The Future of Trade Show Tech: AR is Coming
DECEMBER 5, 2018
If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event. Virtual Reality, or VR, on the other hand, does not show the real world, but rather a simulated, or made up environment.