Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

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3 Top Tips for Marketing Consumer Events


Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Cvent Universal LeadCapture (Review)


Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up.

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Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

2018 238

The workshop that wasn’t

Conferences that Work

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” Last week, my friend Traci Browne wrote to me about a workshop that wasn’t.

2019 204

3 Essential Ways to Measure Event ROI. (And Stand Tall)


Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

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Admission 2018: Jane Kwett

Tito Blog | An Event Blog for Organisers

Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it.

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10 Operational Metrics to Measure Event ROI


Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

B2C 39

Event Tech Live reveals Brand & Buzz content

Event Industry News

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

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6 Budget-Saving Tips for 2019: Maximize Your Event Budget, Not Your Spend


Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag.

2019 195

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Podcast: How to climb the Google ladder with your event website

Event Industry News

Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google.

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People on the Move

PCMA Convene

Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St. Michael Bussiere, CMP, as its director of sales and marketing for the Baltimore Convention Center.

Hubilo’s Monthly Event Industry Blog Roundup: January

Hubilo Blog

There’s a vast difference between planning B2B events and B2C events. Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry.

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2019 Event Marketing Statistics, Trends and Data


58% of B2B companies use event software at their events, compared to 54% of B2C companies. 28% of B2C organizations primarily run live events for community building. 18% of B2C organizations primarily run live events for lead generation and sales.

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WRG hires Jonathan Atkin to boost Live team

Event Industry News

Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus.

Wer darf mit wem? Diese 3 Fehler sollten Veranstalter beim Business-Matchmaking unbedingt vermeiden


Dann gibt es Presse, Blogger, Investoren, Jobsuchende - vielleicht sogar B2C Publikum an ausgewählten Tagen. B2C Publikum kommt vielleicht nur für das Event-Erlebnis. Organisiertes und strukturiertes Matchmaking auf B2B Events ist in der Veranstaltungsindustrie voll angekommen.

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Podcast: Jez Paxman from Live Union on the ‘Anatomy of a Delegate’

Event Industry News

Though the team at Live Union mainly deal with B2B events, the difference between B2B and B2C isn’t always that different. On today’s podcast, Jez Paxman, Live Union’s content director, spoke to Event Industry News about the business of creating live events and his recent report, ‘Anatomy of a Delegate’. Today, audiences are very experience-rich and therefore “spoilt by live interactions”.

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11 Tips to Secure Conference Sponsors

Event Farm

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences).

2016 173

Gavin Downes joins Clive as Head of Strategy

Event Industry News

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office. He has worked with a number of high-profile global brands including Heineken, Vodafone, Three, Nokia, Telefonica O2, and Just Eat.

10 Trends in Experiential Events

PCMA Convene

More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values.

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Event Technology Awards Judges’ Spotlight: Scott Cullather

Event Industry News

Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations.



For Nice to differentiate, we use B2C tactics. In honor of International Women’s Day, we hosted two events spotlighting women in business, leadership, and marketing. Here’s a look at some of our biggest takeaways.

2019 85

How Festivalisation is Influencing Meetings

PCMA Convene

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic.

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Who Should Meet Whom? The 3 Mistakes Business Matchmaking Organisers Should Avoid at All Costs


Then there are bloggers, investors, job seekers, the press – maybe even a B2C crowd on selected days. A B2C crowd may attend just to experience the event. Organised and structured matchmaking at B2B events has arrived in a big way in the event industry. Nowadays, exhibitors, sponsors, and participants in business events expect that their networking success will not be left to chance.

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Dennis publishing increases events revenue with new software

Event Industry News

Our previous event management system was very B2B-focussed and we needed more capability on the B2C side, especially with things like ticketing,” said Emma Turner, head of events at Dennis. UK magazine publisher, Dennis, has seen an increase in ticket sales since starting to use Evessio’s event management software.

The Completely Group launch new catapult initiative

Event Industry News

As well as venturing into new markets, there are many trade and B2C shows that have perhaps been resting on their laurels and are ripe for disruption and innovation. “We’re

2019 62

Why Strong Email Campaigns Increase Conference and Trade Show Sales


According to data from DMA , more than 60% of B2B and B2C marketers say email is the most effective tool for customer retention. After launching a trade show or conference, your next goal becomes increasing registrations and sales.

Social media in event promotion – useful tips for event marketers


While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that.

Guest Blog: Influencers, can they improve the brand experience?

Event Industry News

INVNT CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. By Scott Cullather, CEO, INVNT.

2019 102

Fuel for the Fire: The Top Five Mobile-Powered CX Touchpoints In Business Right Now

CXApp Blog - Events

In fact, 80 percent of business buyers — including B2B and B2C — expect companies to respond and interact with them in real-time. It doesn’t matter what market you serve, customers from all walks of life demand a responsive, seamless digital experience and they want it as soon as possible — like right now soon. Bridge that with the more physical side of business — brick and mortar especially — and we’re seeing similar demands for in-person or on-location, digital experiences too.

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Meet Four Speakers from EMPOWER NYC


She has 15+ years of experience in developing and executing innovative, creative and effective marketing strategies that increase engagement for B2B and B2C organizations.

7 Tips to Keep Your Event Speakers Coming Back


Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. *The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy.

Thinking Outside the Box: How FreemanXP Creates Immersive Brand Experiences

Event Farm

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences.

2017 141

Amplify Your E-Commerce Sales with Pop-up Shops


Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

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4 Insider Tips on How to Make Your Event Successful


It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

2017 164

2019 Event Trends: Predictions from 23 Event Experts


I anticipate that corporate events will begin to reflect the experience of attending a B2C event. With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred.

2019 130

Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event.

12 Imaginative Events from IBM


Second question: how can your company jump on these trends and use them in its B2C or B2B event marketing strategy? There's a lot to learn from these 12 highly influential IBM events! IBM (short for International Business Machines) is one of the most recognizable brands in the world.

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