Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

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3 Top Tips for Marketing Consumer Events


Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

2016 212

Event Tech Live reveals Brand & Buzz content

Event Industry News

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

How Festivalisation is Influencing Meetings

PCMA Convene

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic.

B2C 52

11 Tips to Secure Conference Sponsors

Event Farm

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences).

2016 173

Highlights from the 2018 event technology world so far


Dell Technologies launched The Experience at SXSW 2018 , kicking off a B2C brand activation that spoke to consumers outside of their usual B2B IT crowd. What are the top trends in event tech this year?

2018 82

Thinking Outside the Box: How FreemanXP Creates Immersive Brand Experiences

Event Farm

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences.

2017 141

Event Heroes: How One Software Conference Is Taking Over the World


This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion.

B2B 95

4 Insider Tips on How to Make Your Event Successful


It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

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Social media in event promotion – useful tips for event marketers


While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that.

The Meetings Show’s advisory board predicts the biggest trends for 2019

Event Industry News

MICE marketing specialist Patrick Delaney, director of SoolNua, says we need to stop thinking about B2B and B2C as different markets: “I think the real disruptor is that it should be H2H: human to human. The leading event for the UK inbound and outbound meetings industry, The Meetings Show , met with its advisory board in October to discuss the future of the show and the future of events.

2019 62

Amplify Your E-Commerce Sales with Pop-up Shops


Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

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Top 11 Event Types for Achieving Business Goals


B2B event marketing is just as important as B2C events. Learn about the most popular event types for achieving business goals. Featuring examples from leading brands like Apple, BizX, GlassDoor, Jetblue and more.

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7 Tips to Keep Your Event Speakers Coming Back


Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. *The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy.

Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events.

2017 151

Catch 'em. Quick! Using Pokemon Go at your event

Event Philosopher

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last!

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The Best Event Videos


We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event.

Agency Spotlight: INVNT

Event Industry News

CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. This article is brought to you in association with Macroart.

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Chatbots, AI, Voice Recognition: Just Hype or Very Relevant for Event Managers?


Interesting application examples can already be seen in B2C events such as concerts, cinemas etc.

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Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event.

Making Your Brand Shine At Tradeshows And Conferences


Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

2016 151

Event Marketing: How to write a better email newsletter


They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email.

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Agency Spotlight: TRO

Event Industry News

Live experiences are at the heart of what we do – both B2C and B2B. This article is brought to you in association with Macroart.

4 Insider Tips on How to Make Your Event Successful


It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

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Top 31 Websites for Event Planners


This website has information for both B2B and B2C event planners. Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners.

An Inside Look at the PANDORA Event Team with Martina Berlin


I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs.

F2F Events Ltd announces the launch of ‘Free From Trade Show’

Event Industry News

Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt). Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk).

New Business Models for Traditional Trade Fair Organisers


Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report.

20 Powerful Product Launch Event Ideas


Whether your company is B2B or B2C will influence the tone of your event and how you personalize the attendee experience. Give your products the launch they deserve. Discover product launch event examples from leading brands like Google, Moz, and Magento and more. New product on the way?

Corporate Event Management Best Practices: 2018 Guide


Live events have become a key part of marketing efforts for both B2B and B2C companies. Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy.

2018 93

2019 Tech Conferences: The #1 Tech Events Guide


Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. The most authoritative 2019 tech conferences directory on the web. Period. Searching for top technology events to attend in 2019? Or looking to wrap up 2018 with an exceptional conference?

2019 119

Event Heroes: How to Create a Blockbuster Conference


Before leading the Evolve Conference, Stephanie ran events for the Miami Dolphins, Grauman’s Chinese Theater and an array of B2B, B2C and nonprofit organizations. Each month we interview an events professional who is breaking the mold.

40 Outstanding Event Industry Blogs to Follow

Endless Events

Follow their articles on technology, B2B events and B2C events to see what others are doing right and how you can take inspiration for your own event. Quick question: What’s one of the best ways to stay on top of industry trends and ideas?

2018 131

5 Social Media Hacks to Boost Your Event ROI

Event Geek

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.

How to write an invitation email to draw hundreds of attendees to your event


It works both for B2B and B2C. Reading Time: 13 minutes Aside from what kind of event you’re creating and how you are creating it, there is one very important factor contributing to whether a person decides to come to your event – an invitation.

B2C 66

6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives.

Event Heroes: How The World's Largest Content Marketing Conference Builds An Engaged Community


Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. Each month we interview an events professional that is doing something amazing.

2018 95

100 Simple Tips for Increasing Event Ticket Sales and Registrations


Interesting stat: B2C companies have also used LinkedIn to good effect, with 51% of B2C companies acquiring customers through the platform. Looking to drive more attendance at your next event? Welcome to the most comprehensive guide to increasing event ticket sales on the web.

2018 102

20 Can't-Miss VR and AR Events in 2018


Why You Should Attend: Besides being an expo for companies to release their new products, there is also a focus day dedicated to B2B and B2C exhibitors to interact with their target audience. Virtual Reality (VR) and Augmented Reality (AR) are no longer a figment of our imaginations - they've come to life! We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.

2018 66