Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

B2C 43

3 Top Tips for Marketing Consumer Events


Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Top 20 Unique Swag Ideas From Twitter For 2018


Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

2018 149

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

2016 212

Event Heroes: How One Software Conference Is Taking Over the World


This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion.

2018 89

Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event.

Social media in event promotion – useful tips for event marketers


While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that.

Highlights from the 2018 event technology world so far


Dell Technologies launched The Experience at SXSW 2018 , kicking off a B2C brand activation that spoke to consumers outside of their usual B2B IT crowd. What are the top trends in event tech this year?

2018 52

Thinking Outside the Box: How FreemanXP Creates Immersive Brand Experiences

Event Farm

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences.

B2C 141

4 Insider Tips on How to Make Your Event Successful


It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

B2C 164

Amplify Your E-Commerce Sales with Pop-up Shops


Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

B2C 33

Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events.

B2C 151

The Best Event Videos


We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event.

Catch 'em. Quick! Using Pokemon Go at your event

Event Philosopher

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last!

B2C 48

Chatbots, AI, Voice Recognition: Just Hype or Very Relevant for Event Managers?


Interesting application examples can already be seen in B2C events such as concerts, cinemas etc.

B2C 52

Corporate Event Management Best Practices: 2018 Guide


Live events have become a key part of marketing efforts for both B2B and B2C companies. Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy.

2018 84

Event Marketing: How to write a better email newsletter


They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email.

B2C 60

Making Your Brand Shine At Tradeshows And Conferences


Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

2016 151

F2F Events Ltd announces the launch of ‘Free From Trade Show’

Event Industry News

Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt). Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk).

New Business Models for Traditional Trade Fair Organisers


Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report.

An Inside Look at the PANDORA Event Team with Martina Berlin


I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs.

How to write an invitation email to draw hundreds of attendees to your event


It works both for B2B and B2C. Reading Time: 13 minutes Aside from what kind of event you’re creating and how you are creating it, there is one very important factor contributing to whether a person decides to come to your event – an invitation.

2018 67

4 Insider Tips on How to Make Your Event Successful


It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

B2C 100

Event Heroes: How The World's Largest Content Marketing Conference Builds An Engaged Community


Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. Each month we interview an events professional that is doing something amazing.

2018 93

20 Can't-Miss VR and AR Events in 2018


Why You Should Attend: Besides being an expo for companies to release their new products, there is also a focus day dedicated to B2B and B2C exhibitors to interact with their target audience. Virtual Reality (VR) and Augmented Reality (AR) are no longer a figment of our imaginations - they've come to life! We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.

2018 61

5 Social Media Hacks to Boost Your Event ROI

Event Geek

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.

How to attract a crowd to your event in 3 weeks or less and impress your boss forever?


However, bare in mind that Facebook is considered to me more effective in B2C than B2B communication. Reading Time: 18 minutes Deadline is approaching. You need to find a brilliant idea to make your event happen with a full list of attendees.

2018 57

Crushing Event Marketing


Live data capture is even appealing to more traditional B2B and B2C companies , which are increasingly turning more to events to generate demand. How to Drive ROI from Events . How to Calculate Event ROI by Driving Better Results and Reducing Operational Inefficiencies .

B2C 26

Onboarding Tips | Successful Onboarding Experience


Here’s what the experts have to say: Our best onboarding emails in B2C is through an explainer video from the founders that has the following characteristics: 1) Let the founder make the video. Onboarding is a big deal.

B2C 35

16th Annual Meetings Industry Forecast

PCMA Convene

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. What’s in store next year?

2016 113

Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Added Stoll: “One of the patterns we’ve seen is there’s a lot of stuff that starts in B2C and then it spills over into B2B.

3 Ways to Engage Your Audience at Your Event

Social Tables

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Imagine this: you’re busy planning your next big event.

2014 53

Top 50 Marketing Resources


This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Top Resources to Include in Your Resource Library. Want to increase and update your marketing resources library?