The Future of Trade Show Tech: AR is Coming


If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event. Virtual Reality, or VR, on the other hand, does not show the real world, but rather a simulated, or made up environment.

Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

A key takeaway from Part One of CEIR Attendee Retention Insights study, is the schism between what show organizers think is motivating their attendees, versus what the attendee says he or she really, really wants. In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition.


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Four Earn Diamond-level Certified Trade Show Marketer Credentials

Exhibitor Magazine

EXHIBITOR Magazine, the award-winning leader in trade show and corporate event marketing education, today announces four Certified Trade Show Marketer. EXHIBITOR News

Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

EXHIBITORLIVE Re-Connects Trade Show and Corporate Event Professionals

Exhibitor Magazine

Exhibitor Media Group, the leader in trade show and corporate event marketing education, is happy to report a successful EXHIBITORLIVE conference a. Shows and Events

The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. Witt, who is a partner and board member at jwc, a Germany-based management consultancy firm specializing in the trade fair and conference business, emphasized during the all-virtual Web Summit session that while conference after conference has migrated online during COVID-19, the nature of trade shows has made digitization a trickier proposition. “We

Questions to ask your Event Management Software Provider for your Hybrid Conference and Trade Show

Event Rebels

Questions to ask – Education experience Can both F2F and virtual attendees have a way to view their schedule and build a list of favorite sessions? Questions to ask – Virtual Trade Show.

The Push to Digital Gave Trade Shows a New Business Model

Convene by PCMA

The new business model for trade shows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences.

30 Trade Show Ideas for Attracting Visitors


Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. The following list of 30 trade show ideas will allow your booth or kiosk to attract more foot traffic, grow brand awareness, and increase event ROI.

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. It encompasses responses from both show organizers and their loyal attendees about the factors that drive attendance. In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports).

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Trade show etiquette: Confessions of a self-proclaimed suitcaser

Plan Your Meetings

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some of us had been attending trade shows and conferences for years. RELATED STORY: Trade shows: 5 top tips for new planners.

EXHIBITOR Celebrates 73 New Graduates of the Certified Trade Show Marketer Program

Exhibitor Magazine

Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, is honored to recognize 73 new graduates of its. EXHIBITOR News, Exhibitor Show News

Temporary Fix or Permanent Change? An AV Perspective on the Evolution of Trade Shows

PCMA Convene

” The name AVIXA may not ring a bell with you, but you’re likely familiar with InfoComm, the largest professional audiovisual trade show in North America. We’ve always wanted trade shows to be focused on the interaction that happens on the show floor.

45 New Trade Show and Event Products to Debut at EXHIBITORLIVE

Exhibitor Magazine

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that a href="[link]. New Products, EXHIBITOR News, Exhibitor Show News

How a Jewelry Trade Show Pulled off a Safe Event for Several Thousand

PCMA Convene

Jewelers International Showcase was the first show for Reed Exhibitions in the U.S. and the first show at the Miami Beach Convention Center since the pandemic. The show attracted 3,000 buyers and 170 exhibitors from across the United States.

Atlanta Jewelry Show Publishes Education Agenda in Conjunction with Sold Out Fall Trade Show

Exhibitor Magazine

ATLANTA, GEORGIA - The Atlanta Jewelry Show is excited to announce the lineup for its pre-show educational sessions, ConnectED Conference, held on F. Shows and Events

Trade Shows vs. Conferences vs. Conventions

Social Tables

One commenter asked to explain the difference between trade shows, conferences and conventions. Trade Show – An exhibition for companies in a specific industry to showcase and demonstrate their latest offerings. Conference – A meeting for consultation, education, exchange of information, or discussion with a formal agenda. The post Trade Shows vs. Conferences vs. Conventions appeared first on The Social Tables Blog.

Five Trade Shows and How They Grew

PCMA Convene

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth. 2016 show: Colorado Convention Center, Denver, July 10–13. The show’s growth has also created challenges, especially when it comes to managing the physical space. “We

Your Guide to Events This Year: 12 Ways to Get Your Conferences and Trade Shows Right


We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors.

Trade show organisers and associations join forces to create safe, successful platforms for economic recovery and reconnection

Event Industry News

As an industry, we have systems and processes in place to provide safe platforms for face-to-face trading.”. Our communities are ready to return to the show floor, and it’s our responsibility to ensure they feel confident that our platforms value their success and safety in equal measure.”.

8 ROI-Driven Trade Show Goals & Objectives by @QuickTapSurvey


A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. You’ll also be able to measure the success of the show in a tangible way. Offer demonstrations, educate visitors about your product and get your items into people’s hands.

Trade Shows

International Institute of Event Management

One word comes to mind when the words “Trade Shows” comes up: Opportunity. If this isn't the first word that comes to mind when you think of your company attending trade shows, take another look. What better way to do that than to give them a demonstration at your trade show booth. · Because there is an unlimited potential to the amount of trade show attendees. Trade shows are where real relationships happen, and start to grow.

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7 of the Top Event Planning Conferences in 2021

Social Tables

Wedding Merchants Business Academy November 8-10 | Las Vegas Convention Center | Las Vegas Wedding MBA brings together wedding professionals from around the world, as well as 180 exhibitors, and it features over 150 educational seminars.

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Why the Sustainability of the Trade-Show Business Model is in Question

PCMA Convene

While there are a number of disruptive forces that will impact the future of trade shows, the biggest risk has to do with how much buyers and sellers will trust the environments we create. The typical trade show’s business practices could lead to distrust from both attendees (buyers) and exhibitors (sellers). This means the practice of selling or providing usage of the pre- or post-show attendee list will likely stop.

The value of post trade show evaluation


Conducting a post trade show evaluation is critical to knowing how to move your technology engagement forward. How can you make it better for the next show? If your engagement is meant to educate attendees about your product and gain qualified leads, be sure you have a way to integrate those leads into a CRM. How to assemble a trade show planning checklist.

Lineup Ninja wins contract for “largest construction trade show in the western hemisphere”

Event Industry News

Lineup Ninja will provide speaker management software to help the organisers coordinate over 150 educational sessions across five days and numerous theatres.

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Something is rotten in the state of meeting industry education

Conferences that Work

I’ll illustrate with the area where I have most experience: providing education at these meetings. In my opinion (and many other event professionals with whom I’ve spoken) the “educational” content at the national meetings these days is sub-par, perhaps because the processes for choosing it are seriously flawed and completely opaque. Our industry conferences are the obvious places to provide this education.

2017 Association Trends that Impact Travel, Trade Shows & Hotels


Here are key takeaways that could impact the travel, trade show and hospitality industries. Trade shows to grow 3 percent through 2019. According to the 2016 Center for Exhibition Industry Research Index Report, trade shows will sustain a yearly 3 percent growth for the next few years. SmithBucklin advises organizers to collect and analyze attendee behavior data to design a more sophisticated trade show and offer enhanced experiences.

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IBTM launches new trade show for Asia Pacific Market

Event Industry News

IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. IBTM, part of Reed Travel Exhibitions, has announced the launch of a new business event, IBTM Asia Pacific.

20 Trade Shows You Don’t Want To Miss in 2020


Every business has room to grow, new products to show off, more people to connect to, and ideas to expand on. Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. .

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Rocky Mountain Highs at MIC Conference & Trade Show


Expects lots of new twists at the 2017 MIC Conference & Trade Show next week. The Meetings Industry Council (MIC) of Colorado cites increased demand for the extended format, which will focus on industry education and networking. “I We added an additional keynote and have an incredible lineup of concurrent educational sessions. The post Rocky Mountain Highs at MIC Conference & Trade Show appeared first on Smart Meetings.

How Verifying Your Live and Virtual Conference Conference Attendees Can Help Your Bottom Line

Event Rebels

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line.

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Konduko champions more data and better sustainability with ETL deal

Event Industry News

Konduko , global event technology supplier and creator of the Intelligent Trade Shows TM concept, has announced a three-year sponsorship deal with Event Tech Live’s (ETL) shows in London and Las Vegas.

6 Ways You Can Digitize Your B2B Communications For An Engaging Post-Trade Show Experience


And yet, it could take as little as 72 hours for that expensive prospect you connected with at a trade show or convention to forget you or prioritize the project you discussed altogether.

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The Essential Event Technology Dictionary


Association: Usually a non-profit trade group designed to further a specific profession, by providing education and networking for members. Attendee: A person who participates in a conference, industry trade show or other meeting. Convention Center: A building or set of buildings designed to hold people – sometimes hundreds of thousands – to come together in one destination for education, learning and networking.

7 Tips from Smart Meeting Northern California Speaker Eileen McDargh for Partnering at Your Next Trade Show


Want to gain added exposure at a trade show? You’ll be amazed at how much traffic will instantly show up. Mail it after the trade show to everyone who attended the conference. And continuing education is one of the top three retention factors. The post 7 Tips from Smart Meeting Northern California Speaker Eileen McDargh for Partnering at Your Next Trade Show appeared first on Smart Meetings.

2018 Education Conferences: The #1 Education Events Guide


One of the best ways to network and learn about the latest trends in education is to attend an educational conference. Here's a look at some of the top 2018 education events. Conferences - Conferences are large events that bring together education professionals in the field.

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ETL Replay – The trade-show revolutionary: lets tear apart the rule book

Event Industry News

Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. Event Tech Live will return to London in November 2019, follow the official hashtag #ETL19 on social media to keep up-to-date with show news.

First details revealed for IBTM Asia Pacific 2022

Event Industry News

Global meetings and events industry trade show organiser, IBTM has revealed first details of its rescheduled inaugural IBTM Asia Pacific , which will take place from 5-6 April 2022 at the Marina Bay Sands Expo and Convention Centre in Singapore.

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Hybrid Events Are on the Horizon


Hybrid Trade Show. One association client that our company works with traditionally offered trade shows for their members to connect and do business together. This past year, the association was able to hold two very successful virtual trade shows.

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