networking events or dynamics.
Introducing The B2B Marketing Attribution Maturity Framework
BizBash
DECEMBER 29, 2017
Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch.
How to Avoid the Hassle and Run High-Quality B2B Networking Events
Eventtia
FEBRUARY 19, 2018
Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmaking
25 Innovative B2B Event Marketing Ideas
Bizzabo
MAY 14, 2018
Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. Source: B2B News Network.
5 Steps to Enhance B2B Matchmaking
SmartMeetings
OCTOBER 9, 2017
There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient.
Why You Should Stop Relying on Email for Your B2B Event Marketing
Eventbrite
OCTOBER 17, 2018
In short: your email efforts aren’t driving any registrations for your B2B event. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. You have a healthy email list — but your bounce rates are high.
How to Make People Feel Comfortable at Your B2B Networking Events
Eventtia
FEBRUARY 15, 2018
Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? La entrada How to Make People Feel Comfortable at Your B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmaking
Innovative B2B event marketing ideas
webMOBI
JUNE 19, 2018
The post Innovative B2B event marketing ideas appeared first on WebMobi. Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […].
Optimizing B2B Event Marketing
Cvent
AUGUST 8, 2018
During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. The post Optimizing B2B Event Marketing appeared first on Blog.
Master LinkedIn Advertising for B2B Events
Eventbrite
MARCH 20, 2018
The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.
Live Webinar: How to Market Your B2B Events on LinkedIn
Eventbrite
MARCH 29, 2018
Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets? Then sign up for our next community webinar where we’ll be talking about how to use LinkedIn to sell out your events. LinkedIn is the largest professional network in the world, with over 460 million users, so […].
Eventtia: Event Management Software Committed to Better B2B Networking [Review]
EventMB
FEBRUARY 23, 2017
The post Eventtia: Event Management Software Committed to Better B2B Networking [Review] by EventMB Team appeared first on [link]. Eventtia event management software is designed for those who want to have full control over their events. Here is our review. Eventtia: What Is It?
CEIR’s Latest Attendee ROI Playbook Report Analyzes Gender Nuances at B2B Exhibitions
PCMA Convene
JANUARY 14, 2019
Gender Differences and Similarities takes a look into how gender influences B2B exhibitions, how industry members navigate events, and what is most important to them.
Getting B2B Trade Show Attendees to Buy
G2Planet
JUNE 22, 2018
Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity
What Networking Science is and How to Apply it to Your Events
Eventtia
DECEMBER 11, 2018
networking B2B matchmaking B2B meetingWhen running events, networking comes as a by-default element of the attendee experience.
How to Calculate And Communicate The Value of Your B2B Lead Generation Event
Eventbrite
AUGUST 31, 2017
The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog. August Conference Consumer Event Management Event Marketing Event Planning Leadership / Management Marketing Membership/Association Operations / Logistics Other Owner Post Event Trade Show b2b event value Lead Generation pipeline
The New B2B Shopping Experience
Aventri
MAY 23, 2018
As a consumer, you’re use to researching and buying products online. All the information that you need to make your decision along with customer reviews is at your fingertips. However, when you enter the world of enterprise solutions most companies make it a long process that costs you too much of your valuable time. Purchasing enterprise solutions should be controlled by you, the consumer, and you should be able to set your own timeline for investment.
#5 | Great Partners Usually = Great B2B Events
MPG Event Marketing
NOVEMBER 10, 2017
Pretty much everything in life is better when done in the company of good ‘others’. Events are no exception. Getting the right media partners, associations and other event supporters on board is one of the most critical aspects of making your event a success and securing its long-term future.
How The Economy Is Affecting B2B Exhibitions in 2017
PCMA Convene
JUNE 1, 2017
After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We
The Psychology of Uncertainty, or How to Connect People at Events
Eventtia
JULY 17, 2018
B2B matchmaking networking
#9 | B2B Event Marketing: Measure It To Manage It
MPG Event Marketing
DECEMBER 7, 2017
One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure.
The 11 Worst B2B Networking Mistakes at Events
Converve
MARCH 22, 2017
You’re not the only person at a B2B event who is networking. A good conversation at a B2B event doesn’t help at all if you don’t make the effort to follow up. When doing B2B networking, this is not in at all. A well-developed business network helps immensely!
New Research: Men & Women Navigate B2B Exhibitions Differently
Tito Blog | An Event Blog for Organisers
MARCH 11, 2019
A distilled version of the C enter for Exhibition Industry Research Gender Differences and Similarities report was recently published by Kaylee Hultgren writing for eventmarketer.com. Links
2016 State of B2B Event Marketing Statistics [Supergraphic]
Certain
NOVEMBER 11, 2016
When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? The post 2016 State of B2B Event Marketing Statistics [Supergraphic] appeared first on Certain Inc.
#6 | Strong Brand Identity & Positioning for B2B Event Success
MPG Event Marketing
NOVEMBER 17, 2017
How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’.
How to Use Event Surveys for B2B Lead Generation
Certain
OCTOBER 27, 2016
Did you know that utilizing event surveys is a successful technique for B2B lead generation? Knowing this, you are probably wondering how you can implement event surveys for successful B2B lead generation, right?
Survey: How Important is B2B Matchmaking for Event Planners?
Converve
MARCH 9, 2017
How far have event, congress and trade show planners come implementing B2B matchmaking services at their events? How do they use such services and how important are they for the success of their events? We'd like to know a little bit more about this from you!
#5 | Great Partners Usually = Great B2B Events
MPG Event Marketing
NOVEMBER 10, 2017
Pretty much everything in life is better when done in the company of good ‘others’. Events are no exception. Getting the right media partners, associations and other event supporters on board is one of the most critical aspects of making your event a success and securing its long-term future. So, what are the key things to consider to help optimise your event through intelligent partnerships? Picking the right partners.
RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio
Event Industry News
MAY 16, 2018
Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions. The post RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio appeared first on Event Industry News.
#9 | B2B Event Marketing: Measure It To Manage It
MPG Event Marketing
DECEMBER 7, 2017
One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure.
6 B2B social media marketing tips for eventprofs
Plan Your Meetings
AUGUST 31, 2016
For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. There has been a lot of hype about B2B social media marketing.
Are You Attracting the Right Audience to Your Lead Gen Events?
Picatic by Eventbrite
DECEMBER 10, 2018
Business & Professional B2B Events Event AttendeesLive events give you an opportunity to connect with prospects in a way that can’t be done online.
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