Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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How to Manage Multiple Events at Once

Attendease

Handling multiple events at the same time is a unique challenge for corporate event planners. When done well, running multiple events at once can help your organization scale its reach, increase engagement, and optimize resources. However, without proper planning and coordination, juggling multiple events can quickly become chaotic and overwhelming.

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Peer Conferences Unveiled: A Conversation with Adrian Segar on LinkedIn Live

Conferences that Work

On Tuesday, March 26, 2024, at 10:00 EDT I’ll sit down with Martin Duffy and Paul Nunesdea on LinkedIn Live for a deep dive into peer conferences : participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. They’ve called it “Peer Conferences Unveiled: A Conversation with Adrian Segar” You will learn a lot from this free session if you’re a meeting industry professional and want to improve meetings.

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New Data Shows Growth in Event Jobs

EventMB

Skift Take: New data suggests a return to pre-pandemic event job level is near. With two-thirds of positions being filled by event-industry newcomers, service levels may yet take some time to fully recover.

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HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

Event Marketer

The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Canada Unveils Financial Incentives to Draw Conventions, Exhibitions

MeetingsNet

A large fund from the national government is now available to destinations making bids to host larger events from outside the country. Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. and elsewhere can tap into a new $36.75 million (CA $50 million) fund to enhance their destination’s appeal to event decision-makers.

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8 Fitness Hacks for Event Travel

EventMB

Skift Take: Yes, events are busy ordeals. It’s easy to throw your hands up and acquiesce over the feeling of becoming overwhelmed, but a solid plan along with a few fitness hacks may be just what is needed.

Travel 183
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Exhibit Trends at HIMSS24: Scavenger Hunts, Gamification, Techy Coffee Bars

Event Marketer

More than 35,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers.

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Bespoke Marketing Solutions Empowers Brands with Comprehensive Digital Transformation Services

Event Industry News

Based in Bournemouth, Dorset – Bespoke Marketing Solutions, a leading provider of digital marketing services, provide a commitment to empowering brands through a wide range of innovative solutions tailored to meet the evolving needs of the digital landscape. They work with a variety of businesses in a variety of sectors, nationwide.

Marketing 105
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What One Thing? From Order-Taker to Strategist: Navigating the World of Event Planning with Edward Perotti

Smart Meetings

Get ready to change everything about how you think about your job! On this episode of What One Thing? JT Long, vice president and content director of Smart Meetings, has an insightful conversation with Edward Perotti, an award-winning meeting designer and principle of EP Events and Experiences. With over 27 years of experience, Perotti shares valuable insights on transitioning from being an order-taker to a strategic leader in the events industry.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Nicola Kastner: Event Strategist with Intention

EventMB

Skift Take: Unlike many who found the events industry by happenstance, Nicola Kastner, founder of The Event Strategist, deliberately chose to enter this field, guided by a passion for creating events with clear business objectives.

Events 173
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Which Burnout Is Yours: Overloaded, Under-Challenged, or Neglected?

MeetingsNet

Not all job burnout is the same. Understanding the nature of your work-related stress is an important step to dealing with it. It’s no secret that business-event planning means managing multiple tasks on tight deadlines, while unforeseen challenges are par for the course along with long hours on site. On top of that, expectations are high, budgets are often tight, technologies are constantly changing, and the results of the work—the quality of the meeting—are on display for everyone to critique.

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Norway’s biggest trade fair and events arena achieves record result

Event Industry News

Norway’s largest venue for trade fairs, events and concerts achieved an all-time high level of turnover in 2023. The positive results give NOVA Spektrum Foundation the opportunity to further advance its plans to create the Nordic region’s most progressive meeting place for the business, cultural and organisational realms.

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Event Experts Talk Connection at CMP Advance

Smart Meetings

Where Certified Meeting Professionals gather, connection and innovation flourish From March 11-13, 2024, events industry professionals who hold the esteemed Certified Meeting Professional (CMP) designation gathered in Toronto at the Fairmont Royal York. Between enlightening presentations, sessions with expert panels and bustling networking receptions, the 200 CMPs in attendance—about 70% of them planners and 30% on the supplier side—left with a treasure trove of knowledge around today’s highest-

2024 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Second-Tier Cities Dominate Event Volume Growth in February

EventMB

Skift Take: Second-tier cities experienced the greatest growth in meetings and events in February with Louisville, KY. leading the pack.

Events 171
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Going Guerrilla at SXSW: Three Lessons from Shipt

Event Marketer

“We wanted to take advantage of this once-a-year opportunity to reach such a large-scale, diverse audience to drive awareness and buzz for Shipt, but importantly, in service of creating connection with consumers. Our whole differentiator is bringing the human connection back to online shopping, and we just couldn’t pass up the opportunity to bring that brand positioning to life.

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Arena Racing Company appoints new Group Head of Sales

Event Industry News

Julie Coates-Walker has been appointed as Group Head of Sales for conferences, events, and hospitality at Arena Racing Company (ARC), the UK’s largest racecourse group, which comprises 21 venues, including 16 horse racing venues.

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Women in Leadership: General Managers

Smart Meetings

Women are taking the lead in GM roles Smart Meetings continues to celebrate Women’s History Month! We are highlighting women who have worked their way up and earned the position of General Manager (GM) to show our appreciation for their dedication to hospitality, their genuine passion for helping others and for standing strong in an industry where men still dominate the majority of leadership roles.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Bizzabo, Cvent and RainFocus Lead the Way in New Report

EventMB

Skift Take: Three event technology companies were named leaders from a total of 13 assessed in Gartner's latest report.

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How an Agrifood Event Is Cultivating Innovation and International Participation

PCMA Convene

Grow-NY invites people to pitch their business in front of a panel of 30 agrifood and entrepreneurial experts for major prizes. No one understands the importance of proper cultivation better than those who work in the food and agriculture sector. It’s no surprise then that Grow-NY Summit — a regional two-day industry event with a pitch competition, expo, symposium, and networking opportunities that brings together international startups, investors, resource providers, researchers, entrepreneurs,

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From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor

Event Marketer

“For exhibitors, it’s about taking their story and translating that into how it applies to the attendee. It’s also important to be on point with your social game.” —Christine Buck, Chief Marketing and Communications Officer, HIMSS The Puppy Park on the show floor was a popular spot. Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies.

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Event Case Study: Indoor Ag at Las Vegas’ Caesars Forum

Smart Meetings

Using the power of events to connect the wider farming community Since purchasing Indoor Ag-Con in 2018, CEO Brian Sullivan and his team’s goal has been to push for more education about emerging technologies and budding trends around controlled environment agriculture (CEA). CEA demonstration “What the event is involved with is a lot of growing technology,” Sullivan says.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Commercial Real Estate Company Unlocks Event Spaces

EventMB

Skift Take: Carr Properties, a real estate company, is opening up space in six of its properties for offsite events.

Events 175
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Mental Health: Safe Space Secrets

SmartMeetings

How to design events that speak to the inner child in all attendees Designing events that resonate with the inner child of every attendee can transform an ordinary gathering into a deeply personal experience. This approach involves creating an environment that fosters openness and promotes genuine connections between participants. However, even if attendees have clear intentions to be open and make connections, several subconscious biases can hinder human interaction and meaningful engagement.

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Natural Products Expo West 2024: Five Booth Trends on Display

Event Marketer

Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products.

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Smart Moves in Berkeley, Hollywood and More

Smart Meetings

Paul Pomerantz Paul Pomerantz, ASAE As managing director of ASAE ’s Association Governance Institute (AGI), Pomerantz will lead the launch of the new initiative, which is dedicated to promoting excellence in governance practice for Associations. He served as CEO of the American Society of Anesthesiologists for nearly 11 years, where he implemented best practices in association management.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Q&A: U.S. Travel Association’s New Meetings Executive

MeetingsNet

Here’s how Aimee Misako Gabel will apply her experience at a fast-growing association to the newly established role of senior vice president, events and education, for U.S. Travel. On March 14, the U.S. Travel Association introduced Aimee Misako Gabel as the organization’s first senior vice president, events and education. “This new position will play a key role in shaping and transforming our signature events—including IPW, ESTO, Summer Summit, and Future of Travel Mobility—and also deliver new

Travel 98
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Meeting of the Minds: Building Professional Networks

SmartMeetings

In this installment of Meeting of the Minds, Smart Meetings was joined by Jaclyn Bernstein, president and owner of Empire Force Events, and Alexis Dick, an event planner at HARDI. The two professionals discussed not only how to build networks and maintain them, but the value these relationships add to a person’s professional life and how they can evolve.

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Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

Event Marketer

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room. It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations.

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