Event Industry News

JUNE 29, 2018

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

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B2C Venues 2018 Events 43

Eventbrite

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

Marketing 57

Marketing B2C 2017 Social Media 57

Plan Your Meetings

AUGUST 31, 2016

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Social Media 81

Social Media B2B 2016 B2C 81

Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

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2018 B2C B2B Event Marketing 152

Event Farm

OCTOBER 5, 2016

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

2016 212

2016 B2C Event Marketing Marketing 212

Event Industry News

SEPTEMBER 27, 2018

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

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B2C Event Tech Tech B2B 70

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

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Trade Shows 2016 Education B2C 265

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic.

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B2C Beijing Shanghai Sports 52

Event Farm

OCTOBER 27, 2016

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences).

2016 173

2016 Conference Sponsorships B2C 173

Eventbase

AUGUST 21, 2018

Dell Technologies launched The Experience at SXSW 2018 , kicking off a B2C brand activation that spoke to consumers outside of their usual B2B IT crowd. What are the top trends in event tech this year?

2018 82

2018 Event Technology Technology B2C 82

Event Farm

MAY 9, 2017

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences.

2017 141

2017 B2C Banking Transportation 141

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion.

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B2B B2C San Francisco 2018 95

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

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B2C Insurance 2017 B2B 164

Eventory

APRIL 12, 2018

While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that.

Social Media 70

Social Media B2C Event Marketing B2B 70

Event Industry News

DECEMBER 3, 2018

MICE marketing specialist Patrick Delaney, director of SoolNua, says we need to stop thinking about B2B and B2C as different markets: “I think the real disruptor is that it should be H2H: human to human. The leading event for the UK inbound and outbound meetings industry, The Meetings Show , met with its advisory board in October to discuss the future of the show and the future of events.

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2019 B2C Consulting B2B 62

Certain

JUNE 21, 2017

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

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B2C B2B Retail Paris 33

Bizzabo

NOVEMBER 30, 2018

B2B event marketing is just as important as B2C events. Learn about the most popular event types for achieving business goals. Featuring examples from leading brands like Apple, BizX, GlassDoor, Jetblue and more.

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B2B 2018 Trade Shows B2C 85

Eventmobi

AUGUST 16, 2018

Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. *The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy.

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Speakers 2018 B2B B2C 109

Event Farm

JUNE 14, 2017

Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events.

2017 151

2017 B2C Social Media Speakers 151

Event Philosopher

JULY 12, 2016

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last!

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B2C 2016 B2B Event Planning 48

Converve

OCTOBER 27, 2017

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event.

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Munich San Francisco Berlin B2B 52

Event Industry News

NOVEMBER 23, 2018

CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. This article is brought to you in association with Macroart.

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2008 2018 Automotive B2C 93

Converve

AUGUST 23, 2017

Interesting application examples can already be seen in B2C events such as concerts, cinemas etc.

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B2C Germany Airlines B2B 52

Endless Events

JUNE 8, 2018

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event.

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Corporate Events Marketing 2018 B2C 107

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

2016 151

2016 B2C Conference Trade Shows 151

Converve

JANUARY 18, 2018

They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email.

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B2C Event Marketing B2B Marketing 60

Event Industry News

OCTOBER 4, 2018

Live experiences are at the heart of what we do – both B2C and B2B. This article is brought to you in association with Macroart.

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Automotive Moscow B2C 2008 80

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

B2C 109

B2C Insurance B2B Social Media 109

Bizzabo

OCTOBER 12, 2018

This website has information for both B2B and B2C event planners. Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners.

Los Angeles 78

Los Angeles Apparel 2018 B2C 78

zkipster

APRIL 19, 2017

I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs.

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Berlin B2C Japan 2017 97

Event Industry News

JUNE 12, 2018

Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt). Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk).

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Trade Shows B2B B2C London 46

Converve

FEBRUARY 20, 2018

Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report.

Munich 52

Munich B2C Germany Advertising 52

Bizzabo

NOVEMBER 2, 2018

Whether your company is B2B or B2C will influence the tone of your event and how you personalize the attendee experience. Give your products the launch they deserve. Discover product launch event examples from leading brands like Google, Moz, and Magento and more. New product on the way?

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Event Ideas 2018 Tennessee B2C 92

Bizzabo

JUNE 15, 2018

Live events have become a key part of marketing efforts for both B2B and B2C companies. Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy.

2018 93

2018 Corporate Events Event Management Management 93

Bizzabo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. The most authoritative 2019 tech conferences directory on the web. Period. Searching for top technology events to attend in 2019? Or looking to wrap up 2018 with an exceptional conference?

2019 119

2019 Tech Hong Kong San Francisco 119

Bizzabo

AUGUST 30, 2018

Before leading the Evolve Conference, Stephanie ran events for the Miami Dolphins, Grauman’s Chinese Theater and an array of B2B, B2C and nonprofit organizations. Each month we interview an events professional who is breaking the mold.

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Conference B2C 2018 2012 72

Endless Events

OCTOBER 19, 2018

Follow their articles on technology, B2B events and B2C events to see what others are doing right and how you can take inspiration for your own event. Quick question: What’s one of the best ways to stay on top of industry trends and ideas?

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2018 Trade Shows 2002 Sustainability 131

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.

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Social Media 2016 B2C B2B 52

Eventory

JUNE 5, 2018

It works both for B2B and B2C. Reading Time: 13 minutes Aside from what kind of event you’re creating and how you are creating it, there is one very important factor contributing to whether a person decides to come to your event – an invitation.

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B2C 2018 Maine B2B 66

Social Tables

DECEMBER 5, 2018

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives.

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Ecommerce Apparel B2B B2C 43

Bizzabo

MAY 14, 2018

Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. Each month we interview an events professional that is doing something amazing.

2018 95

2018 Speakers Marketing Conference 95

Bizzabo

OCTOBER 8, 2018

Interesting stat: B2C companies have also used LinkedIn to good effect, with 51% of B2C companies acquiring customers through the platform. Looking to drive more attendance at your next event? Welcome to the most comprehensive guide to increasing event ticket sales on the web.

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2018 Social Media B2B Speakers 102

Bizzabo

APRIL 13, 2018

Why You Should Attend: Besides being an expo for companies to release their new products, there is also a focus day dedicated to B2B and B2C exhibitors to interact with their target audience. Virtual Reality (VR) and Augmented Reality (AR) are no longer a figment of our imaginations - they've come to life! We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.

2018 66

2018 Los Angeles Shanghai California 66