Massive fundamental shift in B2B event marketing
eventplanner
APRIL 3, 2022
B2B events are undergoing a fundamental 'shift', writes the leading business magazine Forbes. Forbes makes the comparison with online advertising in the early 2000s.
Why You Should Stop Relying on Email for Your B2B Event Marketing
Eventbrite UK
OCTOBER 17, 2018
In short: your email efforts aren’t driving any registrations for your B2B event. The LinkedIn marketing team […]. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog.
B2B 
94
94 Join 52,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
What is B2B Event Marketing?
Bizzabo
MAY 23, 2018
Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Given its versatility as a marketing tactic, live events can do a lot for B2B companies.
B2B 54
54 
B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers
Event Industry News
JULY 2, 2020
“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. During the initial recovery phase, events spend will be down c.50% 50% vs. pre-crisis levels.
B2B 142
142 
Download 7 Exceptional Event Email Templates for Driving Attendee Engagement
Advertisement
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.
Event Marketing Strategy: The Best Recipe For Event Success
Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Event Marketing 139
139 
Transition: How working in B2B events has evolved
Event Industry News
MARCH 8, 2024
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
B2B 111
111 
Innovative B2B event marketing ideas
webMOBI
JUNE 19, 2018
The post Innovative B2B event marketing ideas appeared first on WebMobi. That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […].
B2B 63
63 
Event Marketing Strategies and Ideas: The 2023 Guide
Eventtia
JANUARY 2, 2023
In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Event Marketing 113
113 
Digital Event Marketing Strategies: Start Strong; Finish First
SmartMeetings
FEBRUARY 26, 2024
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.
How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)
SpotMe Blog
JUNE 2, 2021
All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms.
B2B 130
130 
Job opportunity: Senior Marketing Executive / Marketing Manager (B2B events)
Event Industry News
FEBRUARY 17, 2023
We are looking for Event Marketers with varied experience to join a leading B2B Conference Company who deliver high quality conferences all over the world. This role will be working on […]
B2B 57
57 
How the Metaverse Will Impact Event Marketing and Sponsorships
GEVME
MARCH 24, 2022
That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.
Sponsorships 156
156 
ROAR B2B launches Environmental Services & Solutions Expo at NEC
Event Industry News
MAY 16, 2023
ROAR B2B is pleased to announce the launch of the Environmental Services & Solutions Expo (ESS) accompanied by the unveiling of the comprehensive National Environmental Services Survey.
B2B 57
57 
Optimizing B2B Event Marketing
Cvent: Event Marketing
AUGUST 8, 2018
Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.
B2B 42
42 
CEIR contracts with Oxford Economics, Tourism Economics Division for monitoring and forecasting B2B exhibition performance
Event Industry News
SEPTEMBER 28, 2023
business-to-business (B2B) exhibition performance. CEIR is the go-to resource for market-level performance data on the […] The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research.
B2B 62
62 
Master LinkedIn Advertising for B2B Events
Eventbrite UK
MARCH 20, 2018
This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.
Advertising 108
108 
7 Questions to Ask Yourself When Purchasing Event Marketing Software
Event Farm
OCTOBER 5, 2016
Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. Is your event B2B or B2C? Download our free eBook, Which Event Marketing Software Platform is Right for Me?
Event Marketing 192
192 
Six Types of B2B Events You'll Want to Run
Eventtia
MAY 7, 2019
Different organizations have different ways of implementing their event marketing strategy. In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives.
B2B 97
97 
Must Know Virtual Event Statistics For Your Event Marketing strategy
Nunify
JANUARY 4, 2022
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook. Bizzabo , 2020).
Event Marketing 124
124 
4 Forces Shaping Event Marketing in 2020
atEvent
JANUARY 22, 2020
But with bigger investments comes the need for smarter marketing. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality.
2020 138
138 
SpotMe announces their new solution for webinars, completing their end-to-end B2B event marketing platform
Event Industry News
SEPTEMBER 22, 2021
SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. This new solution will allow B2B marketers to deliver stunning webinar experiences to their customers, and boost ROI and growth. .
B2B 59
59 
Event marketing strategies for tough economic times (UPDATED)
Plan Your Meetings
AUGUST 7, 2018
Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.
Event Marketing 176
176 
#9 | B2B Event Marketing: Measure It To Manage It
MPG Event Marketing
DECEMBER 7, 2017
One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Reporting strengthens a marketer’s hand.
4 Event-Marketing Trends to Try Now
PCMA Convene
JANUARY 30, 2020
Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Photo Credit Adobe Stock/SFIO CRACHO). 1 Performance Modeling.
Event Marketing 112
112 #9 | B2B Event Marketing: Measure It To Manage It
MPG Event Marketing
DECEMBER 7, 2017
One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Reporting strengthens a marketer’s hand.
Deliver Sales Quality Event Leads with These 5 Pre-Event Tips
Attendease
JANUARY 13, 2020
According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority.
B2B 307
307 
The best event marketing campaigns
Eventory
APRIL 5, 2018
With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.
Event Marketing 113
113 
Top 20 Unique Swag Ideas From Twitter For 2018
Picatic by Eventbrite
JUNE 6, 2018
In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I love freebies and the feeling […].
2018 285
285 
2016 State of B2B Event Marketing Statistics [Supergraphic]
Certain
NOVEMBER 11, 2016
Arming Yourself with Event Marketing Best Practices. When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? Do you have a fully optimized event registration landing page ?
B2B 37
37 
How to Calculate And Communicate The Value of Your B2B Lead Generation Event
Eventbrite UK
AUGUST 31, 2017
Calculating and presenting the value of your lead generation event allows you to build a solid pipeline for sales as well as kudos within your organisation. The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog.
B2B 95
95 How to Measure Event Marketing Performance and ROI
Marketo Events
FEBRUARY 8, 2019
According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Event Marketing 167
167 
Jockey Club Venues London Region re-appoints davies tanner for B2B communications brief
Event Industry News
JANUARY 31, 2020
The Jockey Club Venues London Region has re-appointed UK-based business events, travel and tourism communication specialists, davies tanner, as its retained agency for a wide ranging B2B communications brief.
B2B 67
67 
Introducing SpotMe for Marketo Engage
SpotMe Blog
AUGUST 20, 2021
SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.
B2B 130
130 
Momencio
Event Industry News
APRIL 3, 2023
Universal Lead Retrieval System That Turns Your Trade Show Leads Into Sales momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using […] (..)
Trade Shows 78
78 
6 Ways You Can Digitize Your B2B Communications For An Engaging Post-Trade Show Experience
Momencio
APRIL 19, 2018
The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on average, in the United States.
Trade Shows 52
52 RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio
Event Industry News
MAY 16, 2018
Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.
B2B 63
63 
5 Steps to Enhance B2B Matchmaking
SmartMeetings
OCTOBER 9, 2017
There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. When attending events, your guests may feel uncomfortable talking to strangers. They also aren’t always able to find relevant connections. Here’s how.
B2B 41
41 
6 B2B social media marketing tips for eventprofs
Plan Your Meetings
AUGUST 31, 2016
For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?
Social Media 71
71 
The Best Event Marketing at Dreamforce 2017
Event Geek
NOVEMBER 20, 2017
Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment.
2017 113
113 
SpotMe launches Express, a new solution for webinars
SpotMe Blog
SEPTEMBER 21, 2021
SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. SpotMe Express is browser-based.
B2B 130
130 #4 | The Big (Strategic) Issue: Your Event Marketing Database
MPG Event Marketing
NOVEMBER 2, 2017
In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.
Enterprise Event Marketing: The Definitive Guide
Bizzabo
MAY 25, 2018
In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).
Raccoon Media Group unveils inaugural Allergy & Free From Business Event in conjunction with Allergy & Free From Show
Event Industry News
MARCH 5, 2024
Raccoon Media Group has announced the latest addition to its rapidly expanding portfolio with the launch of its first B2B conference – the Allergy & Free From Business Event, scheduled to debut alongside the highly anticipated Allergy & Free From Show at Olympia, London, in June 2024.
2024 67
67 
Let's personalize your content