B2B vs. B2C: tips for fusing consumer and corporate events with maximum impact

Event Industry News

Featured Guest Blogs News UK and Europe US and Canada B2B events B2C events Event Industry News Guest Blog SledgeBy Elaine Byrne, Project Director, Sledge.

B2C 67

Kioxia launches a new B2C virtual showroom powered by AddVideos

Event Industry News

Combining the best that virtual showrooms and online stores have to offer, the project aims to provide seamless B2C digital interactions, showcasing KIOXIA’s innovative products in unique and engaging ways.

B2C 56

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One Industry One Voice – #WeCreateExperiences B2C campaign to launch on 30th March

Event Industry News

The B2C version of the #WeCreateExperiences campaign is activating in earnest on the 30 th of March, on the back of the successful B2B campaign in December 2020, so they need the industry’s support on social media to ensure the key messages are shared far and wide.

B2C 62

Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News. Download this episode (right click and save). This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

B2C 43

Why Experiential Marketing Works

Tigris Events

Blog B2C Experiential Marketing Opportunities Brand Experience Agency Experiential Marketing[…]. The post Why Experiential Marketing Works appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

2022 58

3 Top Tips for Marketing Consumer Events

Eventbrite UK

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

2017 86

Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants.

2022 259

Netcore Cloud Enters North American Market with Omnichannel Marketing Automation Platform

Exhibitor Magazine

NEW YORK  Netcore Cloud, a customer engagement platform that helps B2C brands create amazing, personalized digital experiences, announced today its e. Company News

B2C 40

Cvent Universal LeadCapture (Review)


Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up. In this review, we’ll show you how it works and go over pros and cons. Here is […]. The post Cvent Universal LeadCapture (Review) by EventMB Studio Team appeared first on [link].

B2C 113

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […]. The post Top 20 Unique Swag Ideas From Twitter For 2018 appeared first on Picatic Event Planning Blog.

2018 240

Media Entrepreneur Meetup community expands to specialist and passion-led media owners

Event Industry News

It is hosted by Andrea Davies, b2c Practice Lead with Collingwood Advisory and former Group Managing Director with TI Media (pictured right). The first b2c Media Entrepreneur Meetup will take place on 15th June 2022, 17.30-19.30

B2C 56

Four on the Event Tech Awards floor for big winner AccessLOOP

Event Industry News

Event engagement specialist Noonah also bagged a brace of Event Tech Awards, winning Best use of Technology for Engagement & Interaction (B2C) together with Best Technology Partnership, which recognised its work with play and entertainment brand Hasbro.

2022 65

3 Essential Ways to Measure Event ROI. (And Stand Tall)


Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last. Featured

B2C 41

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

2016 122

How to Host a Successful Workshop

Eventbrite UK

Whether it’s B2B, B2C […]. When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Here are five ideas for hosting a successful workshop.

B2C 78

B2B companies and customer journey analytics: Show me the money!

Management Events

Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. After all: B2B customers are also B2C customers and customer experiences (CX) from Amazon and Coolblue are increasingly expected to be the norm in B2B as well.

B2B 52

Amplify and Wonder forge partnership to reimagine and redefine the world of B2B experience

Event Industry News

Amplify’s Founder and Global CEO, Jonathan Emmins , said: “Amplify’s roots were as a youth-focussed B2C agency, because back then they were ‘the hard-to-reach audience’.

B2B 87

Admission 2018: Jane Kwett

Tito Blog | An Event Blog for Organisers

Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it. Too often, when we get caught up in the pleasure of being in the audience, we can find ourselves guilty of forgetting all of the hard work that goes into producing the conferences and events we enjoy.

2018 65

The workshop that wasn’t

Conferences that Work

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” Last week, my friend Traci Browne wrote to me about a workshop that wasn’t. “You’ll love this…I went to a 4 hour morning workshop at this digital conference. The speaker said, this will be interactive because no one wants to listen to me talk for four hours.

Turning the tide with Undercurrent

Event Industry News

Set for a bumper time 12 months ago, with huge B2B and B2C plans in place, 90 per cent of them live, Clarke’s commitment to a digital edge on everything meant Undercurrent was able to pivot quickly and effectively in the first lockdown, keeping all staff gainfully employed.

B2C 63

Event planning terms glossary: 150+ event terms to know

SpotMe Blog

B2C event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. It’s a B2C event that can be in-person, hybrid, or virtual.

2022 207

One Industry One Voice – #WeCreateExperiences B2B campaign successfully launches

Event Industry News

The next phase is the B2C campaign version focusing on music, festivals, sports, weddings, outdoor and charity participation events – planned for end of January 2021.

B2B 109

Top 2020 Event Conferences


The Experiential Marketing Summit has become the event industry’s mega-show and brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more.

2020 261

Marble LDN: Providing a platform for every business to tell the story that means the most to them

Event Industry News

We operate across a number of sectors for B2B and B2C projects, including tech, media, fashion, fintech, hospitality, music and property. Marble LDN is an award winning experiential & thought leadership comms agency.

2022 52

Ex VMLY&R Commerce Katie Streten joins WRG division of The Creative Engagement Group to boost Return to Live Offering

Event Industry News

With specific expertise across B2B and B2C creative strategies and the development of purposeful, insight-driven briefs, Katie has driven experiential strategies for the likes of Twitter, Porsche, Lexus, Ford, Coca-Cola and Netflix.

2022 52

How to Secure Event Sponsorship


Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. Sponsorships are the lifeline that keeps the events industry sustainable.

Event Tech Live reveals Brand & Buzz content

Event Industry News

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

2018 70

Podcast: Are industry associations doing enough?

Event Industry News

EventShaper is an operational management company that manages B2B and B2C events. On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale Moor, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper.

2019 77

A Glimpse Into The Future: Will Went To A 15,000-Person Event & It Was Awesome!

Endless Events

Whether you’re in B2B, B2C, or you simply love music festivals, this episode offers an insightful glimpse into the future. ” 2021 Live Event Experience: B2C Versus B2B. “A music festival is a B2C, but the B2B business is different.

2021 93

Paul MacDonald launches Unity53

Event Industry News

MacDonald adds: “Environmental concerns and more recently a heightened social consciousness among consumers have been defining influences in the B2C sector for some time.

2020 63

7 Arguments for Hiring Top Trade Show Staff

Smart Meetings

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Running a trade show both an art and a science.

5 Free B2B Events Listing Sites that you should know


While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Ever tasked to reach out to a much wider audience but not equipped with the necessary budget? Event listings is a great way to reach out to a much wider audience, without the associated costs, that is if you know where to look for such event listings sites.

B2B 120

Podcast: How to climb the Google ladder with your event website

Event Industry News

Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google.

2019 73

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal!

2022 113

ExCeL London appoints brand-new IT sales manager to enhance digital solutions

Event Industry News

Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets.

2020 63

Guest blog: Collaborative partnerships – the gateway to engaging events

Event Industry News

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. By Universal Live. The who, what, where, how and when.

2020 82

Which Webinars Format Should I Choose in 2022?


This webinar format is especially popular for B2C webinars. Best for business goals: B2C webinars. It has become a popular webinar format for both B2C & corporate training. Masterclass ? Panel discussion? Product demo?

2022 52

Inaugural Women In Exhibitions Network North America kicks off with strong leadership session

Event Industry News

WIEN is open to all women involved in the North American exhibitions industry whose business is related to the organization and facilitation of exhibitions for both B2B and B2C.

2021 96

10 Operational Metrics to Measure Event ROI


Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last. When it comes to budgets, corporate event planners seek to optimize the return on their event outlays.

B2C 31

Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.

2016 157