‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace
Event Marketer
NOVEMBER 21, 2024
The overarching idea was to use the In My STEM Era activation to draw parallels between fans’ interests in subjects like beauty and concert production, and the scientific fields behind them, with a goal of inspiring more women to pursue a STEM-related education and, eventually, career.
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