Sat.Apr 13, 2024 - Fri.Apr 19, 2024

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6 Killer Revenue-Boosting Ideas for Your Next Fundraising Event

Attendease

Fundraising events are mutually beneficial for all. Not only do these events provide nonprofits with funds to power their mission, but they also offer a meaningful experience for donors, allowing you to steward stronger relationships. One of the best events to raise serious funds and engage donors is a charity auction. A charity auction is a high-energy, flexible event that is sure to excite any audience, whether it’s taking place online, in-person, or as a hybrid combination of both.

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Hopin To Be Acquired by Bending Spoons

EventMB

Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.

Meetings 188
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The Power of Participation: Your Local IAEE and PCMA Chapters Await 

ePly

For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.

Education 126
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Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Hospitality Experience at the Masters

Event Marketer

A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Matt Wilson appointed Chief Revenue Officer at Iventis

Event Industry News

Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.

Venues 116

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Smart Moves in Chicago, Colorado and More

Smart Meetings

James Barnett James Barnett, Deer Path Inn Deer Path Inn welcomes Barnett as general manager and innkeeper. He will oversee all daily operations at the inn at the monumental moment of its 95 th anniversary this year. Barnett was born in Australia and began his hospitality career at New South Wales ski resort Thredbo, before moving on to general manager roles in London and Chicago.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

2024 111
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Conference delegates should reap the professional benefits of networking, according to new survey from Conference Leeds

Event Industry News

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.

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Destination Brief: Why Northern Ireland is the Next Must-Visit Incentive Destination

EventMB

Skift Take: Rich in natural beauty, a proud and vibrant cultural heritage, warm hospitality with unique and luxurious accommodations and venues; Northern Ireland should be on your radar as the next must-visit incentive travel destination.

Tourism 171
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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New and Renovated: Spaces of Grandeur

Smart Meetings

Feeling classy? These New and Renovated spaces are for you. These new and renovated hotels all share one fabulous commonality: rich, luxurious spaces that transport visitors to what feels like a European castle, with jewel-toned hues, plush furnishings and ambient lighting. Whether you’re meeting in Washington’s wine country or lively New Orleans, you’ll find your event brimming with a feel of decadence and elegance.

Hotels 105
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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.” –John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile.

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AEO launches inaugural Marketing Social event

Event Industry News

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111
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Associations Look to the Future

EventMB

Skift Take: Societal transformation and the future of association meetings were the themes an ICCA conference, part of Business Events Industry Week, held in the most apropos setting, ASAE's headquarters.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary. The program is headed by Stephanie Miller , a local expert on zero waste.

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The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group

Event Marketer

Pavan Pardasani, Chief Marketing Officer, TAO Hospitality Group The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Hospitality Group, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than 20 markets across the globe.

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Day in the Life of a Wedding & Event Planner with Cillia Marion

The Planner's Lounge

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Cillia Marion from San Antonio/Austin, TX Amanda Noel Photography Name: Cillia Marion Business Name & Location: Marion Matrimony Events San Antonio/Austin, TX Years Working in the Event Indust

Events 98
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Visit Phoenix: Driving Economic Growth Through Storytelling

EventMB

Skift Take: Explore how Visit Phoenix leverages meetings and events as powerful engines for economic growth and community engagement, redefining the impact of destination marketing beyond the confines of tourism.

Tourism 167
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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CMP Spotlight: Get to Know Susan Arts, CMP Fellow

Smart Meetings

Susan Arts , CMP Fellow, shared her favorite quote: “Begin and end each day with a grateful heart.” “If I start with gratitude, it makes it easy to continue being thankful throughout the day,” she says. And of course, her career is one of many things to be thankful for—and proud of. When she was eight years old, she told her parents she dreamed of growing up to be a big-rig truck driver.

Travel 98
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Q&A: 10 Minutes with Erin Taylor of Oatly

Event Marketer

Erin Taylor, Manager-U.S. Experiential, Oatly Oatly, true to how we do things, is completely opposite , says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s new creamers in coffee, smoothies, and milkshakes.

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When to Embrace Change—and When to Hold Your Ground

MeetingsNet

A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.

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What’s New in Meetings and Incentive Travel in 2024

EventMB

Skift Take: It's time to reevaluate the best destinations and properties for your events. Knowing what's new around the world is sure to give you plenty of new ideas.

2024 160
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Planner Said: Supplier Said—Hope for A Better Partnership Solution

Smart Meetings

The word “partnership” gets thrown around a lot in the events world, but when there are too few ballrooms for too many functions being planned, meeting planners and hotel and destination counterparts often find themselves on the losing end of negotiations that could be win-wins. At Showcase during Business Events Industry Week, a diverse group came together to get to the bottom of what the term really means and how to better replicate the collaborative implications.

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Guest Column: Five Insights on Measuring DEI in Events

Event Marketer

Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.

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Is it time to switch to an event app in 2024?

Guidebook

Planning and coordinating events isn’t a walk in the park. However, in an age where almost everything can be simplified with technology, an event app plays a crucial role in changing the landscape of event planning and management. It is predicted that the event app market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.

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Business Events Industry Week Showcases Collaboration

EventMB

Skift Take: Washington, D.C. was buzzing with a wide array of gatherings focused on different sectors of the meetings and events industry during Business Events Industry Week.

Events 160
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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What One Thing? Exploring Impact and Innovations with IMEX CEO Carina Bauer on IMEX Frankfurt 2024

Smart Meetings

In this episode of “What One Thing,” Smart Meetings interviews Carina Bauer, CEO of IMEX, discussing the upcoming IMEX Frankfurt event. Bauer anticipates growth compared to previous years but notes that it may not reach the scale of IMEX America. Reflecting on innovations from the Las Vegas event, such as video content and immersive experiences, she highlights plans to introduce AI plugins for sessions at the European event.

2024 93
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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. MCDONALD’S AROMATIC BILLBOARDS MAKE TOTAL SCENTS If you’ve ever walked by a McDonald’s and caught a whiff of the brand’s French fries, you know how alluring the scent of those iconic deep-fried potatoes can be.

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Is it time to switch to an event app in 2024?

Guidebook

Planning and coordinating events isn’t a walk in the park. However, in an age where almost everything can be simplified with technology, an event app plays a crucial role in changing the landscape of event planning and management. It is predicted that the event app market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.