What is the Most Efficient B2B Networking Format?
Eventtia
AUGUST 28, 2018
B2B matchmaking
B2B Related Topics 
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B2B Buyers Have Changed, Expos Haven’t
Velvet Chainsaw
MARCH 2, 2018
The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Here are five evolving trends and stats in the B2B-buyer journey that are impacting expositions (with hat tip to Christopher Ryan’s post “The Evolving Journey of the B2B Buyer” on the Customer Think Blog): Ninety percent of B2B buyers don’t respond to cold outreach. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson.
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How to Plan a B2B Event and Empower Brands to Achieve More
Eventtia
NOVEMBER 27, 2018
B2B meeting B2B matchmaking
ROAR B2B acquires Environment Media Group Ltd
Event Industry News
SEPTEMBER 1, 2021
ROAR B2B, the events and media group, today announced it has completed the acquisition of Environment Media Group Ltd, the UK’s leading specialist media and events business focused on the waste management and environment sector, for an undisclosed sum.
A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
B2B companies and customer journey analytics: Show me the money!
Management Events
APRIL 4, 2022
In B2B, half or more of all marketing spend is misaligned. The stakes are high in B2B. Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers.
How to Set up a Powerful B2B Networking Strategy
Eventtia
SEPTEMBER 12, 2018
B2B matchmaking networking
Gerd Leonhard: The B2B Potential of the Metaverse
Management Events
AUGUST 1, 2022
It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships.
How to Help People to Make an Impact at Networking Events [FREE DOWNLOAD]
Eventtia
SEPTEMBER 19, 2018
B2B matchmaking networking B2B meeting
Why B2B matchmaking is the Best Networking Solution for International Trade
Eventtia
SEPTEMBER 6, 2018
B2B matchmaking networking B2B meeting
CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy
Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads
Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.
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How to Run B2B Networking Sessions at Your Online Events
Eventtia
DECEMBER 24, 2020
B2B MatchmakingReplacing in-person interaction for online interaction was always going to make it more difficult for attendees to meet and interact with each other. But at the same time, it’s also where some serious value can be added to the attendee experience.
B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers
Event Industry News
JULY 2, 2020
“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. B2B events spend in Q2 2020 is down 80% vs. Q2 2019.
Event ROI: How B2B Marketers Measure Return on Event Spend?
Aventri
FEBRUARY 25, 2021
Did you know that according to Forrester Research, events are known to take up about 12% of the B2B marketing budget each year ? Events are a powerful networking tool and are crucial to driving leads for sales.
Glastonbury-style’ B2B trade event for the talent acquisition industry ‘RecFest’ hailed as a huge success
Event Industry News
JULY 28, 2022
RecFest, the UK’s only B2B festival for the talent acquisition industry returned to celebrate its sector, with the sold-out event featuring 10 stages which played host to over 100 game-changing speakers from both inside and outside the talent acquisition industry.
Download 7 Exceptional Event Email Templates for Driving Attendee Engagement
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Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!
Massive fundamental shift in B2B event marketing
eventplanner
APRIL 3, 2022
B2B events are undergoing a fundamental 'shift', writes the leading business magazine Forbes. Forbes makes the comparison with online advertising in the early 2000s
How to Make Your Networking Events Ultra-Efficient (with B2B Auto-Matchmaking)
Eventtia
DECEMBER 26, 2018
A B2B networking event is so much more than just one-on-one meetings between different professionals and brands. networking B2B meeting B2B matchmaking
[#EventTalks] Episode #4: How to Get Started with B2B Influencer Marketing for Virtual Events
Hubilo Blog
JUNE 29, 2020
B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.
Ace of M.I.C.E: Going Hybrid and Running an Impactful B2B Event
Eventtia
JUNE 30, 2022
Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. Let us give you a small context of what this event is about and who the organizers are.
The Key to Effective b2b Matchmaking Events
b2match
MARCH 10, 2021
When surveyed, 91% of event organizers measure the success of their events on attendee satisfaction. EventMB ) Now imagine creating the following scenario in your next event to exponentially increase your attendee’s satisfaction. Product News
Virtual events : One of the best B2B marketing strategies ?
Nunify
DECEMBER 8, 2021
So can virtual events become an essential part of your B2B Marketing strategies ? The same report suggests that a mix of ‘virtual’ and ‘in-person’ events will become the new normal for B2B marketing events in the next two years. Understanding B2B Event Marketing.
How to Use Events to Optimize Every Stage of the B2B Marketing Funnel
Aventri
FEBRUARY 16, 2021
B2B customer relationships are built on trust and sustainability, especially in today’s primarily service-based economy. Events have a proven track record in establishing those relationships and driving meaningful business growth.
Six Types of B2B Events You'll Want to Run
Eventtia
MAY 7, 2019
In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives. Different organizations have different ways of implementing their event marketing strategy. Event Planning
RecFest returns: The ‘Glastonbury-style’ B2B trade event for the talent acquisition industry heads to Knebworth next week
Event Industry News
JUNE 29, 2022
RecFest, the world’s largest and UK’s only B2B festival for the talent acquisition industry returns to celebrate its sector next week on July 7, 2022 at new home, Knebworth House.
Tips to Boost b2b Networking for Virtual Events
b2match
FEBRUARY 24, 2021
Virtual events aren’t just about pushing content at attendees, they are also about connecting people with one another. Business opportunities are constantly being sought after at events. As the event organizer, it’s up to you to offer up those chances. Event Tips
How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)
SpotMe Blog
JUNE 2, 2021
All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads? Check out The B2B Marketers Cliff Notes to B2B Demand Generation .
How to Connect with Prospects at B2B Matchmaking Events
Eventtia
MARCH 8, 2018
The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. La entrada How to Connect with Prospects at B2B Matchmaking Events aparece primero en Eventtia | Event management software. B2B matchmakingYes, you are responsible for setting up and providing a stress-free experience for your attendees.
Innovative B2B event marketing ideas
webMOBI
JUNE 19, 2018
The post Innovative B2B event marketing ideas appeared first on WebMobi. Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […].
B2B Matchmaking Software or Networking Apps: Make the Right Choice
Eventtia
FEBRUARY 22, 2018
La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. B2B matchmakingIt’s not always your fault that people don’t click during your networking events or dynamics. You’ll discover plenty of reasons why attendees fail to build meaningful relationships at events. Not finding common business ground or general personality clashes are just some of them.
One Industry One Voice – #WeCreateExperiences B2B campaign successfully launches
Event Industry News
DECEMBER 17, 2020
One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.
5 Steps to Enhance B2B Matchmaking
SmartMeetings
OCTOBER 9, 2017
There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient. By using the right B2B matchmaking tools, you can ask your guests (when registering to attend the event) to specify their networking preferences and interests.
5 Free B2B Events Listing Sites that you should know
GEVME
SEPTEMBER 6, 2019
Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com. While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Know a site that we missed out that offers free B2B event listings?
What is B2B Event Marketing?
Bizzabo
MAY 23, 2018
Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Event marketing continues to be a tried-and-true solution for B2B companies and it’s only continuing to grow. Given its versatility as a marketing tactic, live events can do a lot for B2B companies. What is B2B Event Marketing?
Bauer Media’s B2B events business launches first virtual exhibition
Event Industry News
NOVEMBER 17, 2020
Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition.
Amplify and Wonder forge partnership to reimagine and redefine the world of B2B experience
Event Industry News
NOVEMBER 17, 2021
The partnership sees Amplify back Wonder by becoming majority shareholders, re-enforcing both agencies’ ongoing commitment to the B2B experience, supporting and boosting Wonder’s leadership and innovation as B2B experiences continue to evolve post-pandemic.
How to Build a Hub of Influence at Networking Events
Eventtia
DECEMBER 19, 2018
networking B2B meeting B2B matchmaking
3 simple ways to measure B2B lead generation efficiency during the event
Eventory
OCTOBER 30, 2018
What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation. To measure B2B lead generation efficiency during the event you will need specific tools. Below we highlighted three extremely effective ways to measure the generation of B2B leads during the event. Also, you can use it in B2B relations with partner companies and other exhibitors. B2B leads are divided into cold, warm and hot.
Master LinkedIn Advertising for B2B Events
Eventbrite UK
MARCH 20, 2018
The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.
What Defines a Successful b2b Matchmaking Event and How to Deliver It
b2match
JUNE 16, 2021
When surveyed, 91% of event organizers measure the success of their events based on attendee satisfaction. EventMB ). So we decided to create a use case not from the event organizer’s perspective, but from an attendee point of view.
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