Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

B2C 43

3 Top Tips for Marketing Consumer Events

Eventbrite

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

6 B2B social media marketing tips for eventprofs

Plan Your Meetings

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

3 Essential Ways to Measure Event ROI. (And Stand Tall)

G2Planet

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

B2C 95

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

2018 161

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

2016 212

10 Operational Metrics to Measure Event ROI

G2Planet

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

2019 85

Hubilo’s Monthly Event Industry Blog Roundup: January

Hubilo Blog

There’s a vast difference between planning B2B events and B2C events. Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry.

2019 76

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

People on the Move

PCMA Convene

Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St. Michael Bussiere, CMP, as its director of sales and marketing for the Baltimore Convention Center.

2019 52

Event Tech Live reveals Brand & Buzz content

Event Industry News

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

B2C 70

2019 Event Marketing Statistics, Trends and Data

Bizzabo

58% of B2B companies use event software at their events, compared to 54% of B2C companies. 28% of B2C organizations primarily run live events for community building. 18% of B2C organizations primarily run live events for lead generation and sales.

2019 99

Fuel for the Fire: The Top Five Mobile-Powered CX Touchpoints In Business Right Now

CXApp Blog - Events

In fact, 80 percent of business buyers — including B2B and B2C — expect companies to respond and interact with them in real-time. It doesn’t matter what market you serve, customers from all walks of life demand a responsive, seamless digital experience and they want it as soon as possible — like right now soon. Bridge that with the more physical side of business — brick and mortar especially — and we’re seeing similar demands for in-person or on-location, digital experiences too.

B2C 40

WRG hires Jonathan Atkin to boost Live team

Event Industry News

Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus.

2019 Event Trends: Predictions from 23 Event Experts

Bizzabo

I anticipate that corporate events will begin to reflect the experience of attending a B2C event. With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred.

2019 129

11 Tips to Secure Conference Sponsors

Event Farm

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences).

2016 173

How Festivalisation is Influencing Meetings

PCMA Convene

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic.

B2C 61

Thinking Outside the Box: How FreemanXP Creates Immersive Brand Experiences

Event Farm

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences.

2017 141

4 Insider Tips on How to Make Your Event Successful

Eventinterface

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

B2C 164

Amplify Your E-Commerce Sales with Pop-up Shops

Certain

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

B2C 33

Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event.

Event Heroes: How One Software Conference Is Taking Over the World

Bizzabo

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion.

B2B 96

2019 Event Trends Webinar: Recap

Bizzabo

And they look a B2C technology and they're like, "Oh, it's so nice. Discover what leading marketers from INBOUND and SEMrush are planning and predicting for 2019. Watch the video preview and check out the highlights.

2019 62

Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events.

2017 151

Social media in event promotion – useful tips for event marketers

Eventory

While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that.

Highlights from the 2018 event technology world so far

Eventbase

Dell Technologies launched The Experience at SXSW 2018 , kicking off a B2C brand activation that spoke to consumers outside of their usual B2B IT crowd. What are the top trends in event tech this year?

2018 82

Catch 'em. Quick! Using Pokemon Go at your event

Event Philosopher

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last!

B2C 48

The Meetings Show’s advisory board predicts the biggest trends for 2019

Event Industry News

MICE marketing specialist Patrick Delaney, director of SoolNua, says we need to stop thinking about B2B and B2C as different markets: “I think the real disruptor is that it should be H2H: human to human. The leading event for the UK inbound and outbound meetings industry, The Meetings Show , met with its advisory board in October to discuss the future of the show and the future of events.

2019 75

7 Tips to Keep Your Event Speakers Coming Back

Eventmobi

Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. *The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy.

The Best Event Videos

Converve

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event.

4 Insider Tips on How to Make Your Event Successful

Eventinterface

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

B2C 122

Chatbots, AI, Voice Recognition: Just Hype or Very Relevant for Event Managers?

Converve

Interesting application examples can already be seen in B2C events such as concerts, cinemas etc.

B2C 52

Making Your Brand Shine At Tradeshows And Conferences

Eventinterface

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

2016 151

Top 11 Event Types for Achieving Business Goals

Bizzabo

B2B event marketing is just as important as B2C events. Learn about the most popular event types for achieving business goals. Featuring examples from leading brands like Apple, BizX, GlassDoor, Jetblue and more.

B2B 91

Event Marketing: How to write a better email newsletter

Converve

They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email.

B2C 60

Event Marketing: The 2019 Guide

Bizzabo

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Conferences can be either B2B or B2C and usually have a schedule filled with engaging speakers, educational workshops, and valuable networking sessions.

2019 105

40 Outstanding Event Industry Blogs to Follow

Endless Events

Follow their articles on technology, B2B events and B2C events to see what others are doing right and how you can take inspiration for your own event. Quick question: What’s one of the best ways to stay on top of industry trends and ideas?

2018 133

An Inside Look at the PANDORA Event Team with Martina Berlin

zkipster

I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs.

New Business Models for Traditional Trade Fair Organisers

Converve

Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report.

20 Powerful Product Launch Event Ideas

Bizzabo

Whether your company is B2B or B2C will influence the tone of your event and how you personalize the attendee experience. Give your products the launch they deserve. Discover product launch event examples from leading brands like Google, Moz, and Magento and more. New product on the way?

Top 31 Websites for Event Planners

Bizzabo

This website has information for both B2B and B2C event planners. Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners.

2018 84

F2F Events Ltd announces the launch of ‘Free From Trade Show’

Event Industry News

Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt). Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk).

Agency Spotlight: TRO

Event Industry News

Live experiences are at the heart of what we do – both B2C and B2B. This article is brought to you in association with Macroart.