November, 2023

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Formula 1 Las Vegas Sees a Successful Inaugural Event

Smart Meetings

Formula 1’s first year shook things up on the Las Vegas Strip In a weekend filled with more drama than your mom’s favorite soap opera, Las Vegas’ inaugural Formula 1 race ended with practice race mishaps , record-level betting numbers and a more than $1 billion economic impact to the city. Big Numbers Las Vegas Grand Prix reported a 315,000-person attendance number over the course of the event.

2023 105
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3 Ways to Make the Most of Your Convention Center

EventMB

Skift Take: Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.

Tourism 166
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A Year in Review: Conducting an Annual Evaluation of Your Events

TicketBud

The end of the year is a natural time to reflect on achievements and failures as you prepare to adapt and refine in the year ahead. Evaluating your year of event programming in order to prepare for the next one is no different. Event evaluation is an ongoing process throughout the year. But understanding the value of your event programming more broadly, and how it advances or hinders your organization’s overall strategy and values, requires a holistic review.

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48 years together — so far, so good

Conferences that Work

48 years ago this week I met Celia at the wedding of mutual friends in the heart of the English New Forest. I moved in with her ten days later and we’ve been together ever since. We married in 1977… …and moved to the U.S. the same year. We have been through so much together. Wonderful times and hard times. Along the way our family grew; we now have three (adult) children and three grandkids.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Culinary Finance 101: Food Costs for Restaurant Owners

Planning Pod

Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their overall growth. At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. Previous to writing for our blog, I worked with hundreds of restaurant owners to stay on top of their budgets and reduce food costs while increasing restaurant profits on our Customer Success Team.

More Trending

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Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman

Event Marketer

“We believe that if your well-being is intact, everything else will fall into place. Someone once told me this: ‘If you allow for your suitcase to always be full, then you can’t unpack to put new stuff in.’ So we wanted to allow our attendees to unpack their suitcases, their baggage so that they could be filled with new inspiration, new ideas and new opportunities over the weekend.

2024 118
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Tech Conference Accused of Creating Fake Women Speakers

EventMB

Skift Take: Tech industry insiders say fake female speakers were featured in the DevTernity conference lineup to create the illusion of diversity.

Speakers 251
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A December to Remember: How to Plan a Holiday Party that’s Worth People’s Time

TicketBud

The holidays are the perfect opportunity to tie your organization to a special celebration or tradition, but there’s a lot of competition in getting your audiences to commit their time, money and energy to your event. The end of the year brings on a frenzy of work parties, friend and family get-togethers, school events, holiday shopping and more. Creating an event that breaks through all the noise takes careful planning and execution, with great consideration about your audiences’ time, preferen

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Mastodon is the old Twitter

Conferences that Work

I joined the social media platform Mastodon a year ago. Given recent turbulent social media trends, I’m glad I took the plunge. Having been on Twitter (yes, I know it’s been renamed “X”, sue me) since 2009, I’d describe Mastodon as the old Twitter. What do I mean by that? What Twitter is now Ever since Twitter’s creation in 2006, people have used it in different ways.

2009 203
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Event Technology Awards Dazzle at ExCeL London for Event Tech Live’s 10th Anniversary

Event Industry News

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion. With thirty-six winners crowned overall and vFairs being this year’s stand out tech, bagging four awards including Best Hybrid Event Platform or Production, Best Event Networking Technology, Best Virtual Event Platform and Best Sustainable Tech Solution.

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An Iridescent and Groovy Pop-Up Chapel Wedding at Evergreen Brick Works

EventSource

The Pop-Up Chapel Co. returned to the beloved Koerner Gardens event space at Evergreen Brick Works to marry 18 couples over two days. A vibrant, groovy, and iridescent design created an unforgettable wedding experience! Vendors Featured in this Article 7 Reviews Evergreen Brick Work. Venue 46 Reviews The Pop-Up Chapel Co. Event Planner 4 Reviews Event Rental Group Décor & Rentals 38 Reviews EPiQVision Audio / Visual Alicia Thurston Phot.

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Exhibit Design: Inside Mastercard’s Particle-Inspired Experience at Money 20/20

Event Marketer

“We took the particle theme of movement, moving forward. Each section of the experience tells a story of how Mastercard drives innovation, connects people to people, businesses to consumers, and how we partner together in the ecosystem to deliver actual real-world results.” –Amy Hills, VP-Product Marketing, Mastercard To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations.

2023 114
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Safe, Not Sorry

EventMB

Skift Take: Gary LaBranche, the CEO of the Risk and Insurance Management Society, shares what it was like to have to cancel the last day of its conference where close to 10,000 were gathered due to a nearby shooting.

Insurance 174
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Event-Contract Sticking Points: A Practical Approach

MeetingsNet

Three industry veterans share their advice on crafting contract terms and clauses that meet the needs of host groups, not just host venues. Right now, the meetings industry’s landscape features high demand, rising prices, and hotel reps’ relative inexperience with meetings, all of which make planners’ jobs more difficult than ever. To help cut through the thicket of contractual issues within this landscape, three longtime meeting negotiators—Tyra Warner, Lauren Andrews, and Jeff Duncan—held a di

Contracts 112
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Alexander von Humboldt: A meeting designer way ahead of his time

Conferences that Work

I’m indebted to Martin Sirk for sharing remarkable information about an 1828 conference designed by the German geographer, naturalist, and explorer Alexander von Humboldt. Read what follows to discover that Humboldt was also a meeting designer way ahead of his time! Martin Sirk Modern meeting design! Cross-disciplinary. New insights-oriented. Participant-centred.

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How Event Tech fits into Event Design

Event Industry News

With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years. This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into event design.

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New and Renovated: California Dreaming

Smart Meetings

Captivating Designs Make Memorable Debuts From the sunny coastline of SoCal to the fog-draped Golden Gate, new and renovated hotels across the charming state of California make for compelling options to host your next meetings, event or retreat. A variety of different spaces, from size to design, are constant across all these properties. But that’s where the similarities end—each offers its own distinct character and captures the essential flavor of whichever destination it calls home.

Hotels 105
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment

Event Marketer

“Our goal with these types of pop-ups or experiential moments is to create a unique brand moment for our guests to enjoy Ashley products in a new or unexpected way, aside from the typical way they would in a brick-and-mortar store. From there, we wanted to leverage a partnership element that’s a bit different from what we’ve done in the past that could surprise and delight.

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Stress at an All-Time High in Events

EventMB

Skift Take: Four out of five event professionals report that their roles have become more stressful today than before the pandemic. Plus, they are not being supported.

Events 175
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New Survey: Planners Most Interested in A.I. for Marketing and Logistics

MeetingsNet

About half of respondents know how A.I. can assist with event planning, but only a small percentage have incorporated it “extensively” into their processes while some others have dabbled. Information on how artificial intelligence can help build, market, and analyze business events has been a popular offering at industry events and in the trade media this year.

Marketing 111
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Join me in Rome next week!

Conferences that Work

Join me in Rome next week (November 21 – 26)! On November 24 I’m leading a Masterclass at the 2023 Best Event Awards Festival. The topic? Creating and supporting meaningful participation at events. Here’s the entire program for November 24. There’s also an opportunity to meet with me in Studio Room 2 from 11:30 AM – 12:30 PM CET to explore questions and issues arising from the session or that weren’t addressed and tackle questions on how to solve your top-of-m

2023 203
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The Launch of EA Sports FC 24

Event Industry News

INCA Productions are a strategic creative agency who connect brands and audiences through live digital experiences. With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky.

Sports 113
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Smart Moves in Hawaii, Half Moon Bay and More

Smart Meetings

Jaye Moreau and Beth Haddock Jaye Moreau (left) and Beth Haddock (right), Kōloa Landing Resort Luxury Kaua’i resort, K ōloa Landing Resort , has appointed Moreau as destination weddings and sales manager. She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events.

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How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults

Event Marketer

“It’s always critical to give an opportunity for interaction—however that comes across in the way that’s most authentic to the program or the show that we’re promoting and is of most interest to the audience that we’re connecting with.” –Sloan Carroll, Senior Director-Multiplatform Marketing, PBS Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last mont

2024 113
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Exhibitions Contribute $11.7B to UK Economy: New Study Reveals

EventMB

Skift Take: Despite the decline in numbers compared to the pre-Covid era, a recent study on the value of the exhibitions industry in the UK presents encouraging figures for 2022, suggesting a complete recovery is not far out.

2022 172
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Sustainability, Air Travel, and Meetings: No Intersection on the Horizon

MeetingsNet

Airlines are ramping up their carbon-reducing measures—but ever so slightly—while more attendees face internal carbon budgets and taxes to come to events. What can planners do? Virgin Atlantic Airlines announced in late November that it will be the first carrier to operate a trans-Atlantic jumbo-jet flight powered entirely by sustainable aviation fuel—a mix of used cooking oil, animal fat, and agricultural waste.

Travel 106
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Daniela and Ario’s Tropical Modern Wedding at Canoe Restaurant

EventSource

In a fusion of contemporary elegance and tropical allure, Daniela and Ario embarked on their unforgettable wedding journey at Canoe Restaurant & Bar. With Christine Lim Photography capturing their love story, every detail was meticulously planned by Lexington & Co. , ensuring a celebration that radiated modern sophistication. At Lavender Bridal Boutique , Daniela’s bridal beauty came to life with the artistry of Bridal Hair Collective and Robert Weir Beauty , creating a breathtakin

Events 101
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Lightmedia Displays: Illuminating the Event Industry with Cutting-Edge LED Screens and Production Services

Event Industry News

In the dynamic world of event production, the ability to captivate and engage audiences is paramount. Since 1997, Lightmedia Displays has been at the forefront of this industry, providing state-of-the-art LED screens and production services that have revolutionised the way events are experienced.

Events 113