3 Top Tips for Marketing Consumer Events


Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

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Amplify Your E-Commerce Sales with Pop-up Shops


Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Thinking Outside the Box: How FreemanXP Creates Immersive Brand Experiences

Event Farm

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences.

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The Best Event Videos


We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event.

Crushing Event Marketing


Live data capture is even appealing to more traditional B2B and B2C companies , which are increasingly turning more to events to generate demand. How to Drive ROI from Events . How to Calculate Event ROI by Driving Better Results and Reducing Operational Inefficiencies .

Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events.

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Catch 'em. Quick! Using Pokemon Go at your event

Event Philosopher

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last!

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Chatbots, AI, Voice Recognition: Just Hype or Very Relevant for Event Managers?


Interesting application examples can already be seen in B2C events such as concerts, cinemas etc.

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New Business Models for Traditional Trade Fair Organisers


Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report.

2018 52

Event Marketing: How to write a better email newsletter


They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email.

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Making Your Brand Shine At Tradeshows And Conferences


Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

2016 151

4 Insider Tips on How to Make Your Event Successful


It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

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Event Heroes: How The World's Largest Content Marketing Conference Builds An Engaged Community


Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. Each month we interview an events professional that is doing something amazing.

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An Inside Look at the PANDORA Event Team with Martina Berlin


I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs.

5 Social Media Hacks to Boost Your Event ROI

Event Geek

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.

20 Can't-Miss VR and AR Events in 2018


Why You Should Attend: Besides being an expo for companies to release their new products, there is also a focus day dedicated to B2B and B2C exhibitors to interact with their target audience. Virtual Reality (VR) and Augmented Reality (AR) are no longer a figment of our imaginations - they've come to life! We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.

2018 52

Top 50 Marketing Resources


This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Top Resources to Include in Your Resource Library. Want to increase and update your marketing resources library?

16th Annual Meetings Industry Forecast

PCMA Convene

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. What’s in store next year?

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Added Stoll: “One of the patterns we’ve seen is there’s a lot of stuff that starts in B2C and then it spills over into B2B.

3 Ways to Engage Your Audience at Your Event

Social Tables

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Imagine this: you’re busy planning your next big event.

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