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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

Artists within the veterinary community and from the VetARTnow Facebook group showcased their animal-themed paintings in the district, and attendees could vote for their favorite pieces in the NAVC Events app, with prizes awarded to the winners.

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Case Study: CSAE Achieves 90% Attendee Engagement Through Their Mobile Event App

Eventmobi

Rachel Lyon is a member of the planning team for all of CSAE’s conferences and events, including the development and execution of their event app technology. As a primary business user, she has extensive experience and knowledge in developing strategies to maximize the benefits of using an event app. The Challenge.

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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

Granted, the point was to showcase Google Clouds products but with the speed of AI adoption, it wont be too long before brands will be able to level-up their trade show engagement game and meet rising attendee expectations because once youve experienced it, its like your first time with AItheres no going back.

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B-to-B For Me

Event Marketer

Of course, events are a rich environment for personalization, where touchpoints are mapped out and connection is the goal. For Siemens, the process is beginning well before the trade show floor opens. A recap of all of their activity was also available in the app. Hows that for seamless post-show memory recall?

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14 Must-Know Trade Show Booth Ideas That Will Help You Drive More Foot Traffic

Eventmobi

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

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3 Trade Show Booth Design Trends You Don’t Want to Miss in 2019

Eventmobi

In this blog, we’ll be highlighting three major trends for trade show booth design in 2019. These trends are connected to larger shifts in society and where the events and meetings industry is heading, if not already there. Design your 2019 trade show booth experience according to your goals. Festivalization.

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Guest Column: Measurement—The Doing

Event Marketer

For instance, imagine you are getting a lot of badge scans but not many qualified leads at a B2B trade show exhibit. Step 4: Analyzing data Once your event or experience is finished and you’ve given any post-event surveys time to get completed, it’s time to jump into the analysis.