4 Reasons to Invest in B2B Lead Generation Tools

B2B marketers need to update their strategies to find new leads considering the increased competition and changing customer habits. They also face a number of challenges, with 43% of B2B marketers having difficulty collecting quality data (MarketingProfs), affecting lead generation efforts.

If you have exhausted all marketing tactics to find high-quality leads, it’s time to invest in a B2B lead generation tool like ME Matchmaking. Here are four reasons why:

1. SAVE TIME AND COST FINDING PROSPECTS

60% of B2B marketers report wasted time and resources from unsuccessful lead generation campaigns (MarketingProfs). ME Matchmaking can help save valuable time in the initial phase of finding leads.

• This leaves the sales team more time to focus on the important stuff – pitching the product and following up with prospects.
• Sales professionals only spend 34% of their time on actual selling (HubSpot).
• The rest of their time is taken up by research, writing emails, updating data, and scheduling client calls.

2. IMPROVE THE LEAD QUALIFICATION PROCESS

47% of B2B marketers cite lead quality as one of the main challenges among sales professionals (MarketingProfs). Generating a targeted list of B2B leads manually is time-consuming and prone to error. The same goes for the shortcut of buying leads or databases.

• They may have outdated or incorrect information on job titles, company size, and email addresses, among others.
• ME Matchmaking can help you reach the right decision-makers who are experiencing pain points your product can solve.
• The prospects are tailored to your organization’s target group and buyer persona.

3. BUILD LONG-LASTING RELATIONSHIPS WITH PROSPECTS

ME Matchmaking offers meeting packages that allow sales professionals to have virtual meetings with new prospects throughout the year.

• The meeting details and information on prospects can all be accessed on the ME Matchmaking platform.
• The ME Matchmaking platform can help B2B marketers overcome the challenges of tracking offline conversions (31%) and improving ROI (31%) [Ruler Analytics].
• Sales professionals can also create more touchpoints with prospects and share important updates, bringing them one step closer to closing a deal.

The ME Matchmaking meeting packages provide opportunities for sales professionals to network with decision-makers at in-person events and casual social gatherings.

4. INCREASE BRAND VISIBILITY AT VIRTUAL AND IN-PERSON EVENTS

Reach thousands of European decision-makers via online and offline branding opportunities offered by ME Matchmaking.

Online

• Via the Aurora Live Network Platform
• At virtual insights sessions
• In monthly Aurora Live Member Newsletters going out to over 7,000 C-level decision-makers

Offline

• At ME Flagship Events, get branding opportunities and access to our in-person events connecting hundreds of top CxOs in the region.
• Join our exclusive social gatherings to connect with prospective clients and expand your network in a more casual setting.