Building vs. Buying an Event App
NOVEMBER 1, 2018
Nowadays, it’s become second nature for people to use mobile apps when accessing information and conducting daily life activities (e.g. For event planners, this channel is an easy and convenient way to engage an attendee because access to their attention is literally in their hands. Apps account for over 80% of time spent on mobile (Global Digital Future in Focus, ComScore 2018 ). Investing in new event tech is often a challenging experience for planners.