How to Monetise Virtual Events
GEVME
JANUARY 4, 2022
In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. However, what is the chance that we will transition permanently to the online medium?
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How to Legally Live Stream Your Event
Eventmobi
FEBRUARY 23, 2022
Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. It’s also unedited, unplanned, and unprocessed content being broadcasted live.
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Introducing: Attendease Virtual Studio
Attendease
NOVEMBER 1, 2022
Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events.
State of the Industry: In-Person Events in 2022
Event Farm
JUNE 14, 2022
Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback.
Download 7 Exceptional Event Email Templates for Driving Attendee Engagement
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Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!
7 Design Considerations for Your Conference Hub
Velvet Chainsaw
FEBRUARY 16, 2022
The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
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Event Industry Takeaways 2022
Event Age by Swapcard
NOVEMBER 10, 2022
Event season is in full swing! Here at Swapcard, we’ve had the opportunity to not only support organizers as they deliver unforgettable in-person experiences, but also participate as attendees and exhibitors in support of the events industry.
13 corporate event trends that will make your events stand out in 2023
SpotMe Blog
OCTOBER 27, 2022
Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event.
Stop networking at meetings
Conferences that Work
JULY 11, 2022
It’s time to stop networking at meetings. No, I’m not saying we should only listen to lectures at meetings.
Event Marketing on TikTok: 8 Must-Try Ideas
Social Tables
FEBRUARY 17, 2022
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
Meta Struggles to Gain Traction With Its Own Metaverse Meetings
EventMB
NOVEMBER 15, 2022
Skift Take: Even Meta is finding it hard to encourage employees to use VR for internal meetings. Still, as the technology improves and users gain familiarity, it may become that standard way people to meet, train, and collaborate online. Julie Moline Read the Complete Story On Skift Meetings.
How to Design a Digital-First Strategy for Your Events
GEVME
APRIL 6, 2022
Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events.
Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year
Eventmobi
AUGUST 9, 2022
About Meeting Expectations. Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. Their clientele includes organizations like the Atlanta Chapter of the Society of Human Resource Management (SHRM-Atlanta). The Event Goal.
3 Ways to Improve Your Customer Experience Strategy
Attendease
DECEMBER 15, 2022
Whether you’re launching a new product, hosting an event , or conducting business as usual, your customers’ experiences need to be one of your top priorities. Customer experience (CX) includes all of the interactions a customer has with your business that inform their opinion of your organization.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Event Safety is Actually Driving Attendee Engagement. Here’s How.
Event Farm
APRIL 6, 2022
Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry.
2022 Conference Registration Pacing
Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment.
6 Reasons Why PaySimple Offers the Best Online Payment Processing for Events
Planning Pod
DECEMBER 28, 2022
As an event professional in the modern world, integrated online payments are crucial to business success. If your business isn’t accepting payments from anywhere at any time, your growth is limited.
7 Ideas Proven to Boost Virtual Event Networking in 2022
Event Age by Swapcard
MARCH 15, 2022
We get it. The serendipitous encounters at in-person events are hard to replicate in a virtual setting. That’s because virtual events are their own unique experience , which is why your networking should be tailored to those experiences! Event Networking
Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)
Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast
In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.
Event planning terms glossary: 150+ event terms to know
SpotMe Blog
SEPTEMBER 1, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. And suddenly, it can all become a bit confusing.
The real job of leadership
Conferences that Work
JUNE 13, 2022
What is the real job of leadership? Kevin Kelly provides this suggestion in this April 2022 post: “When you lead, your real job is to create more leaders, not more followers.” ” —Kevin Kelly, 103 Bits of Advice I Wish I Had Known.
The 10 Best Holiday Office Party Games & How to Play Them
Social Tables
DECEMBER 1, 2022
Planning an office party for the holidays is no easy feat. The event planner or planning team is in charge of organizing an event that is fun, festive, and affordable. You’re responsible for planning a party your coworkers will want to attend and, even more importantly, a party they’ll enjoy.
Industry Leader Lori Cioffi Joins Skift Meetings as General Manager
EventMB
SEPTEMBER 13, 2022
Read the Complete Story On Skift Meetings. Announcements
Maximize Your Profit Margins
Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality
In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.
How Micro-Events Supercharge Your Event Strategy
GEVME
MARCH 1, 2022
Connecting with your attendees on an individual basis is usually difficult at large-scale events. This is a key reason why most event planners fail to create tailored experiences for their attendees – and in some cases, miss out on important leads.
Case Study: CSAE Achieves 90% Attendee Engagement Through Their Mobile Event App
Eventmobi
JULY 26, 2022
About CSAE. The Canadian Society of Association Executives (CSAE) is Canada’s premiere association advocate. The organization provides tools, resources, and education to help association professionals and volunteers succeed. The CSAE Annual National Conference.
Data Marketing for Events: Creating a Holistic Strategy
Attendease
OCTOBER 12, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy.
Event Exhale: Navigating & Overcoming Today’s Event Planning Challenges
Event Farm
DECEMBER 8, 2022
Event planning has changed drastically since the COVID-19 pandemic—from cancellations and postponements to the new wave of virtual and hybrid events, event planners had to pivot quickly in order to stay afloat.
Restaurant Management Masterclass
Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant
Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.
Five Tips for Conference Sponsorship Pricing
Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance.
The Sustainable UK Event Industry in 2050
Gallus Events
APRIL 8, 2022
The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020).
Think of Your Hybrid Event Like a Sporting Event
Event Age by Swapcard
MAY 24, 2022
Anyone who knows me knows I love sports. Having grown up in Toronto, Canada, it’s always been about hockey and basketball for me (not to mention soccer football, and rugby too). More likely than not, you’ll catch me watching some sort of sporting event whenever I get the chance.
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