Event Industry News

JUNE 29, 2018

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

B2C 43

B2C Venues 2018 Events 43

Eventbrite

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

Marketing 54

Marketing B2C 2017 Social Media 54

Plan Your Meetings

AUGUST 31, 2016

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Social Media 81

Social Media B2B 2016 B2C 81

G2Planet

DECEMBER 17, 2018

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

B2C 95

B2C B2B 2018 Marketing 95

Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

2018 161

2018 B2C B2B Event Marketing 161

Event Farm

OCTOBER 5, 2016

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

2016 212

2016 B2C Event Marketing Marketing 212

G2Planet

JANUARY 16, 2019

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

2019 85

2019 B2C B2B Corporate Events 85

Hubilo Blog

FEBRUARY 5, 2019

There’s a vast difference between planning B2B events and B2C events. Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry.

2019 76

2019 B2C Trade Shows B2B 76

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Trade Shows 244

Trade Shows 2016 Education B2C 244

PCMA Convene

JANUARY 10, 2019

Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St. Michael Bussiere, CMP, as its director of sales and marketing for the Baltimore Convention Center.

2019 52

2019 Connecticut B2C New York City 52

Event Industry News

SEPTEMBER 27, 2018

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

B2C 70

B2C Event Tech Tech B2B 70

Bizzabo

DECEMBER 17, 2018

58% of B2B companies use event software at their events, compared to 54% of B2C companies. 28% of B2C organizations primarily run live events for community building. 18% of B2C organizations primarily run live events for lead generation and sales.

2019 99

2019 Event Marketing Marketing 2014 99

CXApp Blog - Events

JULY 31, 2018

In fact, 80 percent of business buyers — including B2B and B2C — expect companies to respond and interact with them in real-time. It doesn’t matter what market you serve, customers from all walks of life demand a responsive, seamless digital experience and they want it as soon as possible — like right now soon. Bridge that with the more physical side of business — brick and mortar especially — and we’re seeing similar demands for in-person or on-location, digital experiences too.

B2C 40

B2C B2B 2018 Technology 40

Event Industry News

OCTOBER 25, 2018

Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus.

Australia 49

Australia B2C B2B Banking 49

Bizzabo

JANUARY 15, 2019

I anticipate that corporate events will begin to reflect the experience of attending a B2C event. With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred.

2019 129

2019 B2C B2B Trade Shows 129

Event Farm

OCTOBER 27, 2016

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences).

2016 173

2016 Conference Sponsorships B2C 173

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic.

B2C 61

B2C Beijing Shanghai Sports 61

Event Farm

MAY 9, 2017

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences.

2017 141

2017 B2C Banking Transportation 141

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

B2C 164

B2C Insurance 2017 Social Media 164

Certain

JUNE 21, 2017

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

B2C 33

B2C B2B Retail Paris 33

Endless Events

JUNE 8, 2018

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event.

Corporate Events 104

Corporate Events Marketing 2018 B2C 104

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion.

B2B 96

B2B San Francisco B2C 2018 96

Bizzabo

FEBRUARY 11, 2019

And they look a B2C technology and they're like, "Oh, it's so nice. Discover what leading marketers from INBOUND and SEMrush are planning and predicting for 2019. Watch the video preview and check out the highlights.

2019 62

2019 B2C Advertising Airlines 62

Event Farm

JUNE 14, 2017

Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events.

2017 151

2017 B2C Social Media Speakers 151

Eventory

APRIL 12, 2018

While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that.

Social Media 66

Social Media B2C B2B Event Marketing 66

Eventbase

AUGUST 21, 2018

Dell Technologies launched The Experience at SXSW 2018 , kicking off a B2C brand activation that spoke to consumers outside of their usual B2B IT crowd. What are the top trends in event tech this year?

2018 82

2018 Event Technology Technology B2C 82

Event Philosopher

JULY 12, 2016

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last!

B2C 48

B2C 2016 B2B Event Planning 48

Event Industry News

DECEMBER 3, 2018

MICE marketing specialist Patrick Delaney, director of SoolNua, says we need to stop thinking about B2B and B2C as different markets: “I think the real disruptor is that it should be H2H: human to human. The leading event for the UK inbound and outbound meetings industry, The Meetings Show , met with its advisory board in October to discuss the future of the show and the future of events.

2019 75

2019 B2C 2018 Consulting 75

Eventmobi

AUGUST 16, 2018

Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. *The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy.

Speakers 109

Speakers 2018 B2B B2C 109

Converve

OCTOBER 27, 2017

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event.

Munich 52

Munich San Francisco Berlin B2B 52

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

B2C 122

B2C Insurance 2017 Social Media 122

Converve

AUGUST 23, 2017

Interesting application examples can already be seen in B2C events such as concerts, cinemas etc.

B2C 52

B2C Germany Airlines B2B 52

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

2016 151

2016 B2C Conference Trade Shows 151

Bizzabo

NOVEMBER 30, 2018

B2B event marketing is just as important as B2C events. Learn about the most popular event types for achieving business goals. Featuring examples from leading brands like Apple, BizX, GlassDoor, Jetblue and more.

B2B 91

B2B 2018 Trade Shows B2C 91

Converve

JANUARY 18, 2018

They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email.

B2C 60

B2C Event Marketing B2B Marketing 60

Bizzabo

DECEMBER 13, 2018

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Conferences can be either B2B or B2C and usually have a schedule filled with engaging speakers, educational workshops, and valuable networking sessions.

2019 105

2019 Event Marketing Marketing 2018 105

Endless Events

OCTOBER 19, 2018

Follow their articles on technology, B2B events and B2C events to see what others are doing right and how you can take inspiration for your own event. Quick question: What’s one of the best ways to stay on top of industry trends and ideas?

2018 133

2018 Trade Shows 2002 Sustainability 133

zkipster

APRIL 19, 2017

I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs.

Berlin 97

Berlin 2017 B2C Japan 97

Converve

FEBRUARY 20, 2018

Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report.

Munich 52

Munich B2C Germany Advertising 52

Bizzabo

NOVEMBER 2, 2018

Whether your company is B2B or B2C will influence the tone of your event and how you personalize the attendee experience. Give your products the launch they deserve. Discover product launch event examples from leading brands like Google, Moz, and Magento and more. New product on the way?

Event Ideas 112

Event Ideas 2018 Tennessee New York City 112

Bizzabo

OCTOBER 12, 2018

This website has information for both B2B and B2C event planners. Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners.

2018 84

2018 Los Angeles Apparel B2C 84

Event Industry News

JUNE 12, 2018

Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt). Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk).

Trade Shows 46

Trade Shows B2B B2C London 46

Event Industry News

OCTOBER 4, 2018

Live experiences are at the heart of what we do – both B2C and B2B. This article is brought to you in association with Macroart.

Automotive 77

Automotive Moscow B2C 2008 77