Expert insights. Personalized for you.
Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” Last week, my friend Traci Browne wrote to me about a workshop that wasn’t. “You’ll love this…I went to a 4 hour morning workshop at this digital conference. The speaker said, this will be interactive because no one wants to listen to me talk for four hours. MORE
Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. In the fifth episode of GEVME’s Digital Event Series , we went hybrid. This episode was organised in a truly hybrid sense, which means the event was hosted in a hybrid venue, with a hybrid panel of speakers curated for our hybrid audience. . One industry which has been delivering hybrid experiences successfully to its fans has been the football industry. MORE
Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets. MORE
Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google. MORE
The Experiential Marketing Summit has become the event industry’s mega-show and brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more. MORE
B2B influencer marketing a lot of misperception as people think it is the same as B2C marketing. The lead time in B2B is much more than B2C so you need time and patience, it’s not like posting on Instagram or just one blog post with your brand. MORE
Whether it’s B2B, B2C […]. When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Here are five ideas for hosting a successful workshop. MORE
While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Ever tasked to reach out to a much wider audience but not equipped with the necessary budget? Event listings is a great way to reach out to a much wider audience, without the associated costs, that is if you know where to look for such event listings sites. MORE
Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. MORE
business events industry, including meetings and business-to-business (B2B) and business-to-consumer (B2C) exhibitions, has been drastically impacted by the pandemic. MORE
There’s a vast difference between planning B2B events and B2C events. B2B focusses on setting up corporate meetings, conferences and discussions so that the business delegates can have a f2f conversation and understand the business future better while B2C is focused on making their customers and clients happy! MORE
Are you going to stream your event to clients (B2C) or other businesses (B2B)? Live event video streaming is an excellent way to reach a broader audience and to make your event content more accessible to more people. MORE
This experience will be brought to bear on RX as we continue to build brilliantdigital products for all our B2B and B2C events. Reed Exhibitions (RX) today announced that Gaby Appleton has been named as the company’s first chief digital product officer. MORE
Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. Sponsorships are the lifeline that keeps the events industry sustainable. MORE
The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. MORE
Are you B2B or B2C? Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales. It’s no secret that growing your catering business (whether it’s on-premise or off-premise catering) requires bringing in new customers and growing sales within your existing customer base. That part is not rocket science. MORE
Set for a bumper time 12 months ago, with huge B2B and B2C plans in place, 90 per cent of them live, Clarke’s commitment to a digital edge on everything meant Undercurrent was able to pivot quickly and effectively in the first lockdown, keeping all staff gainfully employed. MORE
The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies. MORE
Lichtenstein, who has 17 years of experience in business development and account management for live events, digital, social media, as well as integrated communications experience in B2B and B2C marketing, has served with world-recognized companies such as NBCUniversal, Moet Hennessy, Tesla, and BNY Mellon. Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St. MORE
The B2C version of the #WeCreateExperiences campaign is activating in earnest on the 30 th of March, on the back of the successful B2B campaign in December 2020, so they need the industry’s support on social media to ensure the key messages are shared far and wide. MORE
Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […]. The post Top 20 Unique Swag Ideas From Twitter For 2018 appeared first on Picatic Event Planning Blog. MORE
Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up. In this review, we’ll show you how it works and go over pros and cons. Here is […]. The post Cvent Universal LeadCapture (Review) by EventMB Studio Team appeared first on [link]. MORE
WIEN is open to all women involved in the North American exhibitions industry whose business is related to the organization and facilitation of exhibitions for both B2B and B2C. MORE
The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing. Networking and lead-generation Social media B2C social media marketing MORE
Livestreaming, typically rooted in the B2C space, will help you reach that mega-audience if you need it—as many as tens of thousands, even millions, of people. How are you handling the shift to virtual events? While the meeting landscape is different, it’s also the same. MORE
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event. MORE
Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show. MORE
Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C. MORE
Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last. When it comes to budgets, corporate event planners seek to optimize the return on their event outlays. MORE
Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it. Too often, when we get caught up in the pleasure of being in the audience, we can find ourselves guilty of forgetting all of the hard work that goes into producing the conferences and events we enjoy. MORE
Contests, draws, and influencers can be a good strategy for B2C events. There is no doubt how important it is to use social media to promote your events and create buzz. Whether using paid or organic reach, you should be able to keep top of mind with your desired audience while boosting registrations. Here are some tips to make the most out of your event’s social media strategy. Should I create a Facebook Event to help promote my event? MORE
Again regarding Rimini, RiminiWellness, the huge leading B2B and B2C event highlighting wellness, fitness and sport on stage, will be strategically held at the beginning of the summer season. MORE
MacDonald adds: “Environmental concerns and more recently a heightened social consciousness among consumers have been defining influences in the B2C sector for some time. MORE
Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last. Featured MORE
Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences). When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Most importantly, from a financial perspective, securing a full roster of sponsors requires a tremendous amount of preparation and foresight. MORE
The next phase is the B2C campaign version focusing on music, festivals, sports, weddings, outdoor and charity participation events – planned for end of January 2021. MORE
Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P. MORE
Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. By Universal Live. The who, what, where, how and when. MORE
Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus. MORE
EventShaper is an operational management company that manages B2B and B2C events. On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale Moor, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper. MORE
B2C Related Topics Event Industry News
MARCH 22, 2021
The B2C version of the #WeCreateExperiences campaign is activating in earnest on the 30 th of March, on the back of the successful B2B campaign in December 2020, so they need the industry’s support on social media to ensure the key messages are shared far and wide.
Event Industry News
JUNE 29, 2018
Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Eventbrite
MARCH 27, 2017
Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.
Plan Your Meetings
AUGUST 31, 2016
The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing. Networking and lead-generation Social media B2C social media marketing
EventMB
JUNE 27, 2019
Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up. In this review, we’ll show you how it works and go over pros and cons. Here is […]. The post Cvent Universal LeadCapture (Review) by EventMB Studio Team appeared first on [link].
Picatic by Eventbrite
JUNE 6, 2018
Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […]. The post Top 20 Unique Swag Ideas From Twitter For 2018 appeared first on Picatic Event Planning Blog.
G2Planet
DECEMBER 17, 2018
Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last. Featured
Conferences that Work
JULY 29, 2019
Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” Last week, my friend Traci Browne wrote to me about a workshop that wasn’t. “You’ll love this…I went to a 4 hour morning workshop at this digital conference. The speaker said, this will be interactive because no one wants to listen to me talk for four hours.
Eventbrite
FEBRUARY 5, 2020
Whether it’s B2B, B2C […]. When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Here are five ideas for hosting a successful workshop.
Tito Blog | An Event Blog for Organisers
JANUARY 9, 2019
Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it. Too often, when we get caught up in the pleasure of being in the audience, we can find ourselves guilty of forgetting all of the hard work that goes into producing the conferences and events we enjoy.
Event Industry News
MARCH 25, 2021
Set for a bumper time 12 months ago, with huge B2B and B2C plans in place, 90 per cent of them live, Clarke’s commitment to a digital edge on everything meant Undercurrent was able to pivot quickly and effectively in the first lockdown, keeping all staff gainfully employed.
.png)
|
Attendease
JANUARY 22, 2020
The Experiential Marketing Summit has become the event industry’s mega-show and brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more.
GEVME
SEPTEMBER 6, 2019
While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Ever tasked to reach out to a much wider audience but not equipped with the necessary budget? Event listings is a great way to reach out to a much wider audience, without the associated costs, that is if you know where to look for such event listings sites.
Attendease
FEBRUARY 4, 2020
Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. Sponsorships are the lifeline that keeps the events industry sustainable.
GEVME
NOVEMBER 17, 2020
Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. In the fifth episode of GEVME’s Digital Event Series , we went hybrid. This episode was organised in a truly hybrid sense, which means the event was hosted in a hybrid venue, with a hybrid panel of speakers curated for our hybrid audience. . One industry which has been delivering hybrid experiences successfully to its fans has been the football industry.
Event Industry News
DECEMBER 17, 2020
The next phase is the B2C campaign version focusing on music, festivals, sports, weddings, outdoor and charity participation events – planned for end of January 2021.
Velvet Chainsaw
AUGUST 2, 2016
The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.
Event Industry News
MARCH 17, 2021
This experience will be brought to bear on RX as we continue to build brilliantdigital products for all our B2B and B2C events. Reed Exhibitions (RX) today announced that Gaby Appleton has been named as the company’s first chief digital product officer.
Attendease
NOVEMBER 11, 2019
Contests, draws, and influencers can be a good strategy for B2C events. There is no doubt how important it is to use social media to promote your events and create buzz. Whether using paid or organic reach, you should be able to keep top of mind with your desired audience while boosting registrations. Here are some tips to make the most out of your event’s social media strategy. Should I create a Facebook Event to help promote my event?
G2Planet
JANUARY 16, 2019
Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last. When it comes to budgets, corporate event planners seek to optimize the return on their event outlays.
Event Industry News
SEPTEMBER 10, 2020
MacDonald adds: “Environmental concerns and more recently a heightened social consciousness among consumers have been defining influences in the B2C sector for some time.
Event Industry News
AUGUST 22, 2019
EventShaper is an operational management company that manages B2B and B2C events. On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale Moor, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper.
Bizzabo
JUNE 12, 2020
Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P.
Event Industry News
APRIL 16, 2021
business events industry, including meetings and business-to-business (B2B) and business-to-consumer (B2C) exhibitions, has been drastically impacted by the pandemic.
Event Industry News
SEPTEMBER 27, 2018
The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.
Event Industry News
MARCH 16, 2021
WIEN is open to all women involved in the North American exhibitions industry whose business is related to the organization and facilitation of exhibitions for both B2B and B2C.
GEVME
JUNE 5, 2020
Are you going to stream your event to clients (B2C) or other businesses (B2B)? Live event video streaming is an excellent way to reach a broader audience and to make your event content more accessible to more people.
Event Industry News
FEBRUARY 12, 2020
Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets.
Event Industry News
MARCH 6, 2020
Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. By Universal Live. The who, what, where, how and when.
Hubilo Blog
JUNE 29, 2020
B2B influencer marketing a lot of misperception as people think it is the same as B2C marketing. The lead time in B2B is much more than B2C so you need time and patience, it’s not like posting on Instagram or just one blog post with your brand.
Event Industry News
APRIL 11, 2019
Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google.
PCMA Convene
JANUARY 10, 2019
Lichtenstein, who has 17 years of experience in business development and account management for live events, digital, social media, as well as integrated communications experience in B2B and B2C marketing, has served with world-recognized companies such as NBCUniversal, Moet Hennessy, Tesla, and BNY Mellon. Your colleagues are on the move, find out who is going where. Krystine St. Michael Bussiere. The Baltimore Convention Center has named Krystine St.
Event Industry News
JANUARY 28, 2021
Again regarding Rimini, RiminiWellness, the huge leading B2B and B2C event highlighting wellness, fitness and sport on stage, will be strategically held at the beginning of the summer season.
Hubilo Blog
FEBRUARY 5, 2019
There’s a vast difference between planning B2B events and B2C events. B2B focusses on setting up corporate meetings, conferences and discussions so that the business delegates can have a f2f conversation and understand the business future better while B2C is focused on making their customers and clients happy!
SmartMeetings
MAY 28, 2020
Livestreaming, typically rooted in the B2C space, will help you reach that mega-audience if you need it—as many as tens of thousands, even millions, of people. How are you handling the shift to virtual events? While the meeting landscape is different, it’s also the same.
Eventmobi
JUNE 13, 2019
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
Event Industry News
OCTOBER 25, 2018
Jonathan Atkin said: “It is an exciting time at WRG with so much interest coming from B2B and B2C clients looking for specific audience engagement campaigns that capture the imagination and have real purpose. WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus.
Attendease
JANUARY 17, 2020
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing.
Event Farm
OCTOBER 27, 2016
Basic, but important, data to show could be job title/level, business type, industry, geography, and age of attendee (used more for B2C conferences). When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Most importantly, from a financial perspective, securing a full roster of sponsors requires a tremendous amount of preparation and foresight.
Planning Pod
AUGUST 19, 2019
Are you B2B or B2C? Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales. It’s no secret that growing your catering business (whether it’s on-premise or off-premise catering) requires bringing in new customers and growing sales within your existing customer base. That part is not rocket science.
162 
Let's personalize your content