What is the Most Efficient B2B Networking Format?

Eventtia

B2B matchmaking

B2B 117

B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Here are five evolving trends and stats in the B2B-buyer journey that are impacting expositions (with hat tip to Christopher Ryan’s post “The Evolving Journey of the B2B Buyer” on the Customer Think Blog): Ninety percent of B2B buyers don’t respond to cold outreach. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson.

B2B 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Plan a B2B Event and Empower Brands to Achieve More

Eventtia

B2B meeting B2B matchmaking

B2B 62

How to Run B2B Networking Sessions at Your Online Events

Eventtia

B2B MatchmakingReplacing in-person interaction for online interaction was always going to make it more difficult for attendees to meet and interact with each other. But at the same time, it’s also where some serious value can be added to the attendee experience.

B2B 62

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

B2B Meetings to Foster the Construction Sector of Colombia

Eventtia

B2B matchmakingInterview with Clara Inés Ferrer Orozco, Fair Director, CAMACOL Antioquia.

B2B 76

Event ROI: How B2B Marketers Measure Return on Event Spend?

Aventri

Did you know that according to Forrester Research, events are known to take up about 12% of the B2B marketing budget each year ? Events are a powerful networking tool and are crucial to driving leads for sales.

2021 52

Why B2B matchmaking is the Best Networking Solution for International Trade

Eventtia

B2B matchmaking networking B2B meeting

B2B 48

How to Help People to Make an Impact at Networking Events [FREE DOWNLOAD]

Eventtia

B2B matchmaking networking B2B meeting

2018 117

5 Free B2B Events Listing Sites that you should know

GEVME

Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com. While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Know a site that we missed out that offers free B2B event listings?

B2B 120

B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers

Event Industry News

“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020. For live events, B2B marketeers are keen on specific improvements to make them even more relevant post COVID-19.

B2B 86

[#EventTalks] Episode #4: How to Get Started with B2B Influencer Marketing for Virtual Events

Hubilo Blog

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry. We got some interesting insights from her on the topic of B2B influencer marketing campaigns and how it has affected the current scenario of our events industry with the ongoing trend of virtual events.

B2B 59

How to Make Your Networking Events Ultra-Efficient (with B2B Auto-Matchmaking)

Eventtia

A B2B networking event is so much more than just one-on-one meetings between different professionals and brands. networking B2B meeting B2B matchmaking

B2B 55

How to Use Events to Optimize Every Stage of the B2B Marketing Funnel

Aventri

B2B customer relationships are built on trust and sustainability, especially in today’s primarily service-based economy. Events have a proven track record in establishing those relationships and driving meaningful business growth.

2021 60

How the First Major B2B Trade Show So Far in 2021 Pulled It Off

PCMA Convene

When Surf Expo — the first major B2B trade show in the U.S. SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando.

2021 76

Introducing The B2B Marketing Attribution Maturity Framework

BizBash

Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch. At Bizible we often get asked, “What are the levels or phases of marketing attribution?”.

B2B 108

One Industry One Voice – #WeCreateExperiences B2B campaign successfully launches

Event Industry News

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.

B2B 89

Six Types of B2B Events You'll Want to Run

Eventtia

In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives. Different organizations have different ways of implementing their event marketing strategy. Event Planning

B2B 81

What is B2B Event Marketing?

Bizzabo

Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Event marketing continues to be a tried-and-true solution for B2B companies and it’s only continuing to grow. Given its versatility as a marketing tactic, live events can do a lot for B2B companies. What is B2B Event Marketing?

B2B 61

Innovative B2B event marketing ideas

webMOBI

The post Innovative B2B event marketing ideas appeared first on WebMobi. Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […].

B2B 55

How to Connect with Prospects at B2B Matchmaking Events

Eventtia

The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. La entrada How to Connect with Prospects at B2B Matchmaking Events aparece primero en Eventtia | Event management software. B2B matchmakingYes, you are responsible for setting up and providing a stress-free experience for your attendees.

B2B 52

B2B Matchmaking Software or Networking Apps: Make the Right Choice

Eventtia

La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. B2B matchmakingIt’s not always your fault that people don’t click during your networking events or dynamics. You’ll discover plenty of reasons why attendees fail to build meaningful relationships at events. Not finding common business ground or general personality clashes are just some of them.

B2B 58

Bauer Media’s B2B events business launches first virtual exhibition

Event Industry News

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition.

B2B 78

Eventtia: Event Management Software Committed to Better B2B Networking [Review]

EventMB

The post Eventtia: Event Management Software Committed to Better B2B Networking [Review] by EventMB Team appeared first on [link]. Eventtia event management software is designed for those who want to have full control over their events. Here is our review. Eventtia: What Is It?

B2B 112

How to Build a Hub of Influence at Networking Events

Eventtia

networking B2B meeting B2B matchmaking

2018 55

3 simple ways to measure B2B lead generation efficiency during the event

Eventory

What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation. To measure B2B lead generation efficiency during the event you will need specific tools. Below we highlighted three extremely effective ways to measure the generation of B2B leads during the event. Also, you can use it in B2B relations with partner companies and other exhibitors. B2B leads are divided into cold, warm and hot.

B2B 117

Master LinkedIn Advertising for B2B Events

Eventbrite

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Why You Should Stop Relying on Email for Your B2B Event Marketing

Eventbrite

In short: your email efforts aren’t driving any registrations for your B2B event. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. Class, Training or Workshop Conference Content / Production Event Marketing Event Promotion Marketing Membership/Association October b2b event promotion email marketing LinkedIn linkedin promotionYou have a healthy email list — but your bounce rates are high.

B2B 83

5 Steps to Enhance B2B Matchmaking

SmartMeetings

There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient. By using the right B2B matchmaking tools, you can ask your guests (when registering to attend the event) to specify their networking preferences and interests.

B2B 43

How to Avoid the Hassle and Run High-Quality B2B Networking Events

Eventtia

Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmakingI feel you, friend, and I don’t envy you. And if it’s not your case, the hassle can feel downright torturous. But either way, you still have to put on a good face and do everything you can to […].

B2B 58

How to Make People Feel Comfortable at Your B2B Networking Events

Eventtia

Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? La entrada How to Make People Feel Comfortable at Your B2B Networking Events aparece primero en Eventtia | Event management software. B2B matchmakingAs wonderful as that sounds, in reality, that’s just not possible. There are certain factors that will make your guests feel awkward or unsafe when interacting with other attendees.

B2B 55

How to Revitalize the Executive Networking Experience

Eventtia

eventos de networking B2B meeting B2B matchmaking

2018 60

Live Webinar: How to Market Your B2B Events on LinkedIn

Eventbrite

Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets? Then sign up for our next community webinar where we’ll be talking about how to use LinkedIn to sell out your events. LinkedIn is the largest professional network in the world, with over 460 million users, so […].

B2B 99

The Mindset Behind a B2B Event Strategy for 2019 and 2020

Eventtia

We've looked at some of his predicted trends for marketers in 2019 and analyzed how they can apply to B2B events. Gary Vaynerchuk’s marketing trends are some of the most viewed content on the web. Event Planning

2019 76

Winning B2B Event Strategies for 2020 and beyond

Explara

According to AdStage, in 2018 some 68% of B2B marketers used in-person events for lead generation initiatives. The post Winning B2B Event Strategies for 2020 and beyond appeared first on Explara Blog. This number is only continuing to rise, particularly as marketers place priority on lead quality over quantity. Also, there are some fundamental reasons maintaining a presence at events is great for B2Bs: exposure, brand awareness, and lead generation. […].

B2B 47

Practical Advice on How to Make Your B2B Event Memorable

Eventtia

CareerCast.com recently ranked event planning as the 6th most stressful job in its 2019 survey. The task required to pull off an event successfully are a tough and demanding job, even for the most seasoned event marketer. Event Planning

B2B 81

Design a Unique Networking Experience with Your Event Mobile App

Eventtia

B2B matchmaking

2019 48

How to Calculate And Communicate The Value of Your B2B Lead Generation Event

Eventbrite

The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog. August Conference Consumer Event Management Event Marketing Event Planning Leadership / Management Marketing Membership/Association Operations / Logistics Other Owner Post Event Trade Show b2b event value Lead Generation pipeline

B2B 83

Tarsus Group celebrates a return to live B2B events in China

Event Industry News

Tarsus, the global B2B media group, has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business where it is one of the largest exhibition organisers in operation.

B2B 83

Optimizing B2B Event Marketing

Cvent

During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. The post Optimizing B2B Event Marketing appeared first on Blog. Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018.

B2B 37