Event Industry News

JUNE 29, 2018

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

B2C 43

B2C 2018 Venues Events 43

Eventbrite

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

B2C 86

B2C Marketing 2017 Social Media 86

Plan Your Meetings

AUGUST 31, 2016

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Social Media 73

Social Media B2B 2016 B2C 73

EventMB

JUNE 27, 2019

Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up.

B2C 169

B2C Trade Shows B2B 2019 169

Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

2018 247

2018 B2C B2B Event Marketing 247

Conferences that Work

JULY 29, 2019

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” Last week, my friend Traci Browne wrote to me about a workshop that wasn’t.

2019 207

2019 B2C B2B 2011 207

G2Planet

DECEMBER 17, 2018

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

B2C 46

B2C B2B Marketing 2018 46

Tito Blog | An Event Blog for Organisers

JANUARY 9, 2019

Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it.

2018 85

2018 B2C B2B 2019 85

GEVME

SEPTEMBER 6, 2019

While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Ever tasked to reach out to a much wider audience but not equipped with the necessary budget?

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B2B 2019 B2C Education 156

Attendease

NOVEMBER 11, 2019

Contests, draws, and influencers can be a good strategy for B2C events. There is no doubt how important it is to use social media to promote your events and create buzz.

2019 85

2019 Social Media B2C Speakers 85

Event Industry News

AUGUST 22, 2019

EventShaper is an operational management company that manages B2B and B2C events. On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale Moor, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper.

B2C 77

B2C B2B 2019 Sports 77

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

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Trade Shows 2016 Education B2C 257

G2Planet

JANUARY 16, 2019

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent.

B2C 41

B2C B2B Corporate Events 2019 41

Event Industry News

SEPTEMBER 27, 2018

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

B2C 70

B2C Event Tech B2B Tech 70

Event Industry News

APRIL 11, 2019

Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google.

B2C 73

B2C B2B 2019 Social Media 73

Event Industry News

AUGUST 29, 2019

She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. Joining James on this week’s podcast was first-time guest, Louise Findlay-Wilson, MD of Energy PR.

B2B 71

B2B B2C 2019 Negotiating 71

PCMA Convene

JANUARY 10, 2019

Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St. Michael Bussiere, CMP, as its director of sales and marketing for the Baltimore Convention Center.

B2C 52

B2C Consulting B2B Social Media 52

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag.

2019 195

2019 Food and Beverage B2C B2B 195

Bizzabo

DECEMBER 17, 2018

58% of B2B companies use event software at their events, compared to 54% of B2C companies. 28% of B2C organizations primarily run live events for community building. 18% of B2C organizations primarily run live events for lead generation and sales.

2019 123

2019 Event Marketing Marketing 2016 123

Hubilo Blog

FEBRUARY 5, 2019

There’s a vast difference between planning B2B events and B2C events. Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry.

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B2C 2019 Trade Shows B2B 80

Event Industry News

OCTOBER 25, 2018

Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus.

B2C 54

B2C B2B Banking Government 54

Event Industry News

OCTOBER 31, 2019

It works with companies such as Google, BT, VISA and Deliveroo to design and create events across the B2B, B2C and B2E sectors. Digital Innovation Director and Co-Founder, Neil Mortimer, joined our podcast host, James Dickson, on this week’s episode to talk about how events can increase value for organisers, clients and sponsors. Wonder is a creative events agency composed of experienced event specialists.

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B2C B2B Financial Sports 40

GEVME

SEPTEMBER 26, 2019

The sphere of fintech technologies is developing at a surprisingly rapid pace. Every year, a huge number of international professional conferences are held throughout the world, where very important issues are discussed. Let’s check out the top fintech events for the upcoming year!

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Conference 2019 Banking Financial 156

Event Industry News

FEBRUARY 25, 2019

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office. He has worked with a number of high-profile global brands including Heineken, Vodafone, Three, Nokia, Telefonica O2, and Just Eat.

B2C 50

B2C B2B Sponsorships 2019 50

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic.

B2C 77

B2C Meetings 2018 Sports 77

Event Farm

OCTOBER 27, 2016

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences).

2016 173

2016 Conference Sponsorships B2C 173

Converve

MAY 21, 2019

Dann gibt es Presse, Blogger, Investoren, Jobsuchende - vielleicht sogar B2C Publikum an ausgewählten Tagen. B2C Publikum kommt vielleicht nur für das Event-Erlebnis. Organisiertes und strukturiertes Matchmaking auf B2B Events ist in der Veranstaltungsindustrie voll angekommen.

B2C 52

B2C 2019 B2B Meetings 52

Event Industry News

NOVEMBER 13, 2019

Following his success with Rentalcars.com, Laurence then became a non-executive director at Goldcar, supporting the B2C development and contributing to its acquisition by Europcar for over £500million.

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B2C 2010 Retail 2015 52

Event Industry News

JULY 10, 2019

Though the team at Live Union mainly deal with B2B events, the difference between B2B and B2C isn’t always that different. On today’s podcast, Jez Paxman, Live Union’s content director, spoke to Event Industry News about the business of creating live events and his recent report, ‘Anatomy of a Delegate’. Today, audiences are very experience-rich and therefore “spoilt by live interactions”.

B2C 50

B2C B2B Financial Entertainment 50

Planning Pod

AUGUST 19, 2019

Are you B2B or B2C? Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales.

2019 78

2019 B2C Government Social Media 78

Planning Pod

AUGUST 19, 2019

Are you B2B or B2C? Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales.

2019 78

2019 B2C Government Social Media 78

Event Industry News

MAY 28, 2019

Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations.

Event Technology 100

Event Technology Technology 2019 2008 100

PCMA Convene

JUNE 28, 2019

More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values.

2019 99

2019 B2C B2B Sponsorships 99

Event Industry News

MAY 20, 2019

As well as venturing into new markets, there are many trade and B2C shows that have perhaps been resting on their laurels and are ripe for disruption and innovation. “We’re

B2C 70

B2C 2019 Retail 2020 70

Bizzabo

MARCH 19, 2019

For Nice to differentiate, we use B2C tactics. In honor of International Women’s Day, we hosted two events spotlighting women in business, leadership, and marketing. Here’s a look at some of our biggest takeaways.

2019 91

2019 B2C B2B Marketing 91

Eventory

APRIL 12, 2018

While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that.

Social Media 86

Social Media 2018 B2C Event Marketing 86

Bizzabo

FEBRUARY 19, 2019

She has 15+ years of experience in developing and executing innovative, creative and effective marketing strategies that increase engagement for B2B and B2C organizations.

Speakers 84

Speakers 2019 B2C Meetings 84

Event Industry News

FEBRUARY 18, 2019

INVNT CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. By Scott Cullather, CEO, INVNT.

2019 107

2019 2022 B2C 2018 107

Experient

OCTOBER 9, 2019

I don’t think it’s B2B or B2C, it should be H2H—human-to-human—reminding people of your story, your event’s team, your brand and also being curious about the people showing up.”.

B2C 60

B2C 2019 Advertising B2B 60

Converve

MAY 21, 2019

Then there are bloggers, investors, job seekers, the press – maybe even a B2C crowd on selected days. A B2C crowd may attend just to experience the event. Organised and structured matchmaking at B2B events has arrived in a big way in the event industry. Nowadays, exhibitors, sponsors, and participants in business events expect that their networking success will not be left to chance.

B2C 40

B2C Automotive B2B 2019 40