Sat.Apr 06, 2024 - Fri.Apr 12, 2024

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.

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Continuing the Conversation: Keeping Attendees Engaged After a Virtual Event

Attendease

The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Luckily, there are many opportunities to continue building relationships with other attendees and expand your professional network long after the virtual event has concluded.

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Unraveling the Confusion about Thinking and Feeling

Conferences that Work

I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel

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The Best Shoes for Events 

EventMB

Skift Take: Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably.

Events 189
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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First Business Event in Las Vegas Sphere

MeetingsNet

The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.

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Multilearning: Finalist at the Event Technology Awards US & Canada

Event Industry News

Multilearning has changed the format of meetings worldwide by introducing the concept of Oral ePoster Sessions which has helped hundreds of medical and scientific meeting organizers successfully transition from paper posters to sustainable digital poster solutions.

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In a World of Technological Chaos, Human Connection is Essential

EventMB

Skift Take: A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.

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Will You Help Shape the New Book for the Event Industry?

eventplanner

Are you ready to help shape the future of event planning? We are proud to announce that the fourth, completely updated edition of the best-selling book for organisers, EVENT PLANNER by Kevin Van der Straeten, is in the making.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

For an industry that often seems invisible, GMID is its annual coming-out party. Here are some useful takeaways from the day’s educational sessions. Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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planit inc. finalists at the Event Technology Awards US & Canada

Event Industry News

For over 25 years, planit inc. has been delivering exceptional meetings and events. Our portfolio includes Fortune 500 firms to emerging small businesses. We are a client-centric firm that provides unmatched service and professionalism. Our event expertise, creativity, work ethic, and event producers are second to none.

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Destination Brief: No Sales Tax in Portland Leads To Hero Event Experiences

EventMB

Skift Take: Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.

Travel 162
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Top 7 online venue directories to boost your event business marketing

Planning Pod

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. They have the ability to put your business in front of potential clients actively searching for location-based event services, not to mention boost your business credibility and build trust with your target audience.

Venues 88
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American Airlines Eases Pet Policy

Smart Meetings

As American makes it easier to travel with pets, what will this mean for passengers? The next time you’re on an American Airlines flight, don’t be surprised if things look a little, well, furrier. American recently updated its pet policy, which could serve as encouragement to travelers—specifically, those who normally leave their small friends at home or try to pass them as support animals—to bring them along.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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‘Your Festival Needs You’: The Fair launches campaign celebrating festival culture to encourage vital support

Event Industry News

Festival production company The Fair has launched a campaign celebrating the value of festivals, in a bid to gather vital support for independent events.

Events 113
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Rob Adams: People, Moments and Memories

EventMB

Skift Take: From the simple yet profound mission of creating joy to savoring unique experiences and benefiting from the mindset shift of younger generations, Rob Adams, the CEO and owner of Bishop-McCann sees a bright future for the meetings industry.

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Jamie and Clark’s Romantically Rustic Wedding at Earth to Table: The Farm

EventSource

Love and nature intertwined perfectly as Jamie and Clark celebrated their romantically rustic wedding. Surrounded by the serene beauty of their chosen sanctuary, their special day unfolded at Earth to Table: The Farm , a hidden gem where organic charm meets timeless elegance. With every detail curated flawlessly by the planners at Shealyn Angus Weddings & Events , the stage was set for a truly unforgettable experience.

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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. So the brand is running with the idea and installing “smackable” billboards in two cities.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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CHS confirm partnerships with key event brands

Event Industry News

CHS Leeds have announced a series of operational and promotional partnerships that will add even more quality to the show experience.

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Event Tech News Roundup – March 2024

EventMB

Skift Take: From the latest AI advancements to hosting hybrid events in movie theaters, March did not dissapoint regarding event tech news.

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New and Renovated: Inspiring, Inventive, International

Smart Meetings

Brand new meeting spaces around the world Seeking inspiration for your next international meeting or incentive? Look no further! Whether you’re headed off to take in the great skyscrapers of Dubai, relax by the ocean in Cabo San Lucas or wander amongst Oxford’s iconic streets, there’s a new and renovated hotel perfect for an awe-inspiring international gathering waiting for you.

Hotels 72
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How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform

Event Marketer

“In what other world in your adulthood, in corporate life, at a summit, would you be given pajamas and be able to network with like-minded powerful people, but in an environment where the walls are completely taken down physically, metaphorically and emotionally.” –Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit i

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Re-imagining a London icon: Broadwick Group unveils The Pelligon

Event Industry News

Broadwick Group, the pioneers behind renowned venues Printworks and Drumsheds, has completed the redevelopment of a Canary Wharf architectural icon. Hosting its first events in Spring, The Pelligon is a striking glass space amongst the city skyscrapers.

Venues 70
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Maritz Reveals Trade Show Registration Trends

EventMB

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.

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Reclaim your Friday and get set for summer at 30 Euston Square Hot new deals and cool new packages now available

Prestige Events Magazine

30 Euston Square is offering the opportunity to host vibrant and stylish private events in its State Rooms and sun-drenched Rooftop Terrace, whilst also offering complimentary ‘Friday Drinks’ for any new conference bookings in its Auditorium this Spring and Summer. The Summer Rooftop Party package offers an exclusive escape to the sun-kissed rooftop terrace, where up to 230 guests can bask in the London sunshine and enjoy freshly prepared food and specially curated drinks packages.

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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer

“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates. With a shooting lane being CCM Hockey’s longtime go-to activation style at events around the U.S. and Canada, the brand decided to think outside the rink and create

Retail 81
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Exciting Announcement: Vote Now Open for the Launchpad Competition at Event Tech Live Las Vegas!

Event Industry News

Event professionals get ready to cast your votes for the most promising Event Tech startups! The coveted Launchpad Competition is now open for voting, happening at Event Tech Live Las Vegas on May 1st and 2nd.

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Exhibitors are Becoming Younger and More Inventive

EventMB

Skift Take: The latest research from Freeman digs into the current exhibitor mindset and what they're really looking for from events.

Meetings 155
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Church House, Westminster to become a net zero events venue by end of 2024

Prestige Events Magazine

Iconic Grade II listed events venue, Church House, Westminster , is on track to become carbon neutral by the end of 2024, achieving its milestone net zero ambition six years ahead of target. Committed to operating as a socially and environmentally responsible venue, the conference centre is utilising a range of innovative sustainability measures to refurbish its event spaces.

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