Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Social media is forever evolving. Short-form content will remain popular With apps like TikTok and features like Instagram Reels and YouTube Shorts, short-form video content has taken social media by storm. Now, we can harness technology.

Social Media 52

Social Media 2023 2013 2022 52

Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide. The videos released across social media channels and www.wecreateexperiences.co.uk

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B2B B2C Social Media 2021 138

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

B2B 52

B2B Marketing Social Media Technology 52

Event Industry News

MAY 28, 2020

Managing social media campaigns for mega-events such as Cisco Live, we discuss her favourite social media tools and tactics. Lots to learn from this edition including, how to measure social post success, how to best focus your efforts and how social media for events could look in the future.

Social Media 76

Social Media B2B Management Events 76

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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B2B Social Media Marketing Events 130

CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

Social Media 66

Social Media Marketing B2B Advertising 66

Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

B2B 52

B2B B2C Social Media Meetings 52

Plan Your Meetings

MARCH 8, 2018

The organic distribution of social media post, especially by brands, has plummeted. No social media platform remains static. The post B2B social media algorithm woes and changes ahead appeared first on Plan Your Meetings @ Meeting Professionals International. It’s no secret. CC) Esther Vargas.

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Social Media B2B Meetings Management 41

Management Events

NOVEMBER 9, 2022

Here are four reasons why customer trust is essential in B2B sales: 1. This is because information is readily available at their fingertips – through your website, ads, social media pages, eBooks, reports, and more. As the B2B sales cycle is long, you need to have as many touchpoints as possible with prospects.

B2B 52

B2B Social Media 2020 Marketing 52

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

B2B 71

B2B Speakers Events Education 71

Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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B2B Trade Shows Social Media Events 52

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? Just like Facebook, Twitter, Instagram and all the other social media platforms, LinkedIn has also now become something more than a platform for building a professional network. . The Need for Influencer Marketing.

Social Media 80

Social Media Marketing B2B Education 80

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Is it just getting an influencer on board to promote your products on social media? We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.

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B2B Marketing B2C Social Media 81

Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

Social Media 41

Social Media B2B Speakers Education 41

Smart Meetings

JANUARY 4, 2024

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. For B2B audiences, thought leadership pieces posted on LinkedIn can help drive meaningful engagement before, during and after an event.

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Marketing Social Media Advertising B2B 105

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Use this free worksheet to find out now.

Social Media 60

Social Media B2B B2C Advertising 60

webMOBI

JUNE 19, 2018

That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […]. The post Innovative B2B event marketing ideas appeared first on WebMobi.

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B2B Event Marketing Marketing Social Media 63

Velvet Chainsaw

OCTOBER 12, 2018

Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. Blogs Still A Top Platform For Content.

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Management Events

AUGUST 1, 2022

It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships. million app downloads and 153 social media impressions. Use Virtuality to Enhance Connections.

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B2B 2026 Technology Social Media 52

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority.

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B2B Social Media Event Marketing Marketing 307

Eventmobi

SEPTEMBER 8, 2023

B2B Marketing Exchange B2B Marketing Exchange is a hub for the latest tactics in B2B marketing. What we like: Effective use of video content Easy access to session recordings Integration of social media Takeaway: The power of integrating multimedia and social media for effective event marketing.

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Social Media Speakers B2B Tech 195

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Consider including your booth number, social media handles, and a special show promo code inside each bag.

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Trade Shows 2024 B2B Sponsorships 221

SmartMeetings

FEBRUARY 26, 2024

Social Media Advertising Testing posts and graphics can help marketers gauge audience response and help determine the best-performing content for ad spend. Content Marketing A recent survey found that 93% of B2B marketers have a content marketing strategy or are planning to have one in the next 12 months.

Event Marketing 56

Event Marketing Marketing Social Media Advertising 56

Plan Your Meetings

AUGUST 27, 2018

All the cool kids jump ship from a social media platform once it gets too mainstream or too corporatized. RELATED STORY: 6 tools to extend the life of social media content. Possible benefit: You just may be viewed as being on the bleeding edge of the most recent social media evolution…no too bad, eh?

Social Media 28

Social Media B2B Tech Marketing 28

Event Industry News

MAY 16, 2018

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

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B2B Social Media 2017 Technology 63

Eventbase

MAY 2, 2019

For B2B organizations, live events are also among the top three sources of leads alongside search and email. To maximize impact, you can increase your reach digitally by using social media at events to create Instagram-worthy moments for your attendees to share.

Social Media 40

Social Media 2019 Trade Shows B2B 40

Management Events

OCTOBER 2, 2023

However, sales professionals can’t only rely on ABC in today’s increasingly competitive B2B sales landscape. B2B Customers are Smarter Today’s B2B customers are less susceptible to sales gimmicks and empty promises. This approach will only spell disaster with well-informed B2B customers. Here are three reasons why: 1.

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B2B Social Media Technology Events 52

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Social Media Marketing.

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Event Industry News

NOVEMBER 23, 2020

The #WeCreateExperiences B2B campaign is to kick-off on 7 December, and those behind it are calling on the industry’s support across social media to ensure the key messages of education, inspiration and reassurance are amplified.

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Social Media B2B 2021 Education 104

Planning Pod

MARCH 28, 2024

Social media insights: Utilize built-in analytics from platforms like Facebook and Instagram to gain insights into your follower demographics and engagement levels. Competitor analysis: Observe where your competitors are targeting their audience through social media messaging and ad placements.

Advertising 88

Advertising B2B Social Media Marketing 88

Nunify

JANUARY 4, 2022

73% of B2B marketers say events are best for customer engagement. 7 in 10 B2B Marketing professionals learn during pandemic tech tools for collaboration. Other top skills were Presenting in virtual event (57%), Remote coaching (28%) , Social media (23%) – ( MarketingCharts ). Event Professional’s Outlook.

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Event Marketing Marketing 2021 2022 124

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media B2B Tech Marketing 176

Management Events

JULY 14, 2022

You must have heard the term “social selling” before. We’ll get into why it’s so popular a little later, but first, let’s understand social selling vs social media marketing or advertising. What is social selling? Social Selling Index (SSI). billion social media users, that’s a 10.1%

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Social Media B2B B2C 2014 52

Prestige Events Magazine

FEBRUARY 6, 2024

On board for this one are DJ Koze, Kerri Chandler b2b DJ Tennis, Mall Grab b2b salute, Dan Shake, Tash LC and more. Follow @DRUMSHEDS on social media and visit drumshedslondon.com for more information on the program of events.

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B2B 2024 Social Media 2020 105

EventBank Insights

JANUARY 6, 2020

In B2B marketing, personal interactions will continue to be important. As a professional in the Media Data industry, I foresee more and more marketers relying not only on data but also on Actionable Insights. Niche Social Platforms Going Strong. Wence Wenceslao, Digital Hub Lead, Unilever Philippines.

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2020 Marketing Social Media B2B 139

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.”

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Contracts B2C Social Media B2B 111