Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
Event Marketer
APRIL 17, 2024
Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its exp
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