Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. MORE

Added Stoll: “One of the patterns we’ve seen is there’s a lot of stuff that starts in B2C and then it spills over into B2B. MORE

Live data capture is even appealing to more traditional B2B and B2C companies , which are increasingly turning more to events to generate demand. How to Drive ROI from Events . How to Calculate Event ROI by Driving Better Results and Reducing Operational Inefficiencies . MORE

Dell Technologies launched The Experience at SXSW 2018 , kicking off a B2C brand activation that spoke to consumers outside of their usual B2B IT crowd. What are the top trends in event tech this year? MORE

While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that. MORE

Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. *The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. MORE

Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events. MORE

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. MORE

Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. Each month we interview an events professional that is doing something amazing. MORE

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. MORE

Here’s what the experts have to say: Our best onboarding emails in B2C is through an explainer video from the founders that has the following characteristics: 1) Let the founder make the video. Onboarding is a big deal. MORE

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Imagine this: you’re busy planning your next big event. MORE

It works both for B2B and B2C. Reading Time: 13 minutes Aside from what kind of event you’re creating and how you are creating it, there is one very important factor contributing to whether a person decides to come to your event – an invitation. MORE

I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs. MORE

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. MORE

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion. MORE

Interesting application examples can already be seen in B2C events such as concerts, cinemas etc. MORE

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. MORE

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. MORE

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. MORE

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event. MORE

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing. MORE

Why You Should Attend: Besides being an expo for companies to release their new products, there is also a focus day dedicated to B2B and B2C exhibitors to interact with their target audience. Virtual Reality (VR) and Augmented Reality (AR) are no longer a figment of our imaginations - they've come to life! We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology. MORE

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. MORE

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show. MORE

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. MORE

Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt). Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk). MORE

They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email. MORE

Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report. MORE

This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Top Resources to Include in Your Resource Library. Want to increase and update your marketing resources library? MORE

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last! MORE

Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences). MORE

However, bare in mind that Facebook is considered to me more effective in B2C than B2B communication. Reading Time: 18 minutes Deadline is approaching. You need to find a brilliant idea to make your event happen with a full list of attendees. MORE

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks. MORE

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. MORE

Live events have become a key part of marketing efforts for both B2B and B2C companies. Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. MORE

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. What’s in store next year? MORE