PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.

Social Media 101

Social Media B2B Advertising Events 101

Picatic by Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 369

Social Media Marketing Event Marketing Events 369

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 202

Trade Shows Social Media Retail Marketing 202

Prestige Events Magazine

DECEMBER 10, 2024

Be sure to follow along on social media, @fastforward15uk, for updates and when the time comes, event highlights. Ticket sales and nominations will be opening shortly. For enquiries on sponsorship, please contact current mentees Ivanira Morgado and Joanna Crosby: hello@fastforward15.co.uk.

Sponsorships 263

Sponsorships 2025 Social Media Hospitality 263

Prestige Events Magazine

NOVEMBER 25, 2024

For more information about The Wesley and to book a room visit, www.thewesley.co.uk/ and for regular updates follow The Wesley on social media.

Hotels 264

Hotels Food and Beverage Sustainability Social Media 264

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Event Marketer

OCTOBER 24, 2024

Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.” Still, Walmart leveraged its local stores’ social media pages, as well as the national Walmart handle, to spread the word about the tour stops, and the brand partnered with influencers and talent to share about the event.

Fashion 294

Fashion Apparel Social Media Marketing 294

Prestige Events Magazine

OCTOBER 29, 2024

Yet, the events industry has been slow to adapt, often failing to engage audiences on a deeper, individual level,” said Toby Lewis, CEO of Live Group and founder of Envoku , “Envoku is our answer, we are finally delivering on a promise made ten years ago for personalisation, to communicate with understanding and empathy.

2025 264

2025 Social Media Sustainability Management 264

Event Industry News

MAY 2, 2025

Vividink has promoted Bethany Smith to Head of Social Media, recognising her expertise in managing fast-evolving digital channels for the agency’s event sector clients. Since joining the agency in 2021, Bethany has delivered across multiple PR campaigns while increasingly specialising in social media strategy and execution.

Social Media 52

Social Media 2021 Management Events 52

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry. Move Over, Kim Kardashian.

B2C 370

B2C Social Media B2B Advertising 370

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing.

Fashion 272

Fashion Banking Social Media Marketing 272

Event Marketer

OCTOBER 31, 2024

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312

Marketing Social Media Travel Transportation 312

Event Marketer

DECEMBER 5, 2024

Cheetos, Thrillist, The Escape Game and influencers shared content on their social media channels to promote the experience and drum up excitement for not only the Brooklyn event, but also a complementary digital escape room.

Social Media 278

Social Media Marketing Event Marketing Events 278

Conferences that Work

FEBRUARY 17, 2025

Major social media networks have become saturated with advertisements, data mining, and algorithmic controls that hinder authentic engagement. The corporate-owned platforms we rely on for professional and personal communities are increasingly failing to meet our needs.

Social Media 156

Social Media Advertising Conference Events 156

Planning Pod

JANUARY 27, 2025

Social media engagement When it comes to social media , don’t just broadcast your message into the void! Keep a close eye on email open rates, click-through rates, website visits, social media engagement, and ultimately, conversion rates.

Social Media 131

Social Media Advertising Management Events 131

Event Marketer

FEBRUARY 6, 2025

Media works really hard for us, but at the end of the day, it is about building those emotional connections with consumers, getting out there, getting them to taste our liquid and see that gin is actually a very versatile spirit. The Tiny Tini has been a hit with both in-person attendees and consumers who follow along on social media.

Travel 259

Travel Social Media Fashion 2025 259

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

2024 306

2024 Food and Beverage Social Media Entertainment 306

Event Marketer

DECEMBER 23, 2024

In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Eventmobi

JANUARY 7, 2025

Plan a Strategic Email Schedule You likely already have a content calendar determining when youll post on social media and otherwise communicate with your audience leading up to your event. In this guide, well review how to harness email marketing leading up to your event.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

MARCH 31, 2025

Apple posted the spectacle across its social media channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan. 14, just ahead of the season-two premiere.

2027 253

2027 Retail Social Media Marketing 253

Smart Meetings

MARCH 7, 2025

Hotels can use this playful style to make emails, social media posts, and ads feel personal and exciting. Here are some examples of what this could look like: Email Subject Lines: Hot Tub + Happy Hour = The Weekend You Deserve Social Media Posts: You + ocean views + bottomless mimosas? Text your squad.

Marketing 130

Marketing Social Media Hotels Travel 130

Event Marketer

NOVEMBER 25, 2024

See Olivia Benson Plaza in Action: Hone Your Social Listening Strategy To deliver fans exactly what they want, NBC listens to them very closely. Not only does the brand directly ask fans IRL and online what they’d like to see more of at events, it mines social media comments to determine the top requests. “We’re

Apparel 264

Apparel Social Media Sports Events 264

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. Social media metrics can offer valuable information about your event’s broader impact. Metrics like likes, shares, and comments on social media platforms can offer a tangible measure of this impact.

Social Media 396

Social Media Financial Sponsorships Events 396

Picatic by Eventbrite

OCTOBER 13, 2021

Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages. Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand.

Marketing 368

Marketing Social Media Event Marketing Events 368

Attendease

OCTOBER 1, 2024

Learn What’s Working (& What’s Not) During an event, you can track metrics like attendance, participation levels, complaints, social media reach, and average spending to get an idea of what is working—and what needs to be improved.

Social Media 369

Social Media Financial Trade Shows Events 369

Attendease

SEPTEMBER 6, 2023

Use Social Media Wisely Social media platforms like LinkedIn, Twitter, Instagram and Facebook allow you to distribute organic, promotional content, along with targeted sponsored posts and advertisements to your ideal audience and demographics. Your website is the first point of call for many attendees.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Event Marketer

MAY 2, 2025

The winners walked away with cool social media content, a feeling of reconnecting with their inner child, and of course, serious admiration for Geminis powers.

Trade Shows 275

Trade Shows Tech Event Apps Fashion 275

Attendease

AUGUST 6, 2024

Step 7: Spread the word on social media Social media is a powerful tool for spreading the word about your event, as it allows you to reach a wide audience, engage with your existing supporters, and attract new potential attendees. Check out these s trategies to increase event sponsorship and find more sponsors.

Social Media 370

Social Media Sponsorships Retail Venues 370

Attendease

MARCH 5, 2024

You can also easily share these blog posts via email or social media for even more engagement opportunities. Sponsorship benefits often include event naming rights, inclusion in marketing materials, and social media shoutouts before, during, and after the event. Details about becoming a corporate sponsor.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

JANUARY 13, 2025

Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. Duo showed up in a Brat t-shirt, a reference to Charli XCXs album, which was also bright green, and was ultimately thrown out of the stadium, inciting all kinds of social media coverage.

Sponsorships 130

Sponsorships Retail Social Media Marketing 130

Eventmobi

MARCH 19, 2025

For instance, you might promote the event via social media, email, direct mail, flyers, and more. After speaking to the media and sending personalized event invitations, plan several touchpoints to remind supporters about the event and generate excitement in the weeks leading up to it.

Social Media 195

Social Media Events Speakers Marketing 195

Smart Meetings

MARCH 18, 2025

With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Leveraging Social Media Social media platforms like Facebook, Instagram, and LinkedIn have become powerful tools for hotels to engage with potential guests.

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Smart Meetings

JANUARY 14, 2025

The San Diego Tourism Authority works closely with local authorities to stay updated on local fire conditions and shares any potential impacts to travelers via social media and on this website. San Diego, located 120 miles south, has been unaffected by the ongoing wildfires, and air quality here remains good.

Meetings 245

Meetings 2025 Tourism Hotels 245

Attendease

FEBRUARY 28, 2022

In the weeks prior to your product launch, run countdown campaigns across your brand’s social media channels. This can include CTAs for consumers to sign up for email alerts, teaser videos, and social media-specific presales. Examples of this would be influencers, media, and industry experts. Conclusion.

Social Media 370

Social Media Retail Automotive 2021 370