11 Secrets for Successful Association Sponsorships in 2022


Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming.

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. Six Keys to a Strategic Sponsorship Program.


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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.

Time to Retire Your Platinum, Gold and Silver Sponsorship Levels

Velvet Chainsaw

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unless you’re the International Association of Gems, it’s also time to retire Diamond, Ruby, Emerald and Sapphire levels, too.

Leverage Technology to Drive Event Sponsorship Revenue


Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Technology sponsorships can deliver on more than brand awareness objectives. Nevertheless, traditional sponsorship opportunities are somewhat limited.

28 Virtual Event Sponsorship Ideas!

Endless Events

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. Virtual Event Sponsorship Ideas: Let’s Go! Virtual Event Sponsorship: The Day Of.

Virtual Education Fairs – the next big trend for Universities and Students

Hubilo Blog

The rise of Virtual Education Fairs. The higher education sector has found sweeping ways of functioning post detrimental halt due to the pandemic. Universities and educational institutions have also managed to get global traction due to their rising demand.

Sponsorship Revenue Ideas for Healthcare Events


Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology. And with these broad topics, sponsorship isn’t just limited to technology companies. “It 9) Promote Sponsorships Early.

Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.

4 Fresh Content Ideas for Your Sponsorship Proposals

Social Tables

Today the competition for event sponsorship dollars is greater than ever. Event producers find themselves under immense pressure to creatively put together new and fresh sponsorship proposals. So, here are my four fresh content ideas for sponsorship proposals. Standard sponsorship packages can’t make the grade in today’s world. Be sure to add social media sponsorship benefits to all your sponsorship proposals.

Precious-Metal Sponsorships

PCMA Convene

. It’s time to reimagine the metal-named sponsorship categories — and unless you’re the International Association of Gems, it’s time to retire Diamond, Ruby, Emerald, and Sapphire names, too. As part of the competitive intelligence we gather for conferences, our team analyzes hundreds of sponsorship offerings. With few exceptions, when it comes to creativity and purpose baked into a conference’s sponsorship levels, we find a lot of sameness.

10 Ideas for Improving Your Pay-to-Play Conference Presentations

Velvet Chainsaw

Conference-business models in this area vary greatly — from stringent rules about featuring only “education champions” — to flat-out selling keynote slots to the highest bidders. In some industries, thought-leadership investment opportunities will absolutely make or break a sponsorship program. These sponsors are the true education champions your conference needs. Pay-to-play programming should ideally have non-pay-to-play education offerings at the same time.

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6 Ways to Get More Out of Your Conference Sponsorships

Event Farm

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. If you’re looking for advice about driving business results through conference sponsorships, keep reading for our top six tips. This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy.

Digital Event Strategist Spotlight: Maria Dempsey, Wine Educator, Director of Hospitality and Events, Gen7 Wines

PCMA Convene

Maria Dempsey , CMM, DES, CSW, Wine Educator and Director of Hospitality and Events for Gen7 Wines recently completed the Digital Events Strategist course , offered by PCMA. I started learning it from the ground up and became a wine educator.

Leading on-demand industry education

Plan Your Meetings

In your search for online professional development that provides continuing education credits and/or specialized certification, two excellent sources jump to mind. The MPI Academy, launched in 2015, is a central depot for the well of education and learning experiences available from the world’s largest meeting and event industry association. The post Leading on-demand industry education appeared first on Plan Your Meetings @ Meeting Professionals International.

Sponsorship Revenue Ideas for Healthcare Events

Expo Logic

Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. And we’re able to sell sponsorships to offer access to that audience.”.

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports). That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Over 90% of respondents said education was a strong attendance driver. There was another factor under learning, “attend for continuing education credits, CME, etc.,”

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Why Building an Event Community is a Hot Trend for 2021


Grow Your Sponsorship Revenue with an Event Community Platform. Educational content, training videos, and webinars. If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible.

2021 311

How Exhibition Sponsorships Are Evolving

PCMA Convene

Attendees want networking and education, and are turned off by blatant commercials. You saw the same ads, the same commercials, the same show, all together,” said Jackie Fast, managing director of Slingshot Sponsorship, which is headquartered in London. If you’re not going to do that, and if sponsorship’s all about mutual benefit, what are the types of assets you can do that actually drive value back to a brand?”. FROM PROMOTIONAL TO EDUCATIONAL.

Experience Design, Sponsorships Among Hot Braindate Topics at CL19

PCMA Convene

The trending topics were experience design, innovation, and sponsorships. And you never know where a braindate might lead: Last May, PCMA Education Director Carrie Johnson met Sean Cusack, the lead designer and a co-founder of SMA Events, on a braindate at the C2 Montreal business conference. Both one-on-one and group braindates took place in the Braindate lounge. Barbara Palmer).

Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

Sponsorship, however, can be significantly leveraged as long as you are able to attract a good audience. COVID-19 Education & Adult Learning emerging models freemium monetization online conference online event virtual event

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Transform Your Expo into a Networking and Learning Destination

Velvet Chainsaw

Instead, they want to build relationships, learn and be educated by the business and solution experts who know their industry. Sponsorship & Exhibits Uncategorized exhibit hall expo market place solutions center solutions circlesExpos are the most disrupted element of association conferences today.

2019 193

Expo Decisions: Attendee Preferences over Exhibitors—Always

Velvet Chainsaw

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. Some conference organizers have responded by cutting 90-minute education sessions down to 75 minutes and then paring them down to 60 minutes. Task them with helping educate exhibitors on how to design a booth experience that attracts, not repels, professionals like them.

2019 184

GameStop – #EventIcons Episode 153

Endless Events

Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. Today we are joined with a dynamic duo Samantha Vogel and Judy Payne of GameStop.

2019 64

Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Brand ambassadors and bartenders—the same people who work at High West—educated consumers on the brand’s history and its four core whiskeys.

2022 102

Your Two Cents on Virtual Events

Velvet Chainsaw

With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras, an adviser to associations and businesses that offer adult lifelong learning, continuing education and professional development, freely shares quite a bit of research with the learning business community.

2018 150

7 of the Top Event Planning Conferences in 2021

Social Tables

” From Marketing Strategists with 3M and 7-Eleven Sponsorship Managers to Bacardi CMOs and Capital One Directors, the list of past EMS attendees is a lengthy — and impressive — one.

2021 154

Meet Lindsay Martin-Bilbrey, a Bonus Episode! – #EventIcons

Endless Events

EventIcons #eventicons #eventicons podcast attendee engagement audience engagement corporate convention corporate events corporate meeting planners creativity design event education event industry event knowledge retention event planners event sponsors event sponsorship event technology gamestop pathableToday we are introducing our newest #EventIcons host, Lindsay Martin-Bilbrey!

2019 61

How Is Your Association Using Learning Technologies?

Velvet Chainsaw

With the advent of DIY solutions, business models that include sponsorship and the strategic alignment of reaching a global audience, we’re seeing an increased focus on expanding the impact of digital learning. Education & Adult Learning Event Technology adult learning digital meetings event technology hybrid meetingsImproving digital learning and amplifying conference content to a larger audience is a high priority for many clients we consult with.

The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154

Endless Events

The influencers who were a mixture of partners, producers and planners took a hard look at issues such as commodity pricing, education within the industry, data security and much more. For the second time ever, the International Live Event Association (ILEA) held the Global Events Forum in August 2018 in Denver, Colorado.

How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To celebrate the launch of its first line of electric vehicles, US Open sponsor Mercedes-Benz is educating tennis fans on its electrification efforts.

2021 100

Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco

Event Marketer

The new location offered 45 percent more space, spanning 450,000 square feet of exhibits and experiences including floral and plant displays, shopping, education, sponsor activations and themed food and beverage options.

Virtual Event Guide: An All-In-One Free Ebook!

Endless Events

After months of pushing out educational content about virtual events, our team took it a step further. Over the course of these 70 pages, you’ll be able to find information pertaining to engagement, sponsorships, entertainment, budgeting, and more.

2020 112

How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. Brands did their best to commemorate Pride Month virtually in 2020.

B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Exhibitors who don’t attend education sessions don’t get this one. Instead of forcing the expo experience with exclusive show hours, food & beverage, and giveaways as a lure, make it an irresistible learning destination that educates your participants and makes them smarter buyers. How are you incorporating education into your show floor?

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Get Ready for the Future of Events at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Another common challenge is creating sponsorship models that work in a virtual or hybrid environment. Education & Training

2021 81

Session Preview: Everything You’ll Learn at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

With over half of our speakers C-suite leaders of their organizations, and inspiring voices from outside the events industry, we have a packed agenda designed to educate, inform, and inspire. Creative OmniChannel Sponsorship Solutions that Deliver Value. Education & Training

2021 83

Convene Survey: What Drives Event Sponsorships?

PCMA Convene

When IEG published its sponsorship spending forecast for 2017 last January, the sponsorship company predicted slow growth, due in part to “the lingering gap between sponsor expectations and properties’ ability to deliver.” While the vast majority (90 percent) of respondents sell sponsorship or partnership opportunities at their largest event, only around one-third of those sponsorships include year-round activities. app sponsorship.

Konduko champions more data and better sustainability with ETL deal

Event Industry News

Konduko , global event technology supplier and creator of the Intelligent Trade Shows TM concept, has announced a three-year sponsorship deal with Event Tech Live’s (ETL) shows in London and Las Vegas.

2021 56

Sponsor Activations: What Not to Do


More : 8 Essentials for a Killer Sponsorship Strategy. Often times companies have a set activation they do for all event sponsorships. Whether you’re trying to get sponsors for your event, or sponsoring yourself, there are some key questions to ask before confirming that activation.

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