Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

B2C 43

3 Top Tips for Marketing Consumer Events

Eventbrite

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

B2C 86

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6 B2B social media marketing tips for eventprofs

Plan Your Meetings

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Cvent Universal LeadCapture (Review)

EventMB

Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up.

B2C 155

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

2018 215

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.

2016 212

The workshop that wasn’t

Conferences that Work

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” Last week, my friend Traci Browne wrote to me about a workshop that wasn’t.

2019 196

How to Host a Successful Workshop

Eventbrite

Whether it’s B2B, B2C […]. When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Here are five ideas for hosting a successful workshop.

B2C 78

Admission 2018: Jane Kwett

Tito Blog | An Event Blog for Organisers

Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it.

2018 85

Top 2020 Event Conferences

Attendease

The Experiential Marketing Summit has become the event industry’s mega-show and brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more.

2020 102

How to Secure Event Sponsorship

Attendease

Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. Sponsorships are the lifeline that keeps the events industry sustainable.

How to Create Social Buzz for Your Next Event

Attendease

Contests, draws, and influencers can be a good strategy for B2C events. There is no doubt how important it is to use social media to promote your events and create buzz.

2019 109

5 Free B2B Events Listing Sites that you should know

GEVME

While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Ever tasked to reach out to a much wider audience but not equipped with the necessary budget?

B2B 156

10 Operational Metrics to Measure Event ROI

G2Planet

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

B2C 41

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Podcast: Are industry associations doing enough?

Event Industry News

EventShaper is an operational management company that manages B2B and B2C events. On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale Moor, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper.

B2C 76

Guest blog: Collaborative partnerships – the gateway to engaging events

Event Industry News

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. By Universal Live. The who, what, where, how and when.

2020 78

Event Tech Live reveals Brand & Buzz content

Event Industry News

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

B2C 70

ExCeL London appoints brand-new IT sales manager to enhance digital solutions

Event Industry News

Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets.

2020 59

Podcast: How to climb the Google ladder with your event website

Event Industry News

Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google.

B2C 71

[#EventTalks] Episode #4: How to Get Started with B2B Influencer Marketing for Virtual Events

Hubilo Blog

B2B influencer marketing a lot of misperception as people think it is the same as B2C marketing. The lead time in B2B is much more than B2C so you need time and patience, it’s not like posting on Instagram or just one blog post with your brand.

B2B 78

People on the Move

PCMA Convene

Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St. Michael Bussiere, CMP, as its director of sales and marketing for the Baltimore Convention Center.

B2C 52

2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing.

2020 102

Hubilo’s Monthly Event Industry Blog Roundup: January

Hubilo Blog

There’s a vast difference between planning B2B events and B2C events. Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry.

B2C 80

6 Budget-Saving Tips for 2019: Maximize Your Event Budget, Not Your Spend

Eventmobi

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag.

2019 195

WRG hires Jonathan Atkin to boost Live team

Event Industry News

Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus.

B2C 51

12 Black-Owned Experiential Agencies You Should Know About

Bizzabo

Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P.

2020 69

Podcast: Louise Findlay-Wilson from Energy PR

Event Industry News

She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. Joining James on this week’s podcast was first-time guest, Louise Findlay-Wilson, MD of Energy PR.

B2B 68

Top Catering Sales Strategies for Growing Your Catering Business

Planning Pod

Are you B2B or B2C? Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales.

2019 114

11 Tips to Secure Conference Sponsors

Event Farm

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences).

2016 173

Accelerating the Pivot to Virtual Events

SmartMeetings

Livestreaming, typically rooted in the B2C space, will help you reach that mega-audience if you need it—as many as tens of thousands, even millions, of people. How are you handling the shift to virtual events? While the meeting landscape is different, it’s also the same.

2020 85

How to Live Stream an Event in 2020

GEVME

Are you going to stream your event to clients (B2C) or other businesses (B2B)? Live event video streaming is an excellent way to reach a broader audience and to make your event content more accessible to more people.

2020 197

After Coronavirus: The industry outlook from Festicket’s CEO

Event Industry News

By Zack Sabban. The live entertainment industry will bounce back, but the pandemic will leave its mark. It’s imperative that industry players come together to adapt to this ‘new normal.’ ’ The live entertainment industry is one of the greatest and most exciting industries in the world, with a market size of more than $25bn per year. But it is currently under immense pressure.

2020 60

4 Insider Tips on How to Make Your Event Successful

Eventinterface

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

2017 222

Podcast: Reimagining ROI for events with Neil Mortimer of Wonder & newly launched Future Live Today

Event Industry News

It works with companies such as Google, BT, VISA and Deliveroo to design and create events across the B2B, B2C and B2E sectors. Digital Innovation Director and Co-Founder, Neil Mortimer, joined our podcast host, James Dickson, on this week’s episode to talk about how events can increase value for organisers, clients and sponsors. Wonder is a creative events agency composed of experienced event specialists.

B2C 40

Gavin Downes joins Clive as Head of Strategy

Event Industry News

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office. He has worked with a number of high-profile global brands including Heineken, Vodafone, Three, Nokia, Telefonica O2, and Just Eat.

B2C 47

Wer darf mit wem? Diese 3 Fehler sollten Veranstalter beim Business-Matchmaking unbedingt vermeiden

Converve

Dann gibt es Presse, Blogger, Investoren, Jobsuchende - vielleicht sogar B2C Publikum an ausgewählten Tagen. B2C Publikum kommt vielleicht nur für das Event-Erlebnis. Organisiertes und strukturiertes Matchmaking auf B2B Events ist in der Veranstaltungsindustrie voll angekommen.

B2C 52

PCMA reorganises leadership to accelerate growth & support COVID-19 response

Event Industry News

Rollins will effectively oversee all B2B and non-event B2C revenue streams for the Foundation and PCMA.

2020 59

How Festivalisation is Influencing Meetings

PCMA Convene

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic.

B2C 68

Event Technology Awards Judges’ Spotlight: Scott Cullather

Event Industry News

Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations.