Conferences that Work

MARCH 18, 2024

On Tuesday, March 26, 2024, at 10:00 EDT I’ll sit down with Martin Duffy and Paul Nunesdea on LinkedIn Live for a deep dive into peer conferences : participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. They’ve called it “Peer Conferences Unveiled: A Conversation with Adrian Segar” You will learn a lot from this free session if you’re a meeting industry professional and want to improve meetings.

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EventMB

MARCH 11, 2024

Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.

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Event Marketer

MARCH 20, 2024

The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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Event Industry News

MARCH 5, 2024

As sustainability continues to take centre stage in event planning, this comprehensive guide serves as your go-to resource for discovering the top sustainable venues and suppliers.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

PCMA Convene

MARCH 27, 2024

For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. We’ll start with whether climate change is being incorporated in the program content. According to the “ 2024 Speaking Industry Benchmark Report ,” sustainability comes in tenth on a list of 17 relevant speaking topics — between technology and human rights — that organizers are planning their events around this year.

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Conferences that Work

MARCH 4, 2024

During a 1992 conference, I created the first of what I now call spectives. A spective is a plenary closing session that combines a retrospective (looking back at what just happened) with a prospective (looking forward into the future). My visual metaphor for a spective is the two-faced Roman god Janus, who was “the god of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings” [Fun fact: The month of January is named for Janus.

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EventMB

MARCH 13, 2024

Skift Take: The nonprofit Tourism Diversity Matters faces a scandal involving workplace bullying – its executive director has been fired, and the organization's founder and president has stepped down.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us. We felt like we had all the right products, we were making the right movements.

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Event Industry News

MARCH 25, 2024

Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

PCMA Convene

MARCH 11, 2024

At PCMA Convening Leaders 20204 in San Diego, Ten Fifty Entertainment’s Austin Whitney led an immersive tour to show event professionals what makes an event or venue accessible when it comes to mobility needs. (Whatever Media Group) When a car accident at 18 left Austin Whitney with a permanent spinal cord injury, the idea of living out the rest of his life in a wheelchair left him feeling “hopeless.

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Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. This event, known for its invitation-only policy, serves as a platform for significant networking within the retail sector, connecting high profile independent retail operators representing no less than 3,500 sites at any one time.

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Conferences that Work

MARCH 25, 2024

This is not another success story about becoming a writer. Outwardly, I’ve succeeded. Since 2005, I’ve written three successful books on meeting design and facilitation and over 800 weekly blog posts on a wide range of topics. About half a million words so far. My books continue to sell, and this blog is the world’s most popular website on meeting design and facilitation.

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EventMB

MARCH 26, 2024

Skift Take: Keynote speakers with expertise in artificial intelligence are in high demand as organizations embrace the new technology. One emerging speakers bureau is crafting bespoke sessions to meet client objectives.

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Events

Event Marketer

MARCH 18, 2024

More than 35,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers.

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Event Industry News

MARCH 8, 2024

In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.

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MeetingsNet

MARCH 22, 2024

A large fund from the national government is now available to destinations making bids to host larger events from outside the country. Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. and elsewhere can tap into a new $36.75 million (CA $50 million) fund to enhance their destination’s appeal to event decision-makers.

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EventSource

MARCH 28, 2024

The glittering lights of the city’s skyline served as the perfect backdrop to an evening of sophistication and camaraderie as event planners from across the industry gathered for a black-tie affair at The Globe and Mail Centre. An “Evening at the Globe” proved to be a resounding success, leaving attendees inspired and invigorated with new ideas and connections.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Smart Meetings

MARCH 29, 2024

Meeting professionals spend months and sometimes years designing events that are engaging, inspiring and educational. But once the custom tablecloths have gone back to the rental company and the stage deck has been struck, we are often slackers when it comes to deconstructing how it all went so we can improve the next time. A recent visit to Sedona Mago Center for Well-being for a taste of Body & Brain Wellness experiences in Arizona was a reminder that as meeting professionals, we have to l

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EventMB

MARCH 14, 2024

Skift Take: MPI gathered its European community in Luxembourg, a new destination for most participants. The annual conference was an opportunity to build bridges between different groups.

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Event Marketer

MARCH 7, 2024

Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.

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Event Industry News

MARCH 27, 2024

15Hatfields’ General Manager, Warren Campbell, shares how taking a bold move and charging for unwanted items left by eventorganisers, is helping the venue to further reduce its waste. As venues we’re responsible for the waste we generate.

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SmartMeetings

MARCH 8, 2024

7 tips for women leaders According to a 2023 Pew Research Center survey , a majority of Americans (55%) say there are too few women in top executive business positions. And the numbers back that up. A McKinsey Women in the Workplace report showed 28% of the roles in the C-suite are held by women, with 36% at senior manager/director levels. However, recent data from Leadership Circle reveals that women leaders “show up more effectively than their male counterparts across every management level a

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Planning Pod

MARCH 28, 2024

Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the different platforms available for experimentation, getting started is often the hardest part. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. There’s no one-size-fits-all answer to which ad platform is best for your organization, but determining the right places to effectively reach your audience is an ess

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Smart Meetings

MARCH 26, 2024

The non-gaming property further develops its wellness focus Waldorf Astoria Las Vegas’ director of sales and marketing is a “spa girly.” “When I’m on vacation, it’s a big priority for me,” says Ali Murray. “It’s something I’ve always loved and I think that it’s something our city is missing a little bit. You don’t think of Vegas as a health and wellness destination typically.

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EventMB

MARCH 1, 2024

Skift Take: Sustainability is flooded with authoritative-sounding designations and convoluted certifications. Prince Harry’s Travalyst aims to provide clarity to sustainable travel.

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Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

2021

Event Marketer

MARCH 7, 2024

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that takes on a life of its own and that’s exactly how it should be, according to supporters —as a “truly ‘inclusive’” movement where “everyone, everywhere can h

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Event Industry News

MARCH 25, 2024

IMG, a global sports, events and representation company, has been awarded the contract to continue producing London’s world-renowned Hyde Park Winter Wonderland event through the 2032 season.

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PCMA Convene

MARCH 6, 2024

Among the slew of ads that aired during the 2024 Super Bowl in February, the best (at least according to a New York Times critic ) had one thing in common: They sought to stir our emotions, from the uplifting (the NFL ) to the nostalgic ( VW ) to the tearjerker (Kia — above). Turns out, making a play for our heartstrings is a sound strategy. “Two-thirds of people globally say they want brands to help them feel intense emotions,” according to VML Intelligence’s “The Age of Re-enchantment” 2023 re

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