Conferences that Work

MARCH 18, 2024

On Tuesday, March 26, 2024, at 10:00 EDT I’ll sit down with Martin Duffy and Paul Nunesdea on LinkedIn Live for a deep dive into peer conferences : participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. They’ve called it “Peer Conferences Unveiled: A Conversation with Adrian Segar” You will learn a lot from this free session if you’re a meeting industry professional and want to improve meetings.

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EventMB

MARCH 19, 2024

Skift Take: New data suggests a return to pre-pandemic event job level is near. With two-thirds of positions being filled by event-industry newcomers, service levels may yet take some time to fully recover.

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Event Marketer

MARCH 20, 2024

The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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MeetingsNet

MARCH 22, 2024

A large fund from the national government is now available to destinations making bids to host larger events from outside the country. Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. and elsewhere can tap into a new $36.75 million (CA $50 million) fund to enhance their destination’s appeal to event decision-makers.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Smart Meetings

MARCH 22, 2024

How planners can safeguard their attendees against hotel room breaches In 2022, at a private event in Las Vegas during “hacker summer camp,” as the Black Hat and Defcon hacker conferences have come to be known, a group of researchers found a flaw that could put millions of hotel rooms around the world at risk of being breached. Security researcher Lennert Wouters, Seats.aero flight awards search tool founder Ian Carroll and a team of researchers have just recently come out with the news of what

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Event Marketer

MARCH 18, 2024

More than 35,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers.

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Event Industry News

MARCH 22, 2024

Based in Bournemouth, Dorset – Bespoke Marketing Solutions, a leading provider of digital marketing services, provide a commitment to empowering brands through a wide range of innovative solutions tailored to meet the evolving needs of the digital landscape. They work with a variety of businesses in a variety of sectors, nationwide.

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Smart Meetings

MARCH 21, 2024

Get ready to change everything about how you think about your job! On this episode of What One Thing? JT Long, vice president and content director of Smart Meetings, has an insightful conversation with Edward Perotti, an award-winning meeting designer and principle of EP Events and Experiences. With over 27 years of experience, Perotti shares valuable insights on transitioning from being an order-taker to a strategic leader in the events industry.

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EventMB

MARCH 18, 2024

Skift Take: Unlike many who found the events industry by happenstance, Nicola Kastner, founder of The Event Strategist, deliberately chose to enter this field, guided by a passion for creating events with clear business objectives.

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Events Meetings Sustainability Event Design 172

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Marketer

MARCH 21, 2024

“We wanted to take advantage of this once-a-year opportunity to reach such a large-scale, diverse audience to drive awareness and buzz for Shipt, but importantly, in service of creating connection with consumers. Our whole differentiator is bringing the human connection back to online shopping, and we just couldn’t pass up the opportunity to bring that brand positioning to life.

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Event Industry News

MARCH 22, 2024

Norway’s largest venue for trade fairs, events and concerts achieved an all-time high level of turnover in 2023. The positive results give NOVA Spektrum Foundation the opportunity to further advance its plans to create the Nordic region’s most progressive meeting place for the business, cultural and organisational realms.

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Smart Meetings

MARCH 20, 2024

Where Certified Meeting Professionals gather, connection and innovation flourish From March 11-13, 2024, events industry professionals who hold the esteemed Certified Meeting Professional (CMP) designation gathered in Toronto at the Fairmont Royal York. Between enlightening presentations, sessions with expert panels and bustling networking receptions, the 200 CMPs in attendance—about 70% of them planners and 30% on the supplier side—left with a treasure trove of knowledge around today’s highest-

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2024 Education Consulting Events 105

EventMB

MARCH 18, 2024

Skift Take: Second-tier cities experienced the greatest growth in meetings and events in February with Louisville, KY. leading the pack.

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Events Meetings 170

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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

Events

Event Marketer

MARCH 22, 2024

“For exhibitors, it’s about taking their story and translating that into how it applies to the attendee. It’s also important to be on point with your social game.” —Christine Buck, Chief Marketing and Communications Officer, HIMSS The Puppy Park on the show floor was a popular spot. Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies.

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Event Industry News

MARCH 18, 2024

Julie Coates-Walker has been appointed as Group Head of Sales for conferences, events, and hospitality at Arena Racing Company (ARC), the UK’s largest racecourse group, which comprises 21 venues, including 16 horse racing venues.

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Hospitality Conference Venues Sports 105

Smart Meetings

MARCH 18, 2024

Women are taking the lead in GM roles Smart Meetings continues to celebrate Women’s History Month! We are highlighting women who have worked their way up and earned the position of General Manager (GM) to show our appreciation for their dedication to hospitality, their genuine passion for helping others and for standing strong in an industry where men still dominate the majority of leadership roles.

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EventMB

MARCH 21, 2024

Skift Take: Three event technology companies were named leaders from a total of 13 assessed in Gartner's latest report.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Event Marketer

MARCH 17, 2024

Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products.

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2024 Food and Beverage Sustainability Marketing 105

SmartMeetings

MARCH 21, 2024

How to design events that speak to the inner child in all attendees Designing events that resonate with the inner child of every attendee can transform an ordinary gathering into a deeply personal experience. This approach involves creating an environment that fosters openness and promotes genuine connections between participants. However, even if attendees have clear intentions to be open and make connections, several subconscious biases can hinder human interaction and meaningful engagement.

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Smart Meetings

MARCH 18, 2024

Using the power of events to connect the wider farming community Since purchasing Indoor Ag-Con in 2018, CEO Brian Sullivan and his team’s goal has been to push for more education about emerging technologies and budding trends around controlled environment agriculture (CEA). CEA demonstration “What the event is involved with is a lot of growing technology,” Sullivan says.

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EventMB

MARCH 20, 2024

Skift Take: Carr Properties, a real estate company, is opening up space in six of its properties for offsite events.

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Events Meetings Venues 174

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Patrick’s day rainbow-hunting. KIEHL’S We’ve never hit the slopes only to find a skincare bar waiting at the bottom of the mountain, but consumers gliding through Wyoming’s Jackson Hole Mountain Resort earlier this month did.

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Apparel 2024 Insurance Retail 102

SmartMeetings

MARCH 22, 2024

In this installment of Meeting of the Minds, Smart Meetings was joined by Jaclyn Bernstein, president and owner of Empire Force Events, and Alexis Dick, an event planner at HARDI. The two professionals discussed not only how to build networks and maintain them, but the value these relationships add to a person’s professional life and how they can evolve.

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Smart Meetings

MARCH 22, 2024

Paul Pomerantz Paul Pomerantz, ASAE As managing director of ASAE ’s Association Governance Institute (AGI), Pomerantz will lead the launch of the new initiative, which is dedicated to promoting excellence in governance practice for Associations. He served as CEO of the American Society of Anesthesiologists for nearly 11 years, where he implemented best practices in association management.

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Guidebook

MARCH 21, 2024

Event tech is changing event management for the better. The competition in the fast-paced world of conferences, meetings, and large-scale events is only increasing. The right technology can help your event stand out. Create meaningful experiences, increase YOY on revenue, and get the correct information into attendee’s hands at the right time.

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room. It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations.

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Prestige Events Magazine

MARCH 18, 2024

30 Euston Square and its caterer Searcys hosted the Planet Peach Sustainability Summit on 5 th March and brought together hospitality leaders to look at best practices, future-thinking, and the sustainable impacts of the sector. The award-winning venue was selected to host the event due to its shared outlooks and policies with the event organiser around the environmental, economic, and social impacts of in-person events.

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Sustainability Food and Beverage Hospitality Hotels 88

Smart Meetings

MARCH 20, 2024

Luxurious international destinations for incentive travel From a concrete jungle to a tropical oasis, new and renovated properties open in international locations. Each offers innovative dining, luxurious accommodations, access to one-of-a-kind destination experiences and many more of the factors that add up to make for the incentive of a lifetime. Gather in Garden City Tea Lounge at Conrad Singapore Orchard Hilton opens its second Conrad Hotels & Resorts property in Singapore, Conrad Singap

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