Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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5 Ways to Make Your Event Marketing Plans More Effective

Eventmobi

Events have a lot to offer your organization. They bring more awareness, opportunities to fundraise, time for engagement and networking, and can even boost supporter recruitment and retention. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy.

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How to Make Virtual Events More Interactive and Engaging

Attendease

Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free. Although virtual events offer a variety of benefits, one common challenge that event managers face is keeping attendees, participants, and guests engaged from behind their screens.

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How Geopolitics Shape the Future of the Meetings Industry

EventMB

Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.

Meetings 187
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Destination Canada Makes Bold Move With Day Trip From ASAE

PCMA Convene

With Lake Erie as a backdrop, sustainability expert Leor Rotchild shared case studies of sustainable business events held in Canada during the ASAE day trip. Earlier this year, when the team at Destination Canada brainstormed how they could add “oomph” to their brand activation at the 2024 American Society of Association Executives (ASAE) Annual Meeting & Exposition, they had an epiphany: Canada’s Pelee Island is just 20 minutes by air from Cleveland, ASAE’s host city.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Event Marketer

Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sp

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Monique Ruff-Bell Reflects on TED’s 40-year Evolution and Her Personal Leadership Journey

EventMB

Skift Take: TED’s chief program and strategy officer took center stage at Skift Meetings Forum, inspiring 250 meeting professionals to think strategically about their careers.

Meetings 187
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New and Renovated: Where Globe-Trotters Gather

Smart Meetings

For meetings with a sense of adventure With the rising desire among travelers to trek to never-been-before destinations, planners looking to give their attendees the experience of a lifetime have a wealth of choices. These new and renovated properties stand in exciting destinations and exhibit the thoughtful sense of place that today’s travelers crave.

Travel 97
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The Brief: Harvesting Screams and Ferry Fashionistas

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. With Gen Z leading the charge, non-alcoholic craft beverages continue to trend (look no further than dirty soda ), and savvy brands are responding.

Fashion 98
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Arena Racing Company Unveils ‘Christmas Live Lounge’ Concept as Demand Grows for Laid-back Celebrations

Prestige Events Magazine

Arena Racing Company (ARC), the UK’s largest racecourse group, has launched a Christmas Live Lounge at Newcastle Racecourse for the 2024 corporate festive party season. ARC’s new shared party concept promises to revolutionise the traditional Christmas party experience. A New Era of Christmas Parties Christmas Live Lounge will provide a relaxed atmosphere and a unique party vibe, with local bands and DJs for entertainment and Christmas-themed Street food, perfect for those seeking a l

2024 105
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Behind the Scenes of Skift Meetings Forum 2024

EventMB

Skift Take: Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.

2024 167
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What We’re Seeing: The Great Elephant Migration

PCMA Convene

The Great Elephant Migration exhibit is on display in New York City’s Meatpacking District until Oct. 20. (Courtesy BrakeThrough Media) Convene editor in chief captured this elephant being transported to New York City. Recently, I was part of The Great Elephant Migration. Okay, I was stuck in traffic on a Connecticut highway one evening in early September when a herd of life-sized elephant sculptures strapped to a flatbed truck pulled up alongside us.

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2024 Platinum Choice Awards Voting

Smart Meetings

Vote for the Best in the Industry At Smart Meetings, we believe in the power of innovation to transform the way we gather, nourish, and reward guests. For over two decades, we have spotlighted the venues and destinations at the forefront of change, helping you craft events that leave lasting impressions. The Platinum Choice Awards are not just about recognizing the industry’s leaders; they’re about coming together as a community to celebrate our collective achievements and aspiration

2024 98
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CHS Partners with IET Birmingham for Welcome Reception

Prestige Events Magazine

IET Birmingham: Austin Court will host the highly anticipated CHS Birmingham Welcome Reception. The partnership will form a crucial part of the hosted buyer and exhibitor experience for the show, allowing for informal but business-focused networking ahead of the main event the following day. The Welcome Reception has become a mainstay of CHS Birmingham and takes place the evening before the event from 6.30-8.30pm.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Seth Godin on Transforming Meetings

EventMB

Skift Take: Seth Godin has spent decades inspiring thousands of audiences to make change happen. At Skift Meetings Forum, he shared some strong advice for planners.

Meetings 154
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Rebecca Chan Events’ Back-to-School Runway For Upper Canada Mall

Canadian Special Events

In celebration of Upper Canada Mall’s 50th birthday, an exciting Back-to-School Runway event took centre stage at the mall’s vibrant Centre Court, bringing together fashion, community, and nostalgia in a truly unique way. The event, designed by Rebecca Chan Events Inc. , was a nod to five decades of style, featuring the latest back-to-school looks from some of Upper Canada Mall’s most beloved retailers.

Fashion 98
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What is an Event Organiser and Their Responsibilities: A Complete Guide

Eventscase Blog

Organising events is a profession that requires both creativity and detailed planning. Whether it’s a corporate event, a wedding, or a music festival, the role of an event organiser is fundamental to ensure that everything runs smoothly. In this blog post, we’ll explain what an event organiser is and the key functions of an event organiser , helping you understand how these professionals turn ideas into reality.

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TRO creates festival of golf to celebrate 20-year BMW and PGA Championship partnership

Prestige Events Magazine

Experiential marketing agency TRO will once again deliver the activation at this year’s BMW PGA Championship for its longstanding client BMW. Taking place from 19-22 September at the iconic Wentworth Club, the BMW PGA Championship stands as one of the UK’s premier golf festivals. The event will include a charity Pro-Am and a 4-day golf tournament, featuring a host of European star golfers.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Identity Crisis: What Exactly Is a Meeting Planner?

EventMB

Skift Take: So few people in the general public understand what meeting planners do. We can’t even decide what to call ourselves. Why does meeting planning have such an identity crisis?

Meetings 148
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21 questions to include in your next post-event survey

MPI

Get actionable insights with these 21 post-event survey questions. Learn how to engage guests, improve event quality, and boost accessibility for future events!

Events 99
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July/August/September: Event Industry People, Deals, and Moves

Event Marketer

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires CPG Agency has added three new senior members to its Creative Studio. Melanie Goodwin joins as senior creative strategist. Chris Merrifield joins as senior creative director.

2024 89
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Eastside Rooms celebrates 37.5% growth and major wins in association sector

Prestige Events Magazine

Eastside Rooms, Birmingham’s newest conference venue, has revealed a significant increase in association-based event turnover for 2024 compared to 2023. In 2023, the venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5% increase, showcasing the venue’s growing reputation and influence within the sector.

2025 104
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Women Leaders in Meetings: Janet Dell, CEO of Freeman

EventMB

Skift Take: For the first time in its 97-year history, Freeman is being led by a woman. Janet Dell took the helm on July 1, replacing Bob Priest-Heck who retired. Here are the keys to her success.

Meetings 144
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Emily and Gerry’s Modern Wedding at Three Feathers Terrace

EventSource

Emily and Gerry’s wedding at Three Feathers Terrace was all about celebrating their love in a setting that felt both modern and intimate. The summer sun added a soft glow to the day, perfectly highlighting the venue’s natural beauty. Surrounded by her closest friends in beautiful satin bridesmaid dresses , Emily wore a gown from Élisabeth & Beau that seemed made just for her.

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How Jameson is Rabble-rousing Fans with a ‘Touch Down in Dublin’ Tailgate Tour

Event Marketer

Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters in New York City to make some noise—and its case for bringing a pro football game to Dublin.

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Destination Emirates Old Trafford Launches Christmas Party Guide

Prestige Events Magazine

Destination Emirates Old Trafford has launched a guide for event planners, both new and experienced, on how to get the most out of their Christmas events this year. The guide, which comes in blog, video, and social media form consists of top tips for organisers when planning these important business events. The guide has been created in partnership with the venue’s event operations team, who have experience in organising events from small corporate meetings to large scale sporting and musical ev

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Skift Meetings Forum 2024: What You Missed

EventMB

Skift Take: With keynotes by Seth Godin and Monique Ruff-Bell and a slate of industry VIP speakers, Skift Meetings Forum succeeded in its dual mission of high-level education and networking.

2024 135
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Smart Moves at Impact XM, Visit Anaheim and More

Smart Meetings

Ronnie Collins Ronnie Collins, Visit Anaheim Collins is Visit Anaheim ’s new chief sales officer (CSO). Since joining Visit Anaheim in 2023, he has seen numerous successes, including redeploying Visit Anaheim’s meeting sales team to better service local hotels and launching several new programs, including an incentive program for hotels to generate group business.

2001 80
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Facials Brand Glowbar Experiments with its First Activation Developed In-house

Event Marketer

Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn Mawr, PA, with an attention-grabbing pop-up.

2025 85