Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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How to Manage Multiple Events at Once

Attendease

Handling multiple events at the same time is a unique challenge for corporate event planners. When done well, running multiple events at once can help your organization scale its reach, increase engagement, and optimize resources. However, without proper planning and coordination, juggling multiple events can quickly become chaotic and overwhelming.

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Peer Conferences Unveiled: A Conversation with Adrian Segar on LinkedIn Live

Conferences that Work

On Tuesday, March 26, 2024, at 10:00 EDT I’ll sit down with Martin Duffy and Paul Nunesdea on LinkedIn Live for a deep dive into peer conferences : participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. They’ve called it “Peer Conferences Unveiled: A Conversation with Adrian Segar” You will learn a lot from this free session if you’re a meeting industry professional and want to improve meetings.

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New Data Shows Growth in Event Jobs

EventMB

Skift Take: New data suggests a return to pre-pandemic event job level is near. With two-thirds of positions being filled by event-industry newcomers, service levels may yet take some time to fully recover.

Events 175
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HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

Event Marketer

The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Canada Unveils Financial Incentives to Draw Conventions, Exhibitions

MeetingsNet

A large fund from the national government is now available to destinations making bids to host larger events from outside the country. Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. and elsewhere can tap into a new $36.75 million (CA $50 million) fund to enhance their destination’s appeal to event decision-makers.

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8 Fitness Hacks for Event Travel

EventMB

Skift Take: Yes, events are busy ordeals. It’s easy to throw your hands up and acquiesce over the feeling of becoming overwhelmed, but a solid plan along with a few fitness hacks may be just what is needed.

Travel 169
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Norway’s biggest trade fair and events arena achieves record result

Event Industry News

Norway’s largest venue for trade fairs, events and concerts achieved an all-time high level of turnover in 2023. The positive results give NOVA Spektrum Foundation the opportunity to further advance its plans to create the Nordic region’s most progressive meeting place for the business, cultural and organisational realms.

2023 104
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Exhibit Trends at HIMSS24: Scavenger Hunts, Gamification, Techy Coffee Bars

Event Marketer

More than 35,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers.

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What One Thing? From Order-Taker to Strategist: Navigating the World of Event Planning with Edward Perotti

Smart Meetings

Get ready to change everything about how you think about your job! On this episode of What One Thing? JT Long, vice president and content director of Smart Meetings, has an insightful conversation with Edward Perotti, an award-winning meeting designer and principle of EP Events and Experiences. With over 27 years of experience, Perotti shares valuable insights on transitioning from being an order-taker to a strategic leader in the events industry.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Nicola Kastner: Event Strategist with Intention

EventMB

Skift Take: Unlike many who found the events industry by happenstance, Nicola Kastner, founder of The Event Strategist, deliberately chose to enter this field, guided by a passion for creating events with clear business objectives.

Events 159
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Bespoke Marketing Solutions Empowers Brands with Comprehensive Digital Transformation Services

Event Industry News

Based in Bournemouth, Dorset – Bespoke Marketing Solutions, a leading provider of digital marketing services, provide a commitment to empowering brands through a wide range of innovative solutions tailored to meet the evolving needs of the digital landscape. They work with a variety of businesses in a variety of sectors, nationwide.

Marketing 104
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30 Euston Square hosts influential Planet Peach Sustainability Summit

Prestige Events Magazine

30 Euston Square and its caterer Searcys hosted the Planet Peach Sustainability Summit on 5 th March and brought together hospitality leaders to look at best practices, future-thinking, and the sustainable impacts of the sector. The award-winning venue was selected to host the event due to its shared outlooks and policies with the event organiser around the environmental, economic, and social impacts of in-person events.

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Event Experts Talk Connection at CMP Advance

Smart Meetings

Where Certified Meeting Professionals gather, connection and innovation flourish From March 11-13, 2024, events industry professionals who hold the esteemed Certified Meeting Professional (CMP) designation gathered in Toronto at the Fairmont Royal York. Between enlightening presentations, sessions with expert panels and bustling networking receptions, the 200 CMPs in attendance—about 70% of them planners and 30% on the supplier side—left with a treasure trove of knowledge around today’s highest-

2024 105
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Bizzabo, Cvent and RainFocus Lead the Way in New Report

EventMB

Skift Take: Three event technology companies were named leaders from a total of 13 assessed in Gartner's latest report.

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Arena Racing Company appoints new Group Head of Sales

Event Industry News

Julie Coates-Walker has been appointed as Group Head of Sales for conferences, events, and hospitality at Arena Racing Company (ARC), the UK’s largest racecourse group, which comprises 21 venues, including 16 horse racing venues.

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How an Agrifood Event Is Cultivating Innovation and International Participation

PCMA Convene

Grow-NY invites people to pitch their business in front of a panel of 30 agrifood and entrepreneurial experts for major prizes. No one understands the importance of proper cultivation better than those who work in the food and agriculture sector. It’s no surprise then that Grow-NY Summit — a regional two-day industry event with a pitch competition, expo, symposium, and networking opportunities that brings together international startups, investors, resource providers, researchers, entrepreneurs,

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Women in Leadership: General Managers

Smart Meetings

Women are taking the lead in GM roles Smart Meetings continues to celebrate Women’s History Month! We are highlighting women who have worked their way up and earned the position of General Manager (GM) to show our appreciation for their dedication to hospitality, their genuine passion for helping others and for standing strong in an industry where men still dominate the majority of leadership roles.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Second-Tier Cities Dominate Event Volume Growth in February

EventMB

Skift Take: Second-tier cities experienced the greatest growth in meetings and events in February with Louisville, KY. leading the pack.

Events 158
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Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’

Event Marketer

A look at the Coca-Cola Spiced Shop’s exterior transition. Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic expression—a first for the brand.

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Which Burnout Is Yours: Overloaded, Under-Challenged, or Neglected?

MeetingsNet

Not all job burnout is the same. Understanding the nature of your work-related stress is an important step to dealing with it. It’s no secret that business-event planning means managing multiple tasks on tight deadlines, while unforeseen challenges are par for the course along with long hours on site. On top of that, expectations are high, budgets are often tight, technologies are constantly changing, and the results of the work—the quality of the meeting—are on display for everyone to critique.

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Event Case Study: Indoor Ag at Las Vegas’ Caesars Forum

Smart Meetings

Using the power of events to connect the wider farming community Since purchasing Indoor Ag-Con in 2018, CEO Brian Sullivan and his team’s goal has been to push for more education about emerging technologies and budding trends around controlled environment agriculture (CEA). CEA demonstration “What the event is involved with is a lot of growing technology,” Sullivan says.

2024 94
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Commercial Real Estate Company Unlocks Event Spaces

EventMB

Skift Take: Carr Properties, a real estate company, is opening up space in six of its properties for offsite events.

Events 161
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Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

Event Marketer

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room. It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations.

2024 98
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18 of the Top Hospitality Conferences to Check Out 2024 

Social Tables

The hospitality industry is always evolving. Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. To remain competitive, hospitality professionals must stay on top of what’s happening with hotels, event venues, technology, and trends. Attending top hospitality conferences, expos, or summits is a fantastic way to stay up-to-date on current trends.

2024 78
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Smart Moves in Berkeley, Hollywood and More

Smart Meetings

Paul Pomerantz Paul Pomerantz, ASAE As managing director of ASAE ’s Association Governance Institute (AGI), Pomerantz will lead the launch of the new initiative, which is dedicated to promoting excellence in governance practice for Associations. He served as CEO of the American Society of Anesthesiologists for nearly 11 years, where he implemented best practices in association management.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Q&A: U.S. Travel Association’s New Meetings Executive

MeetingsNet

Here’s how Aimee Misako Gabel will apply her experience at a fast-growing association to the newly established role of senior vice president, events and education, for U.S. Travel. On March 14, the U.S. Travel Association introduced Aimee Misako Gabel as the organization’s first senior vice president, events and education. “This new position will play a key role in shaping and transforming our signature events—including IPW, ESTO, Summer Summit, and Future of Travel Mobility—and also deliver new

Travel 98
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Going Guerrilla at SXSW: Three Lessons from Shipt

Event Marketer

“We wanted to take advantage of this once-a-year opportunity to reach such a large-scale, diverse audience to drive awareness and buzz for Shipt, but importantly, in service of creating connection with consumers. Our whole differentiator is bringing the human connection back to online shopping, and we just couldn’t pass up the opportunity to bring that brand positioning to life.

2024 94
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Your Top 10 Event Tech Needs: Elevate Engagement & Alleviate Stress with Mobile Apps – Part 1

Guidebook

Event tech is changing event management for the better. The competition in the fast-paced world of conferences, meetings, and large-scale events is only increasing. The right technology can help your event stand out. Create meaningful experiences, increase YOY on revenue, and get the correct information into attendee’s hands at the right time.