Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

B2C 43

3 Top Tips for Marketing Consumer Events


Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

B2C 86

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6 B2B social media marketing tips for eventprofs

Plan Your Meetings

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing. Networking and lead-generation Social media B2C social media marketing

Cvent Universal LeadCapture (Review)


Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up. In this review, we’ll show you how it works and go over pros and cons. Here is […]. The post Cvent Universal LeadCapture (Review) by EventMB Studio Team appeared first on [link].

B2C 126

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […]. The post Top 20 Unique Swag Ideas From Twitter For 2018 appeared first on Picatic Event Planning Blog.

2018 171

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

2016 163

The workshop that wasn’t

Conferences that Work

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” Last week, my friend Traci Browne wrote to me about a workshop that wasn’t. “You’ll love this…I went to a 4 hour morning workshop at this digital conference. The speaker said, this will be interactive because no one wants to listen to me talk for four hours.

2019 150

How to Host a Successful Workshop


Whether it’s B2B, B2C […]. When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Here are five ideas for hosting a successful workshop. Conferences, seminars, workshops – which one is right for your event? The post How to Host a Successful Workshop appeared first on Eventbrite UK.

B2C 60

Admission 2018: Jane Kwett

Tito Blog | An Event Blog for Organisers

Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it. Too often, when we get caught up in the pleasure of being in the audience, we can find ourselves guilty of forgetting all of the hard work that goes into producing the conferences and events we enjoy.

2018 65

Paul MacDonald launches Unity53

Event Industry News

MacDonald adds: “Environmental concerns and more recently a heightened social consciousness among consumers have been defining influences in the B2C sector for some time.

2020 60

Top 2020 Event Conferences


The Experiential Marketing Summit has become the event industry’s mega-show and brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more. The events industry has been behind some of the most innovative tech conferences in the past decade.

2020 80

How to Secure Event Sponsorship


Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure.

How to Create Social Buzz for Your Next Event


Contests, draws, and influencers can be a good strategy for B2C events. There is no doubt how important it is to use social media to promote your events and create buzz. Whether using paid or organic reach, you should be able to keep top of mind with your desired audience while boosting registrations. Here are some tips to make the most out of your event’s social media strategy. Should I create a Facebook Event to help promote my event?

2019 85

Podcast: Are industry associations doing enough?

Event Industry News

EventShaper is an operational management company that manages B2B and B2C events. On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale Moor, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper.

B2C 76

5 Free B2B Events Listing Sites that you should know


While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Ever tasked to reach out to a much wider audience but not equipped with the necessary budget? Event listings is a great way to reach out to a much wider audience, without the associated costs, that is if you know where to look for such event listings sites.

B2B 120

Event Tech Live reveals Brand & Buzz content

Event Industry News

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

B2C 70

Podcast: How to climb the Google ladder with your event website

Event Industry News

Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google.

B2C 71

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.

10 Operational Metrics to Measure Event ROI


Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last. When it comes to budgets, corporate event planners seek to optimize the return on their event outlays.

B2C 31

Big tech and virtual events. It’s finally happening?

Event Industry News

And, the list continues, including some B2B and B2C concepts. By Marco Giberti , Founder and CEO of Vesuvio Ventures. What do Google, Amazon, Facebook, Microsoft, Spotify, Zoom and Airbnb have in common these days?

2020 79

Guest blog: Collaborative partnerships – the gateway to engaging events

Event Industry News

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. From project planning, production of master agendas, to negotiating the budget, technical planning and know-how to adapt in any venue are all key elements to the success of the event, which all events should have regardless of whether they be B2B or B2C. By Universal Live.

2020 60

WRG hires Jonathan Atkin to boost Live team

Event Industry News

Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus.

B2C 51

ExCeL London appoints brand-new IT sales manager to enhance digital solutions

Event Industry News

Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets. ExCeL London is delighted to announce the appointment of Jonathan Woodhouse to the new role of IT sales manager.

B2C 46

People on the Move

PCMA Convene

Lichtenstein, who has 17 years of experience in business development and account management for live events, digital, social media, as well as integrated communications experience in B2B and B2C marketing, has served with world-recognized companies such as NBCUniversal, Moet Hennessy, Tesla, and BNY Mellon. Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St.

B2C 40

2020 Event Strategy Guide


In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into event planning just to update their marketing strategies. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 80

Gavin Downes joins Clive as Head of Strategy

Event Industry News

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office. He has worked with a number of high-profile global brands including Heineken, Vodafone, Three, Nokia, Telefonica O2, and Just Eat.

B2C 48

6 Budget-Saving Tips for 2019: Maximize Your Event Budget, Not Your Spend


Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

Podcast: Reimagining ROI for events with Neil Mortimer of Wonder & newly launched Future Live Today

Event Industry News

It works with companies such as Google, BT, VISA and Deliveroo to design and create events across the B2B, B2C and B2E sectors. Digital Innovation Director and Co-Founder, Neil Mortimer, joined our podcast host, James Dickson, on this week’s episode to talk about how events can increase value for organisers, clients and sponsors. Wonder is a creative events agency composed of experienced event specialists.

B2C 40

After Coronavirus: The industry outlook from Festicket’s CEO

Event Industry News

By Zack Sabban. The live entertainment industry will bounce back, but the pandemic will leave its mark. It’s imperative that industry players come together to adapt to this ‘new normal.’ ’ The live entertainment industry is one of the greatest and most exciting industries in the world, with a market size of more than $25bn per year. But it is currently under immense pressure.

2020 60

Podcast: Louise Findlay-Wilson from Energy PR

Event Industry News

She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. Joining James on this week’s podcast was first-time guest, Louise Findlay-Wilson, MD of Energy PR. Louise boasts a career that spans over 20 years, in which time she has worked with the likes of the BBC, TSB, Schwartz and NatWest. Today, she talked to us about her experiences working with event professionals.

B2B 53

12 Black-Owned Experiential Agencies You Should Know About


Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies.

2020 60

[#EventTalks] Episode #4: How to Get Started with B2B Influencer Marketing for Virtual Events

Hubilo Blog

B2B influencer marketing a lot of misperception as people think it is the same as B2C marketing. The lead time in B2B is much more than B2C so you need time and patience, it’s not like posting on Instagram or just one blog post with your brand. Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now.

B2B 56

Hubilo’s Monthly Event Industry Blog Roundup: January

Hubilo Blog

There’s a vast difference between planning B2B events and B2C events. B2B focusses on setting up corporate meetings, conferences and discussions so that the business delegates can have a f2f conversation and understand the business future better while B2C is focused on making their customers and clients happy!

B2C 55

Top Catering Sales Strategies for Growing Your Catering Business

Planning Pod

Are you B2B or B2C? Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales. It’s no secret that growing your catering business (whether it’s on-premise or off-premise catering) requires bringing in new customers and growing sales within your existing customer base. That part is not rocket science.

2019 91

11 Tips to Secure Conference Sponsors

Event Farm

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences). When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Most importantly, from a financial perspective, securing a full roster of sponsors requires a tremendous amount of preparation and foresight.

2016 133

Podcast: Jez Paxman from Live Union on the ‘Anatomy of a Delegate’

Event Industry News

Though the team at Live Union mainly deal with B2B events, the difference between B2B and B2C isn’t always that different. On today’s podcast, Jez Paxman, Live Union’s content director, spoke to Event Industry News about the business of creating live events and his recent report, ‘Anatomy of a Delegate’. Today, audiences are very experience-rich and therefore “spoilt by live interactions”.

B2C 48

4 Insider Tips on How to Make Your Event Successful


It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

2017 171

Accelerating the Pivot to Virtual Events


Livestreaming, typically rooted in the B2C space, will help you reach that mega-audience if you need it—as many as tens of thousands, even millions, of people. How are you handling the shift to virtual events? While the meeting landscape is different, it’s also the same.

2020 66

How Festivalisation is Influencing Meetings

PCMA Convene

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic. Darren Lim. Engagement is everything and event professionals are scrambling to find ways to connect with attendees by creating an environment where people want to be.

B2C 55

7 Tips to Keep Your Event Speakers Coming Back


Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. *The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy.