April, 2024

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.

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A calendar of peer conferences

Conferences that Work

Since 2009 I’ve maintained an informal calendar of peer conferences (aka unconferences) on this site. It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. Currently, I add a few peer conferences a month. For example, as I write this the May 2024 listing includes events in Vienna, Austria; Raleigh, North Carolina; and two in Nepal.

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The Best Shoes for Events 

EventMB

Skift Take: Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably.

Events 189
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First Business Event in Las Vegas Sphere

MeetingsNet

The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.

2024 139
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Power of Participation: Your Local IAEE and PCMA Chapters Await 

ePly

For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.

Education 126

More Trending

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Moving Your Meeting Amid Rising Reproductive Rights Concerns

PCMA Convene

The Society for Maternal-Fetal Medicine (SMFM) held its 43rd Annual Pregnancy Meeting, Feb. 6-11, at Moscone West. In March, urologist Ashley Winter took to X (formerly Twitter) to share that she wouldn’t be attending the American Urological Association’s 2024 annual meeting, May 3 – 6, 2024 in San Antonio, Texas. “My husband & I are trying for our 2nd child.

Meetings 120
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Unexpected experiences of awe

Conferences that Work

If you saw the solar eclipse on April 8, 2024, you surely felt an experience of awe. Even if you weren’t in the path of totality—at my home we were at 96%—it was an awesome experience. The author (on the right) and others enjoying a near-total solar eclipse on April 8, 2024 The eclipse could hardly be called unexpected; it had been predicted for hundreds of years.

2005 202
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Hopin To Be Acquired by Bending Spoons

EventMB

Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.

Meetings 177
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Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Hospitality Experience at the Masters

Event Marketer

A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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When to Embrace Change—and When to Hold Your Ground

MeetingsNet

A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.

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Best Event Planning Tools & Software: Your Ultimate Guide

eventplanner

Equip yourself with the finest event management software of 2024 to streamline every aspect of your events, from initiation to execution. Navigating the complexities of event management is demanding, requiring precise coordination and detail management.

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Earth Day 2024: Ending Single-Use Plastic

PCMA Convene

r.World, a company that provides reusable service ware, estimates 4 billion single-use plastic cups are used annually at live events in North America. The official theme for Earth Day 2024 is “Planet vs. Plastic,” a call to arms issued by Earthday.org to reduce all plastic production by 60 percent by 2040 and to rapidly phase out all single-use plastics by 2030.

2024 120
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Unraveling the Confusion about Thinking and Feeling

Conferences that Work

I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel

2010 202
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Meeting Boom Continues as Laptop Luggers Hit the Road

EventMB

Skift Take: It is no surprise that meetings are getting larger, but what is surprising is that they have increased 25% from an average of 116 attendees to 145, according to newly released data from Knowland and Amadeus.

Meetings 167
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Matt Wilson appointed Chief Revenue Officer at Iventis

Event Industry News

Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.

Venues 113
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DOT to U.S. Airlines: Make Flight Refunds Easier

MeetingsNet

New rules take some uncertainty out of the air-travel experience for on-the-road meeting professionals and their attendees. Here’s what’s new. Delayed and canceled flights, lost bags, wonky WiFi: You can’t police these travel hassles out of existence, but standards can be set for how airlines will deal with them when they happen. Right now, U.S. airlines set their own standards for what kind of flight problems warrant a refund, when and how refunds are issued, when baggage is considered lost, an

Airlines 111
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Cisco Pulls Plug on Webex Events

eventplanner

Cisco has announced the integration of Webex Events into its Webex Suite, effective next Monday, marking a strategic shift from standalone offerings to a more integrated solution.

Events 105
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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The Anti-Diet Movement on Display at an Event for Dieticians

PCMA Convene

Nutrition experts caution that the anti-diet movement is “hurting people at risk of health problems related to excess weight and a poor diet,” according to a recent story in The Washington Post. In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health.

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How data empowers event businesses: Mitigating slow seasons and thriving during peaks

Planning Pod

Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane? Event pros today are all too familiar with the feast-or-famine cycle. But here’s the good news: you can use business data to not only survive and even grow during slow periods, but also leverage peak seasons for explosive growth. And we’re here to help.

Venues 88
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In a World of Technological Chaos, Human Connection is Essential

EventMB

Skift Take: A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.

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Conference delegates should reap the professional benefits of networking, according to new survey from Conference Leeds

Event Industry News

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Tom Shepherd, Michelin-starred chef and 2023 Great British Menu finalist announced for Lord’s Dining Club

Prestige Events Magazine

Marylebone Cricket Club (MCC) is delighted to announce Tom Shepherd will be the next chef to host in its unique series of food events – Lord’s Dining Club. Bringing together the age-old traditions of MCC with innovative cooking from world-renowned Michelin-starred chefs, Lord’s Dining Club has gone from strength to strength in recent years and the Club has today revealed the next chef to star at the Home of Cricket.

2023 105
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Will You Help Shape the New Book for the Event Industry?

eventplanner

Are you ready to help shape the future of event planning? We are proud to announce that the fourth, completely updated edition of the best-selling book for organisers, EVENT PLANNER by Kevin Van der Straeten, is in the making.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

For an industry that often seems invisible, GMID is its annual coming-out party. Here are some useful takeaways from the day’s educational sessions. Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105
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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

2024 102
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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ICCA Opens New Office in Panama

EventMB

Skift Take: ICCA's expansion in Latin America and the Caribbean is the latest development in a continued collaboration with PROMTUR. The country's destination marketing organization is working to position Panama as an attractive hub for international associations.

Marketing 165
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Four trends evolving the events tech industry

Event Industry News

by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.

Tech 109
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The Belfry Hotel & Resort begins its multi-million-pound expansion

Prestige Events Magazine

A major expansion and renovation project, in excess of £80 million, has begun at the multi-award-winning Belfry Hotel & Resort in the West Midlands. The impressive project, due for completion Autumn 2025, will see a flagship 852sqm event space, The Masters Suite, built and designed to host 648 guests for banqueting with a max capacity of 920, making it perfect for conferences and product launches, mini expos and weddings.

Hotels 105