Attendease

OCTOBER 1, 2024

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.

Social Media 369

Social Media Financial Trade Shows Events 369

SpotMe Blog

OCTOBER 2, 2024

SpotMe Life Sciences was named a Trailblazer in Omnichannel Engagement by Everest Group in the ‘Life Sciences Commercial Technology Specialists Assessment’. The report studies key trends that are shaping the life sciences commercial technology market, major adoption drivers for life sciences enterprises, enterprise-sourcing criteria for commercial technology, and 23 leading life sciences commercial technology specialists (i.e., Trailblazers).

Technology 130

Technology Marketing Management Meetings 130

EventSource

OCTOBER 1, 2024

Weddings are always special, but when they take place at a venue as iconic as the Fairmont Royal York , they become unforgettable. This historic Toronto hotel, with its regal charm and grand architecture, offers the perfect backdrop for Alice and Tony to begin their “happily-ever-after” in style! With Ever After by Justine handling the planning, everything came together smoothly.

Hotels 296

Hotels Venues Events 296

Event Marketer

SEPTEMBER 30, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. FYRE FEST MEETS WONKA? THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said. It’ll be glamorous, they said. Let’s just say the only fancy thing about the “Bridgerton”-themed ball in Detroit was the majority of superfans who arrived dressed to the nines in their “Regency era” finest.

Advertising 289

Advertising 2025 Social Media 2024 289

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Prestige Events Magazine

OCTOBER 2, 2024

Two outstanding achievements in one month as The Wesley successfully wins a Green Tourism Gold Award as well as Gold accreditation from Investors In People (IIP). The Wesley achieved the ‘Gold’ benchmark following a wide-ranging accreditation process and rigorous examination of its commitment to staff that was conducted over recent months by IIP. The process involved interviews with The Wesley employees, and a close analysis of the hotel group’s key performance indicators and steps to create and

Hotels 278

Hotels Tourism Sustainability Social Media 278

EventMB

OCTOBER 3, 2024

Skift Take: The ongoing dockworkers' strike in the U.S. is disrupting operations at 36 ports nationwide, presenting a serious threat to the supply chain. Delays in receiving essential goods are likely to affect meetings and events.

Events 209

Events Meetings 209

Event Marketer

OCTOBER 4, 2024

The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. We’ve followed and covered an array of fresh tour programs this year, and it got us thinking that it was time to go behind “the wheel” again and get

Management 279

Management Food and Beverage Travel Wireless 279

Prestige Events Magazine

OCTOBER 2, 2024

As we approach World Mental Health Day 2024 on 10 October, the importance of addressing mental health in the business meetings and events industry has never been more critical. According to wellbeing not-for-profit EventWell, one in three event professionals struggle with their mental wellbeing every year, furthering the need for ongoing action. With this year’s World Mental Health Day theme, of ‘prioritising mental health in the workplace’, we have gathered insights from key industry figurehead

Hospitality 264

Hospitality 2024 Healthcare Venues 264

Smart Meetings

OCTOBER 4, 2024

Jennifer LeMaster Jennifer LeMaster, Seattle Convention Center; photo credit: Sean Cokes LeMaster is the new president and CEO of Seattle Convention Center. She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. She went on to oversee $22 million in annual revenue and a $30 million renovation at the Georgia World Congress Center Authority (GWCCA).

Hospitality 246

Hospitality Hotels Travel Marketing 246

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Attendease

OCTOBER 1, 2024

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

Event Marketing 195

Event Marketing Marketing Events Technology 195

Event Marketer

SEPTEMBER 29, 2024

Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live Más LIVE last April, an industry-first product showcase experience held leading up to the Super Bowl.

2016 276

2016 2024 Technology 2020 276

Prestige Events Magazine

OCTOBER 2, 2024

If you need an ambulance in the UK, you phone one number and – barring problems – you know that a modern vehicle staffed with qualified professionals and stacked with state-of-the-art medical equipment will arrive in minutes to whisk you to a nearby hospital for treatment. But what if you live in Africa, far from tarred roads, let alone a hospital? This was the situation faced by those who live in Yamba, high in the West Usambara Mountains in the Tanga region of Tanzania.

Meetings 264

Meetings Hospitality Transportation Events 264

Smart Meetings

OCTOBER 2, 2024

A conference in California’s vineyard-covered, rolling Napa Valley just feels different than any other place in the world. After spending quality time at LEED Platinum-certified Bardessono Hotel & Spa (one of only three in California that meet that sustainability standard), we were curious about what elements could be adopted from the organic feel of the historic boutique property.

Food and Beverage 237

Food and Beverage Sustainability Hotels Hospitality 237

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Events

Velvet Chainsaw

OCTOBER 1, 2024

During a recent client roundtable, we had a lively discussion around the challenges of changing up the way awards are presented during general sessions at events. While all agree it is important to celebrate professional accomplishments, award presentations are one of the hardest event features for leaders to agree to modernize, change, or make more expeditious.

2024 195

2024 Management Meetings Events 195

Event Marketer

OCTOBER 4, 2024

For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers were introduced to the Kangaroo, Bugaboo’s first single-to-double stroller than can accommodate up to three kids.

2025 264

2025 Social Media Speakers Hotels 264

Prestige Events Magazine

OCTOBER 2, 2024

Sustainability Meets Style & Self Helps #EventProfs Lead the Way On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase. The event underscored the venue’s dedication to eco-friendly event management, sustainable catering, and community engagement.

Sustainability 263

Sustainability Consulting Hospitality Speakers 263

Smart Meetings

OCTOBER 4, 2024

A last-minute addition of wellness sessions made all the difference When going to and from session to session during an event, it’s easy for attendees to neglect themselves: not being mindful of what they eat, how active they are or, simply, if they need a break. This is something Melissa Paige, co-CEO of Healthcare Advocate Summit, realized. When she brought her annual event to Caesars Palace in Las Vegas, she decided to take action.

Healthcare 211

Healthcare Hospitality Speakers Meetings 211

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

OCTOBER 2, 2024

Skift Take: We distilled a day’s worth of sessions from the recent Skift Meetings Forum to identify 7 of the biggest tension points among planners.

Meetings 184

Meetings Meeting Planning Event Management Management 184

Event Marketer

SEPTEMBER 29, 2024

LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Beginning this fall, students will learn b-to-b event marketing, production and event management through classroom, instructional and hands-on training for the 15-hour minor, as well as have the opportuni

Corporate Events 264

Corporate Events Education Events Event Management 264

Prestige Events Magazine

OCTOBER 1, 2024

Foxhills Club and Resort , a premier destination for business retreats and corporate meetings, has unveiled the findings of its recent research on business meetings and away days. Results of the survey highlights how hybrid working has effected what motivates employees, the importance of engaging offsite meetings, and preferences for meeting times and activities. 72% of those surveyed believe that delegates gain more from a full-day meeting that includes an activity, underscoring the necessity o

Corporate Meetings 259

Corporate Meetings Venues Meetings 259

Smart Meetings

OCTOBER 4, 2024

The post What’s Your Event I.Q.? appeared first on Smart Meetings.

Events 130

Events Meetings 130

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

EventMB

OCTOBER 3, 2024

Skift Take: Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.

Meetings 172

Meetings Events 172

Event Marketer

SEPTEMBER 30, 2024

The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative content experiences throughout the day that will have leaders thinking differently about not only their roles, bus

2024 264

2024 Speakers Event Marketing Consulting 264

Prestige Events Magazine

OCTOBER 1, 2024

The Barbican, London’s internationally renowned arts and conference centre, will champion the City of London’s Destination City to buyers from around the world at IMEX America 2025. IMEX America will take place from 8-10 October in Las Vegas, providing an opportunity for the Barbican to emphasise its fundamental role at the heart of the Destination City program.

2024 257

2024 Financial 2025 Banking 257

Smart Meetings

SEPTEMBER 30, 2024

Discover Greater Ontario California: Your Perfect Meetings Destination If you’re seeking the ideal destination for your next event, Greater Ontario California (GOCAL) offers a seamless, professional, and unforgettable experience. From its convenient transportation options and a plethora of accommodations to its dedicated event partners, versatile meeting spaces, and convention center expansion, GOCAL provides everything you need to make your event a resounding success.

Meetings 130

Meetings Hotels Transportation Trade Shows 130

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

OCTOBER 2, 2024

Skift Take: In this video from Skift Meetings Forum 2024, we hear from Gianluca Sardo, president of The Glasshouse, about how the relatively new venue in New York has built a solid reputation in a short period of time.

Meetings 172

Meetings 2024 Venues 172

Event Marketer

SEPTEMBER 30, 2024

Gabriela Neves, Partner, Factory360 Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in line in their top investments heading into next year.

2025 261

2025 2024 Marketing Event Marketing 261

Prestige Events Magazine

SEPTEMBER 30, 2024

On July 30th, 2024, the Royal Academy of Arts played host to a magical evening at the exclusive Keepers House, where guests were treated to an unforgettable Secret Garden Dinner Party. The evening began with a warm welcome in the secluded secret courtyard, a hidden gem brimming with lush palm trees and a tranquil ambiance. Guests mingled over expertly crafted cocktails and delicate canapés, setting the tone for the elegant affair.

2024 147

2024 Venues 147